Head-Up Display Market
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Global <strong>Head</strong>-<strong>Up</strong> <strong>Display</strong><br />
<strong>Market</strong><br />
Share, Global Trends,<br />
Analysis, Research, Report,<br />
Opportunities,<br />
Segmentation and Forecast,<br />
2014-2020<br />
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Report Description<br />
<strong>Head</strong>-up display (HUD) is a latest technology, developed to assist drivers and pilots to<br />
view dashboard data in their field of view. This technology enables users to<br />
receiveimportant messages or required information while driving or flying, thus<br />
ensuringtheir safety. HUD systems are satisfying the security, safety, comfort and<br />
entertainment requirements of its users. HUDs are widely used in commercial and<br />
defence airplanes, automobiles and gaming applications. In airplanes, HUDs display the<br />
information regarding position, radar information, flight path, acceleration and real-time<br />
position, which helps pilots to react in time. This innovation has slowly made its way into<br />
the automotive industry and is currently being considered among the most prominent<br />
driver assistance systems.<br />
Previously HUDs were developed using cathode ray tube (CRT) technology, but nowthey<br />
are available with liquid-crystal display(LCD) technology. Advancements in personal<br />
digital assistant (PDA) devicesand smartphones have triggered the development of HUD<br />
technology, as these small electronic gadgets or components can be used to complement<br />
improved HUD for various other applications.Besides these advancements, new<br />
prototypes have been developed for implementing this technology in two-wheeler<br />
helmets and on-board diagnostic features, thus opening up new scope for<br />
applications.There are various advantages of HUD.It allows driversand pilots to<br />
concentrate on their path and simultaneouslyread any important operational<br />
informationon display, minimizes the possibility of accidents and provideseasy access to<br />
information. Amajor concern for head-up display is that it may create a distraction while<br />
driving, if a text or voice message is flashedincessantly. In the automobile industry, such
Report Description<br />
devices are supported by portable multimedia which can read or display emails, which<br />
too can cause distraction.<br />
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Major factors driving the growth of HUD market include an increasing awareness about<br />
active safety systems in automobile and aircraft business and the increasing demands of<br />
premium and luxury cars, as HUD acts as a value-added feature for these cars. HUD<br />
technology is still in its initial stage of development, hence requiresa huge amount of<br />
investment on research &development activities, which is a restraining factor for new<br />
entrants to enter the market.<br />
<strong>Market</strong> segmentation of head-up displays can be done on the basis of region,<br />
components, technology and applications. Geographically, the HUD market can be<br />
dividedinto four regions - North America, Latin America, Asia-Pacific, Japan, Western<br />
Europe, Eastern Europe and Middle East & Africa Europe is the leader in global HUD<br />
market. By components,it’s further segmented into projection unit, video generator,<br />
display panels, combiners and others. HUDs were primarily used in militaryand civil<br />
aviation, but now used by the automobile industry too. Apart from these applications, it’s<br />
alsoused in aerospace technology. Technological segmentation includes optical<br />
waveguides, LED and cathode ray tube technologies.<br />
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Report Description<br />
At present, the penetration of this technology is below5% in the automobile industry, but<br />
the market for this technology is expected to grow rapidly in the near future due to a<br />
growing awareness onsafe driving. The market is expected to grow at a double-digit rate<br />
in the coming Six years. Some of the major players are Recon Instruments, Toshiba<br />
Electronics, Continental and Johnson Controls. Recon Instruments received a significant<br />
amount of investment from Intel Capital, which they utilized for marketing, product<br />
development and global sales expansion activities. Continental, another key player in the<br />
HUD market, recently introduced an augmented reality head-up display (AR-HUD), the<br />
next step in the evolution of the HMI (human machine interface), which works as<br />
facilitator between drivers and vehicles. Product development and innovation is the<br />
common marketing strategy used by key players in this market.<br />
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