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One Million Project Magazine

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A few extra notes:<br />

1. When you are using a hyperlink, be careful<br />

that you DO NOT put<br />

in Amazon Associate links. Your book is<br />

considered offline, and Associate links are<br />

not allowed to be included offline. For this<br />

reason, it is often best to build a landing<br />

page on your website for the book you are<br />

promoting and direct all traffic to it, and<br />

then from there direct back to the book<br />

on Amazon with Affiliate tags.<br />

2. If you are attempting to generate email<br />

subscribers, then often a very good way to<br />

do this is to either offer a free book or a<br />

free sample of a book. The best way to do<br />

this is through Instafreebie. You can integrate<br />

with Mailchimp and force signups<br />

(though with a small monthly fee). In general,<br />

people are more likely to subscribe<br />

with a tangible benefit promised instead of<br />

an eventual contact from you through a<br />

simple ‘signup’ field on a web page.<br />

3. Amazon has begun updating their system<br />

to strip out links but leave images. This isn’t<br />

necessarily a bad thing and only applies to<br />

certain formats of devices (for example, if<br />

you include an image with a link halfway<br />

through the book, there is a very good<br />

chance that Amazon will remove the link<br />

but leave the image). This creates a better<br />

reader experience, so you should leave your<br />

links in the back of your book. You can,<br />

however, include images or promotion<br />

things throughout to hopefully drive increased<br />

awareness of your books and covers.<br />

Copyright © 2016 by OMP <strong>Magazine</strong> Publishing

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