Lookbook_2017_Full

OUR 2017
COLLECTION
Our latest offering represents the next generation of Outdoor Crossover products
from Hi-Tec.
Building on our current momentum this family of products embodies our
Comfortable Anywhere mantra. Products that are just as comfortable on the trail as
they are in the city, as comfortable at the top of the mountain as they are in a coffee
shop. Maintaining our core outdoor DNA, we have combined our technologies with
upgraded materials, beautiful details and prime finishes to bring you truly versatile
products that are Comfortable Anywhere.
The world has changed, and so have we.

WHY WE
EXIST
Friday at 5pm, power the laptop down, grab your keys, send the
final text. The routine is rarely the same but the tell- tale signs
of adrenaline elicit the same pulse pounding, heart thumping,
muscle tightening eager anticipation. You are ready.
What does this weekend’s adventure hold?
We’re driven to support millions of people worldwide asking that
same question. The lines designating what it means for urban
and outdoors are now blurred, leaving ample opportunity for
fashionable, outdoor-inspired product.
With an innovative 40+ year legacy in footwear, we’re confident
that our product is right for the evolving consumer; urban dwellers
possessing strong outdoor desires.
We believe your consumer is driven by the same mindset. They are
what we call the “New Outdoorist.” The following pages show a
small example of our product and the lifestyle of our consumer.

The world’s first light hiker
Athletically inspired for the outdoors
WILDLIFE
COLLECTION
Inspired by the world’s first light hiker, the Sierra Lite
Original. The Wildlife Collection features a selection
of products that deliver style, comfort, protection and
warmth for the outdoorist’s every needs.
The Sierra Lite Original hiker has inspired 40 years of
outstanding products. The original design has influenced key
products in our 2017 line. The Wildlife Collection in men’s and
women’s as well as the Women’s Sierra Collection reflect the
ingenuity of the original with the style and technology of today.
V-LITE WILDLIFE PANTHER i
V-LITE WILDLIFE SANDAL
V-LITE WILDLIFE MAUSIN I WP
WILDLIFE SCORPION i WP
V-LITE WILDLIFE SANDAL
40 years ago, Hi-Tec revolutionised hiking by reflecting the lightweight
innovation and breathable technology from our sport shoe heritage
to create instant comfort for the outdoors.
NEW
CARRY OVER
V-LITE WILDLIFE i
WILDLIFE LUX i WP
V-LITE WILDLIFE LUX i WP LOW V-LITE WILDLIFE TOE POST
SS17 AW17 SS18
V-LITE WILDLIFE i
V-LITE WILDLIFE i
AW18
TBC
WILDLIFE LUX i WP
Sierra Lite Original
www.hi-tec.com
inspiring life since 1974

V-LITE WILDLIFE i
WILDLIFE LUX i WP
V-LITE WILDLIFE MAUSIM i
The V-Lite Wildlife bridges the gap between outdoor and
city life. Contemporary design combined with technical
detailing delivers.
Natural evolution.
Your shield against the elements.

MEN’S V-LITE WILDLIFE MID i $80.00 WOMEN’S V-LITE WILDLIFE MID i $80.00

MEN’S WILDLIFE LUX MID i WP $100.00

MEN’S V-LITE WILDLIFE MAUSIM i $100.00

MEN’S CROSSOVER

MEN’S OX DISCOVERY LOW i WP $110.00 MEN’S OX DISCOVERY MID i WP $120.00

MEN’S TRAIL OX CHUKKA i WP $110.00

11
MEN’S OX BELMONT MID i WP $110.00
MEN’S OX BELMONT LOW i WP $110.00

38
WOMEN’S COLLECTION

WOMEN’S SIERRA TARMA i WP $115.00

WOMEN’S SIERRA TARMA SNUG i WP $105.00

WOMEN’S MOCHA OX MID i WP $100.00
WOMEN’S MOCHA OX DUCK 200 i WP $110.00

THE BERGAMO
The Kono Cortado i WP was
inspired from the Bergamo
WP. This italian made Hi-Tec
boot has a proud history in
mountaineering and trekking.
We have reinterpreted the
original design into the Kono
Cortado i WP. Featuring a
premium leather upper and
waterproof membrane, this
boot is comfortable and
stylish for women in the city
or on the trails.
KONO CORTADO i WP $100.00

WOMEN’S KONO ESPRESSO LUX $110.00

WOMEN’S BADWATER COZY $70.00

PARTNERSHIPS
For every boot sold, Hi-Tec donates $2 to Splash
Guided by our belief that every child deserves clean water, clean hands,
and clean toilets, Splash implements integrated water, sanitation and
hygeine (WASH) programs at scale in urban schools to maximize both
impact and cost-effectiveness.
CLEAN, SAFE WATER
We install locally made, high
quality water filtration systems
and durable drinking and
handwashing stations with a
commitment to service and
maintain them for 10 years.
HYGEINE EDUCATION
Our hygeine education programs
engage children and teachers
in a fun, health-promoting
curriculum aimed at changing
behavior and reducing the spread
of disease.
SUSTAINABLE SANITATION
In collaboration with our
partners, Splash upgrades toilet
facilities to ensure both boys and
girls have private, secure, clean
and
well-maintained toilets.
7%
25% 1%
Ethiopia
400
schools in
Addis Ababa
Nepal
650
schools in
Kathmandu
India
2,000
schools in
Kolkata
14%
75%
32%
Bangladesh
500
schools in
Dhaka
China
1,300
orphanages in
1200 cities
Cambodia
100
sites in
Phnom Penh
Progress
100% Coverage Target

Base Camp Brewing Company found its roots in a
common love for the outdoors, adventure and beer. We
share their enthusiasm and have partnered with them
in 2017 to help support Splash. We have created a cobranded
brew where $1 of each can sold will benefit Splash
and their clean water initiatives. Look for Base Camp Co-
Branded beers near you!
The Outbound Collective is a blog that inspires
people to discover, explore,and share their
adventures with a community of people who
love the outdoors. We have been working with
The Outbound to share our own explorations as
a brand and team of creatives who get outside
at every opportunity.

BRAND AMBASSADORS
Our brand ambassadors traverse the globe in search of adventure.
50 Campfires is the adventure blog and magazine for all
camping enthusiasts. Their mission is to provide readers
with trusted camping tips, recipes, gear reviews so they
can enjoy the outdoors to the fullest.
“My name is Sonja, but I am known as The National Parks Girl on my social media
channels. I was born and raised in Madison, WI, and while I moved around the US a
little bit after I graduated college I’m currently back in Wisconsin!
In the past few years I’ve found a passion for anything that gets me outside: hiking,
camping, backpacking, skiiing, you name it! While I enjoy something as simple as a
walk around the block, my favorite place to get outside is in our national parks, as
you can probably infer from my social media monkier! The wilderness areas we have
set aside in our country are far more beautiful than anything I could dream up and I
appreciate every moment I spend in our national parks and other public lands. When
I’m not outside it’s likely I’m on my computer researching future trips. I search the
internet high and low, spending hours reading blogs and trip reports in order to plan
itineraries. In my free time I also work on my http://www.thenationalparksgirl.com
and contribute stories and adventures to The Outbound, a collective that featuers
user-submitted adventures from around the world.
I’m extremely honored and excited to be an Ambassador for Hi-Tec!”