China Mass Affluents Market Share, Key Trends, Emerging Opportunities, Strategies, Drivers, Outlook and Competitive Landscape
Mass affluent populations around the world are growing in size, making them an increasingly important segment for financial providers. Read More @ http://www.radiantinsights.com/research/mass-affluents-channel-use-in-china
Mass affluent populations around the world are growing in size, making them an increasingly important segment for financial providers.
Read More @ http://www.radiantinsights.com/research/mass-affluents-channel-use-in-china
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<strong>China</strong> <strong>Mass</strong> <strong>Affluents</strong> <strong>Market</strong> <strong>Share</strong>, <strong>Key</strong> <strong>Trends</strong>, <strong>Emerging</strong><br />
<strong>Opportunities</strong>, <strong>Strategies</strong>, <strong>Outlook</strong> <strong>and</strong> <strong>Competitive</strong><br />
L<strong>and</strong>scape: Radiant Insights<br />
Summary<br />
<strong>Mass</strong> affluent populations around the world are growing in size, making them an increasingly important segment<br />
for financial providers. These consumers possess more financial products than average, maintain higher levels of<br />
savings <strong>and</strong> investments, <strong>and</strong> are more likely to use added-value services. This makes them an attractive <strong>and</strong><br />
profitable segment to target.<br />
Synopsis<br />
Verdict Financial's ""<strong>Mass</strong> <strong>Affluents</strong>: Channel Use in <strong>China</strong>"" is one of a series of snapshots offering insight into the<br />
mass affluent consumer segment in <strong>China</strong>. It examines mass affluents' channel preferences in detail. This snapshot<br />
is based on findings from our 2015 Retail Banking Insight Survey.<br />
Browse Ongoing Reports @ http://www.radiantinsights.com/research/mass-affluents-channel-use-in-china<br />
It offers insight into:<br />
- Which channels mass affluents use for their current accounts, savings accounts, mortgages, <strong>and</strong> loans, <strong>and</strong> the<br />
extent to which banks are cross-selling to this segment.<br />
- The factors that drive mass affluents' choice of channel use.<br />
- Which channels are favored by mass affluents<br />
<strong>Key</strong> Findings<br />
- The Chinese mass affluent space is around 36 million individuals. Demographically, this segment tends to be<br />
older, more established, <strong>and</strong> with greater liquidity. They are also knowledgeable with regards to financial products<br />
<strong>and</strong> more active in the management of their finances. Physically visiting a branch remains the main channel of<br />
research for mass affluents when considering a current account provider, <strong>and</strong> this is demonstrated by a 12<br />
percentage point variance compared to the retail segment.<br />
- For 88% of mortgages given to mass affluents the branch played a role in the customer journey. However, mass<br />
affluents use other channels as part of the application process, with call centers particularly important.<br />
- The telephone channel is important to mass affluents when arranging a loan. 28% of consumers also used post. If<br />
document capture systems can be implemented then the reliance on this channel can diminish, meaning speedier<br />
disbursement of funds to the applicant.
- <strong>Mass</strong> affluents are avid users of social media, with 91% using social media platforms daily compared to 85% of<br />
retail consumers. Financial services providers in <strong>China</strong> must take note of this opportunity in order to increase<br />
engagement with this lucrative segment.<br />
Reasons To Buy<br />
- Improve your targeting of mass affluents in <strong>China</strong> by learning about their preferences with respect to channel<br />
features. Identify the key factors that drive mass affluents' choice of channels.<br />
- Underst<strong>and</strong> the extent to which mass affluents are using P2P lenders <strong>and</strong> social media.<br />
Buy a Sample Copy of This Report @ http://www.radiantinsights.com/research/mass-affluents-channel-use-inchina/request-sample<br />
Table Of Content<br />
Segment Overview<br />
Research<br />
Application<br />
Ongoing Use <strong>and</strong> Satisfaction<br />
Reasons for Non-use<br />
Browse Ongoing Reports @ http://www.radiantinsights.com/research/mass-affluents-channel-use-in-china<br />
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