TOP 5 REASONS TO TAKE ADVANTAGE OF INFLUENCER MARKETING IN 2017
Influencer Marketing is recognized as one of the effective ways of marketing in 2017 and can help CMOs and executives to stay ahead in the race.
Influencer Marketing is recognized as one of the effective ways of marketing in 2017 and can help CMOs and executives to stay ahead in the race.
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<strong><strong>TO</strong>P</strong> 5 <strong>REASONS</strong> <strong>TO</strong> <strong>TAKE</strong><br />
<strong>ADVANTAGE</strong> <strong>OF</strong> <strong><strong>IN</strong>FLUENCER</strong><br />
<strong>MARKET<strong>IN</strong>G</strong> <strong>IN</strong> <strong>2017</strong><br />
S K Y B O U N D D I G I T A L L L C
SYNOPSIS<br />
Influencer Marketing can generate a high targeted audience for<br />
any brands and is recognized as one of the best and effective<br />
ways of marketing in <strong>2017</strong>. It helps brands in an organic way to<br />
get in touch with their audience. While some CMOs and<br />
executives still haven't included it in their marketing plans, here<br />
is some details on why they should take the advantage of<br />
influencer marketing to stay ahead in the race in <strong>2017</strong>.<br />
SKYBOUND<br />
DIGITAL
<strong>IN</strong>EFFECTIVENESS<br />
<strong>OF</strong> TRADITIONAL<br />
ADS<br />
1<br />
Traditional online ads are not much<br />
effective nowadays. Consumers are<br />
becoming reluctant towards such<br />
advertisements and for that reason,<br />
they are using tools such as ad<br />
blocker to prevent such ads from<br />
being displayed. A Recent report<br />
shows that 26% of desktop users and<br />
15% of mobile users use blockers to<br />
remove ads. So, the conversion rates<br />
expected from traditional ads have<br />
declined a lot.
BRANDS ARE<br />
<strong>IN</strong>VEST<strong>IN</strong>G ON<br />
<strong><strong>IN</strong>FLUENCER</strong><br />
<strong>MARKET<strong>IN</strong>G</strong><br />
Brands who have earlier adopted<br />
this strategy have already<br />
experienced the effectiveness of<br />
influencer marketing. For that<br />
reason, new brands coming into the<br />
market are trying to learn more<br />
about this strategy to get the best<br />
return for their business. So it is high<br />
time to invest in influencer<br />
marketing to take your business to<br />
the next level.<br />
2
IT'S NATIVE<br />
Influencer marketing helps to bring<br />
familiar faces in the ads and that is<br />
why the majority of the consumers<br />
trust their recommendations.<br />
Traditional ads run by the brands are<br />
not effective anymore. The<br />
engagement rate of the consumers<br />
has increased a lot when an<br />
attractive offer is combined with a<br />
similar influencer.<br />
3
HIGHER RETURN<br />
ON <strong>IN</strong>VESTMENT<br />
(ROI)<br />
Return On Investment (ROI)<br />
generated from influencer marketing<br />
can be much bigger than traditional<br />
digital ads. It may not generate<br />
similar high ROI for every brand out<br />
there but it will be wise to make the<br />
most out of it.<br />
4
MAKE THE MOST<br />
<strong>OF</strong> SOCIAL MEDIA<br />
ADS<br />
More than 74% of the consumers use<br />
social media tools to get an overall<br />
idea of any product before taking the<br />
final purchasing decision. Brands<br />
who are running social media ads on<br />
Facebook and Instagram can make<br />
the most out of it by finding the<br />
correct combination of offer and<br />
influencer.<br />
5
SKYBOUND DIGITAL LLC<br />
LET'S KEEP<br />
<strong>IN</strong> <strong>TO</strong>UCH<br />
2410 W. Memorial Rd. C, #213<br />
Oklahoma City, OK 73134<br />
405-531-4021<br />
marketing@skybound.io<br />
www.skybounddigital.com
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