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ton belts crossed and recrossed the<br />
Rockies, straggled through southern<br />
deserts where we wintered; reached<br />
the Pacific, turned north through<br />
THESE INCLUDED:<br />
Cooper Old Style,<br />
AND HIS MOST FAMOUS DESIGN:<br />
COOPER BLACK [1]<br />
WHICH HE DESCRIBED AS A TYPE FOR:<br />
“Far-sighted<br />
printers<br />
with near-sighted<br />
customers.”<br />
[1] While not the first type to have rounded serifs, It is the most authoritative and imposing of the so-called fat faces: as<br />
eye-catching as a charging bull and as expressive as carnival barker. It has been influential too: had there never been a<br />
Cooper Black, the world might never have known Ultra Bodoni, one of the many behemoths designed to compete in the<br />
growing fat face market of the mid-1920s.