RIAS 05
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<strong>RIAS</strong> MAGAZINE No <strong>05</strong><br />
PUBLISHING FINDS ITS WAY TO 2018 FIFA WORLD CUP<br />
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Source: <strong>RIAS</strong><br />
The universal Russian publishing house EKSMO (ЭКСМО) presented how they see<br />
their participation in the World Cup FIFA 2018 at the XXI exhibition of advertising<br />
technologies RIDO 2015 which was held in Expoforum in Saint-Petersburg on 14-16<br />
October 2015.<br />
At the presentation EKSMO introduced statistical data on the 20 th FIFA<br />
World Cup held in 2014 in Brazil, analyzed by experts of the publishing<br />
house: there were about 2,000 different souvenir products available for<br />
sale one year before the championship, a lot of shops of different levels<br />
from megastore to special departments in the retail stores were created.<br />
Special standards (ILO and WFSGI) were made up, which specify<br />
requirements for a quality product. A survey held among 16 000 people<br />
showed that 70% respondents rated the programme as good.<br />
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