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Guide to inserting pictures<br />

By Lincoln Cole<br />

If you have ever scrolled through an interactive<br />

Kindle E-Book you know the value of pictures.<br />

They can convey an idea that might take you<br />

several paragraphs to explain, or even display a<br />

book cover that you would never be able to<br />

properly describe.<br />

The best part of this is that adding images to<br />

your call to action is incredibly simple and can<br />

be done very quickly. This guide assumes you<br />

are building your document in Word and intending<br />

to add a ‚call to action‛ page at the<br />

back of your book. If you aren’t sure what<br />

a ‚call to action‛ is, a quick internet search can<br />

clarify it for you, as well as the benefits you gain<br />

from it.<br />

Step 1: Copy and paste your image into<br />

your ‚call to action‛ page. You will need to right<br />

click and change the size, though when you upload<br />

your book to Amazon they will handle automatic<br />

resizing based on their templates.<br />

Step 2: Immediately after the image, put the text<br />

of your ‚call to action‛ so that it wraps from the<br />

bottom to below the image. Make sure the image<br />

is aligned where you want it on the screen,<br />

often on the left-hand side.<br />

That’s it. When you upload your Word document,<br />

the Amazon system translates the file into HTML<br />

code, which looks something like this:<br />

<br />

https://<br />

www.theLocationOfTheImage.com<br />

<br />

This is how Amazon actually embeds the image<br />

and makes it clickable. <strong>One</strong> important thing is that<br />

Amazon will actually read the above link tag and<br />

re-translate it for their own system, which means<br />

that on different devices your image will be sized<br />

differently. This is because a phone image size<br />

shouldn’t be the same as a Kindle image, and<br />

honestly if they didn’t resize, or if you declared<br />

sizes specifically in a file and forced the upload, it<br />

could result in a very bad user experience for<br />

readers.<br />

Step 3: Hover over the image and select the<br />

‘tight’ format for text with images. This will pull<br />

the text up to alongside the image, and you can<br />

play with the formatting to make it look how<br />

you want.<br />

Copyright © 2016 by OMP <strong>Magazine</strong> Publishing

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