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Business Benefits There are numerous benefits to implementing a commute options program for businesses. Some include: • Increased ability to attract, recruit and retain top talent • Tax benefits for employers and employees • Better overall culture and work environment • Decreased costs for infrastructure INCREASED ABILITY TO ATTRACT, RECRUIT AND RETAIN TOP TALENT The demographic landscape of our workforce is changing. Millennials have now surpassed Baby Boomers as the nation’s largest generational demographic. Where previous generations were more dependent on automobiles for transportation, younger workers seek and embrace the liberties commute options afford them, whether it is the freedom to socialize with friends or to work during their commute. Employers will want to accommodate this demand for choice or risk losing top talent to companies and organizations that do, and having a structured commute options program adds value to a company’s overall benefits package. TAX BENEFITS Companies offering commute option programs have access to tax benefits that save the company and its employees money. Commuter Choice is a federal program based on Section 132(f) of the federal tax code. It allows employers to offer employees financial incentives for using transit, rideshare and travel by bicycle. BETTER OVERALL CULTURE AND WORK ENVIRONMENT A commute options program can work hand in hand with already established wellness programs. Many employers who supplement existing programs with commute options benefit from employees arriving to work on time and less stressed, which improves productivity. Happier and healthier employees also means a reduction in absenteeism and doctor visits. These morale boosters aid in creating a better overall work culture. INCREASED SUSTAINABILITY AND RECOGNITION Being seen as a company committed to environmental sustainability and reducing air pollution, traffic congestion and fuel consumption enhances your reputation and puts you in a position to be recognized with a Best Workplaces for Commuters award. It also increases your value in the eyes of employees and the community. 4
CUSTOMIZING YOUR COMMUTE OPTIONS PROGRAM We recognize that no program that will fit every company the same way. The Commute Options team will work with you to customize a program for your company and employees. We will walk with you step by step through the process and provide assistance with strategies, messaging, promotional material and events. Some of the steps include: • Research • Identifying Onsite Champions • Conducting a Needs Assessment • Developing a Plan • Marketing and Promoting the Commute Options program RESEARCH Prior to implementing your Commute Options program, it is important to know more about your employees’ current commute choices, as well as your unique work culture and environment. Our team will work with you to develop and distribute an easy online survey and focus groups, as needed. Data collected will determine the best options for your team. IDENTIFYING ONSITE CHAMPIONS One of the most important steps in developing the Commute Options program is having someone on site who will work closely with our team and support initiatives among employees. Champions are the lifeline to success for the program. Depending on its size, a worksite may have one or more champions in various departments, including human resources. Champions are the point of contact for employees interested in participating in the program and for the Innovate Memphis Commute Options team. CONDUCTING A NEEDS ASSESSMENT Coupled with research, our team will conduct an informal site review of transportation amenities (parking supply, location and pricing; shuttles; guaranteed ride home; flexible schedules; on-boarding information, etc.) and how the available options are being communicated. The assessment will set the course for your customized plan. 5
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Commute Toolkit ServiceMaster Clean

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