licht.wissen No. 06 "Shop Lighting - Attractive and Efficient"

licht.wissen 06
Shop Lighting – Attractive and Efficient
Textile store lighting
The success of a new boutique depends crucially on a combination of things – shop concept, interior design
and lighting solution. As well as targeted use of general, accent and effect lighting, energy efficiency and
economy are increasingly important topics.
Light can be used to structure interiors
and create atmosphere. But it takes more
than light to lend a distinctive character
to a boutique – it takes a combination
of shop concept, interior design and
lighting solutions. And there is no "right"
or "wrong" way to go about it; the key to
success lies in image and impact. Chain
and brand stores consciously exploit this
fact by developing "corporate lighting".
Basically all the general shop lighting
rules, such as prioritisation, zoning, etc.,
need to be observed to take account of
the different applications. Shop windows,
entrance, decoration zones, vertical
and horizontal product presentations,
checkout areas, rest zones, stairs, lifts,
changing cubicles and the large central
sales area are structured with light. The
high-contrast, accentuated presentation
lighting in the shop windows, for example,
creates an atmosphere of suspense
in combination with relaxing, uniform
salesroom lighting. Decoration points
always require intense directional light.
This produces an interplay between low
and high illuminance, between light and
shadow. The human eye perceives the
switch between light and dark and is
stimulated by it. Nothing is more fatiguing
for our eyes than monotonous
uniform light.
48
Pay point lighting
Shopping experience [47, 48]: Every shopping
experience ends at the payment counter. And that
last impression is almost as important as the first one
because it sticks in the customer's memory. So special
attention should be paid to the design of the pay point
and the lighting plan for it. A single decorative luminaire
of striking dimensions and design or a group of daintier
models catch the eye and make a pay point easier to
locate. Light distribution characteristics should be selected
to meet the workplace requirements of a cashier.
The luminaires above the payment counter also act as a
stylish addition to the salesroom lighting, which is fully
geared to the product presentation and rounds off the
feel-good atmosphere.
47
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