J Magazine Web

Analogue & Digital: 

HOW HUMAN AND 

HIGH TECH GO HAND IN HAND 

AT JAGUAR TO 

MAKE GREAT CARS 

THE DESIGN ISSUE 

THEDESIGN ISSUE 

PLUS: Miami’s booming arts scene, Jaguar’s expanding range as you’ve never seen 

it before and a look at the rising stars of design, from fashion to architecture and beyond

AWARDWINNING 

WINNING 

SOUND, WHEREVER 

YOU ARE 

Whether you enjoy your music collection in your home or in 

your car, Meridian systems provide you with the ultimate sound 

reproduction for a truly authentic listening experience. 

Image courtesy of Home Theater of Long Island 

Recently awarded the accolade of ‘Best In-Car Audio System’ 

by AUTOMOBILE magazine, we are proud to be the sole audio 

partner for both Jaguar and Land Rover. 

Performance and simplicity are at the heart of everything we do. 

If you’re looking for audio perfection – then look no further. 

meridian-audio.com

THE JAGUAR COLLECTION 2016 

READY WHEN 

YOU ARE 

THE RUSH 

Gaining traction 

As Jaguar now offers all wheel drive 

versions across its whole range ñ from 

XE to F PACE ñ we felt it was the 

perfect time to drive the lot across 

some of the UKí s most challenging 

roads. Turn to p60 to see our exclusive 

photoshoot of the new production 

cars put through their paces, plus an 

early drive of Jaguarí s fi rst ever SVR 

product ñ the ultimate F TYPE 

Wherever youír e going and whatever youír e doing the Jaguar Collection offers a range 

of stylish, comfortable and adaptable clothing to fit. 

For this season weív e injected a bold splash of colour and modern Jaguar branding to 

make up a selection of clothes that includes new jackets, scarves and hats as well as 

accessories and gifts that are both cool and practical. 

And, weír e all about family. Weív e introduced an even bigger selection of items 

designed especially for the children. As well as the ubiquitous t shirt weív e got drivers 

jackets, hoodies, backpacks, lunchboxes and more besides. 

The Jaguar Collection. Ready to go. 

For more information visit your local Jaguar Retailer. 

Jaguar.com 

AWD. Register to fi nd out more online at: jaguar.com 

PHOTOGRAPHY: Greg Pajo 

THE ART OF PERFORMANCE 

THE DESIGN ISSUE j 5

G 

- 

M 

D 

CO N TEN TS 

DESIGN c an b e an ov eru s ed w ord . T oo of t en i n s ert ed i n i t s s l i gh t l y l on ger 

‘ d es ig n er’ f orm i n f ron t of al l m an n er of p rod u c t s or p l ac es b y t h e ov er- eager t o s u gges t 

n eb u l ou s ex t ra s p ark , sl eu c h n ot i on al ‘ d es ig n er good s ’ h av e b ec om e, i n t h e w ron g h an d s , m ere 

m ark et i n g c l i c h é s . A l l t h i n gs are d es i gn ed af t er al l . J u s t n ot al l of t h em v ery w el l . T h i s i s s u e 

c el eb rat es m ore c on s i d ered d es ig n , f rom s u p erb J agu ars – w h i c h h av e al w ay s b een k n ow n f or 

t h ei r el egan t f orm s – t o i n n ov at i v e an d ori gi n al arc h i t ec t u re, l i f e- i m p rov i n g p rod u c t s i n s p i red 

b y t h e n at u ral w orl d p l u s a t rav el rep ort f rom argu ab l y t h e w orl d ’ s m os t ex c i t i n g d es i gn - l ed 

c i t y . T o k eep t h i n gs b al an c ed , t h i s i s s u e ffers al s o o 

t ec h n ol ogy s t ori es on em 

i s s i on s red u c t i on an d 

t h e b ran d ’ s i m p en d i n g l au n c h i n t o t h e f u t u re- f oc u s ed 

w orl d of al l - el ec t ri c m ot or rac i n g i n F orm u l a E . A n d 

n o i s s u e of J-Magazine w ou l d b e c om p l et e w i t h ou t 

b eau t i f u l p h ot ograp h y of t h e ex p an d i n g J agu ar 

ran ge – i n t h i s ed i t i on w i t h c ars as 

art i s t i c s t i l l l i f e i m ages i n t h e 

s t u d i o, an d al s o i n d ram at i c 

m ot i on . A f t er al l , t es t i n g t h e 

al l- w h eel d ri v e ran ge at s p eed i l l u s 

t rat es t h at b eau t y al on e i s n ot h i n g 

w i t h ou t great f u n c t i on , i n t h i s c as e 

1 8 

c h arac t erf u l p erf orm an c e an d 

c ap ab i l i t y . A s al w ay s . 

1 6 

5 0 

6 6 

5 8 

0 8 Ignition 

In keeping with our design theme, weí ve rounded 

up some of the best designed new products 

and spaces plus Jaguar news from around the globe 

4 4 

CONTRIB 

3 4 

UTOR 

ORS 

Greg Pajo splits his time between 

Austin, Texas and L ondon, but is 

actually way more down to earth than 

that intro sounds. He takes photos for a 

host of clients and shot the stunning 

AWD story for J Magazinein this issue. 

iven his hectic 

lifestyle the design 

heí d like invented soon 

would be a teleporting 

device or a gadget to 

keep his shirts free of 

wrinkles in transit 

Ben Barry knows a thing or two 

about driving and writing about 

performance cars for the likes of CAR 

and AutoWeek 

magaz ines, so was the 

perfect author for our demanding 

AWD story. The one gadget heí d like 

designed is a 

passport app for his 

smartphone, ì so it 

would be one less 

thing to lose or get 

damaged on my 

work tripsî 

Trent McMinn is an Australian 

decamped to L ondon who takes 

portraits for Monocle, B ritish Vogue and 

Wired 

Japan. For our lead story he 

captured the key designers and 

engineers that make Jaguar cars great. 

The one design heí d 

like to fi nd is something 

that would ì allow me to 

transport all my 

photography gear 

around town without 

breaking my back! î 

1 6 Motorsport: Jaguar joins Formula E 

Read our exclusive interview with team director James 

B arclay on Jaguarí s exciting all electric race plans 

1 8 Turning dreams into reality 

aking Jaguars beautiful and 

functional is a 

tough job enabled by designers and engineers 

in collaboration. J Magazinehighlights both 

in our 1 6 page cover story 

3 4 Travel: Miami Nice 

We visit the sunny southern city rapidly transforming 

into Americaí s foremost centre for art and design 

4 2 Infographic: The power of design 

esign doesní t just make things look good, it can have 

major positive economic, health and safety impact too 

4 4 Global design stars 

We spotlight how some of the leading luminaries from 

product design to architecture are changing our world 

5 0 Classic adverts 

L et J Magazine be your guide for a trip down memory 

lane to revisit some of Jaguarí s fi nest classic adverts 

5 6 Profile: The man who saved Jaguar 

We talk to the thoughtful and humble Ratan Tata, 

the man who arguably saved the brand 

5 8 Test drive: All-wheel drive & F-TYPE SVR 

Seeking out the best open roads in Wales we put 

Jaguarí s new all wheel drive range ñ including the 

brandí s rather special fi rst SVR sports car ñ to the test 

6 6 Inspired by nature 

The need to evolve to survive has required the natural 

world to design many amazi ng things and processes. 

We highlight a few man made designs inspired by it 

7 2 Future power 

How Jaguar is reducing emissions on all fronts from 

petrol and diesel engines to future hybrids and electric 

7 4 Me and my Jaguar 

To chime with our issue theme, we profi le two 

different owners with decidedly artistic leanings 

7 7 Last page: Behind the scenes 

Why photoshoots in deepest Wales are tricky and 

watching designers sketch is awesome... 

6 j THE DESIGN ISSUE 


D 

R 

N 

M 

EURO 

PE 

I g n i t i o n 

Summerí s here so ití s time to explore other places, 

DR IV E EX C ITING C A R S O LD A ND NEW , write 

a letter with a pen that will last a lifetime or buy a special 

gift to put a smile on the face of a loved one 

THE EX PER IENC E 

THE INTER IO 

W O NDER W A LLS B ELGIUM 

If you caní t decide which paint colour or 

wallpaper pattern to use on your next 

home decorating job, thereí s a whole new 

genre you might not have considered yet 

ñ 3 D wall coverings. Theyí re not only strik 

ing statements but have practical uses, 

covering up uneven surfaces and creating 

good noise insulation. Already a fi xture in 

design led restaurants theyí re now hitting 

the home market. £ 2 2 9 ( €2 9 5) per sq m 

arte international.com 

THE STA Y 

C O TTO N HO USE HO TEL 

B A R C ELO NA 

The airy ceilings and period 

design are the perfect retreat 

after a dayí s sightseeing. 

B ook a table for lunch on the 

secluded terrace, have a sies 

ta in the elegantly fi nished 

bedrooms and then head to 

the rooftop plunge pool for a 

cocktail. £ 2 3 0 ( €2 9 5) 

hotelcottonhouse.com 

THE C O LLA B O R A TIO N 

M O NTB LA NC x M A R C NEW SO N SW ITZ ER LA ND 

Accessories brand M 

ontblanc had never done a collaboration 

in its 1 1 0 year history, but its fi rst, with superstar designer 

M arc N ewson ñ known for his watches, furniture and even 

aeroplanes ñ is worth the wait. The M collection combines 

ewsoní s trademark fl uid style and detailing with 

ontblancí s tactile craftsmanship. The precious 

resin made pens are available in fi ve styles: 

fountain, rollerball, ballpoint, 

screenwriter and artfi neliner. 

From £ 2 7 0 ( €3 4 5) 

montblanc.com 

THE A R T O F PER F O R M A NC E TO UR 

Kicking off this year, Jaguar is offering a 

range of incredible driving experiences. 

riving on track, competing against 

others on our all new Smart Cone 

course or navigating the roads around 

your city, this is your opportunity to feel 

the power and performance of a Jaguar 

fi rst hand. If youí d like a special driving 

experience with professional instruction 

more information will be available 

soon on jaguar.com 

THE SUR PR ISE 

B O X ING C LEV ER LO NDO N 

English accessories designer Anya 

Hindmarch has put a unique stamp 

on the gift box concept. Her Wow 

B oxes are part luxury keepsakes, 

part ready made gift sets catered 

for 1 1 different occasions and 

themes from ë hen nightí to ë mid life 

crisisí , and each fi lled with their own 

corresponding quirky contents. Ití s 

that rare thing ñ a luxury gift with a 

sense of humour. From £ 1 50 ( €1 9 3 ) 

anyahindmarch.com 

THE DR IV E 

C LA SSIC R A C ING 

Jaguar returns to classic racing in 2 01 6 at circuits 

including L e M ans ( July) and the N ¸ rburgring 

and O ulton Park in August. The Jaguar Classic 

Challenge sees an array of pre 1 9 66 Jaguars go 

wheel to wheel in the the single marque series in 

celebration of the brandí s famous wins at L e M ans 

and more. D rivers wishing to sign up should visit 

the Historic Sports Car Club website for more in 

formation: hscc.org.uk/jaguar classic challenge 



M 

O 

R e l a x 

Refresh in Italy, 

dress up in Swedish 

style and read 

without distraction 

( about Jaguar) 

in L ondon 

EURO 

M A R R V 

O 

N £ 2 8 ( 

PE 

JW IO TT ENIC E, ITA LY 

What better way to approach Venice in high season than by 

choosing a hotel on its own private island in the lagoon and a 

complimentary boat shuffle to take you to and from the 

sights. nce there, thereí s a pool with stunning views across 

the water too. ice. 0 €3 60) jwvenice.com 

THE LO O K A ND F EEL 

R USSIA C A LLING 

Jaguar ( with sister brand 

L and Rover) has built a 

new Experience centre in 

oscow, Russia where 

visitors can attend 

courses to improve 

driving skills as well as 

take a whirl round a 

two kilometre ring track. 

jaguar.ru 

M ENí S LIGHTW EIGHT B O M B ER 

SW EDEN The olive colour and satin fi nish of 

this Acne Studios bomber will go with pretty 

much anything. £ 3 9 0 ( €500) liberty.co.uk 

F UTUR E B O O K SHO P 

LO NDO N, ENGLA ND 

In an era of digital retailers and for siz e. £ 9 0 ( €1 1 0) 

next day delivery ití s interesting 

to fi nd a bricks and mortar 

approach to reinventing the 

bookshop. The elegant design 

of L ibreria in L ondoní s Hanbury 

Street, is a reaction to the 

modern obsession with algo 

rithms and digital distractions. 

Independent publishers are 

championed ahead of heavily 

promoted bestsellers and 

thereí s also a strict ë no mobile 

phonesí policy. Q 

uiet please... 

libreria.io 

THE STO 

R Y 

F STY LE 

If youí re serious 

about Jaguarí s 

design history try this 

beefy 51 2 

page tome 

porterpress.co.uk 

1 0 j THE DESIGN ISSUE

M 

THE AM ERICAS 

( U n ) p l u g a n d p l a y 

JAGUAR ACCESSORIES 

PERFORMANCE 

PERSONALISED 

Discov er a new Mex ico, p rint stuff 

( affordab ly ) in 3 D, don th e latest sh ades 

...and th en meditate in styl e 

THE SHA 

DES 

Sunglasses expert 

Ray B an has remixed two 

of its classic shapes, 

the Clubmaster and 

Round, to create the 

Clubround. Retro but with 

a modern feel it 

will suit most faces. 

£ 1 3 4 ( €1 7 3 ) 

ray ban.com 

THE SC I F I R ETR EA T M EX IC O Architect M iguel Angel AragonÈ s is behind 

the striking new hotel M ar Adentro Cabos on M exicoí s B aja California coast. The 

white design by the ocean creates an ethereal atmosphere, enhanced by guest 

tablets to customise rooms ( and order room service) . maradentrocabos.com 

3 D PR INTING 

C O M ES HO M E 

2 01 6 is being billed as the 

breakout year for 3 D printing, 

as its wonderful potential 

becomes affordable enough 

for many homes. US photo 

graphy brand Polaroid, known 

for the brilliant simplicity of its 

instant cameras, is offering the 

odelSmart 2 50S requiring 

only three clicks before print 

ing in wood or plastic, and has 

only 1 0 settings to keep things 

easy where other printers 

feature hundreds. £ 1 ,500 

( €1 ,8 60) polaroid.com 

1 2 j THE DESIGN ISSUE 

NEW ENER GIES 

UNC O NQ UER ED O R LA NDO , US The second Jaguar 

sponsored Invictus G ames ñ the global sporting event for wounded, injured and sick 

servicemen and women ñ successfully took place in O rlando, Florida in M ay 2 01 6. 

Pictured are some of the UK team with Prince Harry. invictusgamesfoundation.org 

M 

THE PER SO NA L 

EDITA TIO N PO D 

The Headspace App, that offers daily 

meditation and mindfulness advice to 

more than six million users, has now 

come up with a physical meditation 

pod designed in conjunction with ar 

chitects O yler Wu. M ade entirely from 

wood and featuring an ergonomically 

designed interior, the pods will fi rst be 

used in public 

places but doní t 

bet against a 

domestic ( or 

office) version 

soon for those 

keen meditators. 

headspace.com 

Jaguar Approved Accessories let you put your personal touch on the new Jaguar F-PACE – 

the Performance Crossover without performance compromise. 

Brought to life by the same team that engineered your vehicle, all Jaguar Approved 

Accessories are conceived with your F- PACE in mind. Beautifully styled and infinitely 

practical, they are designed to perfectly complement your car and lifestyle. 

When it comes to long-term performance and durability the same high standards apply. 

That’s why we rigorously test all of our accessories in extreme conditions. This brutal testing 

inspires the confidence that allows us to offer a comprehensive warranty on all Jaguar 

Approved Accessories, giving you the peace of mind to enjoy the road, your way. 

For more information visit accessories.jaguar.com or your local Jaguar Retailer. 

THE ART OF PERFORMANCE 

Vehicle Shown: Jaguar F-PACE in Italian Racing Red, fitted with the following optional accessories – Roof Cross Bars, Roof Sport Box. 

Roof rails and cross bars are required for F-PACE roof mounted accessories. Roof rails are factory-fit and must be ordered at time of vehicle order.

N 

ASIA 

K O R EA N F R IED C HIC KE N 

You may know of the KFC food chain but it 

also refers to ñ Korean fried chicken. Ití s a 

crispy and deliciously juicy delicacy Koreans 

have perfected and is now being replicated 

worldwide. Fuku in N YCí s East Village is a 

good place to start. fuku.momofuku.com 

A M A NEM U, JA PA N 

The latest opening from 

Aman Resorts is in the 

spectacular Ise Shima 

ational Park, known 

for its food and cultural 

traditions, and is acces 

sible by Japaní s high 

speed rail network. 

From £ 68 5 ( €8 50) 

aman.com 

G r e e n L u x u r y 

Get lost in Tasmanian w ilderness, w alk 

Jap anese p ilgrim w ay s, driv e Ch inaí s most 

ex citing new road, tuck into p erf ect Korean 

ch ick en and sup distinctiv e Aussie esp resso 

PUM PHO USE PO INT 

TA 

SM A NIA 

This uniqiue hotel is set in 

an old pumphouse station 

2 50m off the shore of L ake 

St Clair in wild central 

Tasmania. Relaxation comes 

as standard. £ 1 9 0 ( €2 4 5) 

pumphousepoint.com.au 

C O F F EE GEEK GA DGET 

We like Australian coffee 

nut M 

ark Folkerí s focus: heí s 

just invented the Trinity 

O N E combining three tech 

niques ñ aeropress, cone 

dripper and drip tap ñ in 

one very distinctive design. 

£ 1 57 (€2 03 ) trinitycoffee.co 

EPIC GETA W 

A Y S 

X J IM PR O V ES C O M F O R T IN C HINA The spectacular 2 4 0km long 

Yaxi ë Skyroadí has the worldí s fi rst double spiral tunnel and the 

longest continuous road slope ñ so was a perfect journey to take for 

Jaguarí s engineers to learn more about passenger comfort. 


M OTO RSPORT 

FOUR FORMULA E FACTS... 

Formula E brings back racing to some of 

the world’s greatest cities. In the last 

two seasons, Beijing, Mexico City, London, 

Paris and Moscow have all been 

iconic backdrops to the sporting spectacle 

TWO CA RS PER RACE 

As in Formula 1, race cars don’t have 

enough fuel, or in Formula E’s case battery 

power, to complete a whole race. 

Currently in Formula E, teams swap whole 

cars halfway through, but… 

BA TTERY BOOST 

…projected improved battery life will see 

Formula E employ just a single car 

per race from 2018. Which bodes well for 

electric production cars 

FA N BOOST 

An unusual extra part of Formula E allows 

fans to make their favourite drivers go 

faster. Prior to each event fans vote 

via social media and the top three are then 

given extra electric power to use 

like a ‘joker card’ during the race. Be sure 

to vote Jaguar! See fiaformulae.com 

E HERO 

AS J AGUA R A NNOUNCES EXCITING PLA NS TO RETURN TO RACING 

IN THE A LL-ELECTRIC FORMULA E RACE SERIES, 

J-MAGAZINE TA LKS EXCLUSIVELY WITH TEA M DIRECTOR 

JA MES B A RCLAY TO EXPLA IN WHY, A ND WHAT’S NEXT… 

WORDS: Guy Bird 

W 

e have an exciting future and electrification 

is part of the strategy so by entering 

into Formula E we’re confirming that,” 

enthuses James Barclay, Jaguar team 

director. “The knowledge and expertise within our 

research & development team are going to be crucial to 

success in the programme. In addition we have legendary 

motorsport team Williams as a supporting technical 

partner. We’ve already collaborated with them on the 2010 

C-X75 concept, they supply the batteries for all the 

Formula E cars and they’re at the forefront of electric 

technology. However, it’s a Jaguar racing programme, 

that’s critical; we are in charge of our destiny.” 

Barclay is talking about Jaguar’s impending return to 

racing in the Formula E World Championship this autumn 

– a competition about to start its third season – and backed 

by the Fédération Internationale de l’Automobile (FIA), the 

same motorsport governing body that oversees Formula 1. 

But why is Jaguar getting involved, and why now? Barclay 

continues: “It’s about creating awareness of electric 

vehicles (EVs) and their performance and provides us with 

a platform to develop electrification technology. The next 

generation of EVs will have a range to meet most people’s 

requirements and cover those miles driven energetically 

too. Psychologically there’s a step change. Many EU 

countries (including the UK) and US states have agreed to 

stop building internal combustion engines by 2050 so 

there’s an endpoint. So it’s about what’s next. If you talk to 

race engineers they’re incredibly excited about the huge 

potential for performance and strategy around electric 

motors. These cars will become very fast. The cool thing 

about this championship is that it brings racing to the 

heart of the world’s biggest cities and exposes audiences 

who wouldn’t traditionally be exposed to motorsport. We 

believe it will not only appeal to traditional motorsport 

enthusiasts because of the racing, but also to new fans 

who will love the technology and the sustainability. 

“What is incredible is that the racing is only going to get 

better. Di erent electric motor and gearbox strategies 

mean cars will have di erent performance strengths and 

weaknesses which will make both the racing and overtaking 

great. Electric vehicles’ linear acceleration is fast 

already, and as the technology develops these cars are 

going to take a major step forward in performance. 

“Historically, Jaguar’s always gone into racing to improve 

the breed. The C-Type was the first to employ disc brakes, 

and the aluminium structures and aerodynamics of 

racing D-Types also filtered into road-going cars. We could 

have chosen other forms of motorsport but ultimately, 

Formula E was the most compelling.” 



D 

PEO 

PL E 

PEN TO PA PER 

This is how every Jaguar 

starts its life. This F TYPE 

sketch was done in just a few 

minutes, especially for 

J Magazine, by Production 

esign Studio director 

Wayne B urgess 

Turning dreams 

i n t o re al i t y 

JA GUA R IS INTR INSIC A LLY LINK ED W ITH B EA UTIF UL DESIGN, B UT 

DESIGNER S NEED ENGINEER S TO TUR N THO SE SK ETC HES INTO C A R S 

W HO SE F UNC TIO N IS A S ELEGA NT A S THEIR F O R M . LET J M A G A Z I N E 

INTR O DUC E Y O U TO SO M E O F THE K EY PLA Y ER S... 

INTERV IEWS: Gu y B i rd / PORTRAIT PHOTOGRAPHY: T ren t M c M i n n / CAR PHOTOGRAPHY: A m os F ri c k e 


THE DESIGN ISSUE j 1 9

THE OVERVIEW 

IAN CALLUM, 61 

Day job: Director of design 

Spare time: I scribble other things all 

the time like boats, big yachts and 

watches. And when I’m not drawing I like 

to get the spanners out and put cars 

back together again. I revamped a 

Jaguar MkII and I’m thinking about doing 

the purest E-Type ever next 

T 

alking to designers at other car 

companies I can see the frustration 

they su er when a car’s ‘hard 

points’ really are hard points [the key bits 

of a car’s structure that cannot be moved]. 

I think the relationship between packaging, 

design and engineering here at 

Jaguar is much more of a two-way conversation. 

With the F-PACE we started o 

with a clean sheet of paper, not just physically 

but mentally too. We had a groundup 

opportunity to do what we wanted. 

Because we could choose the length of the 

F-PACE we were able to have a longer 

roofline to give a sense of speed. We 

exaggerated that with the rear spoiler lip 

and wanted the rear glass to be as raked 

as possible too. With the longer back and 

seats we could do that; with a shorter 

trunk space you wouldn’t get that luxury. 

We could determine its size uniquely 

through function and style. 

PEO PLE 

PHOTOGRAPHY: LKJDÄLKJDF KJLÄKJ ÖÄÖK ; DFÄÖLKJÄLKDJ ÖÄDFÖÄ (2) 

Ian Callum and Kevin Stride discuss the underpinnings of 

Jaguar’s cars – like this scale model of the Lightweight 

Aluminium Architecture – to ensure proportions are perfect 

KEVIN STRIDE, 46 

Day job: Vehicle line director 

Spare time: I like mountainbiking, 

pretty aggressive stu 

with rocks and mainly 

downwards. I’m going to re-do 

the Megavalanche race down a 

glacier with my teenage boys 

when they’re both 16. I haven’t 

told their mum yet… 

I 

wanted to be a Jaguar designer since the 

age of seven. But as I got older I realised 

I was a better engineer. Ian has given us 

fantastic guidelines and taught us [engineers] 

the important ingredients that make a 

Jaguar. It’s proportion, particularly from the 

seating point to the front wheel. So before 

Ian even starts drawing shapes it is about 

getting that dimension right. If you strip 

everything else away, it’s valid to say 

all of this stu at the front through to the 

bulkhead [the section that separates the 

engine compartment from the cabin, see 

scale model of the F-PACE’s architecture, 

left] is determined by style and proportion. 

The first area we concentrated on with the 

F-PACE was driving every tenth of a millimetre 

out of the suspension which a ects the 

bonnet height and allows for an unbroken 

feature line down the side. 

The design brief for the rear light cluster was 

another important area. We wanted it to be 

as thin as possible, to have the F-TYPE 

graphic and still get depth around the 

reverse light. Due to the legislation we had 

to pass, we needed the light to be visible 

from many directions so we made a ‘lit 

model’ [with working lights] really early on. 

We have light-tracing simulation software to 

get 80% of the idea but this model is where 

you find out about parts in shadow and other 

issues. I’ll see three things and the designers 

will see 50! We changed the technology of 

the white rectangular reverse light as a 

result, swapping one type of LED for another 

as the electronics behind it were e ectively 

more compact. These are all the little technical 

things that enable the design vision. 



D 

R 

m 

W 

D 

- 

- 

INTER IO 

V IEW 

DA V E W A LK ER , 51 

ay job :Chief engineer, 

vehicle concept & package 

S p are t i me : I go walking 

and camping with my two 

teenage boys. I also like 

video games, my favourite 

is T eam F ortres s 2 

PEO PL E O FTEN THIN K EN G IN EERS ARE JUST AB O UT 

THE N UM B ERS B UT TO D O THAT WEL L Y O U H A V E T O 

U N D E R S T A N D W H A T T H E C A R I S A B O U T 

PEO 

PL E 

Peop l e of t en t h i n k eng i n eers d ri v i n g p os i t i on . F or i n s t an c e, on t h e 

are ju s t ab ou t t h e n u m b ers an d f ron t s eat w e t i p p ed t h e n os e of t h e 

t h e p h y s i c s of h ow t o en gi n eer t h e s eat u p an d t h e b ac k of t h e s eat 

t h e c ar, b u t t o d o t h at w el l y ou h av e d ow n ab ou t t w o d egrees f rom wh at 

t o u n d ers t an d wh at t h e c ar i s ab ou t w e w ou l d n orm al l y d o. I t d oes n ’ t 

an d h ow t h at ’ s ex p res s ed . O t h erw i s e, s ou n d l i k e m u c h b u t i t t ran s f orm s t h e 

y ou ’ re ju s t goi ng t o en d u p w i t h c ar. W e p u t ex p ert d y n am i c s d ri v ers i n 

s om et h i n g v ery l ogi c al an d u n em o- c ars w i t h t w o al t ern at i v es an d t h ey 

t i on al an d J agu ar i s n ot h i n g i f n ot c am e b ac k rav i n g ab ou t t h e c h an ge. 

em ot i on al . I t h i n k t h e w ay w e d i d t h e T h ere i s s t i l l a ran ge of s eat ad ju s t - 

b oot on t h e F - PA C E i s a good ex am p l e. en t b u t i n h eren t l y t h e s eat i s s at t h at 

A real l y p as s i on at e en gi n eer m i gh t l i t t l e b i t m ore ‘ k n ees u p ’ an d t h at ’ s a 

w an t t o s h ri n k - w rap t h e b oot [ t o gai n t y p i c al s p ort s c ar d ri v i n g p os i t i on . I t 

ex t ra l u ggage s p ac e] b u t y ou ’ d en d u p m ak es y ou t h i n k t h at w ay . W e ev en 

w i t h s om et h i n g t h at f ran k l y w ou l d b e d i gi t al l y m eas u red on e of m y 

a m es s . W h at w e d o i s t ry t o m ak e t h e en gi n eers ’ d ogs – Ro l y , a Gol d en 

b oot m ore s t rai gh t f orw ard an d R et ri ev er – t o as s es s h ow eas i l y d ogs 

u s ab l e, s o i t ac t u al l y l ook s l i k e y ou c ou l d get i n an d ou t . W e m eas u red 

c an p u t l arge i t em s i n eas i l y . Y ou Ro l y s t an d i n g u p on al l f ou r p aw s an d 

m i gh t l os e t h e od d h al f l i t re of v ol u m e s i t t i n g d ow n , b ec au s e I d on ’ t k n ow i f 

h ere an d t h ere b u t t h e en d res u l t i s f ar y ou k n ow , b u t d ogs are t al l er wh en 

b et t er. W e d i d a l ot of w ork on t h e s i t t i n g d ow n . 

DA V E W A LK ER , C HIEF ENGINEER , V EHIC LE C O NC EPT & PA C K A GE 

Alister Whelan 

talks interiors 

with D ave 

Walker in the 

D esign Centre 

A LISTER W HELA N, 4 0 

ay job :Head of interior design 

S p are t i me : Ií ve got a little 

magnesium bodied Fuji X T1 . 

Ití s a compact camera but has 

many lenses and has rekindled 

my passion for photography. 

I have a young daughter so 

I take lots of pictures of her 

p h c i n i d 

h c i i m p 

d i i i f h 

p k n p . I n d i n 

h b c b h m c - 

d i d p q i , 

p d i l i . O n h n i c 

h i n f m h F - C E h 

n h p d i n f . 

n d c h i p i c 

b d k n c m n d 

h c m d d i n p i i p - 

i n S U V , b i l l i 

f l i k J p h 

b h i d h c 

c d p l l d n h R i 

h l i n h b h 

i n d c d h d h l d 

l i n i m 

f l i k 

h c h h o i . 

Th e s ac e t at w e reat e s e 

t e ar s ju s t as ort an t t o 

es gn ers as t s or t e 

ac agi g ex ert s t ’ s ab ou t fi g 

t e ri gh t al an e et w een t e et ri 

ri v en an al y s s an erc ei v ed u al t y 

s ac e an u s ab t y e of t e es t 

t gs or e on t e PA w as ow 

w e ret ai ed t at s ort y ri v g eel 

e’ v e ev er on e a ar t s rac t al 

ef ore an w e ew on s u ers fi 

t e om an ri v g os t on ap eal 

g on s u t w e s t w an t ed t t o 

eel e a agu ar, s o w e u t t es e 

u t t res s es on t e s e of t e en t re 

on s ol e an u ed ow t e v a 

oop e at t e ot t om of t e 

w s reen an t e oor s ou er 

e s o t ak es y ou eel e y ou are 

s at ins id e t e ar rat er t an n t 

INF O TA INM ENT 

GUR U 

PETER V IR K , 3 7 

D ay job :D irector of Connected 

Technologies & Apps 

S p are t i me : M y job is actually 

my hobby. I have a connected 

home and try experiments 

out there. Cycling is a way 

to clear the mind and gives 

me time to think. I have twin 

boys so my family takes up 

a lot of my time 

Th e d ep art m en t I ru n d i d n ’ t ex i s t 

t h ree y ears ago. T h e c on s u m er 

w orl d i s c h an gi n g s o w e n eed ed 

t o b ri n g c on s u m er t ec h n ol ogy t o t h e 

c ar. N ow w e h av e 2 8 p eop l e on ap p s 

al on e an d 4 0 0 - 5 0 0 i n t ot al f or i n f ot ai n 

m en t . M y t eam ad d s t h e u s er ex p eri 

en c e, w h at w e c al l ou r I n C on t rol A p p s , 

w h i c h ru n f rom y ou r p h on e an d p rojec t 

on t o t h e c ar’ s s c reen . 

T h e c en t ral i n f ot ai n m en t s c reen h as 

gon e f rom s ev en i n c h es u p t o 1 0 . 2 s o 

i t ’ s got t o b e d es i gn ed t o fi t – t h at ’ s t h e 

h ard w are – an d t h en w e i n t erac t w i t h 

t h e d es i gn t eam t o m ak e ou r grap h i c s 

fl ow n i c el y w i t h t h e i n t eri or t h em e. I t ’ s 

n ot ju s t a n av i gat i on s c reen an y m ore, i t 

h as au d i o, y ou c an w at c h T V , i t t el l s 

y ou t h e w eat h er an d read s ou t n ew s 

art i c l es w h i l e y ou ’ re on t h e m ov e ( al l 

w i t h ou t b ei n g d i s t rac t i n g) . 

W e w an t t o c reat e a h y b ri d s y s t em , 

b ec au s e s om et i m es w h en y ou d ri v e 

y ou ’ l l l os e c on n ec t i v i t y an d w e n eed an 

ex p eri en c e t h at c an b e u s ed on - an d 

offli n e. F or i n s t an c e, i n s om e m ark et s 

t h e s y s t em c an al read y as k i f y ou w an t 

a c ert ai n m u s i c t rac k t o p l ay f rom y ou r 

p h on e or f rom S p ot i f y , rat h er t h an 

s i m p l y n ot w ork i n g at al l an d goi n g 

s i l en t . S am e f or n av , w e c an c ac h e al l 

y ou r d at a w h i l e y ou h av e c on n ec t i v i t y . 



m 

D 

M 

E 

W 

D 

D 

D 

PEO 

PL E 

SIO B HA N HUGHES, 4 7 

ay job :Chief designer, colour & materials 

S p are t i me : Ií m studying for a B usiness 

degree, but still fi nd time to read, cycle 

and play badminton 

C O LO UR & M A TER IA L V IEW 

I 

’ m an ex c ep t i on t o t h e art d egree 

rou t e i n t o t h i s job , I w as an 

ap p ren t i c e c l ay s c u l p t or b ef ore 

joi n i n g t h e c ol ou r an d m at eri al s 

d ep art m en t . T h at gav e m e a good 

ap p rec i at i on of 3 D f orm an d h el p s m e 

t o c om p l i m en t t h e i n h eren t p rop ert i es 

of m at eri al s – wh at t h c ey an an d c an’ t 

d o. M y ob jec t i v e i s t o b et t er i n t egrat e 

c ol ou r an d t ri m s t rat egy i n t o t h e 

p roc es s b ef ore t h e d es i gn ers s t art 

s k et c h i n g. M at eri al s are s el ec t ed t h at 

are ap p rop ri at e f or t h e p art i c u l ar 

v eh i c l e an d c u s t om er. T h e d es i gn ers 

t h en i n t egrat e t h es e i n t o t h e d es i gn 

t h em es, an d t h i s i n t u rn i n f orm s t h e 

geom et ry . I n ot h er w ord s, c ol ou r an d 

at eri al s are at t h e f oref ron t of t h e 

d es i gn p roc es s . 

L eather samples from Siobhaní s 

extensive collection 

I AL WAYS 

WAN TED TO B E 

A C A R D E S I G N E R 

B U T H O W C A R S 

W O R K W A S A L S O 

I M P O R T A N T T O 

M A R K W HITE, C HIEF 

ENGINEER , A DV A NC ED B O DY 

EX TER IO 

R PER SPEC TIV ES 

M A R K W HITE, 56 

ay job :Chief engineer, 

advanced body 

S p are t i me : L istening to rock 

music from L ed Z eppelin and 

eep Purple, to the Foo Fighters 

and Skunk Anansie 

T 

h e fi rs t job I ev er d i d at J agu ar 

w as t o c u t t h e roof ff to 

h e l at e- 

8 0 s X J - S . I t w en t f rom s el l i n g 

A Y NE B UR GESS, 4 7 

2 0 a w eek t o 1 3 0 an d I ’ v e d on e ev ery 

ay job :Production design 

c on v ert i b l e s i n c e, f rom t h e X K t o t h e 

studio director 

F - T Y PE . A s a k i d I al w ay s w an t ed t o 

S p are t i me : Playing lead guitar in 

b e a c ar d es i gn er, b u t h ow c ars w ork 

the rock band Scattering Ashes 

w as al s o real l y i m p ort an t t o m e, f rom 

[ that is playing 2 01 6í s D ownload 

aerod y n am i c s t o p ac k agi n g. D es i gn 

Festival] . Ití s suitably dark 

f eas i b i l i t y i s m y t h i n g. Prov i d i n g y ou 

without being too offensive. Ií m 

u n d ers t an d al u m i n i u m ’ s p rop ert i es , 

also mad on planes and visit air 

y ou c an p ret t y m u c h d es i gn an y t h i n g, 

shows with my twin boys 

y ou ju s t h av e t o k n ow h ow f ar y ou 

c an w rap i t arou n d a p art i c u l ar 

I 

t ’ s i m p ort an t t o fi n d c h arac t ers 

s h ap e. T h e f ac t t h at [ f orm er l egen d - 

l i k e m y en gi n eeri n g c ol l eagu e an d 

ary J agu ar aerod y n am i c i s t ] M al c ol m 

f ri en d M ark W h i t e w h o f eel t h e 

S ay er c am e f rom t h e ai rc raf t i n d u s t ry 

s am e p as s i on w e d o. I ’ l l m i s s h i m w h en 

an d w ork ed i n al u m i n i u m gav e h i m 

h e ret i res s h ort l y . W h en I get i n t o t h e 

a s y m p at h y f or t h e m at eri al t h at 

real l y fi n i t e d et ai l s of f eas i b i l i t y of The F TYPEí s rear lip had to be p erh ap s s om eon e f rom s t eel an d 

s t am p i n g m on o s i d e p an el s , t h at ’ s very carefully sculpted to make it au t om ot i v e w ou l d n ’ t h av e h ad . H e 

n orm al l y w h en I c al l M ark u p an d s ay , producible ( and still beautiful) 

w as on e of m y b oy h ood h eroes – I ’ v e 

‘ W h at c an w e d o? ’ T h e p roc es s c an t ak e 

s t u d i ed ev ery c on t ou r on t h e C - an d 

t h ree m on t h s . T h e c ri s p n es s of t h e 

D - T y p es an d X J 1 3 . 

s h ap es , t h e t i gh t n es s of t h e c orn ers an wd 

as an ot h er i n t eres t i n g p art . I t b ec am I e t ’ s ab ou t c ap t u ri n g t h e es s en c e of 

t h e s h eern es s of t h e ex t eri or p an el s are an en ab l er f or u s t o get t h e b on n et l i n e t h e d es i gn , t ran s l at i n g t h e fl u i d i t y of 

al l d on e t h rou gh n egot i at i on s w i t h an d f en d er l ow er w h i l e s t i l l ac h i ev i n g t h e d es i gn er’ s i n t en t i n t o a f eas i b l e 

M ark ’ s t eam t o d el i v er w h at w e’ re af t per. 

ed es t ri an i m p ac t req u i rem en t s . Pu t s t am p i n g. W e’ v e ac t u al l y d ev el op ed 

O n J agu ars t h es e d ay s i t ’ s t h e w i d t h vof 

ery s i m p l y , i f y ou d ep l oy t h e w h ol e n ew al l oy s , t h at are m ore f orm ab l e, 

t h e s h ou l d ers t h at p res en t s t h e b i ggesb on t n et – i n c l u d i n g t h e w h eel arc h es t o d el i v er m ore c om p l ex s h ap es . I t ’ s 

c h al l en ge w i t h al u m i n i u m s i d e p an el s ; an d f en d ers [ t o c u s h i on an d p u s h aw ay n ot ju s t a c as e of s ay i n g w e’ l l w ork 

t h e d eep er t h ey are, t h e h ard er i t i s t o a p ed es t ri an f rom n as t i er h ard p art s w i t h i n t h e l i m i t at i on s of wh at w e’ v e 

m an u f ac t u re t h em . Y ou c an on l y i n a f ron t - on i m p ac t ] – y ou c an d rop got . O u r goal i s t o p rot ec t t h e 

s t ret c h al u m i n i u m s o f ar. T h e rear t h e f en d ers ri gh t d ow n b ec au s e y ou A - s u rf ac e: h ow y ou d i v i d e t h e p an el s 

f en d er i n t h e F - T Y PE i s ac t u al l y t h e c an p op t h em u p w i t h p y rot ec h n i c s . u p , wh at i t l ook s l i k e an d wh et h er 

m os t s y m p at h et i c s h ap e i n t erm s of i t A s n on - d ep l oy i n g p art m ak es ab ou t w e c an get aw ay w i t h a on e- p i ec e 

s i m p l e c row n ed f orm , f rom a s t am p i n g 7 0 m m of d i fferen c e ( i n h ei gh t ) , w h i c h b od y s i d e or n eed a s ep arat e rear 

p oi n t of v i ew . 

i s al m os t t h e fferen d i c e b et w een a f en d er. T h at d ec i s i on c om es f rom t h e 

T h e F - T Y PE ’ s c l am - s h el l b on n et s h ap e s p ort s c ar an d a s al oon c ar. I t ’ s m as s i vs e. u rf ac e geom et ry w e’ re gi v en . 



26 j THE DESIGN ISSUE

JAG UAR N O W HAS THE 

B R O A DEST M O DEL R A NGE 

IN ITS HISTO RY 

WITH THE F PACE WE STARTED O FF 

WITH A C LEA N SHEET O F PA PER , N O T JUST 

PHYSICAL L Y, B UT M EN TAL L Y TO O 

IA N C A LLUM , DIR EC TO R O F DESIGN 


THE REL ATIO N SHIP B ETWEEN 

DESIGN A ND ENGINEER ING AT JAG UAR 

IS A TWO WAY CO N VERSATIO N 


XF 

ì Weí re so used to G oogling we expect every system to work the 

same. With our new infotainment system you can search a shop 

name, postcode and even have spelling mistakes. To put all of that 

into a car would require terabytes of data, but with a ë cloud approachí 

you can do it. You need a hybrid system, with the navigation info 

on the car, and ë the cloudí for traffic reports and other stuff. That 

way, if you lose connectivity you can still get from A to B î 

PETER V IR K , DIR EC TO R O F C O NNEC TED TEC HNO LO GIES & A PPS 

F TYPE SVR 

XE 

ì The original clay had an upright shoulder all the way to the corner, almost 

vertical. We literally couldní t manufacture that, it was beyond the laws of 

physics. The only way to wrap this bold corner was to progressively wind this 

plane from vertical [ at the centre line] over into a 1 5 degree angle at each 

corner. It makes the angle more open, the radius bigger, but visually it still 

looks great, the defi nition isní t lostî 

M A R K W HITE, C HIEF ENGINEER , A DV A NC ED B O DY 

ì The vertical front grille, ë sheerí bonnet profi le and the headlamps under 

that menacing brow are all fundamental to the XEí s front end appeal and 

could easily have been compromised by safety requirements. B ut by work 

ing through, millimetre by millimetre, analysing the pedestrian wrap over 

requirements and running numerous computer simulations, we delivered 

both the design vision and class leading 5 Star Euro N CAP performanceî 

W A Y NE B UR GESS, PR O DUC TIO N DESIGN STUDIO DIR EC TO R

ì If you look at the F PACE the wheels are 

thrown out toward the front, where most other 

more car like SUVs are not. In simple terms 

theyí ve got too much bonnet and too much 

overhang. Ití s subtle, it might be 2 5 millimetres, 

but it makes a huge differenceî 


F PACE 

XJ 

ì We started on the XJ by creating a very simple interior 

architecture so that left us wide open to embellish it in a 

more indulgent way. Thatí s the secret, keep the architecture, 

the basic sense of line and structure as simple as possibleî 

IA N C A LLUM , DIR EC TO R O F DESIGN

R 

TRAVEL 

M iami N ice 

F A S T -B E C O M I N G T H E A M E R I C A S ’ 

N E W C U L T U R A L C A PI T A L F O R A R T S , 

A R C H I T E C T U R E A N D D E S I GN , 

M IA M I I S A F I T T I N G C I T Y F O R 

O U R D E S I GN I S S U E S PE C I A L . 

L E T J-MA G A Z I N E B E Y O U R GU I D E … 

WORDS AND PHOTOGRAPHY: S h i raz 

an d eri a 


FLYING HIGH 

The Miami sky through the unusual 

lens of Buckminster Fuller’s Fly’s 

Eye Dome in the Design District. 

This geodesic dome, which forms 

the entrance to the underground 

car park, was built in 2014 using 

Fuller’s design but with technology 

unavailable to him in the 1970s 


D 

- 

TRAVEL 

DESIGN 

DISTR IC T 

This page: 

B uckminster 

Fullerí s Flyí s Eye 

ome. L eft: French 

artist Xavier 

Veilhaní s sculpture 

of L e Corbusier in 

the Palm Court. 

B elow left: The 

neon lit ice rink in 

the Edition Hotel 

M I A M I H A S R E S O N A T E D I N T H E P A S T F O R C O N F L I C T I N G 

R E A S O N S , B U T O F L A T E T H E C I T Y H A S R E G E N E R A T E D I T S E L F 

B E C O M I N G A G L O B A L A R T S A N D D E S I G N B MO TO 

O W N 

A PR Y L THO R NTO N, HO STESS, 

B A SEM ENT, EDITIO N HO TEL 

ì M iami is N ew Yorkí s hotter sister ñ in 

both senses of the word. In the past it was 

seen as a snowbird destination, so youí d 

have tourists from the colder northern 

states coming here for winter sun, but ití s 

turned into an exciting year round 

destination, even in the heat of summerî 

Th e c i t y of M i am i h as res on at ed i n t h e p as t f or 

c on fl i c t i n g reas on s . I n t h e d ay s of t h e earl y 1 9 8 0 s ’ 

c oc ai n e w ars – c ap t u red i n t h e i c on i c T V d ram a 

s eri es M i am i V i c e w i t h C roc k et t an d T u b b s – t h e 

c i t y w as t h e w orl d ’ s m u rd er c ap i t al . I t ’ s al s o h ad a 

l on gs t an d i n g rep u t at i on as N ort h A m eri c a’ s 

f orem os t ret i rem en t res ort . 

B u t of l at e, t h e d ru g gan gs h av e b een s i d el i n ed as t h e c i t y 

regen erat es i t s el f , b ec om i n g a gl ob al art s an d d es i gn 

b oom t ow n , s p earh ead ed b y A rt B as el M i am i B eac h , t h e 

gl am orou s art f ai r wh i c h s t art ed i n 2 0 0 2 an d w as t h e 

i n t ern at i on al c at al y s t f or c h an ge. 

“ A rt B as el h as h ad an u n d en i ab l e i m p ac t on M i am i ’ s art 

an d c u l t u re s c en e. F or on e w eek of t h e y ear, t h e c on t em p o 

rary art w orl d i s f oc u s ed on ou r art i s t s an d c u l t u ral 

i n s t i t u t i on s , ” ex p l ai n s B ran d i R ed d i c k . S h e i s t h e c u rat or 

f or M i am i - D ad e C ou n t y A rt i n Pu b l i c Pl ac es an d h er 

i m p ort an t rol e i n l oc al gov ern m en t n ot on l y al l ow s h er t o 



- 

m 

O 

TRAVEL 

W HER E A R T A ND A R C HITEC TUR E M ER GE 

The Wynwood neighbourhood ( below & bottom right) is 

famed for its street art, cafes and galleries. L eft: The car park 

at 1 1 1 1 L incoln Road designed by Herz og & de M euron 

ì H E R E I N M I A M I T H E R E í S A N 

U N D E R C U R R E N T O F E U R O P E A N 

A N D S O U T H A M E R I C A N 

S E N S I B I L I T I E S T H A T P R E V E N T 

A N Y T H I N G D E C O R A T I V E 

B E C O M I N G T O O O V E R T H E T O P î 

A M A NDA F R A GA , B EV ER A GE M A NA GER , 

M IC HA ELí S GENUINE F O O D & DR INK 

ì Weí ve been here at the D esign D istrict since 

2 007 and have seen M iami follow our lead with 

a farm to table food culture. Ití s because 

Florida has such a long growing season and we 

have so many international cuisine infl uences. 

ther places to check out include B rickell, 

which has a lot of new restaurants, and 

Wynwood to grab a beer or coffee.î 

ov ers ee t h e c om m i s s i on i n g an d c u rat ori al d i rec t i on f or 

p u b l i c art p rojec t s b u t al s o t o p u t t h e c u rren t art t ren d i n t o 

h i s t ori c al c on t ex t . “ I t ’ s i m p ort an t t o ac k n ow l ed ge t h at an 

art s c en e w as b l os s om i n g i n M i am i p ri or t o t h e arri v al of 

t h e f ai r, ” s h e ad d s . “ O u r p u b l i c art p rogram m e w as es t ab - 

l i s h ed i n 1 9 7 3 an d i s on e of t h e ol d es t an d l arges t i n t h e 

n at i on . I t s c ol l ec t i on c on s i s t s of ov er 7 0 0 w ork s s i t ed 

t h rou gh ou t t h e C ou n t y b y i n t ern at i on al l y rec ogn i s ed an d W i t h t h es e n ew art s v en u es , p u b l i c b u i l d i n gs an d l an d - 

M i am i - b as ed art i s t s . ” 

m ark s , c om es t h e op p ort u n i t y t o al s o t u rn M i am i i n t o t h e 

I t ’ s n ot ju s t t h e v i s u al art s t h at M i am i i s n ow c el eb rat ed c on t i n en t ’ s arc h i t ec t u ral h ot s p ot . 

f or: D es i gn M i am i s t art ed i n 2 0 0 5 an d t h e c i t y h as an 

ex c el l en t y ear- rou n d c al en d ar i n c l u d i n g an i n t ern at i on al Al read y h om e t o t h e w orl d ’ s great es t c ol l ec t i on of art 

b ook f ai r an d fi l m f es t i v al an d t h e ren ow n ed W i n t er M u s i c d ec o b u i l d i n gs , t h i s i s a c i t y b u rs t i n g w i t h n ew 

C on f eren c e f or d an c e m u s i c an d D J s . 

‘ s t arc h i t ec t ’ p rojec t s i n c l u d i n g H erz og & d e 

M i am i ’ s p rox i m i t y t o C u b a an d S ou t h A m eri c a m ean s M eu ron ’ s Pé rez A rt M u s eu m M i am i , F ran k Geh ry ’ s c en t re 

y ou h ear S p an i s h s p ok en ev ery wh ere, an d t h e i n fl u x of f or t h e N ew W orl d S y m p h on y an d w ork s b y B u c k m i n s t er 

m on ey f rom t h e L at i n c ou n t ri es h as k i c k s t art ed a v ery F u l l er, Z ah a H ad i d , I s ay W ei n f el d , B jark e I n gel s an d l oc al 

v i s i b l e p rop ert y b oom i n res i d en t i al t ow ers, h ot el s an d fi rm A rq u i t ec t on i c a. I t ’ s a c i t y w h ere ev en m od ern c ar 

p u b l i c art v en u es . 

p ark s h av e b ec om e art y . W i t n es s t h e el egan t l y c on c ret e 

O f t h e l at t er, R ed d i c k ac k n ow l ed ges t h at t h ere h as b een m u l t i - s t orey f rom H erz og & d e M eu ron – 1 1 1 1 L i n c ol n R oad 

a f ar- s i gh t ed p ol i c y : “ F or m ore t h an a d ec ad e, c u l t u ral – w h i c h f eat u res a f as h i on b ou t i q u e s l ap b an g i n t h e m i d d l e 

f ac i l i t i es s u c h as t h e A d ri en n e A rs h t C en t er f or t h e of t h e 5 t h fl oor, p l u s p en t h ou s e ap art m en t s . 

Perf orm i n g A rt s, Pé rez A rt M u s eu m M i am i , F ros t M u s eu m A c ros s t ow n , y ou ’ l l fi n d a m as s i v e J oh n B al d es s ari art i n s t al 

of S c i en c e an d t h e S ou t h M i am i - D ad e C u l t u ral A rt s l at i on on a gl eam i n g n ew m et al - c l ad c ar p ark i n t h e D es i gn 

C en t er w ere b ei n g p l an n ed as p art of t h e C ou n t y ’ s c ap i t al D i s t ri c t , a l arge s w at h e of 1 8 b l oc k s , w h i c h s i n c e 2 0 0 7 h as 

c on s t ru c t i on p rogram m e. ” 

b een t h e l on g- t erm v i s i on of d ev el op er C rai g R ob i n s . 

I t ’ s t h e h ei gh t of u rb an c om m erc i al regen erat i on , t u rn i ng en c ou raged A rt B as el ’ s S am K el l er t o c h oos e M i am i as t h e 

u n d es i rab l e w areh ou s es i n t o fl ags h i p s t ores f or H erm è s , v en erab l e s h ow ’ s s ec on d l oc at i on . A n d as w e k n ow , t h e 

T om F ord an d B u l gari w i t h a l i b eral s p ri n k l i n g of f an t as t i c arri v al of A rt B as el c at ap u l t ed M i am i f orw ard as a h u b of 

p u b l i c art . B y t h e t i m e, t h e t h i rd an d fi n al p h as e w i l l b e art an d d es i gn i n t h e p u b l i c c on s c i ou s n es s . ” 

f u l l y real i s ed n ex t y ear, t h ere’ l l b e 1 6 0 s t ores an d art I f M i am i i s wh ere N ort h A m eri c a m eet s S ou t h A m eri c a, 

gal l eri es op en . C rai g Ro b i n s h as al s o i n s i s t ed t h at t h e t h en t h e ep i c en t re of i t c an b e f ou n d i n a b ran d n ew n ei gh - 

p u b l i c art on v i ew m at c h es t h e ret ai l op t i on s t o p rov i d e a b ou rh ood i n t h e f orm erl y u n f as h i on ab l e M i d - B eac h . 

c om p reh en s i v e c u l t u ral d es t i n at i on , an d t h i s i s s om et h i n Eg 

n c om p as s i n g s i x b l oc k s ad jac en t t o t h e A t l an t i c O c ean , 

h e ac k n ow l ed ges i s k ey t o M i am i ’ s v i s u al l egac y . “ T h ere 

h av e l on g b een great c ol l ec t ors h ere – E l l a C i s n eros , C arl os 

an d Ro s a d e l a C ru z an d N orm an an d I rm a B ram an are 

great ex am p l es – wh o m ad e M i am i t h ei r h om e b ec au s e of 

t h e q u al i t y of l i f e t h e c i t ffers y o or c on v ergi n g b u s i n es s 

i n t eres t s , ” h e ex p l ai n s . 

t h e F aen a D i s t ri c t i s an am b i t i ou s u n d ert ak i n g, m as t erm 

i n d ed b y A rgen t i n i an h ot el i er, A l an F aen a. T h i s n ew 

d i s t ri c t c om p ri s es ei gh t b u i l d i n gs : A f u l l y - au t om at ed c ar 

p ark t h at w ork s l i k e a m as s i v e v en d i n g m ac h i n e; an 

u p s c al e s h op p i n g b az aar; t h e F aen a F oru m , a p erf orm an c e 

an d art s c en t re d es i gn ed b y R em K ool h aas an d h i s O M A ; 

“ T h os e p ri v at e c ol l ec t i on s , wh i c h h av e b een am as s ed ov er t h ree res i d en t i al t ow ers ; a gu es t h ou s e c al l ed C as a 

an y d ec ad es , h av e s t art ed t o b e s h ared v ery l i b eral l y i n C l ari d ge’ s , t h e on l y S p an i s h c ol on i al b u i l d i n g l ef t i n t h e 

ou r l oc al m u s eu m s an d w i t h t h e c reat i on of c ol l ec t i n g area, an d t h e l an d m ark F aen a H ot el , wh i c h h as reju v e- 

b u i l d i n gs , l i k e t h e d e l a C ru z C ol l ec t i on i n t h e M i am i n at ed t h e f orm er S ax on y H ot el . S t i l l v ery m u c h an area 

D es i gn D i s t ri c t . T h i s p ri v at e l ead ers h i p i s p art of wh at u n d er c on s t ru c t i on , t h e h ot el s an d fi rs t res i d en t i al t ow 

er 



M 

D 

TRAVEL 

A R T O N THE W A TER 

Above: The focus of the PÈ rez Art M useum M iami opened 

in 2 01 3 ñ and also designed by Herz og & de M euron ñ is 

contemporary art from the Americas, Europe and Africa. 

B elow: B randi Reddick, the curator for M iami D ade County 

Art in Public Places has helped push the arts in the city 

b F + n h l c l c p l . 

W h c h i - k i n d i m f , h 

d c p , p l d n i c p c 

, d i , n h n d i c F 

. E c h i n h l d d , h 

h i m h d i i n c i 

h p b l i c i b h d i c d c 

m b . T h i F U n i i i n i c h 

p i d i c c h h i n c c i 

i n d d , h d . 

O n p l h i i n h c i i 

b f n d b h h , i c h d i n b 

D i H i h G o b u t t f o r t t , 

c m m h k l d i n d l 

d c i n b . I n d d i c l , 

p i d h b , b i n h h h i d m m h 

b i b p l m b i M i i i n 

n p i i n . I b i f l , i m d i 

d n d p . 

I n i d h h , h d i d i 

b A i d i B L h n d h i i f 

c m d p c i d i C h n M i n . B 

y os t er Part ers are t e on y on es u rren t y om et ed 

“ e av e reat ed t s on e- of a- en v ron en res t 

an on t em orary t o gi v e eop e a y am ex eri en e 

of art es gn at u re, t ec ol ogy an s erv e, ” aen a 

s ay s s ew g t e w ord s ‘ u x u ry ’ an ‘ ev el op er’ e 

s ees s w ork ore as an u rb an t eat re rec t or a t y 

wh ere t e u ’ s rol e s s et ot as au en e an as t 

em ers “ e en t re aen a v ers e s a s t age, wh 

ev ery s ac es el at el y oreograp ed t o a s u es s on 

of fl ow g ream s an ac t s ” e ad s 

e ex am e of s at t en t on t o refi ed t eat ri al t y s t o 

e ou y t e ot el ’ s gard en s wh are om at ed y 

am en rs t ’ s u ge ne no go en art w ork a 

real rec on s t ru t ed am ot s el et on gi ed gol eaf 

an en as ed a gl as s ox t s ou s ri u ou s an ac t 

of ool s e u ri s u t ‘ t e fl es ’ t s ead am ot 

z arrel y u t erf ec t y s y ol s es am a v ery 

on- at ron s g w ay t ’ s eau t u t ’ s od ern art an t 

oes ’ t es ec rat e as t gl ori es 

s e t e ot el t e gu es t room s an s u t es w ere es gn ed 

y u s t ral an rec t or az u rm an an s w e, 

os t u e an rod u t on es gn er, at eri e art u t 

ì T H E R E í S A B A L A N C E B E T W E E N 

P U B L I C A R T , B I G B U S I N E S S A N D 

C O M M E R C I A L C O N S I D E R A T I O N S , 

A N D T H E N E E D T O F O S T E R L O C A L 

T A L E N , T N E W N E I G H B O U R H O O D S 

A N D C O M M U N I T I E S î 

t h ere’ s a t em p eran c e i n p l ay . H ad t h e wh ol e h ot el b een 

rel oc at ed t o t h e W es t C oas t i t c ou l d h av e b een os t en t at i ou s , 

b u t h ere i n M i am i t h ere’ s an u n d erc u rren t of E u rop ean an d 

S ou t h A m eri c an s en s i b i l i t i es t h at p rev en t an y t h i n g d ec orat 

i v e b ec om i n g t oo ov er t h e t op . 

A n ot h er ex am p l e i s t h e h ot el ’ s l ob b y , wh i c h i s c al l ed t h e 

C at h ed ral an d f eat u res ei gh t l arge m u ral s b y J u an Gat t i 

d ep i c t i n g v i rt u es i n c l u d i n g gn os i s , p ax , am or an d en ergos . 

T h e s p ac e d oes n ’ t l ook l i k e a l ob b y – t h ere are n o d es k s , ju s t 

b an q u et t es ( u p h ol s t ered b en c h es ) i n t h e m i d d l e – wh i c h 

m ean s t h at y ou r fi rs t i m p res s i on of t h e h ot el i s n ’ t t h e u s u al 

m es s y b u s i n es s s i d e of t h i n gs w i t h rec ep t i on an d c on c i erge, 

c om p u t ers , s t at i on ery an d p i l es of l u ggage. Y ou r fi rs t 

i m p res s i on i s s i m p l y art . B y t h e en d of t h i s y ear, wh en A rt 

B as el 2 0 1 6 p arad es i n t o t ow n , t h e wh ol e d i s t ri c t w i l l b e 

fi n i s h ed an d i t w i l l b e f as c i n at i n g t o s ee h ow F aen a’ s i n t en s e 

effort s are p u t t o t h e p rac t i c al t es t as t h e p u b l i c get t o u s e 

an d i n t erac t w i t h t h i s n ei gh b ou rh ood . 

W HER E TO STA Y 

F A E N A H O T E L M I A M I B E A C H The ñ Faena 

Hotel is part of a group of buildings, and is 

iamií s most talked about hotel. From 

amien Hirst artworks ( below) to a cabaret 

club and fi ne dining, ití s designed to match 

the very best in the world for service and 

facilities 

A L O F T M I A M I B R I C K E L L Ití ñ s a cookie 

cutter hotel, but an interesting cookie, 

offering easy access to downtown 

T H E M I A M I B E A C H E D I T I O N Ian ñ Schragerí s 

hotel taps into the millennial market, with a 

stunning all white lounge, bowling lanes, ice 

rink, nightclub and direct beach access 

c b d m M i i h d i i n c 

d i c . S h B h A D D i c i h i 

f p d c i l i n i l h , c i n 

h n d p b l i c p i l . J f b l k 

h h D i D i c l i W n , i c h i 

b m m i n i h l - l , i d i , 

p d c , d h d i f l l 

d i . 

B d i R d i c k i c i h n n d i - 

n i : T h i h p i n i n h L i l 

H i / L i l R i d i c . l c h S p i n l 

, l D i E , m D c h d A C S h 

F l d h l n p . S M i i 

m n i , i n c l d i n E d D - C , C 

B c , A i n W d B h i B 

f d i h M i m p , h l d 

i p h i n h p i , i c h i l l l 

h h b i n c i i n m i n h 

h i l i m i k M i i m 

c c : A c i h d c m d 

c l m n c i l l . T h n 

b c b p b l i c , b i b i n d c m i 

c i d i , d h n f h n , 

n n b d c m n i i . A n d i n h 

M i i n , i l , h h . 

Th e s am e an e s ai of an y of am ’ s ot er s t t 

s t ri t s ou t eac ’ s rt ec o s t ri t w t t s 

am ou s as t el an u rv ear s ou et t es on t u e t o 

fl ou ri s u er u res erv at on aw s u s t a ew oc s 

s ou t of t e es gn s t ri t es y w ood wh s 

ri g w t ow ri s e gal eri es art s t s t u os t at t oo 

arl ou rs an af é s an on t e w eek en s s u of s t reet art 

an graffit t ou ri s t s 

ran ed s al read y ex t ed ab ou t t e ex t ew es t 

at on “ ere s a great en ergy ap en g t e t t e 

ai t t t e v er s t ri t Gal eri es s u as el o 

Projec t s Gal ery et ers on ors an rt en t er ou t 

ori a av e rec en t y op en ed ew s ac es om e of am ’ s 

os t ot ed art s t s u g ou ard u v al arri é arl os 

et an ou rt gu s t a ood gat e an ak t ax t er w ork 

rom s t u os ere. ore ort an t t es e gal eri es an 

art s t s are u rc as g t ei r rop ert es wh w al ow 

t em t o av e a s u s t an t al fi an al v es t en t t e 

f u t u re. ” 

Perh ap s t s as t s en t en t s ey t o am ’ s od ern 

s u es s t y wh ere t e w orl s of om erc e an art are 

u rren t y an agi g t o oex s t on al ev el s ere rem ai s a 

al an e et w een u art g u s es s an om erc al 

on s erat on s an t e eed t o os t er om egrow t al en t 

ew ei gh ou rh ood s an om u t es t at s en s e, 

am ri gh t ow s t ru y t e s t at e of t e art 

W HER E TO V ISIT 

P … R E Z A R T M U S E U M ñ A great art museum 

accessible by the free to use M etromover 

W Y N W O O D D I S T R I C T ñ A street art 

paradise full of small galleries, artist studios 

and cafÈ s 

H A I T I / L I T T L E R I V E R D I S T R I C T ñ An up and 

coming home to interesting artists with large 

new galleries and working studio spaces 

W HER E TO EA T 

M I C H A E L í S G E N U I N E F O O D & DR I N K ñ 

For top notch fresh farm to table food 



2 

T he p o w e r of d e si g n 

b e f ore a n d a f t e r 

From economics to sport and health to safety, 

we look at how good design has changed the world 

INF OGRAF IC: Pet er S t ad d en RESEARCH: C arm en S af d ari & Gu y B i rd 

C 1 ULTUR E: 

2 

M I AM I D E ISG N 

D IS T RI C T 

( est. 200 7) 

The part of Mi ami now 

defined as the Des ign Di strict 

was previously a run down 

area only known for a few 

furniture stores. In 2 01 6 ití s a 

booming arts destination 

B EFO RE 

0 

Art galleries, 

cafÈs and 

fashion stores 

AFTER 

16 0 

Art galleries, 

cafÈs and 

fashion stores 

EC O NO MI C S: 

A P P LE 

( pivotal year 1 9 9 7) 

1 9 9 7 was the year Steve Jobs returned to Apple as CEO and 

Jonathan Ive was promoted to senior vice president of industrial 

design. As the world bought its iM ac, iPod, iPhone and iPad 

products the firm í s market capitalisation rate hasnít looked back 

STEVE JO B S JO N ATHAN IVE 

$586bn 

2 0 1 6 

3 SPO R T: 

4 

B IG G E R T E INS 

N 

R A C K E T ( Slate 7 0s) 

Replacing wood with 

synthetic materials 

enabled rackets to get 

bigger and lighter to 

improve topspin and the 

gameí s speed and skill 

up to the late 7 0s 

9 x 2 7 ” 

00 rpm 

topspin 

HEA LTH: 

A U TO M AT E D E XT E R N A L D ER FI IL BL AT O 

( 1 9 9 0*) 

5 TO UR ISM : 

6 

G U G G E N IH M E M U S E U M B I L B A O 

( opened 1 9 9 7 ) 

= 25k visitors 

Survival rates 

for out of 

hospital 

cardiac arrest 

R (A E D) 

With AED 

5 0 % 

This northern Spanish city was a very minor tourist destination before its council 

and local sponsors invested in a stunning art museum by world renowned 

architect Frank Ge hry. Its economic transformation was so great it has coined the 

phrase ì the B ilbao effectî 

*P ortable defi brillators 

were designed in the 

1 9 60s but werenít in 

common use until much 

later. B y 1 9 9 0 they were 

fi tted to all frontline 

ambulances in the UK 

Without AED 

1 4 % 

SA F ETY : 

S E A T B E LT S 

( fi rst 3 point harness 

made standard in 1 9 59 ) 

Up to 

7 5 % 

reduction in 

fatality risk for 

R E A R 

seat passengers 

1 000 rpm 

+ 5 0 0 % 

to p spi n 

1 9 9 2 - 1 0 0 k 

post 1 9 7 0s 

1 0 x 2 7 ” 

O P E N ! 

1 m l i v e s s a v e d 

s i n c e 1 9 5 9 

1 9 9 7 - 3 0 0 k 

$1bn 

1 9 9 8 2 0 1 6 

1 9 8 7 

1 9 9 7 

2 0 0 6 - 1 m 

Up to 

5 0 % 

reduction in 

fatality risk for 

F R O N T 

seat passengers 



L 

N 

CUL TURE 

De s i g n s t a r s 

FRO M ARCH ITECTU RAL 

VISIO NARIES TO 

PRO DU CT, DIGITAL AND 

GRAPH IC DESIGN 

EX EMPLARS, 

J-MAGAZINE PRO FILES 

SEVEN DESIGNERS 

W H O SE O RIGINALITY IS 

CH ANGING TH E W O RLD 

Top left and right: The Waterhouse at South B und, 

Shanghai. Above: Together Chairs for Fritz Hansen 

DESIGN SUPER C O 

UPLE: NER I & HU 

Sh an gh ai - b as ed L y n d on N eri an d Ro s s an a H u w ork 

ac ros s t h e d es i gn s p ec t ru m f rom s m al l f u rn i t u re – 

m an y of wh i c h p op u l at e t h ei r ow n D es i gn R ep u b l i c 

s t ore – t o arc h i t ec t u re. T h ey b egan t h ei r jou rn ey i n C al i f orn 

i a, at B erk el ey , b ef ore t rav el l i n g eas t w ard , v i a H arv ard an d 

Pri n c et on an d l arge eas t c oas t arc h i t ec t u ral fi rm s t o S h an g- 

h ai wh ere t h ey s et u p n eri & h u i n 2 0 0 4 . F rom t h i s “ c en t re of 

c on t em p orary c h aos ” as t h ey ’ v e d u b b ed i t , t h ey m ai n t ai n a 

w orl d v i ew w i t h p rojec t s f rom t h e Ph i l i p p i n es t o L on d on , 

w h ere t h ey ’ v e ju s t op en ed an ot ffic h er e. o 

T h ei r arc h i t ec t u ral c an on i s b road , f rom t h e O x f ord I n t ern a- 

t i on al C ol l ege i n C h an gz h ou , C h i n a, wh ol e ret ai l d ev el op - 

m en t s an d ev en a c em et ery . B u t i t i s t h ei r h ot el w ork t h at 

h as rec ei v ed m os t p l au d i t s , es p ec i al l y t h e W at erh ou s e h ot el 

i n S h an gh ai wh ere t h e ol d w areh ou s e b u i l d i n g w as s t ri p p ed 

t o i t s b are b on es . T h e m ai n f oy er, reac h ed v i a h u ge ru s t ed 

s t eel d oors , i s a m as s i v e t ri p l e- h ei gh t v oi d , w i t h a c on c ret e 

c h ec k - i n d es k , a d ram at i c s t at em en t t h at ooz es c ool c h i c . 

WORDS: J oh n n y T u c k er 

INTER IO R EX PER T: LEE B R O O M 

ee B room i s a wh i rl w i n d of en ergy , d es i gn i n g an d Top: B roomí s signature crystal 

p rod u c i n g h i s ow n i n t eri or p rod u c t s f rom a s t u d i o i n lightbulbs with cut glass 

t h e h eart of S h ored i t c h i n L on d on . A s a m eas u re of shadows. Right: L ee B room 

t h e m an , l as t y ear w h ere m os t c h os e t o l au n c h a f ew 

and his light crescent range. 

p rod u c t s at t h e b i gges t an n u al d es i gn ev en t i n M i l an , B elow: Interior for O ld Tom & 

B room t ook ov er a s t ri n g of s h op s, k n oc k ed t h em i n t o on e English restaurant, Soho 

an d c reat ed T h e D ep ar t m ent S t o r e i n wh i c h h e l au n c h ed n o 

l es s t h at 2 0 n ew p i ec es . I t ev en h ad i t s ow n L on d on t ax i 

p ark ed ou t s i d e an d a u n i f orm ed d oorm an . 

H i s d es i gn t en ac i t y i s as t on i s h i n g. O n e C arrara- m arb l e 

s l eev e f or a fl u ores c en t t u b e ( ap p rop ri at el y c al l ed ) , T u b e 

t ook m on t h s of t es t i n g an d a p i l e of b rok en m arb l e p i ec es , 

t o get h i s m an u f ac t u rer t o c reat e ex ac t l y wh at h e h ad i n 

h i s m i n d ’ s ey e. M os t w ou l d h av e gi v en u p . 

B room h as an aes t h et i c t h at of t en h ark s b ac k t o t h e 8 0 s i n 

f orm an d c ol ou r, an d m at eri al s w i t h a q u i et an d el egan t 

s i m p l i c i t y , f rom t h e af orem en t i on ed m arb l e t o t h e c ry s t al 

gl as s of t w o of h i s m os t p op u l ar p i ec es – l am p s h ad es m ad e 

f rom ol d d ec an t ers , an d c ry s t al l i gh t b u l b s, wh i c h c as t 

b eau t i f u l l y c u t - gl as s s h ad ow s wh en s w i t c h ed on . 

o matter what scale they 

are working at, N eri & Huí s 

projects all share a beautifully 

balanced eye for detail, 

form and a love of materials 



M 

CUL TURE 

HO TEL DESIGN SPEC IA LIST: A NDR … F U 

Wh en an arc h i t ec t fi n d s t h ei r n am e i s a b i g en ou gh 

d raw t h at t h ey c an d es i gn ob jec t s u n d er an 

ep on y m ou s b ran d , m os t w i l l op t f or ac c es s ori es , 

d es k t op i t em s or p erh ap s f u rn i t u re ak i n t o p i ec es t h ey h av e 

d es i gn ed f or a rec en t p rojec t . B u t F u h as t ak en fferen a d i t 

rou t e, l au n c h i n g an eau d e t oi l et t e c al l ed F arges i a, f or p eop l e 

an d i n t eri ors, p ac k aged i n a b eau t i f u l b am b oo b ox . 

T h e y ou t h f u l - l ook i n g F u m ad e h i s n am e m ai n l y i n t h e h ot el 

d es i gn w orl d . I f y ou ’ re a gl ob et rot t er w i t h a p en c h an t f or t h e 

l u x u ri ou s y ou m ay w el l h av e s t ay ed i n on e of t h e 

F u - d es i gn ed p al ac es t h at i n c l u d e T h e U p p er H ou s e i n H on g 

K on g an d t h e F u l l ert on B ay H ot el i n S i n gap ore. H i s en v i ab l e 

c l i en t l i s t i n c l u d es s u c h h ot el i ers as M ay b ou rn e, F ou r 

S eas on s, S h an gri - L a, S w i re, C ap el l a an d Park H y at t . H e’ s 

al s o d es i gn ed res t au ran t s s u c h as K i ok u at t h e F ou r S eas on s 

S eou l an d M ot i f i n T ok y o as w el l as w ork i ng f or ret ai l ers 

i n c l u d i n g L ou i s V u i t t on , agn è s b , an d L an e C raw f ord . 

The O ne L aptop Per Child initiative garnered so much 

respect it has been immortalised on Rwandan banknotes 

ain image: 

Arrival tea bar at 

the L í appartement, 

Hong Kong, 

for L ouis Vuitton 

Top: The Clifford Pier 

alfresco terrace, 

Fullerton B ay 

HotelSingapore 

SO C IA LLY R ESPO NSIB LE SUR F ER : Y V ES B … HA R 

Th e s t ereot y p e of m os t C al i f orn i an s u rf ers i s l ai d - b ac k 

t y p es w i t h a p en c h an t f or u s i n g p h ras es l i k e “ gn arl y ” 

an d “ d u d e” . N ot Y v es B é h ar. H e s u rf s al l ri gh t , b u t 

b ri n gs t h at w av e- b orn e i n t en s i t y t o ev ery t h i n g el s e h e d oes , 

i n c l u d i n g h i s d es i gn . I n f ac t h e’ s f ar m ore t h an a d es i gn er 

an d ev an gel i s es t h at d es i gn ers are t h e n ew en t rep ren eu rs . 

S w i s s - b orn , b u t b as ed i n S an F ran c i s c o, h e’ s v ery m u c h p art 

of t h e c i t y ’ s s t art - u p c u l t u re. A s w el l as d es i gn i n g p rod u c t s 

f or Prad a, S am s u n g, S w arov s k i , K od ak an d S od aS t ream , h e 

i s c h i ef c reat i v e offic er of w earab l e fi t n es s d ev i c e c om p an y 

J aw b on e ( h e h as a s t ri n g of t h em u p h i s arm ) . B é h ar h as a 

l arge d es i gn s t u d i o f u s ep rojec t t oo – t h e n am e s ay s m u c h 

ab ou t h i s ap p roac h – c om p l et e w i t h i t s ow n c u rat ed gal l ery . 

H e ev en fi n d s t i m e t o w ork on p rojec t s w i t h a s t ron g s en s e of 

s oc i al res p on s i b i l i t y s u c h as t h e O n e L ap t op Per C h i l d i n i t i a- 

t i v e p rov i d i n g t ec h n ol ogy t o c h i l d ren i n d ev el op i n g 

c ou n t ri es . T h e p i on eeri n g p rojec t h as garn ered s o m u c h 

res p ec t i t h as b een i m m ort al i s ed on R w an d an b an k n ot es . 

W h i l e at t h e ot h er en d of t h e s p ec t ru m , h i s m os t rec en t 

p rojec t i s a l u x u ry w at c h c ol l ec t i on f or M ov ad o. 

Top: Afghan school 

girls enjoy learning 

with B È har laptops. 

Above: A fi tness 

device from Jawbone 

where B È har ( left) is 

chief creative officer 



CUL TURE 

Kristjana 

Williams in her 

studio and 

examples of her 

complex cut and 

paste work 

DIGITA L NA TIV E: SHA W N SO H 

Sohí s work is 

fascinating and 

slightly disturbing: 

think a short fi lm 

by D avid L ynch 

with Alexander 

M cQ ueen 

as creative 

director 

W HER E GR A PHIC DESIGN M EETS A R T: K R ISTJA NA S W ILLIA M S 

Th e i n t ri c ac y of K ri s t jan a S 

W i l l i am s ’ s w ork i s m at c h ed 

on l y b y i t s b eau t y . M i n i n g a 

ri c h v ei n of b ri gh t l y c ol ou red V i c t o- 

ri an a, W i l l i am s h as c reat ed a b od y 

of w ork ran gi n g f rom m ap s t o fi n e 

art p ri n t s an d i n t eri or p rod u c t s . 

H er m o d u s o p er and i s c u t an d 

p as t e, c reat i n g d et ai l ed c ol l age 

w orl d s i n h ab i t ed b y an i m al s t h at 

h ark b ac k t o a Ph i l eas F ogg- f eel i n g 

p as t . E n gl i s h - b orn , W i l l i am s m ov ed 

t o I c el an d at t h e t en d er age of t w o. 

S h e l at er ret u rn ed t o E n gl an d 

w ork i n g as a s u rv ey or, b ef ore 

fi n d i n g h er grap h i c c al l i n g an d 

goi n g on t o s t u d y at L on d on ’ s au s p i - 

c i ou s C en t ral S ai n t M art i n s art 

s c h ool . S h e s et u p h er ow n b u s i n es s 

i n 2 0 1 2 an d h as b een garn eri n g 

at t en t i on an d aw ard s ev er s i n c e. 

I t ’ s a m eas u re of t h e p op u l ari t y of 

h er w ork t h at h er s t y l e i s n ow b ei n g 

p i c k ed u p an d em u l at ed b y 

m ai n s t ream c om p an i es . 

n S i c h . H h n h 

b b i n d h i m n c l i l i l 

, b h i n n d c 

h h l l f T h i p i c i i b m 

i h i d h L d C 

i n M i n c l i n 2 0 1 5 ( h c l 

i h l m m N h B ) . 

D A f t l i i d p i h S c i n 

b l k d i h m i , 

h i n d i i d m 

p c i h 

p l i c i m h i n m . T h i c 

f c i n i d l i l d i i n h i n k h l m 

d i b E - D i d L n c h i h A l - 

M 

d M c Q c i d i D 

Sh aw oh s a “ on e t o w at ” e as ’ t got a u ge 

od y of w ork eh or a en t s t as on g as 

y ou r arm u t e’ s got raw t al en t ab u an e 

t at s u gges t s e’ go ar. s red t on s as ed al os t 

en t rely on s grad u at e egree s ow at on on ’ s en t ral 

Sa t art s art ol ege wh ere e ol ab orat ed 

w t fi ak er at an ael rook s 

igit al er if e s a v eo ec e t at s aw oh reat g a 

s eri es of s t ark ac an wh t e u an v gn et t es wh ere 

t e v u al s t ak e on a u t at ed ap earan e v a t e 

ap at on of orp g at eri al s e effec t s at on e 

as at ng an s gh t y s t u rb g – t a s ort fi 

rec t ed y an ras erh ead era av y w t ex an Above: Shawn Soh. ain image, above and right: images 

er u een as reat v e rec t or. 

from Sohí s igital Af terlif evideo 

S h e s ay s t h at h er c h rom at i c ex u b eran 

c e i s a reac t i on agai n s t t h e grey - 

s c al e n at u re of I c el an d an d h er 

w ork h as b een p oet i c al l y d es c ri b ed 

as t h e “ v i s u al eq u i v al en t of eat i n g a 

b ox of ri c h , i n v en t i v e an d , c ru c i al l y , 

h an d - c raf t ed c h oc ol at es ” . R ec en t l y 

s h e c reat ed a 5 m b y 2 . 8 m c ol l age 

f or t h e 3 2 n d fl oor of L on d on ’ s 

S h ard s k y s c rap er an d a p i ec e f or 

M ay f ai r’ s C on n au gh t H ot el t h en 

u s ed as t h e b as i s f or 1 6 0 b ran d ed 

p i ec es , f rom ‘ D o n ot d i s t u rb ’ s i gn s 

t o m en u s an d u m b rel l as . 



D ESIG N 

M IND THE R ED UPHO LSTER Y L eft: This stylish 1 9 59 US advert for the 

XK1 50 Roadster features an image taken by D an Rubin. B elow: A beautifully judged 

XJ advert from 1 9 7 3 captures the spirit of many a boyhood dream 

Perf orm 

an c e 

ART 

1 9 5 9 

F ROM THE ART DECO INSPIRED 3 0 S TO THE L E MANS WINNING 

INF L UENCED 8 0 S AND B EYOND, JAGUAR HAS AL 

W 

AYS 

CREATE 

D SOME OF THE F INEST ADV ERTISING CAMPAIGNS TO PROMOTE ITS 

CARS. J MAG AZ I N E CHOOSES A F EW OF THE B EST 

WORDS: Gu y B i rd / PHOTOGRAPHY: J agu ar L an d R ov er C l as s i c A rc h i v e 

1 9 7 3 



F 

N 

- 

D ESIG N 

i i d b 

h b d b 

J c f n d W i l l i 

L h k f 

d i , m i n d . A c c i n 

N i T h i n k t h 

q u L f h A D 

m p l i n h 1 9 2 0 d 

1 9 3 0 d h i i c l 

i n i i n f h h S 

C b d i c h l f 

S S l , S l S p i 

S l S p . I n d , h i m p 

c i i n i b i n d J 

b i n m d h b d . 

A c c i n D A S t o r y o f 

S t y l b N i c k H l l ( f 

i n h i i p 1 0 ) L 

f d i h B i l l d B B h 

A d i i n d , c c 

i h h n i i i h 

S i n i i b W W I I , c 

p i h h n J A i c 

L i n i i l c p i b 

c h i h i 1 9 3 5 c h S J 

b h c p 

i n 1 9 4 5 . A n d h , 

h , i h i . . . 

rom t s earl es t ay s – ef ore 

t e ran ev en ec am e 

agu ar – o- ou er am 

y on s ad a een ey e or good 

es gn ark et g an s al es ord g 

t o gel orl ey Mar et ing e 

Mar e, y on s w as a an of t e rt ec o 

ov em en t op u ar t e s an 

early s an t s s earl y refl ec t ed 

earl y ad v ert s g or t e t en 

ars ran – wh s t ood v ari ou s y or 

t an da rd w al ow w al ow ec al or 

w al ow ort s eed t e or 

t an e of ad v ert s g s eh agu ar 

ec om g a od el an t en a ran 

ord g t o Jagu ar es ign: 

e y u eat u red s ep arat el y 

t s s s u e, s ee y on s w as good 

ri en s w t an ob et t w o ran 

el s on v ert s g, an on ern ed 

w t t e egat v e as s oc at on s of t e 

t al s ev en ef ore am e 

u w t t e am e agu ar. ret en t 

y on s t al y om rom s ed y 

ri s t en ng s ar t e agu ar 

ef ore t e wh ol e om an y w as 

ren am ed t e res t as 

t ey s ay s s t ory 

1 9 3 6 

1 9 6 1 

W ILLIA M LY O 

NS 

WWA S INF LUENC ED B Y 

A R T DEC O A ND THIS IS C LEA R LY 

R EF LEC TED IN EA R LY A DV ER TISING 

C O V ER A R T Co founder William L yons fostered good relations with the media and 

regularly advertised on T h e Autocarí s front cover, like this 1 9 3 6 edition ( left) for the 

SS Jaguar. ì G race, s p ace, p ace î was a famous tagline used over many decades 

including this 1 9 61 example featuring ( from top) the M ark 2 , M ark 1 0 and E Type. 

Right: This 1 9 7 0 US advert for the E Type draws on the brandí s big cat connection 

1 9 7 0 



D ESIG N 

2 0 0 7 

1 9 7 2 

R A C ING PEDIGR EE was a 

regular approach to selling 

road cars by the same brand. 

B elow: This 1 9 8 5 ad for XJ S 

references the racing XJR 6 

to great effect ( with superb 

copywriting) . B y 2 007 ( right) 

the writing for the XK was 

racy in a different way, using 

the ì G orgeous demands 

your attentionî strapline 

1 9 8 5 

C O NF IDENC E A ND W IT played a big part in Jaguarí s 

promotions from the early 1 9 7 0s as this 1 9 7 2 advert begins: 

ì Unless youí re seriously considering an XJ6 we strongly recom 

mend against a test drive. It will spoil you for any other carî . 

2 0 1 4 

W HER E 1 9 6 0 s A DV ER TS W ER E M O R E R ESTR A INED 

THE EA R LY 1 9 7 0 s V ER SIO NS USED W IT TO GR EA T EF F EC T 

JA GUA R 

C O NTINUES its 

fi ne tradition of 

glamorous adver 

tising for its current 

range, as this 

L ondon jet set 

scene featuring the 

F TYPE R CoupÈ 

from the recent 

ë Aliveí campaign 

perfectly illustrates 



m 

R 

m 

m 

- 

- 

PEO 

PL E 

A n e x t ro ar d i n a r y h e r o 

IT TA K ES C O NF IDENC E TO B UILD IN A C R ISIS. F A C ED W ITH THE W O R ST 

R EC ESSIO N IN A GENER A TIO N, THA T IS W HA T R A T A N T A T A DID W HEN HE A C Q UIR ED 

( A ND A R GUA B LY SA V ED) JA GUA R LA ND R O V ER 

Th e T at a n am e ap p ears on m ore 

p rod u c t s t h an an y ot h er b ran d 

i n I n d i a, f rom b i g t ru c k s t o 

s m al l c ars, f rom m i n eral w at er t o 

ob i l e p h on es . I t h as i n t eres t s i n 

c h em i c al s an d c on s t ru c t i on , m i n i n g 

an d m ed i a, ref ri gerat i on an d ren ew - 

ab l e en ergy , d ru gs an d d ef en c e, h ot el s 

an d h eal t h , t el ec om s an d I T . 

I n t h e U K , T at a’ s c on t ri b u t i on t o t h e 

n at i on ’ s i n d u s t ri al h eal t h , wh i l e 

i m p ort an t , i s m ore d i s c reet . N owh ere 

d oes t h e T at a n am e ap p ear on J agu ar 

or L an d Ro v er v eh i c l es . Y et i t i s R at an 

T at a – n ow em eri t u s c h ai rm an of t h e 

T at a Grou p – wh o, m ore t h an an y on e 

el s e, i s res p on s i b l e f or t h e rem ark ab l e 

rec en t s u c c es s of J agu ar L an d Ro v er 

( J L R ) , t h e U K ’ s b i gges t au t om ot i v e 

em p l oy er an d i n v es t or, an d t h e 

c ou n t ry ’ s l arges t p rod u c er of c ars . 

A s C E O R al f S p et h t ol d A u t o E x p r es s 

m agaz i n e a f ew y ears ago, “ w i t h ou t 

at an T at a, J agu ar L an d Ro v er 

w ou l d n ’ t ex i s t an y m ore” . F or a m an 

wh os e n am e i s ev ery wh ere i n I n d i a, 

h e k eep s ou t of t h e l i m el i gh t an d l i v es 

m od es t ly i n C ol ab a, i n s ou t h M u m b ai . 

WORDS: Gav i n Green / PHOTOGRAPHY: Pet er H 

s t u d en t . I t -es d rov t e i t , b u t I c ou l d n ’ t 

afford w h at h e w an t ed f or i t . ” I t w as 

t h i s p as s i on f or c ars , an d a k een ey e 

f or s p ot t i n g b u s i n es s op p ort u n i t i es , 

t h at at t rac t ed h i m t o b u y i n g J agu ar 

L an d Ro v er, f rom F ord , i n 2 0 0 8 . I t w as 

a gam b l e, h e ad m i t s , an d h e n ow s ay s 

w i t h s om e f ran k n es s t h at t h ere w ere 

h h b d . E - 

h i n h b l h p i 

i m h h n c d d i l h p i h 

i n n d h f n f d h J L d 

h f b d . 

R m . 

S T b J L R f $ 2 . 3 T b d n p m 

b i l l i , L m B h b , A h d f i , J L R 

d h i m i h n i c l . I n h 

i m h i . T h i m i n f T c l d p i h p l , 

n h b 

O f c h 

t e gl ory of t es e t w o ran s ’ v ery 

t g t at s u s eq u en t y ap en ed s a 

t es w en e “ w as ’ t v ery on fi en t rec ” t res u t of t e s ri t of t e 

of t u rn g arou t e ort u es of w ork orc e an of t e agu ar an 

t es e t w o am ou s ran s ov er an agem en t ” 

oon af t er at a ou gh t or at a’ s ol es s rov ed a as t ers t rok e. 

on eh an rot ers w en t u s t s t e w orl w ok e rom rec es s on 

an t e w ors t rec es s on of od ern w as read y w t ew v eh es t e 

t es t e t g, or at a, ou as t s x y ears t u rn ov er as t ri ed 

ot av e een w ors e. 

“ ou rs e t ere w ere 

m an y m om en t s wh en 

w e w on d ered wh at 

w e’ d d on e. I w as 

c on v i n c ed t h e t h i n g t o 

d o w as t o t ru s t m y 

i n s t i n c t . I f el t t h e 

i l d n b 

l d I c i n c h 

l d h n . W n 

m p c . W i h n 

p c h c p h c h c 

S i n . 

rec es s on w ou ’ t e a 

on g on e an w as on v ed t at 

s al es w ou fl ou ri s agai e eed ed 

ore rod u t s t great ew 

rod u t s t e om an y ad a an e. 

o w e v es t ed ” 

H i s w el- ld oc u m en t ed en t h u s i as m f or W h i l e m an y ri v al s w ere c u t t i n g b ac k 

c ars b egan early . “ M y fi rs t en c ou n t er on f u n d i n g n ew m od el s , T at a i n v es t ed 

w i t h a J agu ar w as wh en I w as a s c h ool h eav i l y . W i t h fi n an c i n g m os t l y f rom 

b oy . M y f at h er h ad an X K 1 2 0 . A t t h e I n d i an b an k s , J L R b egan d ev el op i n g a 

t i m e, w e d i d n ’ t ap p rec i at e wh at i t w as s . t ri n g of n ew v eh i c l es t h at w ou l d 

I t w as ju s t a t dw oor o- road s t er F at h er b ec om e gl ob al s u c c es s es , i n c l u d i n g 

u s ed t o f eel y ou ng i n . I ’ d ri d e w i t h t h e l at es t al u m i n i u- b m od i ed R an ge 

h i m . W h en I w en t t o c ol l ege, I t ri ed t o Ro v er an d R an ge Ro v er S p ort , t h e 

b u y a s i m i l ar m od el f rom a f el l ow J agu ar F - T Y PE an d X E an d t h e R an ge 

ap ak 

Ro v er E v oq u e, wh i c h w en t on t o 

b ec om e t h e f as t es - s tel l i n g m od el i n 

J agu ar L an d Ro v er’ s h i s t ory . 

“ D u ri n g t h e rec es s i on I s aw t h e 

w ork f orc e a n u m b er of t i m es an d s ai d , 

‘ l et ’ s w ork s i d e b y s i d e t o h el p res t ore 

ì E V E R Y T H I N G T H A T 

S U B S E Q U E N T L Y H A P P E N E D 

I S A D I R E C T R E S U L T O F 

T H E S P I R I T O F T H E W O R K F O R C î E 

wh i l e s al es an d em p l oy m en t h av e 

d ou b l ed . R ec en t l y , J L R h as b een on e 

of t h e w orl d ’ s f as t es grow t - i n g 

p rem i u m c arm ak ers . A n ew p l an t i n 

C h i n a op en ed l as t y ear, an d u p c om i n g 

f ac t ori es i n B raz i l an d S l ov ak i a – 

s u p p l em en t i n g f ou r U K p l an t s , i n c l u d - 

i n g an en gi n e f ac t ory i n W ol v erh am p - 

t on – w i l l s at i s f y gl ob al d em an d . 

“ I t ’ s b een a v ery rew ard i n g ex p eri - 

en c e. I ’ m v ery p rou d of ev ery t h i n g 

t h at h as h ap p en ed an d h av e en orm 

ad m i rat i on f or wh at R al f [ S p et h ] an d 

h i s t eam h av e d on e. I h ad c on fi d en c e 

ou s 

ì Ií M V E R Y F O R T U N A T E , 

I N T H A T I B E L I E V E 

I C A N M A K E A D I F F E R E N C î E 

an d i n f u s ed m on ey at t h e t i m e i t w as 

n eed ed , b u t I d i d i t w i t h great 

n erv ou s n es s b ec au s e t h e n u m b ers 

h ere [ i n I n d i a] w ere v ery l arge. ” 

R at an T at a n ow w ork s , m os t l y f or T at a 

T ru s t s , d oi n g c h ari t y f or a ran ge of 

good c au s es . “ A t t h e m om en t , m y 

m ai n ac t i v i t y i s t ry i n g t o c om b at 

m al n u t ri t i on i n w om en an d c h i l d ren 

s o t h at i n 1 0 or 1 5 y ears t h e n ex t 

gen erat i on of I n d i an s w i l l b e s t ron ger 

en t al l y an d p h y s i c al l y . ” T at a i s a 

h i gh l y u n u s u al c on gl om erat e i n t h at 

i t s h ol d i n g c om p an y i s 6 6 % ow n ed b y 

c h ari t ab l e t ru s t s . A m ajori t y of t h e 

p rofi t get s d i s t ri b u t ed t o c h ari t i es , 

i n c l u d i n g m ed i c al , ed u c at i on , al l ev i a 

t i on of p ov ert y , t h e art s an d c u l t u re. 

“ I t w as a v ery en l i gh t en ed m ov e b y m y 

an c es t ors . T h e f ou n d ers b eq u eat h ed 

t h ei r c om p an y t o c h ari t y . I t w as gi v i n g 

p rofi t s b ac k t o t h e p eop l e. ” 

R T i h i p - l 

k l i n i n 

T c n c i d i h l D b 

c l i m c f c h n i n d 

d h h , i n c l d i n 

B i l l , M Z c k R i c h 

B d J k M l n c h h 

B h E n C i i , 

p d p i n p h 

d m . I m 

p l h n h p i n 

[ b i n ] i m h i 

d h i c i m 

d i l , h h i l . W 

m n n h . A I 

n d I b m d 

i i h d i p i n 

h d p p d , d 

d n , h b m 

d i c I m f n i n h 

I b i I c m d c 

at an at a s al s o a gh rofi e 

ad v oc at e of t ac g gl ob al w arm g. 

o oi e w t as t ec em er’ s Pari s 

at e on eren e, e joi ed u s 

t ri al an t ec eav y w ei gh t s u g 

Gat es ark u erb erg, ard 

ran s on an ac a, t o au t e 

reak t rou gh ergy oal t on a 

grou ev ot ed t o s eed g u t e 

ev el op en t of green en ergy “ ’ 

eas ed t o av e grow t e grou a 

u s es s en v ron en t wh ere gh 

v al u es an et s w ere s om et es 

ffic u t ” e s ay s of s egac y “ e 

ai t ai ed t os e v al u es s ’ v e 

grow ol er, ’ v e ec om e ore an 

ore s en s t v e t o t e s ari t y 

w eal t an ros eri t y an eep 

ow t ere’ s een an u rge t o ak e a 

fferen e. ’ v ery ort u at e, t at 

el ev e an ak e a ifferen e. ” 



F 

G RO UP TEST 

Grip p ing s t u f f 

J M A GA Z INEF I N D S A G O O D V A N T A G E P O I N T H I G H U P 

I N W A L E S T O E X P L O R E T H E U N I Q U E A B I L I T I E S O F 

J A G U A R í S F I R S T A L LW H E E L D R I V E R A N G E ñ F R O M P A C E 

T O F T Y P E S V R A N D E V E RY T H I N G I N B E TW E E N Ö 

WORDS: B en B arry / PHOTOGRAPHY: Greg Pajo 

Q UITE THE Q UINTET 

Jaguarí s fastest ever 

series production sports 

car, the F TYPE SVR 

appropriately leads from 

the front in this AWD 

group test with the XE, 

XF, F PACE and XJ in 

hot pursuit 

The AWD & SVR photoshoot was undertaken in a carefully controlled environment with experienced drivers. D o not attempt. Always obey local speed limits 



W 

G RO UP TEST 

A W D í S N O T O N Y L S A F E R I N T R E CA 

H E R O U S 

C O N D I T I O N S , I T G I V E S Y O U M O R E 

C O N F I D E N C E W H A T E V E R T H E W E A T H E R 

O N A M ISSIO N 

Some of Walesí twistiest, 

and most beautiful roads 

were tackled by the fi ve 

strong AWD range: right, 

XJ and XF, and above, 

F TYPE R, XE and F PACE 

al es i s a d ri v er’ s p arad i s e. U p h ere i n A W D i s n ow av ai l ab l e i n b ot h d i es el an d p et rol m od el s 

S n ow d on i a N at i on al Park , t raffic i s 

( d ep en d i ng on m ark et regi on ) . L i k e t h e X J ’ s s y s t em , A W D 

s p ars e, t h e s c en ery s t u n n i n g an d t h e i s f u l l y v ari ab l e, b u t t h e X E i s 9 0 % R W D i n n orm al c on d i - 

road s ri v al t h e b es t i n t h e w orl d . t i on s , an d u s es I n t el l i gen t D ri v el i n e D y n am i c s ( I D D ) t o 

C om b i n e t h ei r c h al l en gi n g t w i s t s w i t h c on s t an t l y v ary t h e t orq u e b et w een b ot h ax l es . I D D w as 

u n p red i c t ab l e w eat h er an d y ou ’ v e got p erf ec t al l - wh eel fi rs t d ev el op ed t o p res erv e t h e s p ort i n g c h arac t eri s t i c s of 

d ri v e c ou n t ry . E v ery J agu ar n ow ffers o al l - wh eel d ri v e t h e A W D F - T Y PE , an d s eam l es s l y c o- ord i n at es res p on s es 

( A W D ) – t h e X E , X F , X J , F - PA C E an d F - T Y PE m od el s c ov eri 

n g ev ery t h i n g f rom effic i en t 2 . 0 d i es el s t o h i gh - p erf or- 

c on t rol . F rom s t an d s t i l l i t c an t ran s i t i on f rom R W D t o 

f rom t h e en gi n e, gearb ox , an d t rac t i on an d s t ab i l i t y 

m an c e p et rol s p ort s c ars – s o w e’ re t es t i n g an ex am p l e of A W D i n ju s t 1 6 5 m i l l i s ec on d s or i n as l i t t l e as 1 0 0 m i l l i s ec - 

eac h fi rs t - h an d , t o ex p eri en c e i t s ad v an t ages . 

on d s wh en t h e c ar i s m ov i n g. I t d oes n ’ t ju s t reac t t o s l i p 

ei t h er, i t an t i c i p at es i t t h an k s t o s en s ors m eas u ri n g t h rot - 

T h e X J l i m ou s i n e w as fi rs t i n J agu ar’ s c u rren t l i n e- u p t o t l e an d s t eeri n g i n p u t s . W h en s l i p b ec om es i n ev i t ab l e, t h e 

offer A W D , an d p rov es a s oot h i n g c om p an i on on t h e l on g s y s t em p re- em p t i v el y t ran s f ers m ore t h an 9 0 % of en gi n e 

t ri p f rom L on d on t o N ort h W al es . A t a c ru i s e, y ou ’ re s i m p l y t orq u e f rom t h e rear wh eel s t o t h e f ron t wh eel s t o p rov i d e 

u n aw are of A W D w ork i n g w on d ers , an d t h at ’ s t h e i d ea: op t i m u m t rac t i on . 

J agu ar en gi n eers ’ t arget ed t h e s p ort s c ar p u ri t y of rearwh 

eel d ri v e ( R W D ) w i t h ad d ed A W D s ec u ri t y . T h at ’ s wh y t, 

h e X E ’ s ren ow n ed agi l i t y w i t h ou t d i l u t i n g d ri v er en joy - 

I t ’ s a p ot en t c om b i n at i on , b ri n gi n g ad d ed c om p os u re t o 

i n n orm al d ri v i n g, t h e X J i s p red om i n an t l y R W D . O n l y m en t an d h el p s ou r m od el d ep l oy i t s p ow ffort er e l es s l y , 

wh en road s t an gl e an d t w i s t , or wh en y ou ac c el erat e m ore m ak i n g t h i s a s u re- f oot ed an d h i gh l y en t ert ai n i n g m i s s i on . 

k een l y f rom l ow - t rac t i on s u rf ac es , d oes t h e s y s t em s u b t l y 

c h an n el p ow er f orw ard s . I t m ean s y ou t rad e wh eel - s l i p T h e X F b u i l d s on t h e X E f orm u l a, w i t h t h e s am e A W D 

u n d er m ore ex t rem e c i rc u m s t an c es f or s eren e p rogres s , s y s t em , a d ri v i n g ex p eri en c e t h at c an t h ri l l an d c os s et i n 

m ak i n g a l arge l u x u ry c ar l i k e t h e X J ev en m ore refi n ed . eq u al m eas u re, an d w i t h ad d ed s p ac e an d l u x u ry . W e’ re 

A rri v i ng i n W al es t o m eet t h e res t of t h e road t es t an d d ri v i n g t h e effic i en t 2 . 0 - l i t re d i es el , an 1 8 0 PS en gi n e t h at ’ s 

p h ot os h oot t eam on t h e ed ge of B al a L ak e, c raggy 

p u n c h y an d p u l l s k een l y f rom s u b t erran ean rev s . 

m ou n t ai n t op s d u s t ed w i t h i c i n g- s u gar s n ow are v i s i b l e iA n gai n y ou ’ re b arel y aw are of i t s A W D i n t erv en t i on s , b u t 

t h e f ar d i s t an c e. A s c ars are p ol i s h ed an d s h ot s c om p os ed , 

I ju m p i n t h e X E an d s n eak off f or a d ri v e. T h e X E i s t h e 

c om p ac t p rem i u m s al oon t h at i n t rod u c ed J agu ar’ s 

ad v an c ed n ew L i gh t w ei gh t A l u m i n i u m A rc h i t ec t u re an d 

ju s t s en s e t h at y ou c an p u s h t h e ac c el erat or f u rt h er an d 

earl i er i n a b en d ; i t ’ s n ot on l y s af er i n t reac h erou s c on d i - 

t i on s , i t gi v es y ou m ore c on fi d en c e wh at ev er t h e w eat h er. 

L i k e t h e X E , t h e X F ’ s A W D rem ai n s 9 0 % R W D i n n orm al 



- 

- 

- 

W 

G RO UP TEST 

SEE ( A ND F EEL) THE DIF F ER ENC E 

L eft: The XEí s AWD is fully variable 

but 9 0% RWD in normal conditions. 

B elow: XF offers AWD across 

many variants. Right: The sporty view 

from the XEí s great driving seat 

c on d i t i on s . B u t t h ere’ s an ex c ep t i on t o J agu ar’ s I D D s y s ts em op h i s t i c at ed , ac t i v el y ffli s h n u g p ow er f rom f ron t - t o- rear 

ri v al s s i m p ly c an ’ t m at c h : i t d et ec t s wh en y ou ’ re ab ou t ti n o m i l l i s ec on d s , i t s ad ap t ab i l i t y b et t er s u i t ed t o t h e h i gh er 

l os e t rac t i on wh en d ri v i n g, an d p re- em p t i v el y p rep ares t o s p eed s road c ars t ac k l e. S t i l l , t h e F - PA C E ’ s rai s ed grou n d 

d i v ert m ore t rac t i on f orw ard s, wh i c h i s h el p f u l on f as t c l earan c e, A W D an d A d ap t i v e S u rf ac e R es p on s e – w h i c h 

s w i t c h b ac k road s . I t al s o c u t s t h e 0 - 6 0 m p h t i m e on m os t au t om at i c al l y t ai l ors t h e p ow ert rai n t o c on d i t i on s – 

m od el s, an d m ak es ac c el erat i n g on t o a b u s y road s af er c om b i n e t o gi v e m ore t h an en ou gh c ap ab i l i t y i n m os t 

b ec au s e al l f ou r t y res s h are t h e l oad . 

s i t u at i on s . T o t es t t h at t h eory , w e ed ge on ff- t o road an o 

t rac k , f eel t h e t y res s q u i s h i n t o t h e s of t , m ars h y s u rf ac e, 

T h e l at es t ad d i t i on t o J agu ar’ s ran ge, t h e F - PA C E rep res 

en t s n ew t erri t ory f or t h e c om p an y . B u t i t ’ s b u i l t arou n f d al l en roc k s f rom t h e c ru m b l i n g h i l l t op ab ov e, b u t t h e 

t h en q u i c k l y fi n d p u rc h as e. T h ere are d eep ru t s an d s m al l 

t h e s am e al u m i n i u m b u i l d i n g b l oc k s an d A W D s y s t em as F - PA C E t ak es i t al l i n i t s s t ri d e, s t oi c al l y n egot i at i n g 

X E an d X F m od el s, an d J agu ar’ s es s en c e s h i n es t h rou gh i n t errai n t h at w ou l d fl u m m ox m os t c ars . Park ed u p at t h e 

b ot h t h e s t ri k i n g d es i gn an d t h e d ri v e. D es p i t e h av i n g a t op of ou r t rai l f eel i n g l i k e i n t rep i d ex p l orers , w e gl an c e 

c om m an d i n g v i ew of t h e road ah ead , y ou s i t rel at i v el y l ow 

i n t h e c oc k p i t , gri p p i n g a s t eeri n g wh eel t h at ’ s s m al l an d 

w i el d y . T h e f ron t t y res fl i c k i n t o c orn ers w i t h s p ort s 

c ar- l i k e p rec i s i on , t h e s t eeri n g i s h i gh l y res p on s i v e an d 

b eau t i f u l ly w ei gh t ed , an d al l t h e wh i l e t h e s u s p en s i on 

b al an c es h an d l i n g fi n es s e w i t h s u p p l e c om f ort . Ro om i n 

t h e b ac k i s great an d t h e c l as s - l ead i n g b oot s p ac e h u ge, 

fl ex i b l e an d h i gh l y ac c es s i b l e f rom i t s l arge rear t ai l gat e. 

ou t at an am az i n g road t h at s t ret c h es i n t o t h e d i s t an c e 

l i k e a s h oel ac e d rop p ed ov er t h e t op ograp h y . A road t h at 

l ook s m ad e f or J agu ar’ s m os t s p ort i n g c ar: t h e F - T Y PE . 

T h e F - T Y PE R C ou p é V 8 i s a s u p erc h arged t w o- s eat er 

w i t h 5 5 0 PS . E v en i n R W D s p ec , t h i s i s s eri ou s l y q u i c k , 

b u t A W D l et s t h e R C ou p é s c orc h f rom 0 - 6 0 m p h i n ju s t 

3 . 9 s ec on d s . D es p i t e t h i s c ar’ s s t aggeri n g p erf orm an c e, 

y ou q u i c k l y fi n d a rh y t h m . T h e d ri v i n g p os i t i on i s 

A W D i s av ai l ab l e on f ou r- an d s i x - c y l i n d er en gi n e v ari an t s l ow - s l u n g an d p oi s ed , an d ev ery res p on st e h e – en gi n e 

of t h e F - PA C E an d s t an d ard on ou r m od el . O n c e agai n , an d gearb ox , t h e s t eeri n g, ou r c ar’ s c arb on - c eram i c 

t h e R W D f eel i n g rem ai n s , b u t ac c el erat e t h rou gh a l on g, b rak es – i s i n s t an t . A n d t h e n oi s e f rom t h e R ’ s q u ad 

s w eep i n g b en d an d t h e p ow er s h i f t s s eam l es s l y f orw ard s ex , h au s t p i p es i s h eav en , al l s i l k y p u rrs at l ow rev s an d 

h el p i n g t h e F - PA C E s w oos h t h rou gh c orn ers w i t h 

t h u n d erou s c rac k l es an d p op s u n d er p ow er. I t al l c reat es 

c on s u m m at e eas e. I t ’ s a f as t , s af e an d i n c red i b l y s at i s f y a s en s e of c on n ec t i on b et w een c ar an d d ri v er t h at ’ s on l y 

i n g w ay t o t rav el ac ros s t h es e c h al l en gi n g W el s h road s . h ei gh t en ed as A W D c l aw s i n t o t h e s u rf ac e, m ax i m i s i n g 

T h e F - PA C E offers off- road c ap ab i l i t y t oo b u t i t ’ s i m p or gri p w h et h er y ou ’ re ac c el erat i n g f rom a s t an d s t i l l , or 

t an t t o h i gh l i gh t t h at A W D i s n ot a t erm t h at ’ s f u l l y i n t er s c y t h i n g ov er a d es ert ed road . T h e A W D F - T Y PE R s eem s 

c h an geab l e w i t h f ou r- w h eel d ri v e ( 4 W D ) . 4 W D i s 

t h e u l t i m at e w ay t o ex p eri en c e t h es e ep i c road s . Y et 

t y p i c al l y res erv ed f or v ery s eri ou ff- road s o ers , s p l i t s 

J agu ar h as ju s t gon e on e b et t er t o c reat e t h e s t u n n i n g 

p ow er ev en l y b et w een al l f ou r w h eel s , an ffers d o v ery l ow n ew A W D F - T Y PE S V R , i t s f as t es t , m os t p ow erf u l v ers i on 

gear rat i os t h at are d ri v er- s el ec t ab l e. A W D i s refi n ed an d y et . O v er t h e p age, w e d ri v e i t … 

O N C E A G A I N , T H E R W D F E E L I N G R E M A I N S , B U T C AC E L E R A T E 

T H R O U G H A L O N G , W S E E P I N G B E N D A N D T H E P O E R 

S H I F T S S E A M L E S S L Y F O R W A R D S , H E L P I N G T H E F P A C E S W O O S H 

T H R O U G H C O R N E R S W I T H C O N S U M M A T E E A S E 



W 

FIRST D 

RIVE 

DEV IL IN THE DETA IL 

The F TYPE SVR has key 

exterior identifi ers like the 

revised carbon fi bre rear 

spoiler, special 2 0 inch 

forged alloys and that 

all important SVR badge 

W E D R I V E TH E F I R S T E V E R 

T h e u l tim ate F T - Y P E S V R i s t h e m os t f oc u s ed F - T Y PE y et , b u t t h at f oc u s d oes n ’ t 

J A G U A R T O 

W E A R T H E H A L L O W E D S V R B A D G E 

Th e F - T Y PE S V R i s t h e f as t es t , m os t p ow erf u l u n d erfl oor an d rear v en t i n g t o b oos t aerod y n am i c p erf orm 

an c e; an d t h e n ew al l oy s are 1 3 . 8 k g l i gh t er an d w rap p ed 

s eri es p rod u c t i on J agu ar ev er b u i l t , t h e 

u l t i m at e ex p res s i on of J agu ar’ s al l - wh eel - i n b es p ok e t y res s om e 1 0 m m w i d er t h an t h e F - T Y PE R , 

d ri v e ( A W D ) t ec h n ol ogy . S i t t i n g l ow i n i t s b oos t i n g gri p an d res p on s e. U n d er t h e s k i n , t h e s u p ercc 

e h arged V 8 en gi n e gai n s 2 5 PS , t h e c on t i n u ou s l y v ari ab l e 

b es p ok e s p ort s s eat s , y ou c an ’ t h el p b u t n ot i 

t h e S V R ’ s i n t eri or fferen d i c e w i t h i t s J et B l ac k l eat h er s u s p en s i on i s fi rm er t o h ei gh t en c on t rol , an d t h e ei gh t - 

u n i q u e L oz en ge Q u i l t p at t ern an d c on t ras t s t i t c h i n g, an d s p eed au t om at i c gearb ox i s m ore i n c i s i v e s t i l l . C ru c i al l y , 

t h e t ac t i l e s u ed ec l ot h t h at w rap s ov er t h e i n s t ru m en t t h e A W D ’ s s y s t em ’ s I n t el l i gen t D ri v el i n e D y n am i c s ( I D D ) 

b i n n ac l e an d c en t re c on s ol e. Pres s t h e s t art b u t t on an d t h e s of t w are h as b een reen gi n eered t o d el i v er an ev en m ore 

5 7 5 PS V 8 eru p t s t h rou gh a t i t an i u m an d I n c on el ex h au s t ; d y n am i c ex p eri en c e. 

i t ’ s an i n c red i b l e 1 6k g l i gh t er t h an a s t an d ard s y s t em an d 

s ou n d s l i k e t h u n d er i n a b ot t l e. B ef ore y ou ev en p u l l aw ay Pu , l l t h e Q u i c k s h i f t t ran s m i s s i on s el ec t or t o D ri v ff e, s et o 

t h e S V R rai s es y ou r h eart rat e. 

d ow n t h e road an d y ou n ot i c e h ow t h e S V R ’ s s u s p en s i on 

n ow m arri es s u p p l e F - T Y PE c om p l i an c e w i t h great er 

I t ’ s al l t h e w ork of S p ec i al V eh i c l e O p erat i on s , J agu ar L an d c on t rol ; t h e f eel t h rou gh t h e S V R s t eeri n g wh eel , t oo, i s 

Ro v er’ s i n- h ou s e d i v i s i on t as k ed w i t h t ak i n g t h e b es t on e n ot i c eab l y fi rm er, p rov i d i n g ex t ra c on n ec t i on t o t h e road 

s t ep f u rt h er. U s i n g t h e F - T Y PE R as i t s s t art i n g p oi n t , S V O s u rf ac e. Pi c k u p t h e p ac e, p oi n t t h e S V R t h rou gh s om e 

h as m ad e t h e F - T Y PE S V R f as t er, l i gh t er, m ore en gagi n g t o c orn ers , an d y ou s en s e t h e ex t ra d efi n i t i on f rom t h e w i d er 

d ri v e an d ev en m ore v i s u al l y d ram at i c . T h e res u l t i s an t y res ; t h e s p ort s c ar s eem s gl u ed t o i t s l i n e an d c on fi d en c e 

al l - w eat h er s u p erc ar t h at s w i v el s h ead s at a s t an d s t i l l , q u i c k l y b u i l d s . A c c el erat e an d t h e S V R h u n k ers d ow n , i t s 

ac c el erat es f rom 0 - 6 0 m p h i n ju s t 3 . 5 s ec on d s an d ru n s al l t y res d el i v eri n g t h e h u ge h i t of p erf orm an c e t o t h e road , 

t h e w ay t o 2 0 0 m p h f or t h e c ou p é ( 1 9 5 m p h f or t h e c on v ert - t h e p u s h i n y ou r b ac k rec al l i ng rearwh eel d ri v e, t h e 

i b l e) . D i s t i n c t i v e d es i gn t ou c h es i n c l u d e a n ew f ron t rap i d l y gat h eri n g s p eed b et ray i n g al l - wh eel - d ri v e m agi c . 

b u m p er w i t h en gorged ai r i n l et s , ey e- c at c h i n g b on n et A s y ou c om e ou t of c orn ers , y ou c an f eel t h e V 8 ’ s ex t ra 

v en t s, a rev i s ed c arb on fi b re rear s p oi l er an d u n i q u e u rgen c y ; a p u l l on t h e b es p ok e al u m i n i u m p ad d l es h i f t 

d es i gn s f or t h e 2 0 - i n c h f orged al l oy wh eel s . N ot h i n g i s fi res h om e i n s t an t an eou s u p s h i f t s , an d s h ou l d el i c i t a w i d e 

s u p erfl u ou s : t h e en l arged ai r i n l et s en h an c e c ool i n g; t h e gri n f rom t h e d ri v er as t h e V 8 c rac k l es an d fi z z es i t s 

d ep l oy ab l e s p oi l er c om b i n es w i t h a rac ec ar- s t y l e fl at h ard ered ged s ou n d t rac k . T h ere’ s n o d ou b t i n g t h at t h e 

c om e at t h e ex p en s e of u s ab i l i t y . E x h au s t v al v es red u c e 

v ol u m e at a c ru i s e, t h e 1 4 - w ay el ec t ri c s eat s p am p er an d 

c os s et , an d t h e I n C on t rol t ou c h s c reen i n f ot ai n m en t 

s y s t em i s c om p at i b l e w i t h w earab l e t ec h n ol ogy l i k e t h e 

A p p l e W at c h . A n d wh at ev er t h e c on d i t i on s , h ow ev er y ou 

d ri v e, A W D i s al w ay s w at c h i n g y ou r b ac k . J agu ar c al l s i t 

‘ t h e art of p erf orm an c e’ . W e c ou l d n ’ t agree m ore. 

T H E R E S U L T I S A N A L L W E A T H E R S U P E R C A R T H A T S I V E L S 

H E A D S A T A S T A N D S T I L L , C AC E L E R A T E S F R O M 0 6 0 M P H 

I N J U S T 3 .5 S EC O N D S A N D R U N S A L L T H W E A Y T O 1 9 5 M P H 



GALLERY 

Inspired by 

nature 

MILLIONS OF YEARS OF EVOLUTION HAS ALREADY FOUND 

SOLUTIONS TO MANY DESIGN ISSUES. BIOMIMETIC 

DESIGN – OR BIOMIMICRY – IS INSPIRED BY, OR FOLLOWS, NATURE. 

J-MAGAZINE PRESENTS FIVE OF THE BEST 

WORDS: Herbert Wright 

RESEARCH PAVILIONS 

BY UNIVERSITY OF STUTTGART 

Students at the University of Stuttgart’s 

Institute of Computational Design annually 

build a lightweight pavilion inspired by 

biological structures. The exoskeletons 

of lobsters and winged beetles have been 

previous models, the 2014/15 pavilion 

(pictured) followed bubble nests built 

by water spiders and their next one will 

be based on sea urchins. Nice. 



G 

AL L ERY 

SHINK A NSEN B ULLET TR A IN 

B Y EIJI NA K A TSU 

The fi rst high speed train was Japaní s 

Shinkansen, but it emerged from tunnels 

at 3 2 0km/ h with a sonic boom. The 1 9 9 7 

upgrade is a biomimetic engineering 

legend. Shinkansen technical develop 

ment manager Eiji N akatsu modelled 

the 1 5 metre long Shinkansen nose on 

the kingfi sherí s bill, which penetrates 

water at speed with barely a ripple. 

SO LA R TR EE 

B Y R O SS LO V EGR O V E 

Known for ë fat free designí , Ross 

L ovegroveí s inspiration is nature. 

When designing urban lighting for 

Artemide, he 

echoed how stems 

can spread in a pot 

plant, and incorpo 

rated their power 

source ñ natural 

light ñ via photovol 

taic cells. The 5.5 

metre high Solar 

Tree can shine even 

over a cloudy week. 



G 

M 

AL L ERY 

HY DR O PHO B IC SUR F A C ES 

B Y NB D NA NO TEC HNO LO GIES 

assachusetts materials company 

N B D N anoí s initials actually stand 

for N amib B eetle D esign, referencing 

how N amibiaí s Stenocara beetle 

has water repellant surfaces which 

attract condensation to drink. 

Their projects include hydrophobic 

coatings for industrial and consumer 

use, and fog harvesting nets. 

SY NA PSE C HIP 

B Y IB M 

Artifi cial neural networks emulate how our 

brains work rather than computerí s tradi 

tional number processing. We approxi 

mate, adapt and learn. The low power 

SyN APSE microchip, developed by IB M , 

Hewlett Packard and HRL L aboratories, 

can host neural 

networks like a brain 

hosts thought. Using 

their TrueN orth architec 

ture, IB M foresees neural 

networking in your 

phone ( for starters) . 



M 

- 

- 

- 

- 

- 

- 

- 

2 0 0 2 

JA GUA R X J 

At the start of the 2 1 st 

entury the aluminium 

intensive XJ shed 

2 00kg in the name of 

efficiency 

2 0 1 0 

C X 7 5 

This electric supercar 

concept was a hotbed of 

future propulsion ideas and 

featured in B ondí s S p ectre 

2 0 1 4 

INGENIUM 

ENGINES 

Jaguarí s great new family 

of diesel and petrol engines 

launched in the XE delivers 

high peformance with low 

fuel consumption and CO 2 

F U T U R E 

P O W E R 

J A G U A R í S E M I S S I O N R E D U C T I O N 

M I S S I O N I S G A T H E R I N G P A C E . 

R E A D O N T O C A T C H U P 

WORDS: S t u art B i rc h 

1 9 4 8 

JA GUA R X K 1 2 0 

L ightweight as a virtue 

was pioneered by Jaguar 

in the 4 0s on this 

aluminium roadster 

2 0 1 6 

F O R M ULA E 

To accelerate its future electric 

road car plans, Jaguar joins the 

Formula E grid in the autumn 

Wi t h t h e en d of p rod u c t i on of t h e i n t ern al 

c om b u s t i on en gi n e n ow p i n p oi n t ed t o t h e 

y ear 2 0 5 0 – t h rou gh a E u rop ean U n i on 

d i rec t i v e – t h e c ar i n d u s t ry h as a c l ear 

m ark er t o ai m f or. A n d res t as s u red , J agu ar h as a p l an t o 

t ran s i t i on i t s m et h od s of p rop u l s i on t o d el i v er h u gel y 

l ow er em i s s i on s – w i t h t h e ev en t u al goal of erad i c at i n g 

t h em – ju s t as s m oot h l y as i t s c u rren t en gi n e l i n e- u p 

ac c el erat es . T h e c h al l en ge, an d op p ort u n i t y , i s t o d o s o 

w h i l e en s u ri n g t h at ev ery em ergi n g m od el i s t ru e t o 

J agu ar’ s i n d i v i d u al i t y i n a c arb on - c on s c i ou s w orl d . 

Pow ert rai n ( en gi n e an d t ran s m i s s i on ) d ev el op m en t 

rem ai n s t h e s al i en t b u t b y n o m ean s on l y f oc u s f or en ergy 

s av i n g, as J agu ar’ s res earc h an d d ev el op m en t d i rec t or, 

D r W ol f gan g E p p l e ex p l ai n s : “ E n v i ron m en t al i n n ov at i on 

i s at t h e h eart of ou r b u s i n es s s t rat egy . W e k n ow t h at t h e 

c reat i on of v eh i c l es w h i c h c on s u m e l es s f u el , em i t l es s 

C O 2 an d are m ore s u s t ai n ab l e, c an n ot b e ac h i ev ed b y t h e 

i n t rod u c t i on of h y b ri d an d b at t ery p ow ert rai n s al on e. ” 

I n n ov at i v e c om p l em en t ary t ec h n ol ogi es are a m u s t t o 

ac h i ev e es s en t i al i n t egrat ed s ol u t i on s , h e s ay s . T h es e 

i n c l u d e t h e red u c t i on of en ergy - w 

en gi n es , c u t t i n g on - b oard en ergy 

req u i rem en t s f rom t h i n gs l i k e h eat i n g 

an d v en t i l at i on s y s t em s , i m p rov i n g 

aerod y n am i c s an d u s i n g l i gh t er- w ei gh t 

m at eri al s l i k e al u m i n i u m . 

J agu ar h as a s t ron g h i s t ory t ak i n g t h i s 

l i gh t w ei gh t ap p roac h , f rom t h e i n i t i al 

X K 1 2 0 s l au n c h ed as f ar b ac k as 1 9 4 8 t o 

t h e 2 0 0 2 al l - al u m i n i u m - b od i ed X J 

w h i c h h el p ed i t t o s av e 2 0 0 k g ov er i t s 

p rev i ou s m od el . B y m ak i n g c ars l i gh t er, 

l es s f u el i s n eed ed t o p ow er t h e c ar 

f orw ard an d f ew er em i s s i on s res u l t . 

J agu ar h as c on t i n u ed t h i s ap p roac h i n 

s u c c es s i v e m od el s s i n c e t h en , an d i s 

w i t h ou t q u es t i on , a w orl d l ead er i n t h e 

p rod u c t i on of al u m i n i u m - i n t en s i v e c ars . 

as t i n g f ri c t i on i n 

TECHN O L O G Y 

ì THE C HA 

A ND O PPO R TUNITY 

IS TO ENSU RE 

TH AT EVERY 

EMERGING MO 

IS TRU E TO 

JAGU AR’S 

INDIVIDU ALITY 

I N A C A R B O N 

C O N S C I O U S W O R L D 

m u l t i - p art n er C A R B I O p rojec t of w h i c h J agu ar i s a 

m em b er. T h e p rojec t i s w ork i n g on al l s ort s of s t ru c t u res 

f or u s e i n s i d e c ars w i t h red u c ed w ei gh t , c os t , en v i ron 

m en t al i m p ac t an d al s o l es s n oi s e, v i b rat i on an d h ars h 

n es s ( al s o k n ow n as N V H ) . A l l of w h i c h m ean s l es s s ou n d 

d ead en i n g m at eri al w i l l b e req u i red an d m ak es ex t ra 

w ei gh t s av i n gs p os s i b l e. 

H y b ri d v eh i c l es – u s i n g a c om b i n at i on 

LLENGE of i n t ern al c om b u s t i on en gi n es an d 

el ec t ri c m ot ors – are an ot h er s ol u t i on 

t o red u c i n g em i s s i on s an d f u el 

c on s u m p t i on an d J agu ar i s n ow 

l ook i n g f ar i n t o t h e 2 0 2 0 s at n ew 

DEL p ow ert rai n s t h at c ou l d d el i v er t h e 

es s en t i al c om b i n at i on of p erf orm an c e, 

l u x u ry , p ac k agi n g an d h an d l i n g i n 

k eep i n g w i t h t h e b ran d ’ s v al u es , w h i l e 

d el i v eri n g a f u rt h er s t ep c h an ge i n f u el 

c on s u m p t i on an d em i s s i on s red u c t i on . 

O n e of t h es e i s t h e rad i al fl u x m ac h i n e, 

î 

p art of an ot h er c ol l ab orat i v e res earc h 

p rojec t t h at rec ei v es f u n d i n g f rom t h e 

B i h m - b k I n n U K p m 

M i k R i c h , J L d R c h i h n i c 

p i i , : S l i m , l i d p l , h 

p c p i c h p p c i 

h n d l d l p c i l 

h b d b i c l c i . 

ri t s Gov ern en t ac ed ov at e rogram e. 

e ard s on agu ar an ov er’ s ef t ec al 

s ec al s t s ay s “ gh t an ex t rem el y ow erf u t ey 

rod u e u t o t w e t e ow er of t od ay ’ s rod u t on 

t ec ol ogy an w ou al ow u s t o rod u e v rt u al y an y 

y ri or at t ery v eh e on fi gu rat on ” 

l , J h p p i n . 

I n 2 0 0 8 b m l i - b i l l i p n d h 

p m D E p p l d i l d h 

c h l i i c l c i n h c f p n 

h i - p c p i m i c l h i l m n n 

i n h b l , p c n d J 2 0 1 0 C - X 7 5 c c m 

l i n 

c f h c p . W h i l h b d d h b d i m i l f 2 0 1 5 J B S d p t r l m 

p c h p m i n p l d h c m f h h d i n B l 

m i n c b i h n c i n i n n p i d i p 

T h l f c l i n d I n i m p d d i l 5 6 0 m i l . T h c c i n d i c 

n f J l - n W p m f h h c p c l d c b i n n l h n 

n p l , p h X E d X F . T h d h i h h i p c d i n f n , i i n 2 8 k m 

m d h n f m l p n i d d i C O 2 b d i p c h i n 0 - 6 2 m p h i n 3 . 4 d . 

c l p p i h l 2 C iO 

i d f F - i n d 2 0 1 6 d J c m i m 

c m p i ( i n d h 1 6 3 h p X E d i 9 9 k m p i i n l h i i h f l l - c 

i n i l n c h ) . 

F l E ( f p 1 6 ) , d i 

b i n c i n c l h h b d i 

A d c m i i i c p l h i h n d c l - p l p c i c 

h i p , c l l m c h i n p p h i f l . A N i c k R , p n n d i f 

i c h i l n h l J p i d J L d R c c l d : F l E i l l 

d i f i . J i h i n - n i q p n i f h d m 

i n i . W 

h i n h n c i h n d c h n 

i n c l d i n h c l d m i c b i h , n d p c c d i i . 

D E p p l F l , f d b c , p i d I n h , J f p n p h i l 

i m h i i h i n h n d d p i b c i i n i p . 

ore rec en t y agu ar as s t ep ed u ffort t s e 

s agai 

“ w e egan a u t on ou res earc 

rogram e, ” s ay s r e, “ t o rec t y ad res s t e 

al en ge of s gn fi an t y red u g t e arb on oot ri t of 

ou r gh erf orm an e rem u v eh es w e ai t ai 

g t e at t ri u t es of u x u ry erf orm an e, refi em en t an agu ar’ s on ep t – ore rec en t y t u rn ed t o 

om ort t at ou r u s t om ers ex ec t e y ri an t e ad e- ob e or ’ s am es on ec e fi – 

u re el ec t ri res earc rogram es are ac e, ev el op as an el ec t ri ot or or eac w eel an t y ad on gas 

en t of t ern al om u s t on t ec ol ogy on t u es ap ac e. t u rb e en gi es t o rov e ran ge ex t en s on u t o a 

e at es t ou r- y er gen u et rol an es el rem ark ab e es at on ep t al read y at es 

en gi es rom agu ar’ s al ew ol v erh am t on an u ac ow t e om an y ou om e s u s t ai ab e t ec ol ogy 

t u ri g an t ow er t e an ey em on s t rat e ow w t gh erf orm an e ri v g u em t t g ju s t g/ 

t o el t e eed or s al er ow er u t s an el v er of u t al s o s at g s ec on s 

ex el en t ow er ou t u t s w t ow em s s on s an u el orw ard w t o an agu ar’ s om t en t t o a 

on s u t on eed t e es el ’ s g/ u t t ret u rn t o rac g at er t s y ear v a t e u y el ec t ri 

fi rs t t s s egm en t at au orm u a s eri es s ee ou r s ep arat e eat u re on an t 

ec om es reas gl y ear t at t e ran s s eri ou s ab ou t 

v an ed t ran s s s on s are an es s en t al om em en t t o t s t ec ol ogy an el ec t ri al y rop el ed rod u t on ars 

t s roc es s aref u y at g ow er ou t u t t o ac ev e t o ol ow s ogers grou en gi eeri g rec t or or 

great er effic en y w e en s u ri g t at al agu ars rov e agu ar an ov er, on u es “ orm u a w gi v e u s a 

ri v er s at s ac t on agu ar s al s o arv es t g en ergy u u e op ort u t y t o u rt er ou r ev el op en t of el ec t ri 

s av g s ol u t on s “ e are res earc g a ran ge of t ec ol o fi at on t ec ol ogi es an t es t ou r ad v an ed t ec ol ogi es 

gi es u g ow w e ou x arb on fi re w t fl ax ” u er ex t rem e erf orm an e on t on s ” 

rev eal s r e. ax as a ood an fi re rop rov es ot er w ord s agu ar’ s u t u re ow ert rai at s w el 

an al t ern at v e at eri al t at s on e el em en t w t t e u er w ay an rom s es t o e as ex t g as t s as t 



m 

- 

O 

H 

PEO 

PL E 

M 

a n d m 

e 

y J a g u a r 

F OR OUR DESIGN THEMED ISSUE, WE CHOSE TWO JAGUAR OWNERS WITH 

DECIDEDL Y ARTISTIC L EANINGS TO TEL L THEIR STORIES, IN THEIR WORDS 

ab ou t s om et h i n g y ou c an ’ t go at i t h as t i l y . M y c ar h as a 

n am e: E T . I c an ’ t i m agi n e a l i f e w i t h ou t h i m : t h e f eel i n g 

of t h e s t eeri n g w h eel b et w een m y h an d s , t h e b eau t i f u l 

fi t t i n gs , an d ev en t h e s c rat c h es . H e ju s t b el on gs t o m e. 

S om et i m es I ev en s p eak t o h i m . . . D oes E T s t an d f or 

E - T y p e? A c t u al l y y es . S u rp ri s i n gl y , I on l y n ot i c ed t h i s 

l at er. I n i t i al l y I w an t ed t h e n u m b er p l at e F ran k f u rt S L 

2 5 0 6 ; S L f or ‘ S i gn at u re of L i gh t ’ an d ‘ 2 5 0 6 ’ f or t h e 

am ou n t of m i rrors i n m y i n s t al l at i on s . B u t i t w as n ot 

av ai l ab l e. I n s t ead I c h os e E T 2 5 0 6 . M y s i gn i fi c an t ot h er 

s ai d s h e w ou l d n ev er s et f oot i n a p ai n t ed c ar. B u t w h en 

m y p rojec t w as fi n i s h ed an d I s aw h er b ri gh t ey es t h at 

w as t h e b es t ex p eri en c e. W ou l d I ev er s el l t h e c ar? T h at 

w as n ev er m y fi rs t t h ou gh t . B u t f or m y i n s t al l at i on s I n eed 

l arge f u n d s , s o i f s om eon e w ou l d 

Th e E - T y p e p os s es s es t h e s am e NA M E Alexander L uz ius Z iermann offer m e a f ew m i l l i on f or E T , 

ccup at i on : Artist 

i n c red i b l e b eau t y as t h e s i t es f or 

I m i gh t h av e t o rec on s i d er. B u t 

H ome : Frankfurt, G ermany 

y art i n s t al l at i on s . I d ri v e t h e c ar 

w e w ou l d b ot h h av e t o m ak e 

M od e l : 1 9 7 3 E Type ( Series 3 ) 

as m u c h as I c an – n ow i t ’ s i n m y 

t h at d ec i s i on t oget h er. 

C ol our: M ultiple ( hand painted) 

s t u d i o f or a l i t t l e T L C – b u t as s oon as p os s i 

b l e, I w i l l b e on t h e road agai n . I t i s a m ob i l e 

w ork of art an d p eop l e reac t . W i t h an 

E - T y p e y ou gen eral l y get a l ot of at t en t i on , ev en i f i t i s n ’ t an 

art i n s t al l at i on , b u t I n ev er t h ou gh t I w ou l d at t rac t t h is 

m u c h at t en t i on . 9 9 . 9 % of t h at at t en t i on i s p os i t i v e. O n l y 

w h en I w as i n t h e p l an n i n g p h as e of t h i s p rojec t d i d s om e 

p eop l e n ot u n d ers t an d h ow I c ou l d ‘ ru i n ’ s u c h a great c ar. 

U l t i m at el y ev en t h e b i gges t s c ep t i c s w ere c on v ert ed . 

T h ere w as on l y on e s ec on d , i n w h i c h I t ook p au s e: W h en I 

m ad e t h e fi rs t s t rok e. I t h i n k t h at ’ s n orm al . W h en y ou c are 

My w i f e’ s job m ov es ou r f am i l y arou n d – f rom 

B os t on t o S w i t z erl an d – an d n ow L on d on . I ’ v e 

al w ay s m ad e art on t h e s i d e of m y arc h i t ec - 

t u ral p rac t i c e b u t wh en I got h ere I w an t ed t o 

h av e a gal l ery i n t h e n ei gh b ou rh ood , i n t h i s c as e C l ap h am . 

I t ’ s b een op en on e an d a h al f y ears an d i s c al l ed T h e L as t 

S u p p er b ec au s e t h e arc h i t ec t an d 

art i s t L eon ard o d a V i n c i ( an d h i s 

p ai n t i n g of t h e s am e n am e) m ad e a 

b i g i m p res s i on on m e. T h e gal l ery and architect 

s t art ed ou t w i t h m e b ei n g t h e s ol e ome : L ondon, England 

art i s t , b u t h as s i n c e grow n t o 2 0 . 

S h ort l y af t er s et t l i n g i n t o L on d on , 

I re- c on n ec t ed w i t h an ol d s c h ool 

f ri en d h eav i l y i n v ol v ed i n c l as s i c c ars wh o 

k ep t c om p l ai n i n g t h at I w ork ed t oo m u c h an d 

i n s i s t ed on d raggi n g m e ou t of t h e h ou s e t o 

s p en d an ev en i n g i n Green w i c h f or on e of t h e 

m on t h l y ‘ Park - i t - i n- t h e- M ark et ’ c l as s i c c ar 

ev en t s . O n t h e w ay ou t t h e d oor m y d au gh t er, 

n ow ei gh t y ears ol d , h al f - jok i n gl y , t ol d m e t o 

b u y a c ar f or u s wh i l e I w as t h ere. A n d t h at ’ s 

wh at I en d ed u p d oi n g. T h e J agu ar at t h e c ar 

s h ow w as t h e on l y on e w i t h a ‘ F or S al e’ s i gn 

on i t an d t h e m ore I k ep t c i rc l i n g b ac k arou n d , 

t h e m ore ap p eal i n g i t l ook ed . 

N ev er i n m y w i l d es t d ream s h ad I t h ou gh t I 

w ou l d b ec om e a J agu ar ow n er. B u t af t er 

s ev eral w eek s of m eet i n g t h e ow n er an d 

get t i n g t o k n ow t h e X J 6 , w e b ec am e i t s p rou d 

ow n ers . I n L on d on , w e d on ’ t d ri v e m u c h , b u t 

i t i s n i c e t o get ou t on t h e w eek en d s t o 

ex erc i s e i t . W e t ook i t d ow n t o S w i t z erl an d 

on e s u m m er an d d u ri n g an ot h er w e t ou red 

t h e U p p er L oi re V al l ey i n F ran c e. I t ’ s a v ery 

c om f ort ab l e t ou ri n g v eh i c l e an d al s o h as 

s u rp ri s i n g s p eed on t h e m ot orw ay s . I ’ v e 

b ec om e a c al m er d ri v er s i n c e. Peop l e s ay i t 

s u i t s m e. ” 

NA M E Andrew Wenrick 

O ccup at i on : G allery owner, artist 

M od e l : 1 9 8 4 XJ6 Sovereign 4 .2 ( Series 3 ) 

C ol our: Cranberry red 

ì NEV ER IN MY 

WIL DEST DREAMS 

HAD I THOUGHT I 

WOUL D B ECOME A 

JAGUAR OWNER. 

PEOPL E SAY IT 

SUITS MEî 

ì WITH AN E TYPE YOU GENERAL L Y 

GET A L OT OF ATTENTION, EV EN 

IF IT ISNí T AN ART INSTAL L ATION, B UT 

I NEV ER THOUGHT I WOUL D 

ATTRACT T H I S MUCH ATTENTIONî 

Andrew and h is six month old Hungarian V iz sla called AmÈ lie. 

Sh eí s cute, b ut b oisterous and certainly not allow ed in th e X J6 



M 

G 

D 

W 

A 

A 

s 

THE L AST PAG E 

JAGUAR MAGAZINE 

THE DESIGN ISSUE 

. . . b e h i n d t h e s c e n e 

F eaturing h igh fl y ing art, 

inv olv ed Welsh logistics and f ab ulous sk etch es 

Ed i t ori al 

Sp e ci al t h an k s t o 

C re d i t s 

Ed i t or i n ch i e f uy B ird 

C re at i v e d i re ct orM ichael D arling 

an agi n g e d i t or Antonya Kloetgen 

A rt d i re ct or Andreas M eiler 

Pi ct ure e d i t or M artina Hemm 

Prod uct i on d i re ct or M arie B ressem 

Prod uct i on e d i t or Thomas Saible 

Proof re ad i n g Elke L ink 

W ord s : 

B en B arry, Stuart B irch, G uy B ird, 

G avin G reen, Will Hersey, Shiraz Randeria, 

Johnny Tucker, Herbert Wright 

R e s e arch : 

Carmen Safdari, Karam Ram 

C ov e r: 

Sketch by Wayne B urgess 

s 

G B G 

M 

G 

Image : 

uy ird, Amos Fricke, Peter uenz el, 

Ramon Haindl, Trent cM inn, Shiraz Randeria, 

Peter Stadden, reg Pajo 

P age 0 5 : G reg Pajo P age 0 6 : G etty Images/ 

N opasorn Kowathanakul ( 1 ) , Amos Fricke ( 1 ) , 

Trent M cM inn ( 1 ) , Shiraz Randeria ( 1 ) , Personal 

( 3 ) P age 0 7 : PR ( 2 ) , Jaguar Heritage Archive ( 1 ) , 

G reg Pajo ( 1 ) P age 0 8 : PR ( 4 ) 

P age 0 9 : PR ( 4 ) , G etty Images/ Visions O f O ur 

L and ( 1 ) P age 1 0 : PR ( 5) P age 1 2 : PR ( 6) 

P age 1 4 : PR ( 4 ) , Aman ( 2 ) P age 1 6 1 7 :PR 

P age 1 8 2 5 :Trent M cM inn P age 2 6 2 7 :PR 

P age 2 8 3 3 :Amos Fricke 

Rebecca Allbright, L ouise Allinson, James B arclay, D avid B arnwell, 

M ark B eamont, M ick G idley, B arbara B rona, Wayne B urgess, 

Ian Callum, Chris Clarke, M arcelle D uncan, Juliet Fairbarn, 

AimÈ e Hancock, Adam Hatton, Siobhan Hughes, G uy Jones, 

Stuart Pittendrigh, M ahin Redlin, Judy Seale, Yulia Svidlo, 

Kevin Stride, Alex Tapley, Peter Virk, Ray Vitty, D ave Walker, Andrew 

Wenrick, Alister Whelan, M ark White, Alexander L uz ius Z iermann 

RIP Jon M 

P age 3 4 4 0 :Shiraz Randeria P age 4 1 : Todd 

Eberle ( 1 ) , PR ( 1 ) P age 4 2 4 3 :Peter Stadden 

P age 4 4 : PR ( 2 ) , L uke Hayes ( 1 ) P age 4 5 : D erryck 

M enere ( 1 ) , Pedro Pegenaute ( 1 ) , PR ( 2 ) P age 4 6 : 

PR P age 4 7 : PR P age 4 8 : PR ( 3 ) , Andy Tito 

onohoe P age 4 9 : PR ( 3 ) , L eigh Keily P age 

5 0 5 4 : Jaguar Heritage Archive P age 5 5 : Jaguar 

Heritage Archive ( 1 ) , PR ( 1 ) P age 5 6 5 7 : Peter 

Hapak/ Trunk Archive P age 5 8 6 5 :G reg Pajo 

P age 6 6 6 7 :ICD / ITKE University of Stuttgart 

organ ( Jaguar senior press officer) 

d v e rt i s i n g 

d s al e s d i re ct ors 

Vishal Raghuvanshi 

+ 4 4 ( 0) 7 8 1 0 3 53 3 62 / vishal@ metropolist.co.uk 

Katherine G alligan 

+ 4 4 ( 0) 7 9 56 4 04 3 4 5 / katherine@ metropolist.co.uk 

M etropolist M edia, B erkeley Square House 

L ondon W1 J 6B D , metropolist.co.uk 

J M agaz i n e 

Produced for Jaguar by Spark4 4 

Te l + 4 4 ( 0) 2 0 3 1 50 004 4 

Emai l j magaz ine@ spark4 4 .com 

e b s i t e jaguar.com 

P 6 8 : G ( 1 ) 

G N ( 1 ) 

P 6 9 : ( 1 ) B ( 1 ) P 7 0 

N ( 1 ) ( 1 ) P 7 1 : 

G M ( 1 ) 

G M & ( 1 ) 

P 7 2 ( 1 ) ( 4 ) 

P 7 4 : P 7 5 : G 

P 7 7 : M ( 1 ) G ( 1 ) G 

B ( 2 ) M ( 2 ) 

age etty Images/ Werner Van Steen , 

etty Images/ opasorn Kowathanakul 

age PR , art Kiggen age :G etty 

Images/ ick Veasey , Screenshot age 

etty Images/ edioimages/ Photodisc , 

etty Images/ ichael Patricia Fogden 

age :Jaguar Heritage Archive , PR 

age Ramon Haindl age Peter uenz el 

age arc Holstein , reg Pajo , uy 

ird , Trent cM inn 

DR EA M ING O F E TY PES 

is what artist Alexander 

L uzi us Z iermann, one of this 

issueí s featured Jaguar 

owners ( see p7 4 ) does on the 

regular. Here he dramatically 

recreates that feeling on 

stage at the Frankfurt O pera 

W INDSW EPT NO R TH W A LESí land 

scape was shaped by serious weather. 

The downside is that the remote region 

can be hard to navigate but the overwhel 

ming upside is an incredible backdrop for 

our AWD shoot. Far left: Photo assistant 

Alex Tapley ( bearded) and Chris Clarke 

( Jaguar direct marketing) look heroic. 

L eft: Photographer G reg Pajo gets to work 

L egal notice: Reprinting in whole or in part is forbidden except with prior permission of the publisher. D ue care is taken to ensure the content of the 

J Magazineis fully accurate, but the publisher and printer cannot accept liability for errors and omissions. Specifi cations, features and equipment 

shown in this magaz ine are subject to change and may vary by country. 

As we roll out InControl, specifi c features described may be optional, and market or powertrain dependent. Please consult your country specifi c 

Jaguar website or local Jaguar retailer for availability and full terms in your country. Certain features require an appropriate SIM with a suitable data 

contract which will require further subscription after the initial term advised by your retailer. M obile connectivity cannot be guaranteed in all locations. 

SK ETC H IT Jaguar designersí 

ability to draw is a given but it 

was still a pleasure to witness Ian 

Callum ( right) and Wayne 

B urgess ( far right) create 

mini masterpieces in minutes 

with only simple pens and paper 

during the photoshoot for 

our 1 6 page T urning dream 

into reality cover story 



PROMOTION 

BECOME AN 

ICE-DRIVING MASTER 

IF YOU ’RE MISSING THE SNOW, NOW ’S 

THE PERFECT TIME TO BOOK A WINTER 

TRIP OF A LIFETIME, LEARNING TO 

DRIVE JAGUAR LAND ROVER’S 

STUNNINGLY CAPABLE RANGE 

IN DEEPEST SWEDEN 

Frozen for half the year, Arjeplog in Sweden is 

the perfect spot for Jaguar Land Rover’s 

engineers to test their vehicles to the limits. 

To make sure they can cope with the harshest 

environments on Earth. And now you can 

experience it too. 

Featured in issue three of J-Magazine (Ice Test), 

Arjeplog is the beautifully remote new location 

for Jaguar Land Rover’s 2017 customer ice drive 

experience. It’s where you can learn to drive 

some of the world’s most famous motor racing 

circuits recreated by carving their twists and 

turns into the metre-thick ice that covers the 

vast lakes that surround the town. The highly 

trained driving instructors you’ll meet will be 

with you every step of the way and in no time 

at all you’ll be dancing on ice, gliding around 

some of the most awe-inspiring corners 

imaginable and realising the true liberation 

of the cars’ potential. 

Numerous models will be at your disposal over 

the course of 2017’s ice drive, meaning you’ll 

have the chance to find one that really speaks 

your language. 

Guests will enjoy much more than just a great 

driving experience too. Staying in Arjeplog, a 

warm welcome and professional service goes 

without saying, while you’ll also have time to 

breathe in your epic Nordic surroundings with 

guidance from our local Jaguar Land Rover 

Experience team. More information will be 

available soon at jaguar.com/icedrivesweden 

IN NO TIME AT ALL YOU’LL BE DANCING 

ON ICE, GLIDING AROUND SOME OF THE MOST 

AWE-INSPIRING CORNERS IMAGINABLE

J Magazine Web

Create successful ePaper yourself

Delete template?

Save as template?