An Overview of the Malaysia’s Baby Food Industry

An Overview of the Malaysia’s Baby Food Industry
Albany, New York, January 24, 2017: Market Research Hub has
recently announced the addition of a new report to it broad database titled
as “Baby Food in Malaysia”. In Malaysia, the sales of baby food have
increased annually in terms of both volume and value except in 2012.
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8320
The total volume sold in 2016 was 12% higher than in 2010 and value in
2016 was 96.5% higher than in 2010, equivalent to an increase of 71% at
constant 2010 prices. Malaysia’s strong economic performance has made
commercial baby food accessible to an increasing number of parents. The
rising number of births has further stimulated sales. The market is
dominated by baby milks, which account for 90% of retail sales. Cereals
represented 6.4%, Wet meals accounted for just 1.2% of market value.
Other baby food, now consisting of rusks and snacks, took 2.6% of market
value.
Key Findings
- Malaysia has a well-developed food production industry but its baby
food industry is very small.
- Consumption of baby food in Malaysia increased by 12% since 2010 in
terms of volume. Market value reached 96.5% more than in 2010, and
equivalent to growth of 71% at constant prices.
- Growing-up milk has been the major growth area, and now accounts

for over half of market value.
- Nestl is the only one among main manufacturers produces cereals
locally.
- Three companies dominate the market: Danone (including Dumex),
Nestl (including Wyeth), and Dutch Lady (FrieslandCampina).
- Consumption of baby food between 2016 and 2022 will grow by only
5%, but value sales will rise by 31.5% at current prices.
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Synopsis
Baby Food in Malaysia is an analytical report which provides extensive
and highly detailed current and future market trends in the Malaysia
market.
What else does this report offer?
- Consumption data based upon a unique combination of industry
research, fieldwork, market sizing work and our in-house expertise to
offer extensive data about the trends and dynamics affecting the
industry.
- Detailed profile of the companies operating and new companies
considering entry in the industry along with their key focus product
sectors.
- Market profile of the various product sectors with the key features &
developments, segmentation, per capita trends and the various
manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers
in the country along with the distribution channel.

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ReasonsToBuy
- Evaluate important changes in consumer behavior and identify
profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to
identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product
categories in order to align your sales and marketing efforts with the
latest trends in the market.
- Investigates which categories are performing the best and how this is
changing market dynamics.
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