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<strong>Aviate</strong><br />
&<br />
Virgin Atlantic Flightstore<br />
Marketing Department
Carly WhiteOak<br />
Marketing Manager<br />
Jessie Dutton<br />
Graphic Designer<br />
<strong>Aviate</strong><br />
TBD<br />
Marketing Executive<br />
<strong>Aviate</strong><br />
TBD<br />
Marketing Executive<br />
<strong>VAFS</strong><br />
Jayne Musgrove<br />
Graphic Designer<br />
<strong>VAFS</strong>
<strong>Aviate</strong> Br<strong>and</strong><br />
We rebr<strong>and</strong>ed <strong>Aviate</strong> in 2014 to<br />
make the br<strong>and</strong> less ‘corporate’ <strong>and</strong><br />
more user friendly.<br />
We also created several new<br />
products which each needed a logo.<br />
In 2016 our sister company Lime,<br />
took on the <strong>Aviate</strong> br<strong>and</strong>ing as part<br />
of the overall company alignment.
<strong>Aviate</strong><br />
Over 40 airlines (which are increasing daily!) each with a marketing plan to budget <strong>and</strong> manage!
<strong>Aviate</strong> – Our Target Audience<br />
• Flights - Tour Operators who hold an ATOL (A database of just over 2000 UK based<br />
operators)<br />
• Groups – We can sell group flights to anyone, making our target audience for our<br />
groups product unlimited – Hen parties/Family events/Hajj/MICE –<br />
Meetings/Incentives/Conferences/Exhibitions<br />
• Tech – Airlines who need ticketing systems (Airline account managers)<br />
• Ticketing – Tour Operators who are possibly too small to have a ticketing team, or<br />
that have staffing issues.
<strong>Aviate</strong> – Not just Airline marketing!<br />
We also manage the marketing for Groups/Tech/Ticketing/Solutions/Internal Marketing which includes signatures/banners<br />
<strong>and</strong> the design/br<strong>and</strong>ing of systems!
<strong>Aviate</strong> World<br />
www.aviateworld.com<br />
<strong>Aviate</strong> World receives over 20,000 visits per month, so we update our website daily.<br />
Each airline has its own page which details route <strong>and</strong> product information including news items.<br />
Groups/Tech/Regional Flying all have their own dedicated pages.<br />
DAPs – Dedicated Airline Portals also have their own pages with links to their individual booking sites
<strong>Aviate</strong> - SoMedia
<strong>Aviate</strong> – Recent campaigns
Virgin Atlantic Flightstore<br />
www.vaflightstore.com<br />
In August 2015 we took over the operation of Virgin Atlantic Flightstore which is globally recognised br<strong>and</strong>.<br />
All <strong>VAFS</strong> marketing needs to follow br<strong>and</strong> guidelines, tone of voice <strong>and</strong> then be approved by the Virgin Atlantic marketing team.<br />
The website receives just over 15,000 visits per month <strong>and</strong> is also updated daily with news etc.<br />
Jayne is our dedicated <strong>VAFS</strong> Graphic Designer <strong>and</strong> we are recruiting a dedicated <strong>VAFS</strong> Marketing Executive.
<strong>VAFS</strong> – Our Target audience<br />
• Flights - Tour Operators who hold an ATOL (A database of just over 2000 UK based operators)<br />
• Packages – Travel Agent list provided by <strong>VAFS</strong>.<br />
• Groups – Only our existing Tour Operator database
<strong>VAFS</strong> - SoMedia
<strong>VAFS</strong> – Recent campaigns
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