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www.whatcar.com/car-leasing
Introduction to <strong>WhatCar</strong>? <strong>Leasing</strong><br />
We are one of the UK’s leading contract hire comparison sites, offering consumers the most<br />
competitive deals in the marketplace direct and combining this with the most comprehensive<br />
motoring content on the web.<br />
The site will deliver a high volume of quality leads and calls direct to your<br />
dealerships to increase sales potential.<br />
Putting local customers in touch with local dealerships whilst ensuring<br />
your deals receive a national audience.<br />
Contact us today to find out the availability in our area and to arrange a demo of the site.<br />
ANGELA GOGGINS<br />
07786 735216<br />
angela@whatcar-leasing.co.uk<br />
www.whatcar.com/car-leasing<br />
1
What do we do?<br />
What Car? <strong>Leasing</strong> – The best place for customers, both Personal and Business<br />
to find their next Lease Car…<br />
What Car? <strong>Leasing</strong> is a main dealer only website purposely designed to attract new business for main<br />
dealers through Business and Personal contract hire, there are NO broker rates advertised on the site.<br />
We are the UK’s leading contract hire comparison site, offering consumers the most competitive<br />
deals in the marketplace, combined with the most comprehensive motoring content on the web<br />
makes for an extremely powerful ‘route to market’.<br />
Putting local customers in touch with your dealership while ensuring your deals<br />
also reach a national audience.<br />
An easy-to-use website for you to promote your deals and to attract customer enquiries combined<br />
with a comprehensive ‘Customer Management System’ called Amos for you to manage and produce<br />
effective reports on enquiries and conversions.<br />
What Car? <strong>Leasing</strong> will put local customers in touch with main dealerships whilst ensuring your deals<br />
reach a national audience. We will deliver a range of business and personal enquiries direct to your<br />
contract hire team via a detailed enquiry form, call or direct email.<br />
What Car? <strong>Leasing</strong> offers a full service from account management and lead generation to a detailed<br />
reporting suite allowing you to increase your revenue and visibility within<br />
the business and personal contract hire market.<br />
www.whatcar.com/car-leasing<br />
2
So...How do we do it?<br />
Main Dealers Only<br />
Our research and experience has shown that both business and personal customers prefer to deal<br />
direct with dealerships and manufacturers. What Car? <strong>Leasing</strong> takes out the middle men and will put<br />
customers who are actively seeking a vehicle in touch with your sales team.<br />
We are unique in that we have broken the UK down into 18 territories allowing only one manufacturer<br />
to exclusively manage each area.<br />
Traffic<br />
• Over 27% market share in google for key “leasing” search terms.<br />
• Dedicated SEO team who works to ensure we are a top of rankings for key search terms.<br />
• A monthly audience of over 225,000 unique users, serving in the region of<br />
1 million page views per month<br />
Postcode Driven Search<br />
• To allow us to deliver local customers to local dealerships the main search on the site is postcode<br />
driven. This means by asking customers to enter their postcode we can ensure your deals will always<br />
be top of search results in your allocated territory.<br />
• Dealerships can also advertise their current stock vehicles.<br />
• You can upload an unlimited amount of deals to the site and we ask that you update your “top ten”<br />
deals on a regular basis as these will get maximum exposure.<br />
Providing the customer with full vehicle information.<br />
• Our site is driven by CAP data which allows us to display full vehicle specification details and<br />
essential vehicle details.<br />
• Customers can use our comparison tool to compare specification and technical information.<br />
• An enhanced PCP deal upload feature<br />
www.whatcar.com/car-leasing<br />
3
Enhanced Administration Suite (AMOS)<br />
Enhanced Administration Suite (AMOS)<br />
Being a part of our great website is only the start of our service. Your dealership will also have access<br />
to AMOS (Automotive Media Online Solution).<br />
• Easy deal upload feature<br />
• You can customise your account to suit your dealerships needs<br />
• Option of using Amos’s built in CRM system<br />
• Full reporting suite on both enquiries and deals helping you identify the strengths and weaknesses<br />
of your campaigns<br />
• The admin site allows you to export your leads to excel to manage your customers and create your<br />
own mailing lists for future marketing campaigns.<br />
Account Management<br />
Your dealership will be allocated their own Account Manager who will work alongside your sales team<br />
to ensure your account is working to its full potential. Your Account Manager will work with you to<br />
ensure your most competitive deals are always visible in the search results. Running reports to ensure<br />
that your campaigns are effective and returning maximum results.<br />
We can also tailor the system to suit your individual needs. For example you can set the account so<br />
business enquiries are delivered to one department and personal to another.<br />
All call are tracked through the system and you can run a report to see date , time and duration of a<br />
call. If a call is missed you will receive a report the following day showing numbers of these calls.<br />
Weekly Newsletter<br />
We also have subscriber database of over 80,000 plus which is a mixture of both business and personal<br />
customers. This data is cleansed and updated regularly and we do a weekly flyer to this database and you<br />
will have a presence on it every other week to generate more deal specific enquiries.<br />
www.whatcar.com/car-leasing<br />
4
What are our customers saying about us?<br />
We started using What Car? <strong>Leasing</strong> in April 2014 and have sold over 22 cars from the site to date.<br />
We are really pleased with the results and feel being a part of the What Car? brand is important as it<br />
gives the customers faith when placing enquiries with such a reputable brand. That coupled with the<br />
fact they are enquiring to a main dealer makes the sales process very effective.<br />
Vicky – Mercedes Drayton Group (October 2014)<br />
Since joining What Car <strong>Leasing</strong> in June we have received over 300 enquiries into the dealership via enquiry<br />
form and telephone. In first month on the site we sold over 15 cars. Great results and great service!<br />
Andy Baxter – Springfield Fiat (November 2014)<br />
With regards to our current experience with What Car I can only say it’s been very worthwhile being a<br />
part of this. I have dealt with Angela Goggins and What Car previous Lease Cars Direct for a number<br />
of years now and found Angela very professional to deal with, always offering sound advice as to how<br />
best to advertise with What Car that will benefit my business the most.<br />
What Car is proving to be a very useful marketing tool, and we have enjoyed a good return on our<br />
investment. The staff at head office especially Emma Ward are very helpful when loading your deals,<br />
and always respond quickly if you have a query<br />
So on the whole our experience with What Car is excellent.<br />
Steve Waldron – Stoneacre Group (November 2014)<br />
Just a quick note to say we’ve had a cracking first week on the system, plenty of leads and 6<br />
confirmed orders so I’m very impressed so far! Let me know if any Nissan territories become available<br />
as I’ll take it!<br />
Scott Stenning - Arbury Group<br />
www.whatcar.com/car-leasing<br />
5
What are our customers saying about us?<br />
Since we have been using What Car as an advertising platform for our business lease rates we have<br />
been very impressed with the ease of using the back office administration system to list our offers<br />
and also to gauge where the enquires are coming from. We utilise the site well and provided the site<br />
is managed effectively, you will see instant results. We have a very close relationship with our team<br />
(Angela & Emma) at What Car and if we ever have a request to adjust our adverts the response is<br />
immediate and service levels very high. As a main retailer, would I recommend other main dealers to<br />
use this site? The simple answer is, yes I would.<br />
Sytner Group<br />
What Car? has proven to be a great investment for ourselves resulting in the majority of our<br />
Corporate business being generated through the website. A great addition to the business which<br />
delivers results.<br />
Nick Rennie Perth<br />
I joined Chippenham Motor Company in August 2014 to establish a Business, Fleet and <strong>Leasing</strong><br />
Department. A Leading lease company recommended I make contact to investigate opportunities<br />
with the Whatcar <strong>Leasing</strong> Website. Haydn at What Car? not only made contact within the hour, but<br />
understanding the urgency of our venture, came to meet with me that very same day. Haydn’s<br />
honesty and openness was refreshing which I find particularly important when committing a business<br />
to a new venture with significant cost outlay. So much so we as a business are now actively pursuing<br />
What Car? to include us in forthcoming ventures. I would most certainly recommend that anyone<br />
considering doing business with Haydn and What Car?, either now or in the future do so.<br />
Catherine Fallon Business Development Manager – Chippenham Motor Company<br />
www.whatcar.com/car-leasing<br />
6
ANGELA GOGGINS<br />
07786 735216<br />
angela@whatcar-leasing.co.uk<br />
www.whatcar.com/car-leasing<br />
www.whatcar.com/car-leasing
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