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n New England, then meandered outh, up and down, east and west; ipped deep into ce qu’on appelle ixieland, avoided Florida because he Farlows were there, veered west, igzagged through corn belts and cotonciliation History 1904 OPENED THE AD AGENCY Bertsch & Cooper While teaching at Holme, Cooper met Fred Bertsch, who ran an art service agency next door to the school. Bertsch loved Cooper’s work, and in 1904 they entered into the perfect partnership: Bertsch, a consummate salesman, and Cooper, the gifted artist. WITH FRIEND AND ILLUSTRATOR FRED S. BERTSCH Together, they provided design and lettering services to their clients, and by 1914 they had added typesetting to their services. Bertsch & Cooper was a visionary commercial art service. They were one of the first shops in Chicago that offered to create layouts, compose artwork, and typeset text all under one roof. They continually added staff, resulting in a scattershot assortment of illustrators, draftsmen, and compositors peppered throughout the same building in a variety of rooms. At their first location, Bertsch was famous for his “inter-office communication system” which consisted of yelling upstairs and down from the inner balcony of the building to professional associates. Cooper was ensconced in the “bull pen”- a room with a half dozen or so other commercial artists scratching away at the jobs of the day. Cooper was renowned for his “filing system”- a towering, dusty, haphazardly curved pile of layouts, proofs, notes, and other assorted papers that loomed over his desk, each day’s ephemera separated by a newspaper from that date.
, insatiable illicit love. BARNHART BROTHERS & SPINDLER FOUNDRY 06 BEGAN ISSUING TYPEFACE DESIGNS BY COOPER DURING THE MID 1920S.
Page 1 and 2: OSWALD COOPER COOPER with excerpts
Page 3 and 4: Ladies and gentlemen of the jury, e
Page 5: 04 & n that began our extensive tra
Page 9 and 10: WE CAME TO KNOW THE CURIOUS ROADSID
Page 11 and 12: Cooper is representative of 1930s A
Page 13 and 14: of her male of the moment, and an o
Page 15 and 16: L O Cooper Old Style is an approach
Page 17 and 18: STYLE WAS s a non-kerning imited us
Page 19 and 20: IF A ROADSIDE SIGN SAID: Visit Our
Page 21 and 22: Cooper Hilite was made by the simpl
Page 23 and 24: We came to know--nous connømes, to
Page 25 and 26: Anatomy OUT OF THIS DEVELOPED COOPE
Page 27 and 28: Nous connûmes The populist, variou
Page 29: WANT S HAZE. Age: 5, 300 days

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