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ton belts crossed and recrossed the<br />

Rockies, straggled through southern<br />

deserts where we wintered; reached<br />

the Pacific, turned north through<br />

THESE INCLUDED:<br />

Cooper Old Style,<br />

AND HIS MOST FAMOUS DESIGN:<br />

COOPER BLACK [1]<br />

WHICH HE DESCRIBED AS A TYPE FOR:<br />

“Far-sighted<br />

printers<br />

with near-sighted<br />

customers.”<br />

[1] While not the first type to have rounded serifs, It is the most authoritative and imposing of the so-called fat faces: as<br />

eye-catching as a charging bull and as expressive as carnival barker. It has been influential too: had there never been a<br />

Cooper Black, the world might never have known Ultra Bodoni, one of the many behemoths designed to compete in the<br />

growing fat face market of the mid-1920s.

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