StoneHousePlan-Town

visually appealing website will serve to communicate our brand and establish credibility,
as well as a link to pages like Yelp and Google Maps where customers can seek reviews
and directions.
Search Engine Marketing/Optimization (SEM/SEO): Stone House Farm will use search
engine marketing to maximize its online visibility and make it easy for potential customers
to find the website using search engines. Employing a pay-per-click (PPC) campaign,
such as Google AdWords, will give Stone House Farm more control of where we rank at
the top of the page when consumers search specific keywords. By strategically designing
the website to include keywords the target market will search, Stone House Farm will
increase its natural priority on search engines.
Wedding Sites & Directories: Industry websites and directories will be essential to creating
awareness among Stone House Farm’s specific target market and consumers seeking out
wedding and event venues. Stone House Farm will advertise on nationally renowned sites
like Wedding Wire, The Knot, and The Wedding Channel.
Local Print Media & Handouts: Stone House Farm will create and extensive ad campaign
to be featured in local regional wedding publications to include ads in Martha Stewart
Weddings, Bride Magazine, Grace Ormond, Manhattan Bride, Wedding, Wedding Sites
& Services, among others. High-end promo cards will also be designed and printed for
leave behinds, and mailings.
Promoting Authentically: Today’s brides are addicted to “real” weddings and the images,
stories, and vendors behind them. That is why so many wedding magazines showcase
a ton of wedding vignettes following real-life couples. Stone House will partner with photographers
who shot weddings at our venue and work with them to submit some of our
weddings to wedding magazines, blogs, and websites such as Town & Country Weddings,
Style Me Pretty, The Knot, and Carats & Cake.
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Stone House Farm