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Refresh magazine december 2016 UK

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nonstop<br />

to Madrid<br />

Fruit Attraction from 5 to 7 October<br />

At Fruit Attraction Madrid, a great deal of interest was shown in<br />

Aartsenfruit and the stand. It was a striking, transparent stand which<br />

offered plenty of opportunities to talk. The main focus was the new<br />

nonstopfresh campaign.<br />

Names from left to right:<br />

Brigitte van der Pluym, Jasper van der Sandt,<br />

Gijs Aartsen, Rob Pijpers, Hassan Benmoussa,<br />

Jack Aartsen, Richard Uijtdewillegen<br />

Presentation<br />

The new corporate film was<br />

played continuously on a large<br />

screen. The stand also featured<br />

four boarding places (Breda,<br />

Hong Kong, Venlo and<br />

St. Katelijne-Waver) and a<br />

conveyor belt with crates of fruit.<br />

A genuine gateway was created.<br />

Once again, Aartsenfruit<br />

profiled itself extremely well<br />

and made every effort to<br />

establish business contacts and<br />

find new partners. The results<br />

are still unclear, but the initial<br />

impressions are promising.<br />

39 40

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