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Adrian Frutiger<br />
A Life’s Work<br />
A Step into the Mind of a Legacy
ONTEN S<br />
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03<br />
ADRIAN FRUTIGER<br />
07<br />
CAREER<br />
11<br />
PRESIDENT<br />
15<br />
UNIVERS<br />
19<br />
AVENIR<br />
05<br />
KUNSTWERBESCHULE<br />
09<br />
DEBERNY & PEIGNOT<br />
13<br />
UNIVERS<br />
17<br />
FRUTIGER<br />
21<br />
SWITZERLAND<br />
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Adrian Frutiger<br />
Adrian Frutiger was born and raised in Unterseen,<br />
Switzerland - this stemmed his interest in scripts and symbols.<br />
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Kunstwerbeschule<br />
In 1949 he started at Kunstwerbeschule (School of Applied<br />
Arts) in Zurich, where he studied under Walter Käch. Käch<br />
encouraged his students to make rubbings of Roman<br />
inscriptions and Frutiger would later look back on these<br />
exercises as playing a very formative part in developing<br />
his understanding of – and love for – letterforms.<br />
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Career<br />
Frutiger’s career spanned through the hot metal<br />
era, to the phototypesetting era and then eventually<br />
to the digital typesetting era. Frutiger was one of the only<br />
typographers to cross into all three design eras.<br />
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Deberny & Peignot<br />
In 1952 he went to Paris to join the Deberny & Peignot<br />
type foundry with Charles Peignot, designing his own<br />
typefaces and adapting classic fonts for the newly<br />
developed phototypesetting machine systems.<br />
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President<br />
In 1954, Frutiger created his first ever commercial typeface<br />
“President”, which consisted of tilting capital letters with<br />
small bracketed serifs on the ends.<br />
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Univers<br />
Univers is the name of the sans-serif typeface designed<br />
by Adrian Frutiger in 1954. It is known for its comprehensive<br />
but consistent range of weights and styles.<br />
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Univers<br />
Univers was enormously influential, as it was one<br />
of the first typefaces to fulfill the idea that a typeface<br />
should form a family of consistent, similar designs.<br />
It was first used by companies such as Swissair,<br />
Disney World and Frankfurt International Airport.<br />
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Frutiger<br />
In 1974, the Mergenthaler Linotype Company<br />
commissioned Frutiger to develop a print version<br />
of “Roissy”with improvements such as better spacing.<br />
This was released for public use under the name<br />
of “Frutiger” in 1976.<br />
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Avenir<br />
In 1988, Frutiger completed the family Avenir. The city<br />
of Amsterdam then took up Avenir as the principal<br />
typeface in its corporate identity design.<br />
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Switzerland<br />
Frutiger moved back to Switzerland in 1994, where<br />
he continued to work on updated versions of his typefaces.<br />
He died in Bremgarten bei Bern on the 10th of September,<br />
however his legacy still lives on.<br />
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