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November Business First

November issue of Business First, Northern Ireland's Business Magazine

November issue of Business First, Northern Ireland's Business Magazine

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BELFAST WATERFRONT<br />

The new<br />

Belfast<br />

Waterfront<br />

six months on<br />

Friday 28 October marked six months<br />

since Belfast Waterfront’s new<br />

7,000m 2 conference facility opened<br />

its doors. Over this time, the staff<br />

have hosted nearly 40 events and<br />

welcomed over 28,000 delegates.<br />

Thanks to the additional event space in the<br />

heart of the city, Belfast has seen a welcome<br />

rise in the number of visiting national and<br />

international conferences, not to mention an<br />

estimated £10m for the local economy.<br />

However, this is only the beginning…<br />

The big names keep rolling in<br />

In addition to delivering large­scale gala<br />

dinners, awards ceremonies, exhibitions and<br />

business meetings for local organisations, the<br />

Belfast Waterfront team continue to build a<br />

robust pipeline of national and international<br />

events as far out as 2019.<br />

In the immediate future, the venue is set to<br />

welcome the Services for International<br />

Education Marketing Conference in December<br />

with many more prestigious events to follow<br />

including the Routes Europe Conference in<br />

2017 and the Royal College of Nursing (RCN)<br />

Annual Congress in 2018.<br />

An attractive destination for<br />

conferences<br />

The city is already reaping the rewards of<br />

the £29.5m expansion programme funded by<br />

Belfast City Council, Tourism Northern<br />

Ireland and the European Regional<br />

Development Fund, through the European<br />

Sustainable Competitiveness Programme for<br />

Northern Ireland, with the resultant influx of<br />

delegates.<br />

Capable of hosting a much wider range of<br />

events than ever before, Belfast Waterfront<br />

has seen the return of many events that had<br />

previously outgrown the facilities, as well as a<br />

boost in new business.<br />

The new state­of­the­art conference facility<br />

along with Belfast’s exciting new offering<br />

have enticed many organisations to consider<br />

Belfast as a host city.<br />

Bhavnita Patel, General Manager of<br />

Association of Surgeons of Great Britain and<br />

Ireland (ASGBI), explains: “It had been<br />

traditional for the association to use a venue<br />

in the President’s home town.<br />

“John Moorehead is from Belfast, but we<br />

had been using three other conference<br />

centres in the UK on a rotating basis, as<br />

Belfast simply didn’t have anything that could<br />

accommodate us. However, we found that the<br />

enlarged Belfast Waterfront…had everything<br />

we required…It was an absolute success and<br />

the feedback from delegates was brilliant.”<br />

Likewise Dr. Frank Amoneit, Managing<br />

Director of Euro Fed Lipids highlights how<br />

having a new state­of­the­art conference<br />

facility at the heart of the city’s proposal was<br />

a real game changer: “Belfast Waterfront’s<br />

new expansion put Belfast on the table as a<br />

confirmed host city for the 16th Euro Fed<br />

Lipid Congress in 2018. In addition, the city’s<br />

overall package of facilities, a good spread of<br />

hotels nearby the venue and an extensive<br />

network of flights made Belfast an attractive<br />

destination for our annual conference.”<br />

Accommodate a wider range of<br />

events<br />

Today the stunning riverside venue delivers<br />

a brand new event experience for up to 5,000<br />

delegates. It can cater for large business<br />

meetings, banquets for up to 1,000 guests,<br />

conferences with accompanying exhibitions,<br />

exhibitions with attendant meetings and<br />

conventions with separate break­out rooms.<br />

Two multipurpose halls, together<br />

measuring over 2,500m 2, 6 extra meeting<br />

rooms, and a stunning 660m 2 riverside foyer<br />

have greatly enhanced its existing offering,<br />

comprised of a 2,200­seat auditorium, 360­<br />

seat studio and 14 meeting rooms.<br />

New opportunities<br />

This may be a highly competitive<br />

marketplace but it is seen as very lucrative in<br />

today's business environment. According to<br />

the ‘UK Conference and Meeting Survey 2016’<br />

(UKCAMS), the sector was worth an<br />

estimated £19.2 billion in venue and<br />

destination direct spend in 2015, and last<br />

year saw more business events being held at<br />

UK venues.<br />

With this in mind, the contribution of local<br />

ambassadors in securing conferences for the<br />

city as well as raising Belfast’s profile on the<br />

world stage will continue to be invaluable.<br />

Dr Sinclair Mayne, the local Visit Belfast<br />

Ambassador and Chair of British Society of<br />

Animal Science Organising Committee<br />

(BSAS), thanked the city for making the 67th<br />

Annual Meeting of the European Federation<br />

of Animal Science (EAAP) such a big success:<br />

“... EAAP is hosted in major European cities<br />

such as Nantes, Rome and Warsaw. Belfast is<br />

as good as any of these cities…it is a worldclass<br />

business tourism destination.”<br />

MOREINFORMATION<br />

We’re ready to welcome you<br />

If you would like to book your<br />

next event at Belfast<br />

Waterfront, contact the sales<br />

team today:<br />

T: +44 (0) 28 9033 4400<br />

E: conference@waterfront.co.uk<br />

W: waterfront.co.uk<br />

@BelWaterfront /<br />

#BelfastWaterfront.<br />

www.businessfirstonline.co.uk<br />

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