A Royale Co

www.royale.com.au

Contents
About Us
Our Services
Our Products
Our Brands
Rain or Shine
Globite
Ash & Co
Ms Fix-it
We Love To Party
Our Tools
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About Us
Founded almost sixty years ago by Daryl Isles, A. Royale & Co. began its trade as an importer
of men’s jewellery and cufflinks. The line proved to be a success, prompting the Isles family to
expand the business. In 1965, A. Royale began manufacturing ties, diversifying into other men’s
accessories such as belts, wallets and other leather goods in the 1980s.
Our Services
A. Royale & Co. offers end-to-end supply chain management solutions, designing, manufacturing
and distributing a wide range of products throughout Australia. We provide quality merchandise at a
price that is fair to all, and support our retailers to achieve maximum return on inventory via impactful
Point of Sale, in store maintenance, inventory management, planning and analysis.
The business continued to grow and expand throughout the 1980’s and 90’s, moving into
end-to-end supply chain management in 2004. A. Royale & Co. are trading partners with some
of Australia’s most well-loved retailers, including Woolworths, Target, David Jones, Big W and
Spotlight.
We add value at a macro level by driving retail sales revenue, maximising sales per metre square,
improving stock turnover and increasing retail return on investment.
Quality Product
Value Pricepoints
Responsible
Packaging
High Impact
Displays
Our team are in constant contact with every point of our supply chain, and our careful stock
management and quality control procedures have cemented our position as industry leaders.
Our success can be attributed to our committed approach of driving sustainable and profitable
retail growth for all our partners.
A.Royale is not the sum of years, with a milestone against each. Rather our company is the sum
of its people, their hard work, innovation, ingenuity and commitment.
Inventory
Management
Integrated
Planning
In Store
Maintenance
In Depth Analysis
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Our Products
Travel
Products
Umbrellas
Gifting
Impulse
Currently encompassing twelve diverse categories, the A. Royale & Co.
product range is continuously expanding. From clothing accessories like
belts, hats and ties, through to gifting, party and impulse products,
A. Royale & Co. understands the needs and desires of today’s consumer.
Our high quality, excellent value product ranges have been developed to
surpass client and consumer expectations at every opportunity.
Party
Tech/Eletrical
Storage
Solutions
Hats
Belts
Business Wear
Totes
Ties
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Our Brands
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Weather
Solutions
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Our History
Daryl Isles first recognised the potential for Rain or Shine
when he began importing a small number of fine Italian
umbrellas into the Australian market in 1962.
Family owned to this day, what started out as a small
business has grown to become the largest supplier of
umbrellas in Australia, producing a huge range of rain
protection solutions to suit every need.
We believe the key to our success is in understanding
not only what people want, but also what they need. Wet
weather comes in many shapes and guises, so we ensure
our umbrellas are built to protect against the lightest of
drizzles through to the heaviest deluge.
Combining style with practicality, quality is the cornerstone
of our business. As pioneers in umbrella technology, our
workmanship, creativity and passion for innovation means
our umbrellas are designed and produced to last in all
conditions.
Today
Australia’s largest umbrella supplier, Rain or Shine
is designed to last, whatever the weather. Ranging
from mini fold-up umbrellas that can be tucked
away in a handbag, through to maximum coverage
options for sun or rain , our wide selection of
weather protection solutions offer something for
everyone.
What sets us apart
More than just market leading product , Rain
or Shine provides a solution to an age old retail
problem of not enough stock at times of demand.
With our ground breaking planning and forecasting
tool Pluvia , we are able to forecast rain fall by area
by store and have the optimum stock levels in store
at times of highest demand.
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Types of Umbrellas
Technologies
Having been in the business for well over
half a century, Rain or Shine are at the
forefront of umbrella technologies and
engineering. From innovative designs with
auto/open close models and auto-vented
canopies, through to our understanding
and knowledge of frame metals and shelter
fabrications, our distinctive ranges can be
relied upon for their efficiency, durability
and style.
Mini
Umbrella
MANUAL
Compact
Umbrella
AUTO OPEN
MANUAL
Golf
Umbrella
Functions
AUTO OPEN
& CLOSE
AUTO OPEN
& CLOSE
AUTO OPEN
Bubble
Umbrella
AUTO OPEN
& CLOSE
Stick
Umbrella
Safety
Umbrella
AUTO OPEN
& CLOSE
Manual
Auto Open
Auto Open
Auto Close
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Fashion
Collecton
Originally designed in-house, the
Fashion Collection by Rain or
Shine is a deluxe umbrella range
inspired by high-fashion catwalk
trends. Available in a variety of
limited edition prints including floral,
geometric and Japanese cherry
blossom, the Fashion Collection
appeals to the style conscious
customer.
POS &
Display
Solutions
Leaders in our category in terms
of design, durability and quality,
all our fixtures are flexible and
of commercial strength quality.
We take pride in showcasing
our product to its full potential,
working closely with retailers to find
solutions that will maximise return
on inventory.
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Our Planners use Pluvia to
view rain patterns across
Australia & NZ. They pinpoint
stores requiring stock in
advance of the rain event.
Miranda 2228
Weather
Miranda NSW 2228
Whitford City
Weather
Thu: Sunny. Warm. Dry
Fri: Sunny. Warm
Sat: Sunny. Warm
Sun: Sunny. Warm
Mon: Mostly Sunny.Warm
Sales: 3 SOH: 85 SOO: 0
Week Ending : 7/2/2016
Thu: A Few Showers. Mostly Cloudy . Cool
Fri: Shower Late. Mostly Cloudy. Cool
Sat: High Level Cloud. Mild
Sun: A Few Showers. Mostly Cloudy . Cool
Mon: High Level Cloud. Mild
Sales: 48 SOH: 280 SOO: 160
Week Ending : 7/2/2016
ALERT
Miranda 2228
LOW IN STOCK
RAIN FORECAST
umbrellas
UMBRELLAS
5 DAY
FORECAST
Pluvia is a unique planning tool which
combines data from the Bureau of
Meteorology with Google Maps.
By understanding weather forecasts and
their severity we work with retailers and
their suppliers to maximise the selling
opportunity of wet weather products.
KEYS
Rain
Sunny
1
Pluvia provides our planners with an
immediate Australia-wide perspective
of future rain events as well as detailed
information on specific regions and
stores.
2
Send out suitable stock
3
Our planners ensure that stock is
received in store in advance of rain
event to maximise the selling opportunity.
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Travel Products
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Globite
Steeped in history, Globite is an Australian brand
first founded by iconic luggage manufacturer Ford
Sherington. Famed for their school cases, carried by
legions of Australian children throughout most of the
20th Century, Globite is now recognised as a leading
manufacturer of travel bags and accessories throughout
the world.
Established in 1911 during a time of huge development
for Surry Hills, The Globite brand quickly gained notoriety
for their patented fibre luggage as well as sporting
goods, including cricket pads, golf bags and footballs,
and gaiters used by Australian diggers during World War
I. By the mid-1920s, the factory had become a stalwart
of the Sydney manufacturing industry, providing jobs for
over 400 employees.
Understanding the ever-changing needs of today’s
traveler, Globite is committed to maintaining its heritage
values of safety, comfort, quality, and function. Proudly
Australian, our extensive product range can be relied
upon to cater for all of your travel needs.
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The Range
Having evolved from the iconic Globite school case for which
the brand is so well known, Globite today offers seven product
categories, encompassing Security, Electrical, Bags & Accessories,
Comfort & Wellbeing, Kids, Leather and Heritage.
Whether preparing for a six-month sabbatical or a quick overnight
trip, Globite’s longevity in the industry means we are experts in
identifying the needs of every traveller and catering for them
accordingly. From personal comfort items such as deluxe memory
foam neck pillows, through to TSA luggage locks and RFID blocker
accessories, our extensive product range has been designed
to help our customers achieve stress free, enjoyable travel
experiences.
Security
Electrical
Bags & Accessories
Comfort & Wellbeing
Employing the latest technologies available, all Globite product
ranges undergo rigorous testing and quality control checks
prior to release. Our products meet mandatory Australian
Safety Standards and come with full warranties, guaranteeing
them against any manufacturing defects, materials and faulty
workmanship.
Staying true to the values and ethos of the Globite brand, our
products are designed to be both innovative and aesthetically
pleasing, seamlessly combining safety, comfort, quality and
function to ensure a smooth journey every time.
Premium Gifting
Kids
Leather Accessories
Heritage
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POS &
Display
Globite understands
the importance of first
impressions, providing a broad
range of Point of Sale and
display solutions that work
to enhance store profiles and
retailer environments.
Leaders in our category in
terms of design, durability
and quality, all our fixtures are
flexible and of commercial
strength quality. We take pride
in showcasing our product
to its full potential, working
closely with retailers to find
solutions that will maximise
return on inventory.
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Gifting
One of Australia’s most popular gift brands, Ash & Co is the go-to brand for anyone looking
to purchase seasonal gifts, stocking fillers, novelty fun products and special occasion items.
Sold in major retail chains and locations throughout the country, Ash & Co designs take their
cue from current styles and trends, resulting in high quality items that belie their pricepoint.
Employing a variety of merchandising solutions both large and small, our standout product
displays ensure retail impact at every level.
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Father’s Day
Novelty
Mother’s Day
Christmas
Our fun Father’s Day gift, toy and gadget
range provides gifting solutions for every
budget, and makes sourcing the right gift
for dad easy.
Funny, unique and creative, our
bestselling Ash & Co novelty
ranges offer fun gifting solutions
suitable for all ages.
From coffee cups to cute keyrings,
Ash & Co produce a range of thoughtful
Mother’s Day treats, perfect for a pocket
money budget.
Catering to the stocking filler and Secret
Santa market, Ash & Co’s range of seasonal
products and novelty items are accessibly
priced without sacrificing on quality.
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The Ash & Co Way
From product design through to graphics, packaging and point of sale, every aspect of Ash & Co. giftware is
designed in house by our team of dedicated designers. Taking their inspiration from current global fashions,
styles and colourways, our Ash & Co. designers reinterpret the trends to offer gorgeous seasonal gift
collections at affordable pricepoints.
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Impulse
Created to make life easier, the Ms Fix-It
range consists of a wide variety of products
and gadgets for every room in the house,
from the kitchen, bathroom and laundry,
through to the office, garage and even
outdoors.
Combining reliability, innovation and value
for money, the Ms Fix-It range has been
designed to pre-empt your needs, with fun,
quirky products that you’ll soon wonder how
you ever lived without.
Home Beauty Gagdets Storage Solutions Pets Party
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AR CODE MFIGFT158
MEDIUM
®
DUST MOISTURE INSECTS ODOUR
ALSO AVAILABLE:
SMALL
®
MEDIUM
CARE INSTRUCTIONS:
Wipe with soapy sponge
Not machine washable
ser
®
The smart choice in contemporary,
innovative and cost-effective products
to help organise your home.
www.msfix-it.com.au
81-85 Roberts Road, Chullora NSW 2190
Ms Fix-It is a registered trademark of
A. Royale & Co. (Aust) Pty. Ltd.
MADE IN CHINA
AR CODE MFIGFT158
IONS:
onge
ble
POS &
Display
Solutions
www.msfix-it.com.au
81-85 Roberts Road, Chullora NSW 2190
Ms Fix-It is a registered trademark of
A. Royale & Co. (Aust) Pty. Ltd.
MADE IN CHINA
The smart choice in contemporary,
innovative and cost-effective products
to help organise your home.
Washable
Storage
Drawer
Underwear
Storage
Drawer
CARE INSTRUCTIONS:
Wipe with soapy sponge. Not machine washable.
Storage Box
Medium
W42cm x D28cm x H25cm
AR CODE MFIGFT158
www.msfix-it.com.au
81-85 Roberts Road, Chullora NSW 2190
Ms Fix-It is a registered trademark of
A. Royale & Co. (Aust) Pty. Ltd.
MADE IN CHINA
The smart choice in contemporary,
innovative and cost-effective products
to help organise your home.
Small
W42cm
D28cm
T25cm
Compartment
Organiser
Sock
Organise
Storage
Box
Compartment
Organiser
FEATURES:
MEASURES:
• Holds 8 adults sweaters 42cm wide
• Protects against mould 28cm deep
• Convenient carry handles 25cm height
• Velcro fastening
• Water resistant
S
FEATURES:
• 5 compartments
• Durable seams
• Fits most drawers
• Water resistant
MEASURES:
21cm wide
14cm deep
10cm height
M
FEATU
• 20 c
• Dura
• Fits m
• Wate
MEAS
21cm w
14cm d
10cm
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Party Supplies
On hand to help you celebrate all your
special occasions, We Love to Party
provides everything you need to create
your dream event.
From tableware to decorations,
accessories and trimmings suitable for
a broad range of party themes and
styles, our ever-popular Mix & Match
range means every party is unique and
personalised to your specific tastes.
We Love to Party. The party planner’s
best friend.
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Our Tools
Understanding the retail industry’s fast paced
nature is paramount to our success, which is
why we implement the most innovative, up-todate
technology available to ensure we always
stay one step ahead.
A. Royale & Co uses specialist tools and
software from krunchbox.com, Pluvia and ARMS
to analyse sales, identify growth opportunities
and reduce inventory, ensuring we satisfy client
and consumer needs every time.
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Point Of Sale Analysis
For The Retail Industry
Krunchbox is a web based business intelligence
tool which combines store results and company
results with other inputs such as weather and
maps to provide our team with meaningful
insights and analysis.
We can leverage the vast amount of historical
data to improve our business. The data can
be accessed and analysed quickly enabling us
to make well informed decisions on customer
collaboration needs and supply chain
requirements.
Sharing our insights with our supply chain
channels is easy through Krunchbox.
The Allocator functionality generates orders
for our customers cementing us as strategic
partners.
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Our ARMS team use an App in store to advise the A.Royale
planner of issues, including photos of the stock, so there is
no mistake on what corrective action is required.
It gives the merchandiser the ability to alert the issue in real
time so the immediate problem can be dealt with by the
planner and the circumstances can be investigated to avoid
further issues.
This detailed and immediate feedback ensures the order is
created with a lot more consideration than pure data. Its not
unlike having a qualified planner in every store.
The A.Royale Merchandising team, of over 120 full time,
part time, and casual employees, are specifically focused
and trained on locating stock in the back dock and bringing
it forward onto fixturing.
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Our Retail
Partners
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Quality Product
Value Pricepoints
Responsible Packaging
High Impact Displays
At A. Royale, we pride ourselves in the knowledge that
the quality of our products is what sets as apart from
our competitors.
Our Design and Product Management teams possess
an in depth understanding of each of our products and
their market. We are committed to ensuring any item
that leaves our warehouse surpasses both the client
and the consumer’s expectations at every level.
All A. Royale products are tested and certified to
Australian or International Safety Standards as
applicable.
Fairness and value for money are at the core of what we
do. Our recommended retail prices reflect the creative
design, quality materials and superior manufacturing
processes implemented in the manufacture our
products.
A. Royale products are designed to exceed consumer
expectations for performance, reliability and quality.
Our standards and integrity will never be compromised.
A. Royale & Co recognise the environmental implications
of unnecessary packaging. Our ethical code of practice
means we are committed to minimising the amount
of packaging used for our products, and will only offer
solutions that are necessary to inform consumers about
the product.
Every effort is made to reduce the amount of packaging
we use in a bid to lessen the impact on the environment.
Our community and the wider world are important to us,
and we are working hard to ensure we remain educated
and aware of the ways in which our behaviours affect
the planet.
As consumers ourselves, we understand that first
impressions count. We ensure our POS and Product
Fixture Solutions are always practical and effective to
achieve maximum return on inventory.
Working collaboratively with our customers, we create
innovative, high impact display solutions to suit a wide
range of retailers. Our flexible fixtures are commercial
strength quality, and are designed to be able to
withstand the challenges of busy stores and high foot
traffic.
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Inventory Management
Integrated Planning
In Store Maintenance
In Depth Analysis
A. Royale & Co uses specialist software supplied
by krunchbox.com to analyse sales, identify growth
opportunities and reduce inventory throughout the
supply chain.
This systematic approach to inventory management
ensures our store shipments are calculated to match
consumer demand, whilst reducing freight costs and
environmental impact.
Our understanding of the retail industry’s fast paced
nature is second to none, which is why we implement
the most innovative, up-to-date technology available to
ensure we always stay one step ahead.
A. Royale’s dedicated Planning Team work closely with
each of our key partners to ensure inventory is allocated
appropriately by both store and SKU.
Working with an agreed Open-to-Buy budget, A. Royale
& Co planners are able to raise weekly orders, shipping
to retail warehouses or directly to store.
Our centrally located warehouse means all orders can
be dispatched within 24 hours of final approval.
With a team of over 120 merchandisers allocated
throughout Australia, our in-store maintenance
service encompasses fixture assembly, Point of Sale,
promotional tie-ups, stock take and planogram
adjustments, alongside a range of customised store-bystore
activities.
Each of our merchandisers are equipped with tablets
containing up-to-the minute data. This provides
them with a detailed analysis of exactly what is going
on in store, and allows them to make on the spot
adjustments, identify issues and maximise sales quickly
and easily.
Data analysis is key to success, which is why A. Royale
& Co review product and store information at every
opportunity.
We want consumers to be excited about our products,
and constantly strive to improve our knowledge and
understanding of our markets. We conduct weekly
store model adjustments and monthly product reviews,
whilst engaging with consumer feedback via our online
and social media channels. We then analyse sales and
inventory data, and overlay this with direct consumer
feedback to ensure we always remain at the top of our
game.
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sales@royale.com.au I 81-85 Roberts Rd, Chullora NSW 2190 Australia I Tel: +61 (02) 9335 1366