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14 | Qualita contract furniture solutions Qualita contract furniture solutions | 15
Retail
& Commercial
Did you know that 90 percent of consumers upon entering a store will turn right
unconsciously? The first wall your cutomer sees is referred to as a "power wall".
Remember that like with any other premises furniture layout is one of the crucial elements when it
comes to the design of your retail space. Remember to make your customers walk a certain path so
that they visit all the areas of your shop. Remember to put an eye-catching and attention-grabbing
display at the end of each path or an aisle of your shop. Our experts will help you design such displays
and layout for your shop.
Also remember to make your customers comfortable along the way. We have an extensive experience
of working with interior designers and architects and creating spaces designed to be comfortable and
welcoming.
Here are a few other questions that you
need to answer:
Custom made display unit
We looked at our customers brief and designed this
unit to display all accessories in one place
What is your planned budget?
Although this sounds obvious still a lot of shop
owners come to us without having a clear
figure in mind. Remember this is one of the
crucial things that you need to plan before
starting any project.
Whether you run a retail
chain or a specialized boutique
shop there are some
major factors determining the
success of your shop. Creating
the window display a prospective
customer first sees, the
signage you put up and the
layout you decide on to direct
your traffic and of course
functional and good looking
furniture are the things you
will be thinking of carefully.
Our furniture experts will help
you to make the furniture that
will make your products stand
out and help you achieve your
overall branding goals. We will
help you choose the right materials,
fabrics, colours and finishes
so that your shop furniture
is made durable, good looking
and unique.
Before we can help you choose
the right furniture we need you
to ask yourself a few questions.
Boutique "Facconable"
This natural Oak integrated wall unit was designed
to save the limited space of the shop
"retail space" has to be your most productive and most efficient sales person.
To maximise your sales you need to plan your retail space with utmost precision.
What is your overall branding
goal? Who are your customers
and what are they expecting
from coming to your shop?
What are your key products and
how are you planning to display
them? How much space do you
have and how are you planning
to use this space?
We have put up a few guidelines
that you need to consider when
planning for your retail shop furniture.
How long does your furniture need to
last? (yes seriously)
Which things in your shop will be changed
often and which will be designed to last?
Perhaps not every piece of furniture needs to
be of solid wood or other expensive material.
When is your next remake planned to be? Budget/quality
ratio is very important when trying
to find an optimal solution. Perhaps some of
the furniture will be disposed off after a year or
two or even more often, so why make it from
expensive materials when it doesn't have to
be such a long lasting piece. Thinking of these
things will help you save the budget for better
things and will help us help you design the
furniture in a way that achieves your goals.
What is your plan?
Think of a shop remake as part of the overall
business plan. What will this remake help to
achieve? How much are you spending on it
and for what pupose. How does your furniture
fit into this plan? How will your furniture
choice help you achieve your goals?