Catalog April 2016

DUSKIN Purre English Apple Juice
Duskin Apple Juice is a small, family business run by Andrew Helbling and his
daughter Susan which emerged from a diversification of the family farm. Back in the
seventy’s, the farm had many delicious apples which were being turned down by
the supermarkets for not being “perfect”; these were fed to our sheep to stop them
going to waste. The sheep were, of course, delighted but Andrew would sit on the
tractor and wonder why they got all the luck. What else could we do with all this
lovely produce that the supermarkets so foolishly rejected? So, ingenuity and welding
irons were put to good use and the first apple press emerged. This was back in
the 1980’s, when the high tech, “loads’a’money” society was in full swing. Luckily,
there were also a number of small farm shops and health food stores who were
more than happy to take something so unusual for the time.
The process has changed very little in the intervening years. It is low-tech and lowvolume
which allows single varieties to be kept separate, allows the natural flavour
to remain largely unchanged and “in the bottle pasteurisation” preserves this flavour
and aroma. A process initially used because it did not need expensive high-tech
equipment has been continued because it gives a high quality product.
A very common comment made by first time tasters is “Oh, it tastes of apples!”.
Of course to us it was obvious that it would taste this way but many people were so
used to apple FLAVOUR products that it had not occurred to them that you could
have a drink with an apple TASTE. That is the key with Duskin; It is the taste of a
specific variety, just as you remember it.
New Labels
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