L1AM PRESENTATION

L1AM

TABLE OF CONTENT
THE PROBLEM
1 - 4
THE SOLUTION
5 - 17
BUSINESS PLAN
18 - 27

THE PROBLEM
YOUR EMAIL INBOX
IS A TODO LIST
DEAL WITH IT
1

THE PROBLEM
THE PROBLEM:
YOUR EMAIL INBOX IS A TODO LIST
EVERYDAY YOU RECIEVE EMAILS WITH INSTRUCTIONS FOR YOU, TO DO.
THESE KIND OF EMAILS, ARE IN FACT TASKS.
BY FOLLOWING THIS LOGIC, YOUR INBOX IS A TODO LIST, AND OTHER PEOPLE EDIT ALL THE TIME.
2

THE PROBLEM
THE PROBLEM:
WHY IS EMAIL A BAD TODO LIST?
Design Language
Salman Shah
08100 PM
RESTRICTION
THERE ARE NO RESTRICIONS ON RECIEVING AN EMAIL. EVERYBODY IN
POSSESSION OF YOUR EMAIL ADRESS CAN PLACE AN EMAIL IN YOUR
INBOX. YOU HAVE NO CHOICE, BUT TO SEPERATE NEWSLETTER, FROM
SPAM AND EMAILS BY REAL PEOPLE. EVERYBODY CAN PLACE AN EMAIL
ON YOUR INBOX.
SIGNIFICANCE
YOU DON’T KNOW HOW IMPORTANT AN EMAIL IS FOR YOU. BASICLY
EVERY SENDER CAN DECLAIRE THEIR EMAIL AS IMPORTANT (AND
THEY DO SO). YOU SPEND MORE TIME ON READING CONTENT TO
EVALUATE IF AN EMAIL IS IMPORTNAT OR NOT.
READABILITY
AN EMAIL IS A MESSAGE. INCLUDING TASK INFORMATION IN AN EMAIL,
IS JUST A TEXT WITH INSTRUCTIONS. THOSE TEXT INSTRUCTIONS CAN
BE FORMULATED IN DIFFERENT STYLES (EITHER VERY CLEAR, OR
CONFUSING). WHICH INCREASES TIME TO READ AND EFFORT PER
EMAIL.
3

THE PROBLEM
YOU SPEND
TOO MUCH TIME
CHECKING YOU EMAILS
4

THE SOLUTION
THE SOLUTION:
BUILDING FANCY EMAIL CLIENTS ON TOP IS NOT ENOUGH
THAT’S WHY WE TURNED OUR BACK ON EMAIL
AND STARTED FROM THE SCRATCH
TO SAFE YOUR TIME, AND MAKE YOUR LIFE EASIER
5

RESTRICTIONS
RESTRICTIONS:
EMAIL HAS NO RESTRICTIONS . EVERYBODY IN POSSESSION OF YOUR EMAIL
ADRESS CAN PLACE AN EMAIL IN YOUR INBOX.
WE IMPLEMENTED RESTRICIONS WHICH GIVE MORE POWER TO THE RECIPIENT,
ON WHAT SOMEONE CAN PUT ON YOUR TODO LIST.
Today 5:05 PM
Chris Martin Smith
PLAY
SQUASH LATER
Ketfield Squash Court
11/5 6:00 PM
6

RESTRICTIONS
RESTRICTIONS ON WHO:
THE RECIEVER WILL HAVE THE CHANCE TO BLOCK, OR/AND RESTRICT THE
CIRCLE OF PEOPLE THAT ARE ALLOWED TO PLACE AN ITEM ON ITS TODO LIST.
WE WILL MAKE USE OF THE CONTACT LIST, PROVIDED FROM THE PHONE AND
SOLICAL NETWORKS.
LIAM CAN BE AN OPEN SYSTEM WITHOUT ANY RESTRICTION,
OR ADAPT ON YOUR UNDERSTANDING OF PRIVACY
THE FOLLOWING LIST CONTAINS THE RESTRICTION OPTIONS OF
WHO CAN PLACE AN ITEM ON YOUR TODO LIST.
• ONLY CONTACTS FROM CONTACTS
• ONLY CONTACTS
• BLOCK USER
Today 5:05 PM
Chris Martin Smith
PLAY
SQUASH LATER
Ketfield Squash Court
11/5 6:00 PM
Chris Martin Smith is no contact
Today 5:05 PM
Annabell Dexter
PLAY
SQUASH LATER
Ketfield Squash Court
11/5 6:00 PM
Annabell Dexter is a contact
7

RESTRICTIONS
RESTRICTIONS ON WHEN:
YOU SHOULD GET TASK ONLY IN TIME SPANS, WHERE IT IS APPROPIATE.
YOU SHOULD GET TASK ONLY IN TIME SPANS, WHERE YOU REALLY WORK ON THEM.
APPLY 7AM - 5PM AS BUISNESS HOURS AND YOU WILL ONLY RECIEVE BUISNESS
TASK IN THIS TIME SPAN. NO TASK GETS LOST, THEY WILL JUST APPEAR WHEN
YOU WANT.
WORKING HOURS 7AM - 6PM
Today 8:05 PM
Chris Martin Smith
PPREPARE
PRESENTATION
OFFICE
11/5 2:00 PM
Chris Martin Smiths task is send
is out of the working hours
Today 3:05 PM
Chris Martin Smith
PPREPARE
OFFICE
PRESENTATION
11/5 2:00 PM
Chris Martin Smiths task
is send within the working hours
8

SIGNIFICANCE
SIGNIFICANCE:
WE DEVELOPED A MECHASNISM TO PREVENT PEOPLE FROM SAYING
EVERYTHING IS IMPORTANT.
THE SIGNIFICANS OF ONE TASK IS A COMBINATION OF THREE DIFFERENT VALUES
1. THE SENDERS VALUE OF IMPRTANTS
1.
SENDER
Sender marks his send
task as important with
a value from 1-10.
8
Value of Significance
9

SIGNIFICANCE
SIGNIFICANCE:
2. FOUR FACTORS, BASED ON DATA ABOUT THE USER AND THERI INTERACTION
time difference to due date
communication frequency between users
frequency of negative reaction by reciever
2.
6
social relevance (facebook/linked in data)
Value of Significance
10

SIGNIFICANCE
SIGNIFICANCE:
3. THE SIGNIFICANCE OF THE INCOMING TASK IN RELATION TO THE TASKS IN THE INBOX
RECIEVER
3.
7
In relation to other Inbox tasks the
significans can be raised or
lowered.
Value of Significance
11

SIGNIFICANCE
SIGNIFICANCE:
1. THE SENDERS VALUE OF IMPRTANTS
2. FOUR FACTORS, BASED ON DATA ABOUT THE USER AND THERI INTERACTION
3. THE SIGNIFICANCE OF THE INCOMING TASK IN RELATION TO THE TASKS IN THE INBOX
time difference to due date
SENDER
User 1 marks his send
task as important with
a value from 1-10.
1. 2.
communication frequency between users
8
frequency of negative reaction by reciever
6
social relevance (facebook/linked in data)
RECIEVER
3.
7
In relation to other Inbox tasks the
significans can be raised or
lowered.
Value of Significance
12

SIGNIFICANCE
SIGNIFICANCE:
Significance Value
Tasks can be sorted by significans
neutral Task
13

READABILITY
READABILITY:
WE GOT RID OF THE MESSEGE FORMAT
AND ARE INTRODUCING THE TASK FORMAT
CONTAINING ALL TASK RELEVANT INFORMATIONS
FULL NAME
FREE TEXT (MAX. 40 CHARACTER)
Today 5:05 PM
Chris Martin Smith
PLAY SQUASH LATER
Ketfield Squash Court
11/5 6:00 PM
PREDEFINED VERB
(NO FREE TEXT)
PLACE
DUE DATE/TIME
14

READABILITY
USER 1
SEND FORM
USER 2
INBOX
READABILITY:
THE SENDER IS FORCED TO
INCLUDE ALL TASK
INFORMATIONS
• NAME
• THE VERB (PRE DEFINED)
• FREE TEXT (40 CHARACTER)
FOR YOU TO KNOW WHAT TODO
AT FIRST GLANCE
15

READABILITY
READABILITY:
OPTIONAL INFORMATION: PART
OF OUR TASK DESIGN ARE PRE
DEFINED PLACES, LINKED TO
YOUR NAVIGATION APP, AND THE
DUE TIME/DATE.
16

ATTACHMENTS
ATTACHMENTS:
ADD ATTACHMENTS
DON’T GIVE UP ANY EMAIL FEATURES
WITH CREATING A TASK, YOU CAN ADD FREE
TEXT, IMAGES AND DOCUMENTS AS YOU USED
TO DO. OFTEN TIMES TEXT FOR DETAILED
INSTRUCTIONS, IMAGES TO GIVE AN EXAMPLE
FOR THE TASK OR A DOCUMENT TO READ ARE
ESSENTIAL FOR ACCOMPLISHING THE TASK.
17

CUSTOMER
PRIMARY CUSTOMER:
THOSE CUSTOMERS SUFFER FROM EMAIL AS AN OPEN SYSTEM. THEY ARE HEAVY
EMAIL USERS, AND THE EFFICENCY OF THEIR BUISNESS ACTIONS RELIES PARTLY
ON EMAIL COMMUNICATION. OUR CUSROMERS RECIEVE 50 - 100 EMAILS PER DAY
+ SPAM/NEWSLETTER.
OTHER PEOPLES WORKFLOW DEPENDS ON DECISIONS OUR CUSTOMERS
COMMUNICATE VIA EMAIL. OUR CUSTOMERS GIVE TASKS. THEY ARE CEO’S, MANY
PEOPLE TRY TO REACH OUT TO THEM, THEY ARE BUSINESS LEADER.
18

MARKET
MARKET:
• THE AVERAGE NUMBER OF BUSINESS EMAILS SEND/RECIEVED, PER USER PER DAY: 125 (2015)
• INTERACTION WORKERS’ TASK OF AVERAGE WORKWEEK: 28 % (SECOND-MOST TIME-CONSUMING ACTIVITY)
READING AND ANSWERING EMAILS PROOFS TO BE ONE OF THE MOST TIME-CONSUMING DAILY/WEEKLY TASK.
IN FACT, THE NUMBER OF EMAILS RECIEVED PER DAY IS INCREASING FROM YEAR TO YEAR. STILL, EMAILS
ARE PROCESSED THROUGH EMAIL CLIENTS THAT ARE NOT SCALELABLE, TO MAKE EMAILS MORE READABLE
AND SAFE TIME. EVEN WITH AN INCREASING USE OF EMAIL, THERE HASN’T BEEN ANY SUBSTENTIAL
INNOVATION IN THE PAST DECATES.
19

EXPANSION
EXPANSION:
THIS YEAR +1 YEAR +2 YEAR
DE US CHN
CH
AUT
UK
+ EUROPE
TWN
CAN
20

MILESTONES 2017/2018
MILESTONES:
paying user
user
12000
8000
5000
start development
2000
2018
500
2017
get seed funding
app launch
21

COMPETITION
Competition:
COMMUNICATION
TODO SOFTWARE
22

TEAM
TEAM:
Nicolas Thiery
Odin Huber
Stavros Tsagas
Chief Executive Officer
Chief Marketing Officer
Chief Technology Officer
Founder
Founder
Founder
Key Skills: Key Skills: Key Skills:
• Business Operation
• Strategy
• UI/UX Design
• Marketing
• PR
• Recruitment
• Development Op.
• Front-End Dev
Marc Thiery
Advisor
Yun-Chen Cheng
Financial Advisor
Markward Krämer
Tax & Business Advisor
Private Equity Investor
Management Consultant
Auditor
Deutsche Private Equity GmbH Deloitte kstax Steuerberatungsgesellschaft mbH
CEO Consultant CEO
www.dpe.de www2.deloitte.com www.kstax.biz
23

BUSINESS MODEL
BUSINESS MODEL:
LIAM APP WILL IMPROVE TASK CUMMUNICATION IN THREE KEY USER FIELDS:
• RESTRICTIONS
• SIGNIFICANCE
• READABILITY
TIME SAVINGS
LOW FREQUENCY USER WOUN’T BE BILLED AT ALL. CUSTOMERS WITH > 100 TASKS IN/OUT ARE
USUALLY RECIEVER BY HEAVY USER. USER WITH A FREQUENCY FROM < 100 TASKS IN/OUT RELIE IN
THEIR BUSINESS AND PRIVATE LIFE, HEAVILY ON LIAM, AND ITS EFFICIENCY. IN FACT, IF A LIAM USER
SWITCHES BACK TO EMAIL AS THEIR PRIMARY TASK COMMUNICATION, THE TIME SPEND ON READING,
PROCESSING AND GIVING TASK WILL INCREASE RAPITLY. LIAM DOES RELIEF A REAL PAIN.
AS WE DO TARGET BUSINESS MEN AND WOMEN, TO MAKE THEIR COMMUNICATION PRIVATE AND IN
BUSINESS LESS PAINFULL, WE ALLOW OUR SELFES TO BILL THE APPROPIATE AMOUNT OF 99 EUR/
MONTH FOR PEOPLE WITH AN OVER AVERAGE INCOME.
24

FINANCIALS
REVENUE STATMENT 2017/2018
3Y FINANCIALS
EUR
SALES
COST OF GOOD SOLD
FY 1
FY 2
FY 3
0
297,000
742,500
0 0 0
GROSS PROFIT
0
297.000
742,500
HR
OFFICE
OTHERS
TOTAL OPERATING EXPENSE
119,796
6.600
17.105
143.138
155.719 186,863
7.920 10,296
46.100
209.739
98.500
295,659
EBITDA
-143,138
87.261
446.841
25

WHERE IT COULD HEAD TO
WHERE IT COULD HEAD TO:
LIAM WILL CHANGE OUR UNDERSTANDING OF WHO CAN CONTACT US FOR WHAT. ON ALL
TODAYS COMMUNICATION CHANNELS (EMAIL, MESSENGER, PHONE), WE ARE USED TO HAVE NO
RESTRICION WHATSO EVER ON RECIEVING. LIAMS ATTEMPT TO RESTRICT INCOMMING
COMMUNICATION WITHOUT ISOLATING THE RECIEVER FROM RELEVANT COMMUNICATION IS
LIAM’S HIGHEST GOAL. ARCHIVING A BALANCE BETWEEN BEING SECURE BY UNWELCOMED
CONTACTING ATTTEMPTS, AND RECIEVING IMPORTANT INFORMATION IS OUR BIGGEST
CHALLANGE. THE APP CAN DEVELOPE TO A LEVEL OF SUFISTICATION IN WHICH THE MOST
PROMINENT AND REQUESTET INDIVIDUALS ON EARCTH CAN USE DIGITAL COMMUNICATION
WITHOUD BEIN OVERWELMED BY A STORM THOUSANDS OF MESSAGES WITH NO VALUE FOR
THEM, BUT STILL REVIEVING IMPORTANT MESSAGES.
DESIGNING AND CREATING A TASK PROTOCOL TO SEND TASKS, WILL ADD TO THE VIARITY OF
DIGITAL COMMUNICATION OFFERED TO US RIGHT NOW. OUR UNDERSTANDING OF DIGITAL
COMMUNICATION IS SENDING TEXT, PICTURES AND VIDEOS. ALL CONTEXT COMMUNICATION,
LIKE A TASK HAS TO USE THE TEXT PROTOCOL TO BE SEND. LIAM OFFERS AN OWN PROTOCOL,
JUST FOR COMMUNICATING WITH TASKS. THIS WILL CERTANLY CHANGE THE WAY WE WILL
CUMMUNICATE TASKS IN THE FUTURE, IT WILL CHNAGE THE WORKFLOW IN THE OFFICE, MAKING
PRIVATE ARRANGEMENTS AND THE EFFICIENTCY OF SUCH.
LIAM IS INTODUCING NEW WAYS TO COMMUNICATE, NEW WAYS TO FEEL LESS BOTHERED BY
DIGITAL COMMUNICATION. LIAM WILL MAKE LIFES AND WORK PROCESSES MORE EFFICIENT, SO
WE HAVE TIME FOR THE MOST IMPORTANT THINGS IN LIFE. THATS WHAT REAL INNOVATION
DOES, CHANGING LIFES.
28

CURRENT FINANCING
CURRENT FINANCING:
33.3%
NT
33.3%
OH
LIAM IS NOT AN ISSUED COMPANY. ALL
L I A M P A R T N E R S S I G N E D A N O T
NOTARIALLY CERTIFIED CONTRACT FOR
AN EQUAL SHAREHOLDER DISTRIBUTTION
BETWEEN THREE FOUNDERS.
NO MONEY HAS BEEN INVESTED YET.
33.3%
ST
Nicolas Thiery 33.3%
Odin Huber 33.3%
Stavros Tsagas 33.3%
LIAM IS DEVELOPED TO THIS STAGE IN AN
AGENCYS OFFICE (THIERYNHU GBR), FREE
OF CHARGE. (THIERYNHU GBR, OWNED BY
NICOLAS THIERY & ODIN HUBER)
F O R 1 2 M O N T H O F S O F T W A R E
DEVELOPMENT, LIAM NEEDS 150.000 EUR.
THE INVESTED MONEY WILL BE USED TO
AQUIRE ONE BACKEND DEVELOPER,
OFFICE RENT, SOFWARE COSTS AND THE
MINIMAL COST OF LIVING FOR THE
FOUNDER, TO BE ABLE TO WORK FULL
TIME ON LIAM.
29

+49 (172) 7858600
nicolas@l1am.com
l1am.com
Office:
Kornpfort Strasse 15
56068 Koblenz,
Germany

L1AM