Sports Business - University of New Haven

Aggressive New Leadership
Transforms Landscape at UNH
he University of New Haven,
under the leadership of Presi-
dent Steve Kaplan, is under-
going a facelift few could have imagined
only five years ago. In just one year,
donors have contributed close to one
million dollars to replace older classrooms
with over 50 state-of-the-art
"smart classrooms" that are fully wired
with the latest computer technology. A
new dormitory has been completed, and
extensive renovations of older buildings
are ongoing. Work has also begun on a
new $12.5 million "flagship" recreation
and fitness center.
A plaza, adorned with stands of birch
trees and outdoor tables, now extends
from the back of Bartels Hall where stu-
dents once dodged traffic; in a parking
lot on their way to classes. Shrubs,
flowers, and grass are rapidly replacing
An architectural rendering of the new recreation center.
the asphalt that once covered the campus
when UNH was largely a commuter
school. "I often talk about rransforma-
tionalleadership in my sport management
classes," says Dr. Allen Sack, Director of
the Management of Sports Industries
Program, "but I can now point to reallife
examples of such leadership right
here in out own administration."
In the past year alone, UNH has
received over ten million dollars in
donations from alumni and friends -
the biggest gifts in UNH history -
and banks have stepped up with millions
more. "This flow of resoutces into the
university," says Sack, "is a true sign that
the new leadership has been able to
inspire confidence in the vision we have
for the future. It is exciting, as well as
challenging, to be at an institution
undergoing such a rapid change."
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www.newhaven.edu/sportsman
WINTER, 2006

5 P 0 -RT BUS I N E 5 5
Director of Marketing for Swiss Army
Brands, Inc. Named UNH Executive
in Residence for 2005-06
or ten years, the Management of Sports Industries Program at the University
of New Haven has appointed a leading executive from the world of sports to
serve as ExecUtive in Residence for a year. The Executive in Residence acts
as a liaison between the business and academic communities, introducing students to
the application of business practices. This year's Executive in Residence, Christine
Johnson, has an outstanding record as both an athlete and a businesswoman.
Before taking over as Director of Marketing for Swiss Army Brands in 2005,
Johnson was Manager of Corporate Sponsorships and Promotions for Timex Corporation.
In -thaH:apaci ty;-she developed-and-ex~ctlted major corporate -an-d-sports-evennnarker:---
ing programs, including management of World Triathlon corporate relationships.
While at Timex she developed and directed a team of over fifty professional and
amateur athletes, and she secUted and leveraged twenty team sponsors, including
General Motors Corporation, Gatorade, American Bicycle Group, Spenco Medical
Products, and Michelin. The Timex Multi-Sport ToUt, which Johnson promoted for
Timex, includes events like the Boston Marathon in April, the Ironman USA in July,
and the New York Marathon in early November. Johnson has more than 16 years of
experience in advertising and marketing.
Before joining Timex Johnson was Marketing Manager for Starter Corporation
of New Haven, where she managed licensee agreements and marketing efforts with 57
professional teams from major and minor league sports. Johnson, who has her undergraduate
degree from the University of Alaska in Anchorage, has competed on the U.S.
National Softball Team, has ranked 14th nationally as a professional badminton player,
and is a competitive cyclist.
!if-,.Y8JU H1
2

SPORT BUSINESS
USTA Executive to Discuss
Marketing the US Open
ichelle Wilson, Managing Director of Marketing
at the United States Tennis Association
(USTA), will speak at the university this spring
as part of the Professional Enrichment Program recently
instituted by the School of Business. Wilson overseesall
advertising, promotion, and branding for USTA corporate
initiatives and professional tennis, including the US Open,
US Open Series, USTA Pro Circuits, the Davis Cup, US
Fed Cup, and the Olympics.
Wilson's talk will center on the "nuts and bolts" of marketing the US Open,
which has the largest attendance of any annual sporting event in the world, as well as
on her role in launching the US Open Series, which links eleven summer tournaments
to the US Open. According to sport management professor Dr. Jim Murdy, Wilson's
talk fits perfectly with the goals of the Professional Enrichment Program, which he
directs, by "purting students in touch with the wo~ld of business beyond the classroom."
The Professional Enrichment Program offers co-curricular activities during
which students meet and network with area specialists, learn from business leaders,
and attend various seminars and fotums that deal with work-related issues.
Prior to joining the USTA, Wilson was Vice President of Marketing at the XFL,
the start-up football league co-owned by World Wrestling Entertainment and NBC.
Wilson holds a bachelor's degree from the University of Pennsylvania and an
MBA from Harvard Business School. She and her husband currently reside in
Stamford, Connecticut.
Faculty Updates
Professor Gil Fried has published a number of textbooks that are being widely adopted
at other universities. His most recent book, Managing SportFacilities,was published by
Human Kinetics. The book has been our for only a few months but has already been
adopted by twenty universities, and it is estimated that by the end of the year it will
be used in over fifty programs. Prof. Fried's other book with Human Kinetics, Sport
Finance,is currently being revised, and the second edition will be out in 2006-2007.
The first edition is being used at 45 universities, including Michigan, Miami, Kansas,
Temple, New York University, Texas A&M, and UMASS Amherst.
In addition to his writing and teaching duties, Prof. Fried has been active in chairing
the Management Department, which now has grown to include Hospitality & Tourism,
Labor Relations, Health Care Administration, and Public Administration. He will attend
the Sport and Recreation Law Association (SRLA)conference in Albuquerque and the
North American Society for Sport Management (NASSM) conference in Kansas City.
ProfessorJamesMurdyhas been appointed DirectOr of the Professional
Enrichment Program, initiated this year within the School of Business to encourage
students to be involved in experiential learning outside the classroom.In addition to his
teaching responsibilities in sport management and tourism, Dr. Murdy has continued to
contribure to sport management literature by co-editing Readingsin SportManagement,
an anthology intended for advanced undergraduate and beginning graduate students. He
is also co-author of an article titled "The Perceived Impacts of Sport" that will appear in
this anthology. (continuedonpage 5)
3
'""-""-~0,r-.~

Sports Industry
Club Report
ecause Management of Sports
Industries is one of the premier
- dominant programs on the U niversity
of New Haven campus, students in
SPORT BUSINESS
the program playa major role in student
life. In the Fall of 2004, the Sports Industry
Club was revitalized to become a more significant
player within the Undergraduate
.
St d t G t Th h d .
u en overnmen. roug a WI e van-
. . .
ety of actIVItIeS that the club has sponsored,
_.-5t;l.ldellts have Q~~n_able.J:Q net~gJk with
Rob Holub, President of the Sports Industries
Club, with Rico Brogna, former Mets and
" "
"
"
PhlIes
II Star, at Sterold
SympostUm
- .
each other as well as with top sport management executives and graduates in order to
jump-start potential careers in their field of interest.
The Sports Industry Club, under the leadership. of Rob Holub (President), Jon
Perez (Vice President), Mike McQuillan (Treasurer), Steve Fcasni (Secretary), Justin
Berens (Chief of Staff), and Allyn Turnofsky (Sergeant-at-Arms), is in contention to
be the top club in the Undergraduate Student Government. Says sport management
Professor Allen Sack, the club's advisor, "This is certainly
had in the twenty year existence of our program."
the most active club we have
Now in its third semester, the newly
reconstituted club has doubled in size, with
about two dozen members, and increased
"This is certainly the most active
its budget tenfold. With its excellent
leadership and commitment to putting
fun into campus life, the club has sponsored
hugely successful events such as
the tour/game at Shea Stadium, Poker
Tournaments, Extreme Mud Volleyball,
club we have had in the twenty
year existence of our program."
PROFESSORALLEN SACK, CLUB ADVISOR
and a Steroid Symposium (featuring Rico Brogna and other experts on substance
abuse). The club has also sponsored lectures by sports figures and executives such as
Dave Meggysey, Bob Schwartz,
- ~-and
Dave Parcells.
--
Part -Time Instructors Teach Real-Life Learning
JOHN PONZIO is in his second year teaching at UNH. He teaches sport finance and
corporate policy. Mr. Ponzio recently retired as President of Autotote, a division of
Scientific Games that runs various off-track gambling establishments in Connecticut
(outside the Indian casinos). He was responsible for managing numerous sites throughout
the state, including the landmark Sport Haven building in New Haven. He had a
long and distinguished record in accounting and finance before moving up in the
managerial ranks.
ALBERT CARBONE is a jack of all trades. He graduated from our graduate program
and now teaches sport marketing at the graduate level. He was the former Sport Information
Director (SID) at Quinnipiac University. He is currently a high-level marketing executive
at UI (United Illuminating - our local power company), commissioner of a high
school athletic conference, and publicity director for Walter Camp Football Foundation.
iiI--'d3J'JJ,>
4

SPOR.T BUSINESS
AnneMarie Rickes) Graduate Assistant; Dr. Allen Sack, Management of Sports Industries;
Dave Parrells, marathon swimmer; Dr. James Murdy, Director, ProfessionalEnrichment Program
Marathon Swimmer Combines Personal
Challenge with Fundraisingfor Cancer
ave Parcells is one of only four Americans ever to swim the treacherous
English Channel from England to France and back again, a distance of 44
miles. Far more people have climbed Mount Everest. Parcells, a CFO for
Garrity Industries (third largest producer of flashlights in America), discussed his
adventures as a runner, swimmer, and triathlete as part of the university's Fall Week
for family, alumni, and the UNH community.
The talk, sponsored by the Sports Industries Club and the Alumni Affairs Office,
focused on how Parcells combines his passion for amateur sports with fundraising for
children battling cancer. In his first crossing of the Channel, in 2000, he raised more
than $40,000 in pledges and topped that in 2002 with his double crossing, raising
$100,000. Parcells is not only a world-class athlete but an expert at sports event
manag~ment and fundraising for charity.
"I hope the students came away with an understanding that success is just
not determined financially. It is important to be able to strike a healthy balance
amongst your career, your family, your personal passions and the community..."
DAVE PARCELLS
In addition to dozens of marathon swims, Parcells has participated in 75 triathlons
and 50 road races. His accomplishments include the 1989 Ironman Triathlon World
Championship, Kona, Hawaii; the London and Marine Corps Marathons; and the Tampa
Bay 24 Mile Marathon Swim. As owner and CEO of a sport event management firm, Parcells
has organized races across Long Island Sound, as well as a variety of other events for
charity. Parcells' talk was part of the Business School's Professional Enrichment Program.
New Dean of School
(continuedfrom page 1)
more internships, practica, joint projects with sports industry partners, and opportunities
to engage in effective practice on real business problems. Dean Boronico, who received his
PhD in Operations Research and Management Science from the Wharton School at the
University of Pennsylvania, is committed to helping the Management of Sports Industries
Program continue its rise as a center of excellence.
5
"'::""~'Lt:L"2i,~
Faculty Updates
(continuedfrom page3)
Dr. Murdy has also continued his service
to the profession by being elected Vice
President of the Northeast Chapter of the
International Travel and Tourism Research
Association, an organization that highlights
research on tourism, including sport
events tourism. Dr. Murdy was recently
awarded two "Best in Session" Awards for
papers he co-authored on "Anti-competitive
Practices in the Tourism Industry" and
"Wine Tourism After Direct Shipment
Revolution" at the IBER Conference.
Professor Allen Sack, Director of the
Management of Sports Industries Program,
gave a keynote address this summer at the
World Congress in Sport Management in
Sparta, Greece, entitled "Fighting for Market
Share: An Industry Analysis of Sport
Management Programs in the United
States." This fall he returned to his alma
mater, the University of Notre Dame, to
give a talk at a conference on Catholic
Identity and the Role of Sport. Dr. Sack, who
played for Notre Dame's 1966 National
Championship football team, reflected on
the past four decades of collegiate sport in
his presentation, The Twilight of Amateurism.
Two of his most recent publications
appeared in the Journal of Sport Management
this past year. One focused on occupational
segregation in Major League Baseball; the
other looked at the use and abuse of the
term "student-athlete" and whether it is
appropriate to continue using it in scholarly
publications. He also served on the Editorial
Board of the BerkshireEncyclopediaof
World Sport,which was published this fall.

5 PO R T BUS I N E 5 5 .
Gil Pried} Chair, Department of Management;-Allen Sack} li(irectorr;f-5pOrts Management;
and Erika Graff, Vice President of Sport Marketing at Worldtek Travel at Career Pair
Fall Career Fair Helps Students on Job Search
career fair was held on September
19, 2005 to start the new
academic year on the right
foot. Employers such as Octagon, Madison
Square Garden-CT, Bally's Total Fitness,
]CCA, Worldtex, Arena at Harbor Yard,
USBL, Sports Authority, and others met
with students and alumni to explore
internship and employment opportunities.
According to Gil Fried, the organizer
of the event, "employers were very
impressed with the caliber of the students
and expressed strong interest in attending
the next career fair in the spring."
Other employers who have expressed
interest in attending the next fair include
ESPN, Yale University, and the WWE. A
number of companies said that they prefer
to recruit in the spring. Anyone interested
in internship and employment opportunities
should contact Prof. Fried since
companies notify him of opportunities
on a regular basis. Individuals are encout-
aged to search for employment opportunity
at the following sites:
~ www.aramark.com
~ www.ymca.net
~ www.jcca.org
~ www.sgma.com
~ www.smgworld.com
~ www.global-spectrum.com
Produced by UNH Department of Matketing &
Publications. Univ. M&P 1205-171
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