Qualitative Farmer Economics Study
AXhT305tgBc
AXhT305tgBc
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
STUDY<br />
BACKGROUND<br />
Timeline of work completed:<br />
LANDSCAPE<br />
FIELDWORK<br />
1 2<br />
3 ANALYSIS<br />
+ SECONNDARY RESEARCH<br />
Start Jan 5, 2015: 3 weeks<br />
+ QUAL RESEARCH<br />
Feb 2015: 3 weeks<br />
+ DELIVERABLES<br />
March 2015: 4 weeks<br />
KICKOFF<br />
FW SITE +<br />
SAMPLE<br />
DEFINITION<br />
INCEPTION<br />
REPORT<br />
PRELIMINARY<br />
FINDINGS<br />
FINAL DELIVERABLES<br />
ACTIVITIES<br />
• Kickoff<br />
• Key informant and expert interviews<br />
• Secondary research<br />
• Comparative analysis in other countries<br />
• Research framework definition & plan<br />
• Fieldwork logistics & preparation<br />
• Recruiting<br />
• In-depth qualitative interviews<br />
• Farm tours<br />
• Point of sale, point of input purchase and<br />
community observations/intercept interviews<br />
• Co-creation groups<br />
• Write-ups<br />
• Preliminary analysis<br />
• Preliminary hypothesis generation<br />
• In-depth analysis<br />
• Deliverables (such as insights, persona<br />
development experience journeys, framework<br />
development)<br />
• Develop final paper + presentation<br />
DELIVERABLES<br />
• Report including existing cases, key<br />
assumptions and insights, a basic<br />
research plan & the conversation guide<br />
• Transcripts from audio files<br />
• Consent forms<br />
• Preliminary findings in ppt format<br />
• Final deliverables (in document and presentation<br />
formats including findings, analysis and<br />
recommendations)<br />
World Cocoa Foundation + INSITUM | <strong>Qualitative</strong> <strong>Farmer</strong> <strong>Economics</strong> <strong>Study</strong> | Confidential 5
Change language