TRUMP

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Our logo Colour The logo should only ever be used in white, never black. If the background happens to be white then still use the logo in white, the more white the better. Spacing The spacing around the edge of the logo should be as far away from Mexicans as possible, if required a wall should be between the logo and said Mexicans. TRU Our representation of truth, something we have great experience in sticking to, unless it’s harmful to our image. M Manly, our ability to be better than women. P Powerful, like a man. <strong>TRUMP</strong> BRAND BOOK
Brand language 1. Only speak the truth Unless it’s used against us, in which case deny all plausibility regardless of how many statistics are thrown against us. 2. Avoid familiarity Use the term “Trump”. Don’t use the over-familiarised “Donald Trump”. If only because it anagrams to “Damp Old Runt”. 3. Use this year’s legend Following the original “We Mexican and Mexiwill” and the ever popular “Strong not Sassy” this year we will be moving forward with “We Men, not Women”. <strong>TRUMP</strong> BRAND BOOK
Page 1 and 2: TRUMP BRAND BOOK A PARODY OF DONALD
Page 3 and 4: Our brand story We have to say a lo
Page 5: Our brand promise S E X I S T L I A
Page 9 and 10: Brand imagery Colour Our primary br
Page 11 and 12: Our brand essence How we work We ta
Page 13 and 14: Our brand assets Obligatory Venn di

TRUMP

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