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Fortunately for Dave and Steve Tenkara was thrust back into my cons<br />
ing “Simple Fly Fishing” and a re-branded Tenkara rod at Knoxville’s o<br />
the time not because I saw Tenkara rods in an outdoor store as an inc<br />
of an idea Redington floated a few years ago about putting Redington<br />
outdoor-crossover consumer. To my knowledge Redington ultimately<br />
ers (i.e. fly shops) was overwhelmingly negative particularly given that<br />
it was serendipity that shortly after this sighting I happened upon an a<br />
September 19th edition of the New Yorker. While the article was abou<br />
nard, the real takeaway for me was Chouinard’s condemnation of the<br />
ranization of the outdoor consumer was going to save our dying spor<br />
140<br />
S.C.O.F MAGAZINE
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