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Contents Introduction...................................................................................... 03 Business Benefits.............................................................................. 04 Customizing Your <strong>Commute</strong> Options Program................................ 05 Measurement.................................................................................... 07 Sample Marketing Materials............................................................. 08 2
Introduction From the unique cultural experiences that encompass who we are to the emerging business and economic development opportunities that indicate where we are headed, Memphis is a city with great growth potential. The alignment of employment centers with transportation choices is essential in creating successful and sustainable communities moving forward. Innovate Memphis is a 501 (c) 3 founded in 2011 to advance public programs that enhance the lives of Memphians. The organization established the Innovation Delivery Team to help the City of Memphis develop solutions to major urban challenges, and has taken on transportation as a significant civic issue. Its <strong>Commute</strong> Options Travel Demand Management Initiative uses proven strategies that encourage employees and students to reduce drivealone commuting and increase mode choices like transit, walking, rideshare and bicycling. Addressing commute options is good for the city and good for your business. Employers who support commute options are able to attract, recruit and better retain employees. These employer-driven programs also have a financial and environmental impact. A list of benefits for businesses and employees can be found on page xx in this toolkit. This toolkit provides information about the benefits of establishing a program for employers and employees; steps you can take to initiate a commute options program at your site; and samples of collateral that will motivate your employees to get involved and resources to facilitate an ongoing commute options program. Through an agreed partnership, you will receive free services, detailed strategies, tools and on-site assistance in developing the program that best fits your worksite. 3
Page 1: Commute Options Introductory Toolki
Page 5 and 6: CUSTOMIZING YOUR COMMUTE OPTIONS PR
Page 7 and 8: MEASUREMENT Several methods can be
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