Go Travel | Branding and Interiors | Stage 1
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<strong>Go</strong> <strong>Travel</strong> <strong>Br<strong>and</strong>ing</strong><br />
Initial thoughts on shop front br<strong>and</strong>ing<br />
The points stated below are initial thoughts on<br />
the shop front. The image shows the Chislehurst<br />
branch, however, points listed also relates to the<br />
other 3 remaining branches.<br />
• Overly imposed use of the br<strong>and</strong> colour (blue).<br />
• Crowded <strong>and</strong> cluttered window display grabs<br />
attention for the wrong reasons.<br />
• The services listed on the right side of the<br />
window on the left is not prominent therefore<br />
selling the agency short <strong>and</strong> it’s potential not<br />
being realised.<br />
• The busy nature of the window does not allow<br />
for a focus point that can be more functional in<br />
selling the service <strong>and</strong> grabbing attention for the<br />
benefit of the agency.<br />
• Lacks elegance which may scare of premium<br />
customers / clients.<br />
<strong>Stage</strong> 1 | <strong>Go</strong> <strong>Travel</strong> | <strong>Interiors</strong> <strong>and</strong> <strong>Br<strong>and</strong>ing</strong> | June 2016<br />
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