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ATHLETICS COACH

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4. Keep in mind what information is good for a website and what is not. Information<br />

relevant for future athletes, recent achievements of your current squad, nice photos and<br />

athlete testimonials are some of the most important features to have.<br />

5. Now mark which pages are necessary for a “minimum” site. It is strongly<br />

recommended that this be absolutely no more than 10 pages, and should probably be<br />

only 4 pages. Don’t be intimidated by sites with lots more pages. If you aim for too big a<br />

site to start with, it will be difficult to navigate for users and it will never be finished<br />

for release. A calendar, a few news items, and a couple of photographs are all that are<br />

necessary to launch a site. If the information is accurate and relevant, people will come<br />

back again when there is more information available.<br />

Free Website Builders<br />

There are a tonne of options for coaches<br />

looking to create a basic free website.<br />

Below are some examples to get you started.<br />

SITE123 - Geared more towards long<br />

scrolling one-page websites. Easy to operate<br />

for beginners but limited in what you can<br />

include.<br />

Sitey - Professional looking websites that<br />

look great but require a little more time and<br />

IT know-how to set up and get working.<br />

Weebly - A very simple to use drag and drop<br />

website builder with a clean design.<br />

6. Set a deadline for release<br />

and stick to it. If you don’t get all<br />

your pages finished, then just remove<br />

the links to these areas. No-one will<br />

know that the area titled “Athlete<br />

Records” was supposed to be there<br />

and isn’t! Set the deadline at no more<br />

than two weeks. If you can’t do it in<br />

two weeks, then you have set your<br />

sights too high for an initial launch.<br />

And please – don’t put in a page<br />

with 'Under Construction'. If it isn’t<br />

finished, remove the link to the page –<br />

no-one will know! Have a think about<br />

how many professional sites you have<br />

seen with “Under Construction” –<br />

none!<br />

7. The Big Tip: Design your site from the “Top Down” using the highest<br />

level menu as the starting point and work out the hierarchy down to lower<br />

pages. However, once this design is completed, it is best to build the site<br />

from the “bottom up” by first uploading any photographs or PDF Documents,<br />

then create the lowest level web pages, and then build the menus that point<br />

to these pages and link the site together. If you don’t take any notice of<br />

anything else on this page, take notice of this tip.<br />

Once your website is up and running, remember to include it on your iCoach profile and<br />

any other business profiles that you may have. When your website is linked from trusted<br />

websites, it helps drive traffic to your site and increases the likelihood of your website<br />

appearing higher on Google searches.<br />

www.athletics.com.au<br />

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