Retail Chronicle Issue 6 (1 - 15 November)
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Diwali Electronics Market<br />
By SURBHI JAIN<br />
Eleven million orders shipped<br />
in one fest!<br />
A huge 18000 orders an hour!<br />
Rs 500 crore worth of mobile<br />
phones Add a little in a bit day! of body text<br />
Five mobile phones per<br />
second!<br />
A 350 Percent Sales jump!<br />
Astounding! isn't it?<br />
These are stats from one of the retail giants<br />
"Snapdeal" as per OCT 20<strong>15</strong>. Diwali does turn<br />
out to be a Delight for the Electronics retail<br />
market with the Purchasing culture in India.<br />
The stats in 2016 have crossed the previous sum<br />
and is expected to double the profits with<br />
around 6 million orders in a day. The Company<br />
saw nearly 17-fold Growth in sales, 10-times<br />
growth in orders and 5-fold increase in the user<br />
base during the first sale itself.<br />
While Diwali is a time for many to go on<br />
a real shopping spree, trend seems to<br />
have changed this Diwali with the online<br />
mega thrones capturing the biggest<br />
counts for their sales. Diwali can fall<br />
anytime between mid-late October and<br />
early <strong>November</strong>, which means day for<br />
celebration varies from year to year.<br />
Well, Its a Sunday (30th Oct) for 2016.<br />
Studies have claimed that <strong>Retail</strong> market<br />
activity is greatly influenced by the<br />
festive Date. <strong>Retail</strong> traffic is expected to<br />
be much higher on a weekend with a<br />
expected rise of 26%.<br />
06
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