Intergenerational
2hHXiwj
2hHXiwj
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The Age of No Retirement 16<br />
THE YO U NG A N D<br />
M IDDLE-AGED ARE<br />
DRIVING DEMAND<br />
FOR A FRICTIONLESS<br />
EXPERI ENCE.<br />
Whilst the older population<br />
may well need more<br />
‘frictionless’ experiences<br />
– it is the young and middleaged<br />
who are leading the<br />
charge for products/services<br />
that are accessible, usable,<br />
intuitive, natural, delightful.<br />
REG U LA RLY FEEL A NXIO U S<br />
WHEN DO ING EVERYDAY<br />
ACTIVITIES AND HAVE<br />
TROUBLEMEMORISING NEWLY<br />
<strong>Intergenerational</strong> Design Principles<br />
3/10<br />
ACQUIRED INFORMATION...<br />
REGULARLY FIND IT HARD<br />
TO READ SO M ETHING<br />
SMALL AND STRUGGLE TO<br />
HEAR CO NVERSATIO NS IN<br />
LO UD PLAC ES.<br />
HAVE TRO U BLE WITH HEAVY O R<br />
FIDDLY O BJECTS.M OST<br />
DESI RE FRICTIO N LESS<br />
EX P E R I E N C ES ...<br />
<strong>Intergenerational</strong> Design Principles
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