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2015 MEDIA KIT<br />
2016 Media Kit<br />
MAGAZINE<br />
No.1<br />
The<br />
GARDENING<br />
MAGAZINE<br />
CONTACT LYNETTE ROCHFORD Group Advertising Manager - Lifestyle<br />
(02) 9901 6371 - lrochford@nextmedia.com.au
2016 Media Kit<br />
MAGAZINE<br />
Gardening is<br />
their passion<br />
Passion is<br />
powerful<br />
$159,302,885 was spent<br />
by Gardening Australia<br />
readers in the last 12<br />
months on hardware<br />
and gardening<br />
fast facts<br />
CIRCULATION 51,143<br />
Source: ABC, June 2016<br />
READERSHIP 524,496<br />
Source: EMMA - May 2016<br />
SUBSCRIBERS 70%<br />
of our circulation are subscribers<br />
The No. 1 Gardening <strong>Magazine</strong><br />
OUR READERS<br />
• 66% Female<br />
• Average age: 58.23<br />
• 206,015 are the main income earner<br />
• Highly Educated – 184,464 have completed a diploma,<br />
degree/uni/masters<br />
• 48.3% are taking steps to ensure healthy in their future<br />
• 79% are heavy users of magazines<br />
SOCIO-ECONOMIC<br />
• 35% AB • 65% CDE<br />
FINANCE<br />
• Average HH income - $71,703<br />
• Average personal income - $40,632<br />
• Disposable income - 50% own their own home outright<br />
• 78% either own their own home or paying off<br />
SHOPPING & ACTIVITIES<br />
• 55% have done some gardening in the last week<br />
• 3.93 average number of times done gardening in the last<br />
• 63% have shopped in a hardware store in the last 4 weeks<br />
GROCERY BUYERS<br />
• $319.55 is the average per HH member spent on groceries<br />
• 83% shop at supermarkets at least once a week or more<br />
• 83% shop at larger supermarkets<br />
SOCIAL MEDIA/INTERNET<br />
• 49% enjoy using social network sites like Facebook<br />
• 56.5% feel lost without the internet<br />
• 63% feel comfortable paying for things on the internet<br />
• 82% buy products online<br />
• 60% use the internet for online banking<br />
ANIMALS & PETS<br />
• 69% own a dog or cat<br />
• 22% own a bird or fish
2016 Media Kit<br />
MAGAZINE<br />
Exclusive<br />
audience<br />
ABC Gardening<br />
Australia magazine<br />
delivers a unique<br />
audience.<br />
75% don’t read<br />
House & Garden<br />
50% don’t read<br />
Better Homes & Gardens<br />
86% don’t read<br />
Home Beautiful<br />
88%<br />
92%<br />
don’t read<br />
Country Style<br />
don’t read<br />
Reader’s Digest<br />
92% don’t read<br />
Handyman<br />
■ They are less likely to watch commercial TV or listen to<br />
commercial radio than readers of other gardening titles.<br />
■ The ABC Gardening Australia reader is not a big media<br />
consumer and the only way to get to them is through<br />
ABC Gardening Australia magazine.<br />
■ ABC Gardening Australia readers enjoy entertaining<br />
and showing off their garden. They want their friends<br />
and family to enjoy their home as much as they do<br />
and will spend money on making a visit a pleasurable<br />
experience.
2016 Media Kit<br />
MAGAZINE<br />
print<br />
Total<br />
brand<br />
reach<br />
digital<br />
gardeningaustralia.com.au<br />
= 622,124<br />
Instagram<br />
& Facebook<br />
monthly e- newsletter
2016 Media Kit<br />
Bringing<br />
the brand<br />
to<br />
life<br />
garden news<br />
The ABC Gardening<br />
Australia brand is far<br />
reaching and is<br />
continually promoted<br />
to its audience across<br />
different media<br />
on the grapevine<br />
We keep you up to date in the gardening<br />
world with all the latest news and events<br />
1BACKING A WINNER<br />
Sales of ‘Black Caviar’ rose have raised $24,000 for the<br />
National Jockeys Trust since the flower’s release in 2013.<br />
The rose is named after the famous racing mare, and its<br />
owners have donated their royalties for the use of the name<br />
to the Trust, which supports jockeys and their families in<br />
hardship after riding accidents. Visit knightsroses.com.au.<br />
2<br />
12 January 2015 GARDENING AUSTRALIA<br />
no flies on me<br />
3<br />
BUG OFF!<br />
Grasshoppers<br />
beware! Eco-Neem,<br />
a botanical insecticide that<br />
controls pest insects, is now<br />
registered for grasshopper<br />
control. There’s no change<br />
in the product’s formulation,<br />
so if you already have some<br />
Eco-Neem at home, you can<br />
still use it. Dilute it at a rate<br />
of 3ml per 1L of water, and<br />
apply it weekly, when the<br />
pesky critters are present.<br />
6<br />
4<br />
perfect pitch<br />
Ten schools and<br />
youth groups will<br />
receive a turf makeover<br />
care of Junior Landcare<br />
and Turf Australia as<br />
part of the Perfect Pitch<br />
of Green Program. Perth’s<br />
Hensman Street Kindy<br />
recently had their grass<br />
laid, and the kids love<br />
playing on it (see below).<br />
landcareaustralia.com.au<br />
star performer<br />
Josh Byrne has a new online video series called Josh’s<br />
House Star Performers. In the series, which is supported<br />
by the CRC for Low Carbon Living, Josh goes on a national<br />
TV<br />
research tour to find the best high-performance housing<br />
projects for the mainstream market. joshshouse.com.au<br />
• ABC Gardening Australia is a national TV show with 800,000+<br />
MAGAZINE<br />
Costa Did Georgiadis you know if Sophie you Thomson Jerry Colbey-Williams Josh Byrne Jane Edmanson Tino Carnevale<br />
hang a clear plastic bag<br />
with water in it from the ceiling<br />
it scares fies away? Apparently,<br />
refraction of light off the water<br />
intensifes colour and movement,<br />
making fies nervous. Try it at<br />
home (being careful not to burst<br />
the bags) or, for a more stylish<br />
look, try the Fly Sphere (left).<br />
Visit fysphere.com.au for more.<br />
5<br />
ABC TV gardening team<br />
power of the people<br />
You may have heard of crowdfunding for restaurants<br />
or films, but it’s now being used to make gardens.<br />
It starts with publishing a project idea online, then interested<br />
parties can make contributions. One such project is an urban<br />
permaculture community garden being built on a rooftop in<br />
Redfern, Sydney. Read more at pozible.com/project/186360.<br />
• The program is hosted by Costa Georgiadis with a number of leading<br />
gardening experts.<br />
viewers every episode.<br />
• ABC Gardening Australia magazine is regularly promoted in the<br />
show, there is content cross-over and the TV presenters also write for<br />
the magazine.<br />
PRINT<br />
• Our writers have weekly columns in The Daily Telegraph Home<br />
section in NSW, The Sunday Herald Sun in Vic as well as a number<br />
of community papers<br />
• The current issue is always promoted to a combined readership of<br />
more than three million every week.<br />
RADIO<br />
• The editor does extensive regular radio interviews each month<br />
• The current issue is promoted at the end of the interview.<br />
pHOTO fRanceS andRIjIch<br />
ABC GARDENER OF THE YEAR<br />
• The competition attracts hundreds of national entries each year<br />
• The winning garden is showcased in the magazine, via Facebook<br />
and e-newsletter.
2016 Media Kit<br />
MAGAZINE<br />
Display<br />
rate card<br />
Advertising rates (Excl GST)<br />
CASUAL 3X 6X 9X 12X<br />
FPC $7,975 $7,775 $7,580 $7,390 $7,205<br />
DPS $15,550 $15,160 $14,780 $14,410 $14,050<br />
HP $4,785 $4,665 $4,550 $4,435 $4,325<br />
TP $4,185 $4,080 $3,980 $3,880 $3,785<br />
IFC $9,970 $9,720 $9,475 $9,240 $9,005<br />
IFCS $19,140 $18,640 $18,150 $17,680 $17,210<br />
IBC $9,570 $9,330 $9,095 $8,870 $8,645<br />
OBC $10,365 $10,105 $9,850 $9,605 $9,365<br />
First half – 15% Right-hand page – 20%<br />
Inserts- Media Only 2PP 4PP 8PP 12PP 16PP 24PP<br />
National $150 $180 $240 $300 $360 $480<br />
Subscription $250 $280 $340 $400 $460 $580<br />
To advertise contact<br />
Lynette Rochford<br />
Group Advertising Manager<br />
on (02) 9901 6371 or<br />
lrochford@nextmedia.com.au<br />
Annya Azzopardi<br />
Advertising Manager<br />
on (02) 9901 6320 or<br />
aazzopardi@nextmedia.com.au<br />
Georgia Falcke<br />
VIC Advertising Manager<br />
on (03) 9804 3418<br />
gfalcke@nextmedia.com.au<br />
e-newsletter banners [monthly] Casual 3 x 6x 12x<br />
Size 1 - Banner 650 x 90<br />
Position one, two, four $1,500* $1,350* $1,200* $1050*<br />
Size 2 - MREC banner 300 x 250 $1,500* $1,350* $1,200* $1,050*<br />
Position three<br />
Social – facebook, instagram etc on application<br />
Please note The above media cost per 000 prices is based on a loose or<br />
bound insert and meeting the required specifications.<br />
Postage costs A extra postage cost may apply for subscription copies<br />
and is weight and issue dependent<br />
Tip-on charges available on application and a full page is required as a<br />
back up page for all bound inserts or tip-ons<br />
For print quantities, availabilities, minimum charges and information on<br />
all weight impact on inserts into subscription copies please contact<br />
Lynette Rochford on (02) 9901 6371 or lrochford@nextmedia.com.au<br />
Any cancellations must be in writing 3 weeks prior to booking deadline.
2016 Media Kit<br />
MAGAZINE<br />
Advertising<br />
and<br />
Sizes<br />
Deadlines<br />
Material sizes Gardening Australia is a saddle stitched publication.<br />
TRIM SIZE TYPE/DESIGN AREA BLEED<br />
Double page spread To be supplied as two single full pages<br />
Full page 275 x 206 259 x 190 285 x 216<br />
Half page vertical 275 x 100 259 x 84 285 x 110<br />
Half page horizontal 138 x 206 122 x 190 148 x 216<br />
Third page vertical 275 x 65 259 x 49 285 x 75<br />
Horizontal strip 45 x 206 29 x 190 55 x 216<br />
Deadlines<br />
*Sizes in millimetres, height x width<br />
ISSUE BOOKING MATERIAL INSERT DELIVERY ON SALE<br />
Nov 16 6 Sep 13 Sep 22 Sep 10 Oct<br />
Dec 16 11 Oct 18 Oct 27 Oct 14 Nov<br />
To advertise contact<br />
Lynette Rochford<br />
Group Advertising Manager<br />
on (02) 9901 6371 or<br />
lrochford@nextmedia.com.au<br />
Annya Azzopardi<br />
Advertising Manager<br />
on (02) 9901 6320 or<br />
aazzopardi@nextmedia.com.au<br />
Georgia Falcke<br />
VIC Advertising Manager<br />
on (03) 9804 3418<br />
gfalcke@nextmedia.com.au<br />
Jan 17 8 Nov 15 Nov 24 Nov 12 Dec<br />
Feb 29 Nov 6 Dec 15 Dec 9 Jan 17<br />
Mar 9 Jan 16 Jan 25 Jan 13 Feb<br />
April 7 Feb 14 Feb 23 Feb 13 Mar<br />
May 7 Mar 14 Mar 23 Mar 10 Apr<br />
June 4 Apr 11 Apr 20 Apr 8 May<br />
July 9 May 16 May 25 May 12 Jun<br />
Aug 6 Jun 13 Jun 22 Jun 10 Jul<br />
Sept 11 Jul 18 Jul 27 Jul 14 Aug<br />
Oct 8 Aug 15 Aug 24 Aug 11 Sep<br />
Nov 9 Sep 12 Sep 21 Sep 9 Oct<br />
Dec 10 Oct 17 Oct 26 Oct 13 Nov<br />
Cancellations must be received in writing three weeks prior to booking deadline.<br />
MATERIAL & INSERT SPECIFICATIONS – Please refer to the production specifications
2016 Media Kit<br />
MAGAZINE<br />
Material<br />
requirements<br />
SPECIFICATIONS<br />
Gardening Australia magazine is a saddle<br />
stitched publication.<br />
PDFs<br />
• Please supply PDF files to the PDF/X-3 standard.<br />
• Resolution is 300 dpi.<br />
• All fonts must be embedded in the PDF.<br />
These fonts must be active on your system at<br />
the time of creating the PDF.<br />
Image specifications<br />
• Image resolution is 300dpi. All colours must<br />
be set to CMYK.<br />
• Do not enlarge images more than 25%<br />
• Check all linked images are updated.<br />
Document specifications<br />
• Digital files must be prepared to the correct<br />
final size - check that type, trim and bleed<br />
areas are correct.<br />
• Ensure all live elements you wish to print are<br />
kept within the type area.<br />
• Bleed - provide 5mm of bleed where bleed is<br />
required. Check that crop marks are visible.<br />
Colour specifications<br />
• All colours to be set to CMYK – no RGB.<br />
• For a rich solid black use 100% Black plus 70%<br />
Cyan. Never use 100% of all four colours.<br />
• Total sum density (total ink weight) should fall<br />
between 280% and 300%.<br />
• Convert all spot colours to CMYK.<br />
• Black text level type should be 100% black only.<br />
Fonts<br />
• nextmedia supports Open type fonts and PC<br />
Postscript fonts only.<br />
Applications supported<br />
• InDesign, Photoshop, Illustrator, Word docs,<br />
Text docs, PDF.<br />
DELIVERY OPTIONS<br />
• Quickcut to nextmedia (preferable)<br />
• Websend or Dropbox<br />
• Hightail (previously YouSendIt) www.hightail.com<br />
EMAIL<br />
We accept email files under 30mb.<br />
Please note the booking number and magazine title in the subject field<br />
and email to Advertising Traffic - adops@nextmedia.com.au<br />
FTP<br />
FTP files over 30mb to our ftp server. ftp.next.com.au<br />
Email the Advertising Coordinator to obtain login details at<br />
adops@nextmedia.com.au<br />
CONTACT US<br />
Gardening Australia magazine Advertising Coordinator -<br />
on (02) 9901 6396 or adops@nextmedia.com.au<br />
nextmedia AD CREATION<br />
Need help creating your advertisement?<br />
Please supply high resolution images, logos and text copy to be used in the<br />
advertisement.<br />
Contact the Gardening Australia magazine Advertising Coordinator –<br />
adops@nextmedia.com.au or on (02) 9901 6396 for more information.<br />
You may contact your advertising representative to discuss ad creation inhouse<br />
at nextmedia.<br />
CANCELLATION<br />
The cancellation deadline for advertising is three weeks prior to booking<br />
deadline. Cancellation of any booked advertising must be in writing and<br />
received by the National Advertising Manager and/or Sales Director prior<br />
to the cancellation deadline. The Publisher reserves the right to repeat the<br />
most recent material or material of the Publishers choice. If a cancellation<br />
occurs mid contract, the difference between the contract appearance rate<br />
and the actual appearance rate card will be surcharged.<br />
TO ADVERTISE CONTACT<br />
Lynette Rochford – Group Advertising Manager Lifestyle - (02) 9901 6371<br />
lrochford@nextmedia.com.au<br />
Annya Azzopardi - Advertising Manager - (02) 9901 6320<br />
aazzopardi@nextmedia.com.au<br />
Georgia Falcke – VIC Advertising Manager - (03) 9804 3418<br />
gfalcke@nextmedia.com.au<br />
INSERT DELIVERY SPECIFICATIONS<br />
Please call or email your account manager to receive these details.<br />
Lynette Rochford on (02) 9901 6371 or lrochford@nextmedia.com.au
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