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Chouinard’s solution to this<br />
unwelcoming culture of esoteric<br />
misfits and overly complex<br />
technology is “Live Simply”.<br />
While plucking a one<br />
string guitar the retail philosopher-king<br />
is going to lead<br />
the chaconians and mountainsexuals<br />
to the angling<br />
promised land free from impedimenta<br />
and complicated<br />
knots. Once there, the new<br />
angling subset, unburdened<br />
by complex technology, will<br />
become the new generation<br />
of water keepers. By simply<br />
removing the reel from the rod<br />
we will be allowed to once<br />
again take fishing at its core<br />
and thus maintain our childhood<br />
wonderment. Being in<br />
touch with our inner-child<br />
will result in improved mental<br />
well-being and stewardship<br />
of our natural resources will<br />
surely follow. The world will<br />
miraculously become a selfsustaining<br />
utopia of kind people<br />
wearing recycled clothes.<br />
Simple.
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