J Magazine Web

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DESIGN c an b e an ov eru s ed w ord . T oo of t en i n s ert ed i n i t s s l i gh t l y l on ger
‘ d es ig n er’ f orm i n f ron t of al l m an n er of p rod u c t s or p l ac es b y t h e ov er- eager t o s u gges t
n eb u l ou s ex t ra s p ark , sl eu c h n ot i on al ‘ d es ig n er good s ’ h av e b ec om e, i n t h e w ron g h an d s , m ere
m ark et i n g c l i c h é s . A l l t h i n gs are d es i gn ed af t er al l . J u s t n ot al l of t h em v ery w el l . T h i s i s s u e
c el eb rat es m ore c on s i d ered d es ig n , f rom s u p erb J agu ars – w h i c h h av e al w ay s b een k n ow n f or
t h ei r el egan t f orm s – t o i n n ov at i v e an d ori gi n al arc h i t ec t u re, l i f e- i m p rov i n g p rod u c t s i n s p i red
b y t h e n at u ral w orl d p l u s a t rav el rep ort f rom argu ab l y t h e w orl d ’ s m os t ex c i t i n g d es i gn - l ed
c i t y . T o k eep t h i n gs b al an c ed , t h i s i s s u e ffers al s o o
t ec h n ol ogy s t ori es on em
i s s i on s red u c t i on an d
t h e b ran d ’ s i m p en d i n g l au n c h i n t o t h e f u t u re- f oc u s ed
w orl d of al l - el ec t ri c m ot or rac i n g i n F orm u l a E . A n d
n o i s s u e of J-Magazine w ou l d b e c om p l et e w i t h ou t
b eau t i f u l p h ot ograp h y of t h e ex p an d i n g J agu ar
ran ge – i n t h i s ed i t i on w i t h c ars as
art i s t i c s t i l l l i f e i m ages i n t h e
s t u d i o, an d al s o i n d ram at i c
m ot i on . A f t er al l , t es t i n g t h e
al l- w h eel d ri v e ran ge at s p eed i l l u s
t rat es t h at b eau t y al on e i s n ot h i n g
w i t h ou t great f u n c t i on , i n t h i s c as e
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c h arac t erf u l p erf orm an c e an d
c ap ab i l i t y . A s al w ay s .
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0 8 Ignition
In keeping with our design theme, weí ve rounded
up some of the best designed new products
and spaces plus Jaguar news from around the globe
4 4
CONTRIB
3 4
UTOR
ORS
Greg Pajo splits his time between
Austin, Texas and L ondon, but is
actually way more down to earth than
that intro sounds. He takes photos for a
host of clients and shot the stunning
AWD story for J Magazinein this issue.
iven his hectic
lifestyle the design
heí d like invented soon
would be a teleporting
device or a gadget to
keep his shirts free of
wrinkles in transit
Ben Barry knows a thing or two
about driving and writing about
performance cars for the likes of CAR
and AutoWeek
magaz ines, so was the
perfect author for our demanding
AWD story. The one gadget heí d like
designed is a
passport app for his
smartphone, ì so it
would be one less
thing to lose or get
damaged on my
work tripsî
Trent McMinn is an Australian
decamped to L ondon who takes
portraits for Monocle, B ritish Vogue and
Wired
Japan. For our lead story he
captured the key designers and
engineers that make Jaguar cars great.
The one design heí d
like to fi nd is something
that would ì allow me to
transport all my
photography gear
around town without
breaking my back! î
1 6 Motorsport: Jaguar joins Formula E
Read our exclusive interview with team director James
B arclay on Jaguarí s exciting all electric race plans
1 8 Turning dreams into reality
aking Jaguars beautiful and
functional is a
tough job enabled by designers and engineers
in collaboration. J Magazinehighlights both
in our 1 6 page cover story
3 4 Travel: Miami Nice
We visit the sunny southern city rapidly transforming
into Americaí s foremost centre for art and design
4 2 Infographic: The power of design
esign doesní t just make things look good, it can have
major positive economic, health and safety impact too
4 4 Global design stars
We spotlight how some of the leading luminaries from
product design to architecture are changing our world
5 0 Classic adverts
L et J Magazine be your guide for a trip down memory
lane to revisit some of Jaguarí s fi nest classic adverts
5 6 Profile: The man who saved Jaguar
We talk to the thoughtful and humble Ratan Tata,
the man who arguably saved the brand
5 8 Test drive: All-wheel drive & F-TYPE SVR
Seeking out the best open roads in Wales we put
Jaguarí s new all wheel drive range ñ including the
brandí s rather special fi rst SVR sports car ñ to the test
6 6 Inspired by nature
The need to evolve to survive has required the natural
world to design many amazi ng things and processes.
We highlight a few man made designs inspired by it
7 2 Future power
How Jaguar is reducing emissions on all fronts from
petrol and diesel engines to future hybrids and electric
7 4 Me and my Jaguar
To chime with our issue theme, we profi le two
different owners with decidedly artistic leanings
7 7 Last page: Behind the scenes
Why photoshoots in deepest Wales are tricky and
watching designers sketch is awesome...
6 j THE DESIGN ISSUE
THE DESIGN ISSUE j 7