Go Travel | Branding and Interiors | Stage 1
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<strong>Stage</strong> 1: Confidential Presentation<br />
Interior design <strong>and</strong> br<strong>and</strong>ing<br />
<strong>Go</strong> <strong>Travel</strong>, Independent High Street Agency<br />
For Mike, Dave <strong>and</strong> Andy Roberts<br />
29 June 2016<br />
info@nugget-design.co.uk | +44 (0)20 8295 356<br />
<strong>Br<strong>and</strong>ing</strong> | Wayfinding | Interior design | Architecture
<strong>Go</strong> <strong>Travel</strong><br />
Interior Design <strong>and</strong> br<strong>and</strong>ing<br />
Background <strong>and</strong> research<br />
2<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | interiors <strong>and</strong> br<strong>and</strong>ing | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> About<br />
What we know<br />
The first branch was founded in Chislehurst in 1999,<br />
followed by the second branch which was opened in<br />
Petts Wood in the year 2000.<br />
Locksbottom was home to the third branch in 2006<br />
<strong>and</strong> on the 30th of June in the year 2008 a fourth<br />
branch was born in Blackheath.<br />
Providing efficient customer service is highly<br />
important <strong>and</strong> so training is provided to staff,<br />
enabling them to go on “familiarisation trips” that<br />
allows them to be able to speak “frankly” about the<br />
locations.<br />
Not aligned with any particular tour operation <strong>and</strong><br />
also have contracts with all major agencies such as<br />
Thomson, Thomas cook.<br />
<strong>Go</strong> travel provide a wide range of travel services<br />
from tailor-made holidays <strong>and</strong> inclusive packages to<br />
tickets <strong>and</strong> travel insurances.<br />
Overall summary:<br />
• A first impression service<br />
• Local family run independent travel agent<br />
• 4 branches in Kent <strong>and</strong> South London<br />
• Voted in the top 50 travel agencies in London<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Logo <strong>and</strong> Website<br />
Existing logo<br />
Website - Home page<br />
Branch buttons<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Existing branches<br />
Chislehurst, Petts Wood, Locksbottom, Blackheath<br />
Chislehurst Flagship branch<br />
Petts Wood Locksbottom Blackheath<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Competition<br />
High street presence “Br<strong>and</strong>-marks”<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> High street presence<br />
Shop front<br />
Below is a list of the top travel agencies<br />
on the highstreet in the UK.<br />
• Barrhead <strong>Travel</strong><br />
• Dawson<br />
• First Choice<br />
• <strong>Go</strong>ing places<br />
• STA <strong>Travel</strong><br />
• Thomas cook<br />
• Thomson<br />
• Trail finders<br />
• Wallace Arnold Worldchoice<br />
• Virgin <strong>Travel</strong><br />
STA <strong>Travel</strong><br />
Trail Finders<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> High street presence<br />
Uninspiring shopfront examples<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Analysis<br />
Visual comparison<br />
On the high street<br />
In Bluewater shopping centre<br />
How can this visual language be translated<br />
on the high street?<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Analysis<br />
Establishing the brief response<br />
A description. What does your organisation do, how long<br />
have you been established <strong>and</strong> how many staff do you<br />
employ?<br />
Family run travel agency that started in Chislehurst in 1999.<br />
We have 4 branches <strong>and</strong> employ 31 staffs.<br />
Attention to details <strong>and</strong> service has always been at the core<br />
of everything we do at <strong>Go</strong> <strong>Travel</strong>.<br />
We don’t have a niche market as such, but we do mainly sell<br />
high end holidays. Cruises are also becoming bigger for us.<br />
The only real competition we have is the internet as our<br />
branches are the only travel agents in the villages we are in.<br />
Words that describe <strong>Go</strong> <strong>Travel</strong>:<br />
Family run<br />
Independent<br />
More than just travel<br />
<strong>Go</strong>als<br />
Engage with new <strong>and</strong> existing customers in a better way<br />
Refresh all the shops.<br />
Increase sales<br />
Encourage Foreign Exchange<br />
Open new shops<br />
Target Audience<br />
All our shops are in affluent areas for a reason, as we<br />
ideally want to target top end clients. However, as we are<br />
independent we can also do something as simple as a<br />
theatre ticket.<br />
We don’t currently log details about client as in hobbies,<br />
occupation, likes, etc.<br />
Design Examples<br />
Kuoni shops<br />
Dislikes<br />
Red<br />
What style would you prefer for your new interior?<br />
Modern<br />
Technical<br />
Colours<br />
Yes, we are happy to review colours<br />
Marketing / Logos<br />
Dave to provide (He provided us with some materials)<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong><br />
Interior Design <strong>and</strong> br<strong>and</strong>ing<br />
Inspiration<br />
11<br />
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© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Inspiration<br />
Interior spaces<br />
THE EXPERIENCE<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Inspiration<br />
Interior spaces<br />
THE EXPERIENCE<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Inspiration<br />
Kuoni <strong>Travel</strong> agency - Interior A<br />
A very eccentric <strong>and</strong> homely theme<br />
across the different branches of the<br />
Kuoni travel agency<br />
Kuoni - Madrid<br />
Kuoni - Chester<br />
Kuoni - Newcastle-upon-Tyne<br />
Kuoni - Newcastle-upon-Tyne<br />
Kuoni - Newcastle - upon - Tyne<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Inspiration<br />
Kuoni <strong>Travel</strong> agency - Interior B<br />
Use of furniture <strong>and</strong><br />
different flooring<br />
to highlight zoned<br />
areas<br />
Kuoni - John Lewis concession<br />
Kuoni - Amsterdam<br />
kuoni BwxoZoDIYAEeE3P.jpg<br />
kuoni b_730_a107f3e6-25bf-4240-a167-2b79ee6c3c09.jpg<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Inspiration<br />
Kuoni <strong>Travel</strong> agency - Exterior \ Shop front<br />
The shopfront <strong>and</strong> windows have<br />
a clean <strong>and</strong> simple look which<br />
opens up the spaces <strong>and</strong> is very<br />
inviting to passer-bys.<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Inspiration<br />
STA <strong>Travel</strong> agency - Interior<br />
A fun approach to the theme<br />
for this concept with the use of<br />
colourful graphics, photo frames<br />
<strong>and</strong> singular wooden shelves.<br />
Also a toned down colour<br />
scheme for the furniture.<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Inspiration<br />
STA <strong>Travel</strong> agency - Exterior<br />
The shopfronts <strong>and</strong><br />
windows have a clean<br />
presentation <strong>and</strong> are<br />
clutter-free<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong><br />
Interior Design <strong>and</strong> br<strong>and</strong>ing<br />
Audit <strong>and</strong> Surveys<br />
19<br />
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<strong>Go</strong> <strong>Travel</strong> Photo Audit<br />
Chislehurst - Existing<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Photo Audit<br />
Chislehurst - Existing<br />
2610mm<br />
9m 2<br />
3430mm<br />
7721mm<br />
7145mm<br />
54m 2<br />
Back office<br />
Row of drawers<br />
Brochure display st<strong>and</strong><br />
Waiting area<br />
Service area<br />
Waiting area<br />
Brochure display st<strong>and</strong><br />
Shop window display<br />
Shop window display<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Photo Audit<br />
Petts Wood - Existing<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Photo Audit<br />
Petts Wood - Existing<br />
58m 2 14m 2<br />
11547mm<br />
2667mm<br />
5000mm<br />
5147mm<br />
Shop window display<br />
Row of drawers<br />
Service area<br />
Brochure display st<strong>and</strong><br />
Waiting area<br />
Back office<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Photo Audit<br />
Locksbottom - Existing<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Photo Audit<br />
Locksbottom - Existing<br />
42m 2 6m 2<br />
11180mm<br />
4625mm<br />
9415mm<br />
Shop window display<br />
Row of drawers<br />
Service area<br />
Back office<br />
Kitchen<br />
Brochure display st<strong>and</strong><br />
Toilets<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Photo Audit<br />
Analysis of existing space<br />
SHELVING<br />
UNIT DISPLAY<br />
SERVICE<br />
DESK AREA<br />
WAITING AND<br />
LOUNGE AREA<br />
Analysis on Existing<br />
Brochure overload.<br />
Taking up space <strong>and</strong> heavy display.<br />
Proposed<br />
Make better use of space.<br />
Reduce the amount of brochures out on<br />
display.<br />
Analysis on Existing<br />
Tables appear large <strong>and</strong> heavy making<br />
them unfriendly <strong>and</strong> restrictive.<br />
Too formal for a family orientated travel<br />
agency.<br />
Layout <strong>and</strong> design of desks <strong>and</strong><br />
computers not practical in terms of screen<br />
sharing with customers.<br />
Proposed<br />
Smaller desk space.<br />
Change orientation <strong>and</strong> design of desk for<br />
a friendlier <strong>and</strong> practical use.<br />
Reform the linear layout for a more<br />
thought-out <strong>and</strong> dynamic positioning.<br />
Analysis on Existing<br />
Lounge <strong>and</strong> waiting area positioned at<br />
back of the shop.<br />
Furnitures <strong>and</strong> table need updating<br />
Dr surgery waiting room feel.<br />
Lacks excitement <strong>and</strong> buzz.<br />
Proposed<br />
Re-positioning of the lounge area to<br />
the front for a welcoming <strong>and</strong> actively<br />
functional area.<br />
Change of furniture to soft furnishings,<br />
an eclectic mix of furniture to give off the<br />
homely feel.<br />
A mix of paper brochures <strong>and</strong> tablets<br />
for customer to browse through whilst<br />
waiting, “the active waiting area”.<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Photo Audit<br />
Blackheath, Existing<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Photo Audit<br />
Blackheath<br />
48m 2<br />
4647mm<br />
11510mm<br />
Row of drawers<br />
Service area<br />
Brochure display st<strong>and</strong><br />
Shop window display<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
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<strong>Go</strong> <strong>Travel</strong><br />
Initial thoughts on <strong>Br<strong>and</strong>ing</strong><br />
29<br />
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<strong>Go</strong> <strong>Travel</strong> <strong>Br<strong>and</strong>ing</strong><br />
Initial thoughts on existing logo<br />
• Bright <strong>and</strong> bold<br />
• Immediate impact,<br />
• Colours <strong>and</strong> fonts lack consistency<br />
• Yellow font can be difficult to read on white<br />
• Image / graphic restricts usability<br />
• Strong br<strong>and</strong> mark should work in several formats<br />
+<br />
Happy<br />
Fun<br />
Family<br />
-<br />
Cheap<br />
Dated<br />
Clip art<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
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<strong>Go</strong> <strong>Travel</strong> <strong>Br<strong>and</strong>ing</strong><br />
Initial thoughts on shop front br<strong>and</strong>ing<br />
The points stated below are initial thoughts on<br />
the shop front. The image shows the Chislehurst<br />
branch, however, points listed also relates to the<br />
other 3 remaining branches.<br />
• Overly imposed use of the br<strong>and</strong> colour (blue).<br />
• Crowded <strong>and</strong> cluttered window display grabs<br />
attention for the wrong reasons.<br />
• The services listed on the right side of the<br />
window on the left is not prominent therefore<br />
selling the agency short <strong>and</strong> it’s potential not<br />
being realised.<br />
• The busy nature of the window does not allow<br />
for a focus point that can be more functional in<br />
selling the service <strong>and</strong> grabbing attention for the<br />
benefit of the agency.<br />
• Lacks elegance which may scare of premium<br />
customers / clients.<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> <strong>Br<strong>and</strong>ing</strong><br />
Route A<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Logo<br />
Concept A - Black <strong>and</strong> white<br />
<strong>Go</strong> <strong>Travel</strong><br />
MORE THAN JUST THE TICKET<br />
<strong>Go</strong><br />
<strong>Travel</strong><br />
MORE THAN JUST TRAVEL<br />
<strong>Go</strong> <strong>Travel</strong><br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
MORE THAN JUST THE TICKET<br />
<strong>Go</strong><br />
<strong>Travel</strong><br />
MORE THAN JUST TRAVEL<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Logo<br />
Concept A - Black <strong>and</strong> white<br />
<strong>Go</strong> <strong>Travel</strong><br />
MORE THAN JUST THE TICKET<br />
<strong>Go</strong><br />
<strong>Travel</strong><br />
MORE THAN JUST TRAVEL<br />
<strong>Go</strong> <strong>Travel</strong><br />
MORE THAN JUST THE TICKET<br />
<strong>Go</strong><br />
<strong>Travel</strong><br />
MORE THAN JUST TRAVEL<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
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<strong>Go</strong> <strong>Travel</strong> Logo<br />
Concept A - Coloured<br />
<strong>Go</strong> <strong>Travel</strong><br />
MORE THAN JUST THE TICKET<br />
<strong>Go</strong><br />
<strong>Travel</strong><br />
MORE THAN JUST TRAVEL<br />
<strong>Go</strong> <strong>Travel</strong><br />
MORE THAN JUST THE TICKET<br />
<strong>Go</strong><br />
<strong>Travel</strong><br />
MORE THAN JUST TRAVEL<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
MORE THAN JUST TRAVEL<br />
<strong>Go</strong> <strong>Travel</strong> <strong>Br<strong>and</strong>ing</strong><br />
Route A - Products<br />
<strong>Go</strong><br />
<strong>Travel</strong><br />
MORE THAN JUST TRAVEL<br />
<strong>Go</strong><br />
<strong>Travel</strong><br />
<strong>Go</strong><br />
MORE THAN JUST TRAVEL<br />
<strong>Go</strong> <strong>Travel</strong><br />
MORE THAN JUST TRAVEL STUFF<br />
<strong>Go</strong> <strong>Travel</strong><br />
MORE THAN JUST TRAVEL<br />
<strong>Go</strong><br />
MOR<br />
<strong>Go</strong> <strong>Travel</strong><br />
MORE THAN JUST TRAVEL STUFF<br />
<strong>Go</strong><br />
<strong>Travel</strong><br />
MORE THAN JUST TRAVEL<br />
<strong>Go</strong> <strong>Travel</strong><br />
MORE THAN JUST TRAVEL<br />
Family Holidays<br />
Winter sun<br />
<strong>Go</strong><br />
<strong>Travel</strong><br />
MORE THAN JUST TRAVEL<br />
Car Hire<br />
Hotels Currency<br />
Cruises Sun & snow<br />
<strong>Go</strong><br />
<strong>Travel</strong><br />
MORE THAN JUST TRAVEL<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> <strong>Br<strong>and</strong>ing</strong><br />
Route A - Signage example<br />
<strong>Go</strong> <strong>Travel</strong><br />
MORE THAN JUST TRAVEL<br />
flights • hotels • package deals • cruises • currency • car hire • ski holidays • groups • familys • Disney<br />
MORE THAN JUST TRAVEL<br />
GO TO<br />
DISNEY<br />
£399<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
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CRUISES AND LUXURY HOLIDAYS<br />
CRUISES AND LUXURY HOLIDAYS<br />
<strong>Go</strong> <strong>Travel</strong> <strong>Br<strong>and</strong>ing</strong><br />
Route A - Colour alternative<br />
<strong>Go</strong> <strong>Travel</strong><br />
MORE THAN JUST THE TICKET<br />
<strong>Go</strong> <strong>Travel</strong><br />
MORE THAN JUST THE TICKET<br />
<strong>Go</strong> <strong>Travel</strong><br />
MORE THAN JUST THE TICKET<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
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<strong>Go</strong> <strong>Travel</strong> <strong>Br<strong>and</strong>ing</strong><br />
Route B<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Logo<br />
Concept B - Black <strong>and</strong> white<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Logo<br />
Concept B - Black <strong>and</strong> white<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Logo<br />
Route B - Coloured<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> <strong>Br<strong>and</strong>ing</strong><br />
Concept B<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
CRUISES AND LUXURY HOLIDAYS<br />
CRUISES AND LUXURY HOLIDAYS<br />
<strong>Go</strong> <strong>Travel</strong> <strong>Br<strong>and</strong>ing</strong><br />
Concept B - Inspiration wall<br />
SUGGESTIONS AND RECCOMENDATIONS<br />
GO TRAVEL<br />
MORE THAN JUST TRAVEL<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> <strong>Br<strong>and</strong>ing</strong><br />
Shop front<br />
MORE THAN JUST TRAVEL<br />
flights • hotels • package deals • cruises currency • car hire • ski holidays • groups • familys flights • hotels • package deals • Cruises<br />
GO TO<br />
DISNEY<br />
£399<br />
GO TO<br />
SAN FRAN £499<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> <strong>Br<strong>and</strong>ing</strong><br />
Route C<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Logo<br />
Concept C - Black <strong>and</strong> white<br />
MORE THAN JUST TRAVEL<br />
MORE THAN JUST TRAVEL<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
MORE THAN JUST TRAVEL<br />
MORE THAN JUST TRAVEL<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Logo<br />
Concept C - Black <strong>and</strong> white<br />
MORE THAN JUST TRAVEL<br />
MORE THAN JUST TRAVEL<br />
MORE THAN JUST TRAVEL<br />
MORE THAN JUST TRAVEL<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Logo<br />
Concept C - Coloured<br />
MORE THAN JUST TRAVEL<br />
MORE THAN JUST TRAVEL<br />
MORE THAN JUST TRAVEL<br />
MORE THAN JUST TRAVEL<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
MORE THAN JUST TRAVEL<br />
<strong>Go</strong> <strong>Travel</strong> <strong>Br<strong>and</strong>ing</strong><br />
Concept C<br />
MORE THAN JUST TRAVEL<br />
MORE THAN JUST TRAVEL<br />
MORE THAN JUST TRAVEL<br />
MORE THAN JUST TRAVEL<br />
MORE THAN JUST TRAVEL<br />
Family Holidays<br />
Winter sun Car Hire<br />
Hotels Currency<br />
Cruises Sun & snow<br />
MORE THAN JUST TRAVEL<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
flights • hotels • package deals • cruises currency • car hire • ski holidays • groups • familys<br />
flights • hotels • package deals • Cruises<br />
<strong>Go</strong> <strong>Travel</strong> <strong>Br<strong>and</strong>ing</strong><br />
Shop front<br />
MORE THAN JUST TRAVEL<br />
GO TO<br />
DISNEY<br />
£399<br />
GO TO<br />
SAN FRAN £499<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Interior design<br />
Initial thoughts & strategy<br />
52<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | interiors <strong>and</strong> br<strong>and</strong>ing | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Key words<br />
CONSULTATION<br />
Social<br />
Look See<br />
LOUNGE<br />
HEAR<br />
INSPIRATION<br />
Senses<br />
MORE THAN JUST TRAVEL<br />
THE PEOPLE<br />
TOUCH<br />
Educate<br />
TASTE<br />
SALES<br />
Retail<br />
Inspire<br />
LEARN<br />
GuideADVICE<br />
EXCHANGE<br />
DISCOVERY<br />
FAMILY<br />
Visual<br />
EXPERIENCE<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> The customers<br />
Who are they? Where do they GO?<br />
The cruisers The adventure seekers The happy campers<br />
The romantics<br />
The nature lovers<br />
The luxury lover<br />
The active family<br />
<strong>and</strong><br />
many<br />
more...<br />
The explorers | The sight seers | The trill seekers | The adrenaline junkies | The back packers | The sun worshippers<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
Chislehurst Floor Plan<br />
<strong>Go</strong> <strong>Travel</strong> The customers<br />
The current experience<br />
More than just travel???<br />
This may be true, <strong>and</strong> you may offer such services but<br />
do the customers really know this? New <strong>and</strong> existing?<br />
Does the interior reflect this?<br />
BACK<br />
OFFICE<br />
STORAGE / SHELVING<br />
Currently the interior says come in <strong>and</strong> book a holiday only!<br />
Confronted with desks on arrival, no advice area or welcome,<br />
active waiting, kids zone, inspiration areas...<br />
STORAGE / SHELVING<br />
STORAGE / SHELVING<br />
Our aim is to ensure that <strong>Go</strong> <strong>Travel</strong>’s interiors live up to<br />
the strap line <strong>and</strong> deliver a travel destination that is indeed<br />
more than just travel. Happy customers because their holiday<br />
experience starts from the minute they arrive in the doors at<br />
<strong>Go</strong> <strong>Travel</strong>.<br />
SALES<br />
PRODUCT WALL<br />
PRODUCT WALL<br />
STORAGE<br />
WAITING AREA<br />
SALES<br />
PRODUCT WALL<br />
PRODUCT WALL<br />
WINDOW<br />
DISPLAY<br />
WAITING<br />
WAITING<br />
STORAGE / SHELVING<br />
WINDOW<br />
DISPLAY<br />
WINDOW<br />
DISPLAY<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> The customers<br />
The proposed experience - More than just travel<br />
Medium branch<br />
FAMILY AND<br />
DISCOVERY<br />
ROOM<br />
Small branch<br />
ACTIVE<br />
WAITING<br />
EXCHANGE<br />
BUREAU<br />
Large branch<br />
PRODUCT<br />
WALL<br />
ACTIVE<br />
WAITING<br />
PRODUCT<br />
WALL<br />
SHOW REEL<br />
BOH<br />
PROMO VID<br />
PRODUCT<br />
WALL<br />
PROMO VID<br />
SALES<br />
SALES<br />
PRODUCT WALL<br />
RETAIL<br />
PROMO VID<br />
PRODUCT<br />
WALL<br />
PROMO VID<br />
SALES<br />
SALES<br />
HERO ZONE<br />
PRODUCT<br />
PRODUCT WALL<br />
RETAIL<br />
FAMILY AND<br />
DISCOVERY<br />
ROOM<br />
SALES<br />
SAFE KIOSK<br />
EXCHANGE<br />
BUREAU<br />
DRINKS<br />
STORAGE<br />
RETAIL<br />
PROMO VID<br />
PRODUCT<br />
WALL<br />
MEET AND<br />
ADVICE<br />
PRODUCT WALL<br />
PROMO VID<br />
PRODUCT<br />
WALL<br />
MEET AND<br />
ADVICE<br />
INSPIRATION WALL<br />
PRODUCT WALL<br />
HERO ZONE<br />
INTERACTIVE<br />
PRODUCT WALL<br />
SALES<br />
MEET AND<br />
ADVICE<br />
SALES<br />
INSPIRATION WALL<br />
INSPIRATION<br />
LOUNGE / WAITING<br />
INSPIRATION WALL<br />
INSPIRATION<br />
LOUNGE / WAITING<br />
INTERACTIVE<br />
ACTIVE WAITING<br />
INSPIRATION<br />
LOUNGE / WAITING<br />
INTERACTIVE<br />
WINDOW<br />
DISPLAY<br />
WINDOW<br />
DISPLAY<br />
WINDOW<br />
DISPLAY<br />
WINDOW<br />
DISPLAY<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Chislehurst<br />
Proposed plan - Route A<br />
The Discovery room<br />
Discover all the<br />
possibilities of your<br />
dream destination<br />
in one room<br />
The Consultation area<br />
For advice, for bookings<br />
<strong>and</strong> much more, the<br />
consultation area is<br />
at your service<br />
PRODUCT WALL PRODUCT WALL PRODUCT WALL<br />
FAMILY AND<br />
DISCOVERY<br />
ROOM<br />
Back door<br />
access<br />
DRINKS<br />
EXCHANGE<br />
BUREAU<br />
STORAGE<br />
PRODUCT WALL<br />
SALES<br />
SALES SALES<br />
RETAIL<br />
SALES<br />
PRODUCT WALL<br />
The Exchange Bureau<br />
Retail area<br />
Office Refreshments<br />
The Consultation area<br />
For advice, for bookings<br />
<strong>and</strong> much more, the<br />
consultation area is<br />
at your service<br />
ACTIVE WAITING<br />
The Window display<br />
An eye-catching display<br />
of props <strong>and</strong> souvenirs from<br />
your dream destinations<br />
WINDOW<br />
DISPLAY<br />
Front Entrance<br />
WINDOW<br />
DISPLAY<br />
Active waiting<br />
Get your h<strong>and</strong>s on an<br />
Ipad <strong>and</strong> explore the<br />
world o f travel<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Chislehurst<br />
Proposed plan - Route B<br />
The Discovery room<br />
A different furniture<br />
setting<br />
Back door<br />
access<br />
Printer <strong>and</strong><br />
Refreshment<br />
area<br />
The Discovery room<br />
Discover all the<br />
possibilities of your<br />
dream destination<br />
in one room<br />
The Exchange Bureau<br />
Retail area<br />
Office Refreshments<br />
Water dispenser<br />
For Staff <strong>and</strong> Customers<br />
The Consultation area<br />
For advice, for bookings<br />
<strong>and</strong> much more, the<br />
consultation area is<br />
at your service<br />
The Window display<br />
An eye-catching display<br />
of props <strong>and</strong> souveniers from<br />
your dream destinations<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
Front Entrance<br />
Active waiting<br />
Get your h<strong>and</strong>s on an<br />
Ipad <strong>and</strong> explore the<br />
world o f travel<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Chislehurst<br />
Proposed plan - Route C<br />
The Discovery room<br />
Discover all the<br />
possibilities of your<br />
dream destination<br />
in one room<br />
Back door<br />
access<br />
Product wall<br />
A minimal <strong>and</strong> simple display of<br />
brochures laid out in respective<br />
sectors as per existing.<br />
The Exchange Bureau<br />
Retail area<br />
Office Refreshments<br />
The Consultation area<br />
For advice, for bookings<br />
<strong>and</strong> much more, the<br />
consultation area is<br />
at your service<br />
Inspiration area<br />
Get your h<strong>and</strong>s on some brochures<br />
<strong>and</strong> sit, relax <strong>and</strong> be inspired.<br />
The Window display<br />
An eye-catching display<br />
of props <strong>and</strong> souvenirs from<br />
your dream destinations<br />
Active waiting<br />
Get your h<strong>and</strong>s on an<br />
Ipad <strong>and</strong> explore the<br />
world of travel<br />
Front Entrance<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Petts Wood<br />
Proposed plan - Route A<br />
Option 2<br />
Inspiration<br />
area<br />
Active waiting<br />
Front<br />
Entrance<br />
Option 1<br />
The Discovery room<br />
Discover all the<br />
possibilities of your<br />
dream destination<br />
in one room<br />
Optional<br />
depending on budgets<br />
The Exchange Bureau<br />
Retail area<br />
Office Refreshments<br />
The Consultation area<br />
For advice, for bookings<br />
<strong>and</strong> much more, the<br />
consultation area is<br />
at your service<br />
Lounge area<br />
Sit, relax <strong>and</strong><br />
browse while<br />
waiting<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> PettsWood<br />
Proposed Plan - Route B<br />
Option 2<br />
Inspiration<br />
area<br />
Active waiting<br />
Product wall<br />
Front<br />
Entrance<br />
Option 1<br />
Difference in floor carpet<br />
layout<br />
The Discovery room<br />
Discover all the<br />
possibilities of your<br />
dream destination<br />
in one room<br />
Optional<br />
depending on budgets<br />
Product wall<br />
The Exchange Bureau<br />
Retail area<br />
Office Refreshments<br />
The Consultation area<br />
For advice, for bookings<br />
<strong>and</strong> much more, the<br />
consultation area is<br />
at your service<br />
Lounge area<br />
Sit, relax <strong>and</strong><br />
browse through<br />
the brochures<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Locksbottom<br />
Proposed Plan - Route A <strong>and</strong> B<br />
Option 1<br />
Option 2<br />
Product wall<br />
Product wall<br />
The Discovery room<br />
Discover all the<br />
possibilities of your<br />
dream destination<br />
in one room<br />
The Exchange Bureau<br />
Retail area<br />
Office Refreshments<br />
The Consultation area<br />
For advice, for bookings<br />
<strong>and</strong> much more, the<br />
consultation area is<br />
at your service<br />
Active waiting<br />
Product wall Product wall<br />
Lounge area<br />
Sit, relax <strong>and</strong><br />
browse through<br />
the brochures<br />
Front<br />
Entrance<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Blackheath<br />
Proposed Plan - Route A<br />
Option 1<br />
The Exchange Bureau<br />
Retail area<br />
Office Refreshments<br />
Inspiration<br />
area<br />
The Consultation area<br />
For advice, for bookings<br />
<strong>and</strong> much more, the<br />
consultation area is<br />
at your service<br />
Option 2<br />
A different furniture layout<br />
<strong>and</strong> seating option<br />
Active<br />
waiting<br />
Lounge area<br />
Sit, relax <strong>and</strong><br />
browse through<br />
the brochures<br />
Front<br />
Entrance<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Interior design<br />
Look <strong>and</strong> feel & Kit of parts<br />
64<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> interiors <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> br<strong>and</strong>ing | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Themes<br />
Sketchy Fun<br />
SKETCHY FUN!<br />
SKETCHY<br />
FUN!<br />
The use of h<strong>and</strong> drawn-like<br />
graphics presents a fun <strong>and</strong><br />
nostalgic effect.<br />
A holiday creates a memory,<br />
why not sketch it out?<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Themes<br />
Color Pop<br />
COLOUR POP!<br />
COLOUR<br />
POP!<br />
The use of bright colours,<br />
within br<strong>and</strong> <strong>and</strong> themed<br />
to create an immediate,<br />
eye-catching shop front<br />
<strong>and</strong> interior.<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Themes<br />
Prop it up<br />
PROP IT UP!<br />
PROP IT<br />
UP!<br />
Large props to create a<br />
themed setting that sparks the<br />
imagination of the passer-by<br />
or a visitor.<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Themes<br />
Tech Galore<br />
TECH<br />
GALORE!<br />
Technology is a huge<br />
influence in today’s<br />
marketing world.<br />
Incorporating this into<br />
the interior can bring an<br />
exciting experience to the<br />
visitors.<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Material<br />
Material moodboard<br />
Entrance<br />
door mat<br />
Discovery room<br />
carpet flooriing<br />
Lounge area<br />
carpet<br />
Highlight carpet<br />
on specific areas.<br />
I.e. consultation<br />
area<br />
Dinoc wood grain<br />
Front facade<br />
General carpet<br />
flooring dark<br />
grey<br />
General carpet<br />
flooring. Dark<br />
Blue<br />
Table top<br />
Counter top<br />
Oak wood<br />
Furniture<br />
Product walls<br />
Br<strong>and</strong> colour<br />
Product<br />
highlight,<br />
feature areas<br />
<strong>and</strong> graphics<br />
Br<strong>and</strong> colour<br />
Product<br />
highlight,<br />
feature areas<br />
<strong>and</strong> graphics<br />
Product wall<br />
Benches<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Product walls<br />
Poster, brochures <strong>and</strong> digital screens<br />
Product wall<br />
A minimal <strong>and</strong> simple display of brochures to<br />
be laid out in respective sectors. These units<br />
are designed to accommodate different layouts<br />
of advertisements <strong>and</strong> marketing products,<br />
whether it is a digital screen or a display of<br />
brochures as shown in the visuals on the right.<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Product walls<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Product walls<br />
Feature walls<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> The Kit of Parts<br />
Window display<br />
Suspended<br />
lights<br />
Floor plan<br />
Window display highlighted<br />
<strong>Travel</strong> props<br />
displayed on<br />
st<strong>and</strong>.<br />
Oak top<br />
lacquered mdf in<br />
white<br />
Wooden flooring<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> The Kit of Parts<br />
Active waiting<br />
View from<br />
outside the shop<br />
(Front window)<br />
Top panel to<br />
accommodate graphic<br />
Shadow gap detail in<br />
br<strong>and</strong> colour<br />
single-coloured<br />
cushions<br />
Option 2<br />
Pull out coffee<br />
stools<br />
High brightness digital<br />
screen flushed into<br />
panel<br />
Floor plan<br />
Active waiting highlighted<br />
Wooden box<br />
Cushioned<br />
seat in br<strong>and</strong> colour<br />
View from inside<br />
the shop<br />
Brochure<br />
display<br />
Wooden<br />
flooring<br />
Lacquered<br />
mdf in white<br />
<strong>Go</strong> travel logo<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> The Kit of Parts<br />
Consultation pods<br />
The Consultation Pod.<br />
For advice, bookings <strong>and</strong> much more, the consultation<br />
area is at your service.<br />
This kit consists of the following:<br />
• A highlight carpet (In a mellow-yellow tone to<br />
compliment the br<strong>and</strong>’s colour)<br />
• Two arm chairs (for clients)<br />
• Office chair (For the travel agents)<br />
• A bespoke desk with a side drawer.<br />
• A suspended light<br />
Suspended<br />
lights<br />
Office chair<br />
Floor plan<br />
Consultation desk highlighted<br />
Bespoke desk<br />
with drawers<br />
Arm chairs or<br />
alternative<br />
Sunbeam yellow<br />
carpet. Colour to<br />
compliment br<strong>and</strong><br />
Desk requirements<br />
Mounted desktop screen<br />
Key board / Mouse.<br />
Telephone / Headset<br />
Desk stationery holder<br />
Business card holder<br />
Leaflet holder<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> The Kit of Parts<br />
Inspiration area<br />
Round table with<br />
lacquered top in<br />
white<br />
&Traditional<br />
Mega bulb placed on<br />
different height levels<br />
Floor plan<br />
Consultation desk highlighted<br />
Cushioned chairs, in<br />
br<strong>and</strong> colour or alternative<br />
with wooden legs<br />
Sunbeam yellow<br />
carpet. Colour to<br />
compliment br<strong>and</strong><br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> The Kit of Parts<br />
Retail, Bureau Exchange & Advice Bar<br />
Retail <strong>and</strong> Bureau<br />
exchange counter<br />
.<br />
Product wall with<br />
digital screen <strong>and</strong><br />
brochure display<br />
High brightness<br />
digital screen<br />
Product wall with<br />
digital screen <strong>and</strong><br />
brochure display<br />
Suspended drip<br />
lights<br />
Floor plan<br />
Retail, Bureau exchange <strong>and</strong> advice bar<br />
highlighted<br />
Office chair on<br />
wheels<br />
Graphic<br />
wall<br />
Chair by<br />
Billiani<br />
Till for money<br />
exchange<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> The Kit of Parts<br />
Discovery room<br />
Wall covering<br />
graphic options<br />
Top panel to<br />
accommodate graphic<br />
Digital screen<br />
Brochure display<br />
Floor plan<br />
Discovery room highlighted<br />
Cushioned<br />
seats<br />
Mini round<br />
tables<br />
Wooden base.<br />
(Hollow with<br />
storage space)<br />
Discovery room<br />
Carpet flooring (in<br />
grey or blue-br<strong>and</strong><br />
colour or green grass<br />
carpet<br />
Discover all the possibilities of your<br />
dream destination in one room.<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> The Kit of Parts<br />
Retail wall<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Wall graphics<br />
Worldly<br />
Words<br />
A collection of different<br />
destination to create an<br />
exciting background visual<br />
Timeless<br />
Patterns<br />
The use of the proposed logo<br />
to create a patterned b<strong>and</strong><br />
along the bottom of the wall<br />
creates a dynamic <strong>and</strong> clean<br />
look.<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Wall graphics<br />
Wall A<br />
Sketchy fun<br />
The sketch route gives<br />
off a fun background <strong>and</strong><br />
adds personality to the<br />
atmosphere.<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Wall graphics<br />
Wall A<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Wall graphics<br />
<strong>Go</strong> big <strong>and</strong><br />
bold<br />
The use of large <strong>and</strong> bold<br />
images accompanied with<br />
large texts to create an<br />
immediate eye-catching area<br />
that sets the mood <strong>and</strong> the<br />
atmosphere<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Layout plans<br />
Chislehurst<br />
Retail space<br />
<strong>and</strong> bureau<br />
exchange.<br />
Round table with<br />
lacquered top in<br />
white<br />
Consultation area<br />
with bespoke desk.<br />
Lounge seating options<br />
Active waiting or<br />
lounge area.<br />
Highlight<br />
carpet<br />
oak wood flooring /solid<br />
wood planks<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Layout plans<br />
Locksbottom, Blackheath & Petts Wood<br />
Locksbottom<br />
Blackheath<br />
Petts Wood<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Layout plans<br />
Petts Wood<br />
Option A<br />
• Discovery area<br />
• Smaller advise<br />
bar/retail/bureau<br />
exchange<br />
• Active waiting<br />
Option B<br />
• Larger advise bar/<br />
retail/bureau<br />
exchange<br />
• Inspiration area<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Interior design<br />
The vision<br />
87<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> interiors <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> br<strong>and</strong>ing | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Chislehurst<br />
Initial thoughts<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Interior design<br />
Digital Strategy<br />
96<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> interiors <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> br<strong>and</strong>ing | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> The customer experience<br />
Exterior window displays (L<strong>and</strong>scape option)<br />
Slide show<br />
• Special offers<br />
• Currency (of destination)<br />
• Date<br />
• Price of offer<br />
• Messages<br />
(option to change to full<br />
screen video)<br />
Valentines day<br />
in the city that<br />
never sleeps<br />
£ 350<br />
per person<br />
24 o<br />
NEW YORK<br />
$<br />
0.65 £<br />
9 June<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> The customer experience<br />
Exterior Window displays (Portrait Option)<br />
Slide show screens<br />
to promote <strong>Go</strong> <strong>Travel</strong> services<br />
(not just specific offers)<br />
• Currency<br />
• UK Holidays<br />
• Disney<br />
• Family holidays<br />
• Luxury breaks<br />
• Winter sun<br />
etc....<br />
Luxury Cruises<br />
From<br />
£50.00<br />
per day<br />
Car Hire<br />
From<br />
£50.00<br />
per day<br />
MORE THAN JUST TRAVEL<br />
Toronto<br />
02:37<br />
New York<br />
02:37<br />
Toronto<br />
02:37<br />
New York<br />
02:37<br />
Toronto<br />
02:37<br />
New York<br />
02:37<br />
24 o<br />
NEW YORK<br />
$<br />
0.65 £<br />
Today<br />
9 June<br />
Content for smaller screens the size of<br />
iPad pro<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> The customer experience<br />
Exterior Window displays<br />
Slide show<br />
• Special offers<br />
• Currency (of destination)<br />
• Date<br />
• Price of offer<br />
• Messages<br />
•International times<br />
Valentines day<br />
in the city that<br />
never sleeps<br />
£ 350<br />
Valentines day<br />
per person<br />
in the city that<br />
never sleeps<br />
New York<br />
02:37<br />
£ 350<br />
per person<br />
Chislehurst<br />
02:37<br />
Australia<br />
02:37<br />
Hong Kong<br />
02:37<br />
24 o<br />
NEW YORK<br />
$<br />
0.65 £<br />
24 o<br />
NEW 9 June YORK<br />
Los Angeles<br />
02:37<br />
$<br />
Dubai<br />
02:37<br />
0.65 £<br />
9 June<br />
• Option to add messages<br />
Don’t see the destination your looking for?<br />
Why not pop in <strong>and</strong> say hello...our team can help you find your dream holiday.<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> The customer experience<br />
Interior / Exterior - services<br />
Slide show screens<br />
to promote <strong>Go</strong> <strong>Travel</strong> services<br />
(not specific offers)<br />
• Currency<br />
• UK Holidays<br />
• Disney<br />
• Family holidays<br />
• Luxury breaks<br />
• Winter sun<br />
etc....<br />
Car Hire<br />
From<br />
£50.00<br />
per day<br />
Toronto<br />
02:37<br />
New York<br />
02:37<br />
Toronto<br />
02:37<br />
New York<br />
02:37<br />
Toronto<br />
02:37<br />
New York<br />
02:37<br />
Window content for services<br />
Car Hire<br />
From<br />
£50.00<br />
per day<br />
Luxury Cruises<br />
From<br />
£50.00<br />
per day<br />
Cruises<br />
From<br />
£600<br />
per person<br />
Content for smaller screens the size of<br />
iPad pro<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> The customer experience<br />
Interior / Exterior - Currency Exchange<br />
Mini screen for currency<br />
• GBP<br />
• USD<br />
• Weather (optional)<br />
(client to advise on exact<br />
content)<br />
Mounted to wall panel or<br />
desk by exchange bureau<br />
24 o<br />
NEW YORK<br />
$<br />
0.65 £<br />
9 June<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Proposed Plan<br />
Chislehurst<br />
Luxury Cruises<br />
From<br />
£50.00<br />
per day<br />
HDTV<br />
32” Flat Full HD TV<br />
Integrated into product wall<br />
Push button activated <strong>and</strong> video<br />
Valentines day<br />
in the city that<br />
never sleeps<br />
£ 350<br />
per person<br />
New York<br />
02:37<br />
Chislehurst<br />
02:37<br />
Australia<br />
02:37<br />
Hong Kong<br />
02:37<br />
24 o<br />
$<br />
0.65 £<br />
9 June<br />
Los Angeles<br />
02:37<br />
NEW YORK<br />
Dubai<br />
02:37<br />
HDTV<br />
48” Flat Full HD TV<br />
The Discovery room<br />
Discover all the<br />
possibilities of your<br />
dream destination<br />
in one room<br />
Back door<br />
access<br />
Valentines day<br />
in the city that<br />
never sleeps<br />
£ 350<br />
per person<br />
New York<br />
02:37<br />
Chislehurst<br />
02:37<br />
Australia<br />
02:37<br />
Hong Kong<br />
02:37<br />
24 o<br />
$<br />
0.65 £<br />
9 June<br />
Los Angeles<br />
02:37<br />
NEW YORK<br />
Dubai<br />
02:37<br />
HDTV<br />
48” Flat Full HD TV<br />
Product wall<br />
A minimal <strong>and</strong> simple display of<br />
brochures laid out in respective<br />
themes as per existing.<br />
24 o<br />
NEW YORK<br />
$<br />
0.65 £<br />
9 June<br />
MINI<br />
Currency screen<br />
15” Tablet, integrated into desk<br />
The Exchange Bureau<br />
Retail area<br />
Office Refreshments<br />
The Consultation area<br />
For advice, for bookings<br />
<strong>and</strong> much more, the<br />
consultation area is<br />
at your service<br />
Valentines day<br />
in the city that<br />
never sleeps<br />
£ 350<br />
per person<br />
New York<br />
02:37<br />
Chislehurst<br />
02:37<br />
Australia<br />
02:37<br />
Hong Kong<br />
02:37<br />
24 o<br />
NEW YORK<br />
$<br />
0.65 £<br />
9 June<br />
Los Angeles<br />
02:37<br />
Dubai<br />
02:37<br />
HDTV<br />
48” Flat Full HD TV<br />
Inspiration area<br />
Get your h<strong>and</strong>s on some brochures<br />
<strong>and</strong> sit, relax <strong>and</strong> be inspired.<br />
The Window display<br />
An eye-catching display<br />
of props <strong>and</strong> souvenirs from<br />
your dream destinations<br />
Luxury Cruises<br />
From<br />
£50.00<br />
per day<br />
Active waiting<br />
Get your h<strong>and</strong>s on an<br />
Ipad <strong>and</strong> explore the<br />
world of travel<br />
Front Entrance<br />
High Brightness Large Screen<br />
1237mm x 770mm<br />
55” Flat Full HD<br />
Car Hire<br />
From<br />
£50.00<br />
per day<br />
Toronto<br />
02:37<br />
New York<br />
02:37<br />
24 o<br />
NEW YORK<br />
Toronto<br />
02:37<br />
New York<br />
02:37<br />
$<br />
0.65 £<br />
MORE THAN JUST TRAVEL<br />
Toronto<br />
02:37<br />
New York<br />
02:37<br />
Today<br />
9 June<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Proposed Plan<br />
Petts Wood<br />
Valentines day<br />
in the city that<br />
never sleeps<br />
£ 350<br />
per person<br />
New York<br />
02:37<br />
Chislehurst<br />
02:37<br />
Australia<br />
02:37<br />
Hong Kong<br />
02:37<br />
24 o<br />
$<br />
0.65 £<br />
9 June<br />
Los Angeles<br />
02:37<br />
NEW YORK<br />
Dubai<br />
02:37<br />
HDTV<br />
48” Flat Full HD TV<br />
Valentines day<br />
in the city that<br />
never sleeps<br />
£ 350<br />
per person<br />
New York<br />
02:37<br />
Chislehurst<br />
02:37<br />
Australia<br />
02:37<br />
Hong Kong<br />
02:37<br />
24 o<br />
NEW YORK<br />
$<br />
0.65 £<br />
9 June<br />
Los Angeles<br />
02:37<br />
Dubai<br />
02:37<br />
HDTV<br />
48” Flat Full HD TV<br />
Active waiting<br />
Option 1<br />
With a discovery room.<br />
Difference also in floor<br />
carpets<br />
Inspiration<br />
area<br />
Front<br />
Entrance<br />
The Discovery room<br />
Discover all the<br />
possibilities of your<br />
dream destination<br />
in one room<br />
MINI<br />
Currency screen<br />
15” Tablet, integrated into desk<br />
24 o<br />
NEW YORK<br />
$<br />
0.65 £<br />
9 June<br />
The Consultation area<br />
For advice, for bookings<br />
<strong>and</strong> much more, the<br />
consultation area is<br />
at your service<br />
Lounge area<br />
Sit, relax <strong>and</strong><br />
browse while<br />
waiting<br />
Luxury Cruises<br />
From<br />
£50.00<br />
per day<br />
Car Hire<br />
High Brightness Large Screen<br />
1237mm x 770mm<br />
55” Flat Full HD<br />
From<br />
£50.00<br />
per day<br />
Toronto<br />
02:37<br />
New York<br />
02:37<br />
24 o<br />
NEW YORK<br />
Toronto<br />
02:37<br />
New York<br />
02:37<br />
$<br />
0.65 £<br />
MORE THAN JUST TRAVEL<br />
Toronto<br />
02:37<br />
New York<br />
02:37<br />
Today<br />
9 June<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Go</strong> <strong>Travel</strong> Exterior design<br />
The Signage shopfronts<br />
104<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> interiors <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> br<strong>and</strong>ing | June 2016<br />
© Nugget Design
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
© Nugget Design
Thank you!<br />
For more information please contact<br />
ari@nugget-design.co.uk or call<br />
+44 (0) 7930 436535<br />
+44 (0) 208 295 3566<br />
Wayfinding | Interior design | <strong>Br<strong>and</strong>ing</strong> | Digital
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