Total Lighting - March 2016
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Light matters<br />
It’s heartening to read<br />
the results of this survey,<br />
conducted by Big Hospitality,<br />
and sponsored by Megaman<br />
CON TACT<br />
Megaman<br />
www.megamanlighting.com<br />
1%<br />
Good lighting encourages guests to stay<br />
longer, and come back for more<br />
Only 1% of those surveyed think<br />
lighting is of no importance in the<br />
customer experience<br />
72%<br />
72% have left a venue<br />
earlier than planned,<br />
because it was too<br />
brightly, or poorly lit<br />
74%<br />
74% have stayed longer<br />
than planned because the<br />
lighting made them feel<br />
relaxed and welcome<br />
According to respondents,<br />
a well-lit venue is…<br />
somewhere that draws you in 36%<br />
somewhere to spend time<br />
somewhere to go back to<br />
34%<br />
26%<br />
None of the above 4%<br />
Up front lighting refurbishment costs seem to be less<br />
important than ambience. When making decisions on<br />
new lighting in a venue, hospitality professionals say that<br />
key considerations are:<br />
The effect and ambience of the new lighting 67%<br />
The ability of staff to dim the lights 43%<br />
Energy bill/CO2 savings 31%<br />
The up front costs 23%<br />
46 • MARCH <strong>2016</strong> • www.total-lighting.com
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