The Basics of Niche Marketing
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AmaSuite 5 Review is a focused targetable portion (subset) <strong>of</strong> a market sector.<br />
By definition, a business that focuses on a niche market is addressing a need for a product or<br />
service that is not being addressed by mainstream providers. A niche market may be thought<br />
<strong>of</strong> as a narrowly defined group <strong>of</strong> potential customers.<br />
A distinct niche market usually evolves when a potential demand for a product or service is<br />
not met by any traditional supply form, or when a new demand arises due to changes in<br />
society, technology, or the general environment.<br />
<strong>Niche</strong> market ventures may become pr<strong>of</strong>itable even though they are by nature small in<br />
comparison to the mainstream marketplace, due to the benefits <strong>of</strong> specialization and focus on<br />
small identifiable market segments; even without the benefit <strong>of</strong> economy <strong>of</strong> scale. <strong>Niche</strong><br />
markets may be ignored or discounted by large businesses due to what they consider to be<br />
small potential. This small potential can translate into larger pr<strong>of</strong>its for a savvy niche<br />
marketer. This in part is the basic concept that makes the niche markets available to smaller<br />
businesses. <strong>The</strong> key to capitalizing on a niche market is to find or develop a market niche that<br />
has customers who are accessible, that is growing fast enough, and that is not owned by an<br />
established vendor.<br />
Etymology<br />
<strong>The</strong> term "niche" was first used by ecologists to describe a species' position and use <strong>of</strong><br />
resources within its environment. When used in business the term implies a situation or an<br />
activity perfectly suited to a person or a given type <strong>of</strong> personality. This concept has been<br />
extended from persons to products within a market segment. Whereas a niche in the strict<br />
sense can be a working position or an area suited to a person who occupies it, the market<br />
niche is perfectly suited for a product <strong>of</strong> human labor. <strong>Marketing</strong> in and for niche markets<br />
<strong>Niche</strong> marketing is the process <strong>of</strong> finding and serving pr<strong>of</strong>itable market segments and<br />
designing custom-made products or services for them. As mentioned earlier, for big<br />
companies, those market segments are <strong>of</strong>ten too small in order to serve them pr<strong>of</strong>itably as<br />
they <strong>of</strong>ten lack economies <strong>of</strong> scale. <strong>Niche</strong> marketers are <strong>of</strong>ten reliant on the loyalty business<br />
model to maintain a pr<strong>of</strong>itable volume <strong>of</strong> sales.<br />
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Online niche marketing is <strong>of</strong>ten used by affiliate marketers. By seeking out smaller segments<br />
<strong>of</strong> larger markets, a website can be developed and promoted quickly to uniquely serve a<br />
targeted and usually loyal customer base, giving the affiliate a small but regular income<br />
stream. This technique is then repeated across several other niche websites until a desired<br />
income level is achieved.<br />
<strong>Niche</strong> blogging is the act <strong>of</strong> creating a blog with the intent <strong>of</strong> using it to market to a particular<br />
niche market. While it could be argued that all blogs are, in some form, a niche blog, the term<br />
as it applies to marketing refers to a particular kind <strong>of</strong> blog.<br />
Neither blogging nor niche marketing is a new concept. However, only in recent years has the<br />
concept <strong>of</strong> a niche blog come into being.
Usually, niche blogs will contain advertisements <strong>of</strong> some sort (pay-per-click or products or<br />
both). In some cases, the purpose <strong>of</strong> the niche blog is to incite the reader into visiting another<br />
website which may then attempt to sell the reader a product or service.<br />
<strong>Niche</strong> blogs are sometimes referred to as splogs, but this is a misnomer. Even though the<br />
desired end result for the niche blogger is to make money, the niche blog itself <strong>of</strong>ten contains<br />
valuable information. Most pay-per-click advertising is content-sensitive, so it is vital to the<br />
niche blogger to have useful content that is related to the chosen niche.<br />
Why are niche blogs are popular?<br />
<strong>The</strong> popularity <strong>of</strong> niche blogging among new marketers can be attributed to several factors,<br />
including cost, adaptability and traffic generation. All <strong>of</strong> which are conducive toi start up<br />
business, particularly those that originate online.<br />
Cost<br />
<strong>The</strong> most significant reason for the popularity <strong>of</strong> niche blogging is the cost. Using services<br />
such as Blogger and Wordpress, niche bloggers can quickly and easily create a blog for free.<br />
In this way, the marketer can determine the viability <strong>of</strong> the selected niche before making a<br />
large investment <strong>of</strong> time and money.<br />
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Because people's interests <strong>of</strong>ten change over time, it is important for a successful marketer to<br />
stay up-to-date on current trends. By using free services, the niche blogger can quickly adapt<br />
to the changing market and create a new blog marketed to that niche.<br />
Traffic generation<br />
In order for a website to be pr<strong>of</strong>itable, it must have visitors. Normal websites require search<br />
engine optimization or paid advertisement in order to gain visitors. Blog services like<br />
Blogger, on the other hand, incorporate Really Simple Syndication (RSS). Using this<br />
technology, the niche blogger can inform various online directories <strong>of</strong> the blog's existence.<br />
<strong>The</strong>y, in turn, provide links to the blog. Visitors to these directories are then exposed to the<br />
blog's listing and may choose to visit the blog. Thus, the directories act as a marketing tool for<br />
the niche blogger.<br />
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