Trust Truth and Transparency

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Hormel’s Acquisition of Justin’s In May 2016, Hormel announced its $286 million acquisition of Justin’s, a maker of natural and organic nut butter and nut butter snacks. Hormel was drawn to the company’s authentic position in the better-for-you snack category, strong management team and healthconscious customer base. Hormel expects Justin’s to grow at low doubledigit rates from a starting point of approximately $100 million in 2017 net sales. Justin’s complements Hormel’s SKIPPY brand and Hormel plans to apply its key resources, supply chain, finance and R&D capabilities to further grow the Justin’s brand. Transparency Mandate A new reality has dawned on store shelves across the US and it reflects a level of truth and openness that has yet to be seen in the food sector. Coveted consumer audiences across demographics are looking to food brands for products that meet their ever-rising standards for transparency, better-for-you ingredients and global citizenry. The result is a mandate for food companies to factor those standards into their formulations, production, marketing and management decisions. Only then will they achieve the brand recognition, repeat customers and pricing power to achieve genuine competitive advantage and long-term growth. Contact Us To learn more about how the Headwaters MB team can help you grow from the food industry’s strengthening transparency mandate, please contact: Bill Harrison Managing Director Head of Consumer Investment Banking (917) 596.5533 wharrison@headwatersmb.com Leigh Hudson Managing Director Consumer Investment Banking (415) 850.3729 lhudson@headwatersmb.com Tyler Comann Managing Director Consumer Investment Banking (415) 272.2463 tcomann@headwatersmb.com Shaun Kalnasy Director Consumer Investment Banking (404) 502.2946 skalnasy@headwatersmb.com 12 | THE RISE OF A NEW FOOD INDUSTRY MANDATE: TRUST, TRUTH AND TRANSPARENCY
Endnotes 1 2016 Label Insight Food Revolution Study 2 2016 Label Insight Food Revolution Study 3 Is GOOD Still Growing, 2015 Conscious Consumer Spending Index (Good Must Grow) About Headwaters MB Headwaters MB is an independent, middle-market investment banking firm providing strategic merger and acquisition, capital-raising, and special-situations advisory services. Named Investment Bank of the Year by major industry organizations in 2014 and 2015, Headwaters MB is headquartered in Denver, CO, with six regional offices across the United States and partnerships with 18 firms covering 30 countries. For more information, visit HeadwatersMB.com. Disclosure: This newsletter is a periodic compilation of certain economic and corporate information as well as completed and announced merger and acquisition activity. Information contained in this newsletter should not be construed as a recommendation to sell or buy any security. Any reference to or omission of any reference to any company in this newsletter should not be construed as a recommendation to buy, sell or take any other action with respect to any security of any such company. We are not soliciting any action with respect to any security or company based on this newsletter. The newsletter is published solely for the general information of clients and friends of Headwaters MB, LLC. It does not take into account the particular investment objectives, financial situation or needs of individual recipients. Certain transactions, including those involving early-stage companies, give rise to substantial risk and are not suitable for all investors. This newsletter is based upon information that we consider reliable, but we do not represent that it is accurate or complete, and it should not be relied upon as such. Prediction of future events is inherently subject to both known and unknown risks and other factors that may cause actual results to vary materially. We are under no obligation to update the information contained in this newsletter. Opinions expressed are our present opinions only and are subject to change without notice. Additional information is available upon request. The companies mentioned in this newsletter may be clients of Headwaters MB, LLC. The decisions to include any company in this newsletter is unrelated in all respects to any service that Headwaters MB, LLC may provide to such company. This newsletter may not be copied or reproduced in any form or redistributed without the prior written consent of Headwaters MB, LLC. The information contained herein should not be construed as legal advice. THE RISE OF A NEW FOOD INDUSTRY MANDATE: TRUST, TRUTH AND TRANSPARENCY | 13
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