Refresh magazine december 2016 UK

MARVELLOUS RECOGNITION
Aartsenfruit
top new arrival
in Hillenraad100
AMBITIOUS BUILDING PLANS
Creating
room for
improvement
During the recent Hortigala, held on 28 October in Rotterdam,
the names in the Hillenraad100 were announced. This annual
ranking of the 100 most prominent companies in the Dutch
horticulture industry has been the monitor of Dutch sector
developments going back to 2003. But besides monitoring trends,
the Hillenraad100 also offers perspective and prognoses. Every
year, it ranks the top 100 companies in the sector. With fewer
than 1% of companies in Dutch horticultural claiming a coveted
spot, inclusion is an extremely exclusive honour. This year,
Aartsenfruit was the top-ranking new name on the list, coming in
at number 62. 'It's a marvellous honour', enthused Jack Aartsen.
'This top-ranking new arrival on the list clearly has the
best tagline: "Where freshness is concerned,
Aartsenfruit is the freshest of them all".
... And it's true: Aartsenfruit tops them all when it comes
to service, quality and customer satisfaction.
It took a while, but here you are: a wonderful new
acquisition for this list.'
© Hillenraad100
TOUGH ASSESSMENT
The list is compiled by the Hillenraad100 research team, which
analyses candidates performance using its own unique business
model and with assistance from a committee of experts. The
Hillenraad100 assesses companies on the basis of strategy, market
position, organisational performance, innovation and corporate
social responsibility, totalling 19 enterprise factors in all. The result is
a well-balanced list of top performers sure to fire the imagination.
CELEBRATING IN STYLE
Hortigala 2016 was a beautifully organised and stylish gala. And it
came as a complete surprise when Jack Aartsen was invited onto the
event stage, where he was honoured with the award for the highestranking
newcomer. It is a major achievement for the company too.
'Aartsenfruit is working to promote itself in all sorts of ways. Our
magazine, Refresh, is one of the spearheads of this effort, alongside
the Nonstopfresh campaign launched earlier this year. It's crucial for
us to be visible as a company. Our ranking in the Hillenraad100
creates an additional impetus for the Aartsenfruit brand and once
more proves that we are a strong partner and attractive employer.'
Growth is never our ambition at Aartsenfruit. Aiming to
be the best is what it's all about, but perhaps this explains
Aartsenfruit's constant growth. In order to improve still
further, we need more space.
We can't reveal too much at the moment, but we can
already lift a tip of the veil. We are currently applying the
finishing touches to our ambitious building plans for the
head office in Breda. It's quite a task to come up with
the ideal design and interior. To do so, we are working
with architect Pascal Grosfeld and interior architect Jan
Geysen. They have worked together previously and form
a promising combination.
We aim to start implementing our plans in the first quarter
of 2017. An update will be provided in the next Refresh.
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© Hillenraad100
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