Thought_Leadership_EN_16_9

THOUGHT LEADERSHIP
Enabling Thought Leadership in B2B Markets

SIX STRATEGICAL STEPS TO YOUR SUCCESS
Developed by publish industry these strategic modules guarantee
a high level success to achieve your business objectives.
MISSION
&
TARGETS
MARKET
&
PERSONAS
STRATEGY
&
TIMELINE
CONTENT
&
CREATION
TOUCHPOINTS
&
LEADS
KPI‘S
&
CONTROL
MODULE MODULE MODULE MODULE MODULE MODULE
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MODULE 01 – Mission & Targets
MISSION
&
TARGETS
The first approach is to get to know your company,
your portfolio, your visions and targets, your
challenges as well as your main competitors. At the
end of this stage there will be a clear mission
statement for your business.
MODULE
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MODULE 02 – Market & Personas
MISSION MARKET
&
PERSONAS TARGETS
To ensure your content has the biggest impact possible you
need to know a thing or two about your future customers
to make them reward your products or services.
Developing client characters will help you understand your
ideal customers as well as their demographic structure and
purchase behavior.
Based on that knowledge you can create content to turn
visitors into customers.
MODULE
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MODULE 03 – Strategy & Timeline
STRATEGY
&
TIMELINE
With the persona information in hand this module will
define a precise strategy to make sure that all your content
addresses the right people.
Such insights will form your roadmap for future lead
management activities.
MODULE
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MODULE 04 – Content & Creation
CONTENT
&
CREATION
The most important characteristic of effective
campaigns based on Thought Leadership is to
consistently deliver highly valuable, relevant
and branded content.
MODULE
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MODULE 05 – Touchpoints & Lead-Management
TOUCHPOINTS
&
LEADS
MODULE
A touchpoint analysis reviews your
existing client contact points such as
your Website, trade magazines, social
media activities, business platforms etc.
We do check those in terms of Buyer-
Persona suitability and accordingly lead
management suitability
Awareness
Industr.com Corporate Channel All-In
Experteninterviews
Whitepaper
Webinare
Consideration
Showcases
Netzwerkveranstaltungen
Expertenplatzierung
Trial
Webinare
Whitepaper
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MODULE 06 – KPI‘s & CONTROL
KPI‘s
&
CONTROL
By tracking the proper marketing KPI's your company
will be able to make adjustments to various strategies
and budgets.
Without the right KPI's, however, your company might
be reporting and making decisions based on
misleading information.
MODULE
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References
KPI‘S
KPI‘S
&
&
CONTROL
CONTROL
MODUL
MODUL
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publish-industry - your perfect Partner
Our longtime experience and our close sales
network with the industry as well as our know-how
for high tech markets over the past 25 years are a
solid base for your economic success.
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www.publish-industry.net