20-Question-FINAL-2016-r2

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Mea Culpa Also.... I wish to thank Charity Channel Press... ...with my earnest, groveling respect.... ...for putting up with me and this pet project for so long. The e-book in your hands was originally much bigger. It was meant to be a physical book. Charity Channel publisher, Stephen Nill, had agreed to publish it. And would that it had worked out that way! Alas: the book, as completed by me, had major idiosyncrasies that did not fit Charity Channel’s well-established and effective model. I want to thank Steve and my editor Linda Lysakowski for putting up with me for over a year, as the writing of this manuscript progressed. When it became clear that no amount of wrestling on my end would turn it into a proper Charity Channel book, they graciously and without hesitation agreed to release me from my contract, with their best wishes. This free e-book was born. • 54 20 Questions RE Donor Communications © Tom Ahern, 2016
Good ideas are both born AND made. Feel stupid. Seek inspiration. Reread the classics. Persevere. –TOM (not actually Tom) donor communications Ahern www.aherncomm.com | a2bmail@aol.com
Page 1 and 2:
20 Questions The Donor Communicatio
Page 3 and 4: There are exceptions to every rule.
Page 5 and 6: 1. How old is the typical donor? [
Page 7 and 8: 20 Answers 7 20 Questions RE Donor
Page 9 and 10: You think you’re speaking to ever
Page 11 and 12: Older donors are better. Why? They
Page 13 and 14: Roger Craver, co-editor of The Agit
Page 15 and 16: 5 Is direct mail past its peak? Ans
Page 17 and 18: 6 What’s the best length for a fu
Page 19 and 20: Of course, if you mention that you
Page 21 and 22: 8 How often can you ask in a year w
Page 23 and 24: The end-of-year results surprised e
Page 25 and 26: 9 Does “raising awareness of our
Page 27 and 28: Raising awareness is a passive, wai
Page 29 and 30: What exactly is the Domain Formula
Page 31 and 32: That’s the brain’s true state.
Page 33 and 34: Fundraising that works is emotional
Page 35 and 36: 13 How quickly should you thank a n
Page 37 and 38: Keep an open mind. Angel Aloma, exe
Page 39 and 40: There’s a biological reason why b
Page 41 and 42: 17 Which is typically larger? Answe
Page 43 and 44: As you’ll note, in Australia, beq
Page 45 and 46: 18 “If we educate our donors abou
Page 47 and 48: 19 Who’s the real hero in fundrai
Page 49 and 50: Between one issue and the next, giv
Page 51 and 52: I’m picking on men a little bit b
Page 53: Acknowledgements Easily a thousand
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20-Question-FINAL-2016-r2

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