GLOBAL COURSE PROGRAM 2017

GLOBAL COURSE PROGRAM 2017 

EUROPE • ASIA • NORTH AMERICA

Contents 

Upgrade Your Value Added 2 

Open Source Intelligence 4 

Advanced OSINT 6 

Social Media Intelligence 8 

Intelligence Analysis 10 

Advanced Intelligence Analysis 12 

Strategic Foresight 14 

Scenario Planning 16 

Risk Management 18 

Intelligence Reporting 21 

Cybersecurity 23 

Competitive Intelligence 25 

Intelligence for Sales Professionals 27 

2017 Course Dates and Fees 29 

Terms and Conditions 33 

Course Logistics 34 

Contact Us 36

Upgrade Your Value Added 

i-intelligence is recognised as one of the world’s leading providers of training and 

advisory services to public and private sector organisations wishing to improve their 

intelligence capabilities. Since the company’s founding in 2010, we have trained 

analysts and decision makers working in such fields as national security, law 

enforcement, counterterrorism, humanitarian intervention, disaster management, 

fraud prevention, competitive intelligence, and business development. 

Our mission is to provide every professional, regardless of their background, with the 

research and analytic capabilities needed to realise their fullest potential. To this end, 

our course portfolio covers every step of the intelligence cycle, as well as related 

disciplines such as information and knowledge management, risk analysis, and 

strategic foresight. 

Our public seminars offer an excellent opportunity to sample our approach to 

professional training and capacity building. Over the next 12 months, we will be 

running more seminars in more locations than ever before. Join us in Brussels, 

London, Zurich, New York, Singapore, Hong Kong, or Phnom Penh and learn how to: 

• Identify and manage your intelligence requirements 

• Automate the collection of mission or business critical data from web and 

social media sources using free web tools and technologies 

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• Improve your online privacy and security 

• Monitor social media to support strategic and operational decision making 

• Protect the physical and digital data assets of your organisation 

• Enhance your information and knowledge management capabilities 

• Identify and manage risks to your business assets 

• Apply scenarios and strategic foresight to issues of concern 

• Boost your efficiency and productivity in the workplace 

Quality Education 

Our seminars offer the perfect blend of theory and practice. Participants will be 

introduced to the concepts, models and technologies that inform today’s best 

practices, and will be given ample time to experiment with the tools and 

methodologies that are taught. In addition to the course slides, participants will 

receive a host of supplementary materials including cheat sheets, templates, software 

tools and additional reading materials to enable self-study. 

Professionally Relevant 

Our seminars guarantee measurable outcomes. The curricula have been designed 

around professional standards and best practices. We draw on the experience of the 

world’s foremost practitioners and use real-world case studies and simulations to help 

students internalise lessons learned and apply these skills in the workplace. 

Cost Effective 

We are committed to making instruction in intelligence and its related disciplines as 

affordable as possible. Our seminars have been competitively priced to help 

organisations and individuals of all backgrounds acquire and employ a 21st century 

skillset. 

Who Should Attend 

Our seminars are relevant to all professionals, regardless of their background or career 

ambitions. 

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Open Source Intelligence 

This three-day seminar provides a detailed introduction to the discipline of Open 

Source Intelligence (OSINT). Participants will learn how to identify their intelligence 

needs and leverage a broad range of tools and sources to improve data collection, 

analysis and decision-making in their organisation. 

Course Outline 

Day 1: Requirements Planning 

Introducing OSINT • The varieties of OSINT (online, offline, etc.) 

• The benefits and limitations of OSINT 

• Strategic and operational dimensions of 

OSINT 

• Legal and ethical constraints 

Managing Requirements • Working with intelligence customers 

• Identifying collection requirements 

• The Key Intelligence Topics (KITs) process 

• Collection planning 

• Collection frameworks 

Day 2: Effective Web Exploitation 

Automating Intelligence 

Collection 

• Establishing a keyword index 

• Working with data aggregators 

• Generating data from the web 

• Generating data from social media 

• Working with alert services 

• Essential browser tools and extensions 

Searching the Web • Search strategies 

• Search operators 

• Recommended search engines 

• Searching the deep web 

• Building a customised search engine 

• Working with databases and directories 

• Maintaining an audit trail 


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Day 3: Security and Data Management 

Safer Searching • Privacy, anonymity and proxy tools 

• Developing a sockpuppet 

• Working with Tor and the Dark Web 

Data Management and 

Exploitation 

• Validating your search results 

• Data processing and enrichment 

• Organising data for analysis 

• Working with data collation tables 

• The pre-analysis checklist 

Course Benefits 

On completion of this course, participants will have acquired the ability to: 

• Identify and manage their intelligence requirements 

• Improve the quality, accuracy and relevance of their search results 

• Automate the collection of data from the web and social media sources 

• Build a personal monitoring system to support strategy and decision making 

• Improve online privacy, anonymity and security 

• Organise data to identify knowledge gaps and support effective analysis 

Course Requirements 

Participants are required to bring a laptop with them and to set up a Gmail and Twitter 

account if they do not already have one. 

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Advanced OSINT 

This three-day seminar builds on the content of our introductory OSINT course. The 

objective here is to extend the OSINT professional’s skillset. In addition to enhancing 

their knowledge of valuable search tools and intelligence resources, we will provide 

guidance on the tools needed to conduct rigorous, legally compliant investigations 

of organisations, individuals and websites. 


Day 1: Advanced OSINT 

Advanced Data Collection • Feed manipulation and processing tools 

• Task automation tools 

• Searching beyond Google 

• Web rippers and scrapers 

• XPath, regular expressions, DOM structures 

• Working with open data and APIs 

Open Source Geospatial 

Intelligence 

• Maps and mapping tools 

• Working with geolocational data 

• Leveraging data from social media 

Day 2: Web Investigations I 

Investigating Websites • Whois, DNS and IP tools 

• Identifying site ownership 

• Site mapping 

• Metadata exploitation 

• Unique identifiers on the web 

Investigating Organisations • Due diligence frameworks 

• Investigating ownership 

• Investigating subsidiaries 

• Identifying clients and business partners 

• Monitoring an organisations online footprint 

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Day 3: Web Investigations II 

Investigating Individuals • Finding people online 

• Mapping an individual’s online footprint 

• Screen name investigations 

• Finding and validating email addresses 

• Email tracing and traffic analysis 

• Developing a digital profile 

• Legal and ethical considerations 

Working with Maltego • Set up and configuration 

• Working with entities and transforms 

• Running and editing a project 

• Supporting tools 



• Apply a broader array of search tools and intelligence sources 

• Leverage geospatial data for strategic and operational intelligence purposes 

• Identify the ownership and provenance of websites and other resources 

• Conduct investigations on organisations and individuals of interest 


Participants are required to bring a laptop with them and to set up a Gmail, Yahoo 

and Twitter account if they do not already have one. Additional software requirements 

will be sent prior to the start of the course. 

We strongly recommend that participants on our Advanced OSINT program first take 

our Open Source Intelligence seminar to ensure they understand the technical 

standards and operating principles that underpin our approach to data collection and 

analysis. 

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Social Media Intelligence 

This three-day course will demonstrate how to generate strategic and operational 

intelligence from social media sources. Participants will be shown how to collect, 

process, and analyse social medial intelligence (SOCMINT) from a variety of networks 

and platforms. Further, they will be shown how to identify and monitor specific voices, 

issues and conversations. Finally, they will be shown how to conduct rigorous people 

investigations using a broad range of social media services. 


Day 1: Mining Social Networks 

Establishing Your 

SOCMINT Toolkit 

• Configuring your browser 

• Extending your search capabilities 

• Developing keyword indices 

• Research tools and extensions 

• Content curation / management tools 

Automating SOCMINT 

Collection 

• Monitoring frameworks and approaches 

• Keyword / hashtag discovery and validation 

• Source discovery and validation 

• Recommended tools, apps and extensions 

• Establishing a monitoring dashboard 

Working with Social 

Networks 

• Working with Facebook, VK, LinkedIn, etc. 

• Finding and monitoring users and groups 

• Mining social networks for SOCMINT 

• Using third party tools and search services 

• Generating user stats and analytics 

Day 2: SOCMINT II 

Working with Twitter 

and Instagram 

• Finding, monitoring and geolocating users 

• Monitoring geolocated content 

• Generating user stats and analytics 

• Automating data collection 

• Search and content discovery tools 

• Third party dashboards and extensions 

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Blogs and Discussions 

Boards 

• Mining blogging platforms for intelligence 

• Working with visual blogs (Pinterest, Tumblr) 

• Working with Reddit and discussion boards 

• Determining reach and influence 

Foreign Language SOCMINT • Mapping the SOCMINT universe 

• Mining foreign language sources 

• Working with translation tools and extensions 

Day 3: Online Investigations 

Getting Started • The investigative process 

• Working with target profiles and templates 

• Maintaining privacy and security online 

Investigating Individual 

Users 

• Finding people online 

• Mapping an individual’s online footprint 

• Screen name investigations 

• Unmasking hidden identities 



• Monitor a broad range of social media sources, including non-Western ones 

• Identify and follow leading voices and opinion makers 

• Track the evolution of critical conversations and ideas 

• Apply free tools and standard office software to analyse the data collected 

• Use SOCMINT to support strategic planning, risk management and crisis 

response 

• Conduct online investigations in a legal and ethically appropriate manner 


Participants are required to bring a laptop with them and to set up an anonymous 

Gmail, Twitter, Instagram, V-Kontakte and Facebook accounts if they do not already 

have them. Additional software requirements will be sent prior to the start of the 

course. 

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Intelligence Analysis 

Our introductory course to intelligence analysis provides a solid introduction to the 

art and science of analytic reasoning. Participants will be given the foundational 

knowledge needed to establish and grow their analytic toolkit. Attention is given to 

descriptive and predictive modes of analysis, and the complimentary skills of trend 

identification, pattern detection, evidential reasoning, and ideation. The guidance 

provided by this course offers an essential prelude to our more advanced courses. 


Day 1: Issue identification 

Introduction to 


Analytic Thinking and 

Reasoning Skills 

• What is analysis? 

• The three modes of analytic reasoning 

• The challenge of analysis 

• The role of the analyst 

• The critical disciplines of analytic work 

• The current state-of-the-art 

• Critical, creative and conceptual thinking 

• Sensemaking and calibration 

• Problem identification and solving 

• Identifying trends, patterns and relationships 

• Evidential reasoning 

• Scoping and managing your uncertainty 

• Measuring and monitoring your thinking 

• Working with structured analytic techniques 

Ideation Skills • Brainstorming techniques 

• Idea enhancement techniques 

• Mind mapping 

• Concept mapping 

Day 2: Descriptive Analysis 

Descriptive Analytic 

Techniques 

• The 5W1H Model 

• Causal mapping 

• Causal factor chains 

• Causal loop diagrams 

• Actor / factor analysis 

• Working with timelines 

• Link / association charting 

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Day 3: Predictive Analysis 

Predictive Analytic 

Techniques 

• Hypothesis generation 

• Trend / impact analysis 

• What if analysis 

• Impact / probability analysis 

• The futures wheel 

• Consequence trees 



• Justify the importance of structured approaches to analytic thinking 

• Apply a range of critical and creative thinking skills 

• Develop causal narratives using descriptive analytic techniques 

• Anticipate future outcomes using predictive analytic techniques 

• Identify and explore cause-and-effect relationships 


Participants are required to bring a laptop with them and to set up a Gmail account if 

they do not already have one. 

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Advanced Intelligence Analysis 

Our Advanced Intelligence Analysis course looks to extend the toolkit provided in our 

introductory program. Participants will learn how to identify and explore multiple lines 

of analytic enquiry, most notably via the Analysis of Competing Hypothesis. Next, 

they will be shown how to identify practical solutions to the issues they are dealing 

with using prescriptive models such as roadmapping and cost-benefit analysis. The 

course ends by showing analysts how to critique the work of their peers and manage 

the cognitive biases common to all professionals. 


Day 1: Predictive Reasoning 

Predictive Analytic 

Techniques 

• Multiple hypothesis generation 

• The Analysis of Competing Hypotheses 

• Developing indicators and watchlists 

Day 2: Prescriptive Analysis 

Prescriptive Analytic 

Techniques 

• If / then analysis 

• Opportunity analysis 

• Developing roadmaps and solution pathways 

• Feasibility analysis 

• Course of action analysis 

• Critical path analysis 

• Cost-benefit analysis 

Day 3: Challenge Analysis 

Challenge Analysis 

Techniques 

Cognitive Challenges to 

Analysis 

• Structured self-critique 

• Pre-Mortem analysis 

• Red teaming 

• Team A / Team B method 

• Devils advocacy 

• A typology of cognitive pathologies 

• Perception, memory, and reasoning 

limitations 

• Dealing with mindsets, blind spots and biases 

• Bias mitigation strategies 

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• Generate and evaluate multiple hypotheses using the ACH methodology 

• Identify and articulate viable policy prescriptions or problem solutions 

• Engage in multiple forms of challenge analysis, including Red Teaming and 

Devil’s Advocacy 

• Understand the risks posed by bias and other cognitive pathologies 




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Strategic Foresight 

Our course on Strategic Foresight introduces participants to a unique portfolio of 

analytic skills. Emphasis here is given to the many tools that support predictive 

reasoning. Participants will be shown how to scan their operating environment for 

indicators of change, and how to amplify and analyse these trends to help their 

organisation anticipate future challenges and opportunities. 


Day 1: Strategic Anticipation and Issue Identification 

Strategic Anticipation • Sensing the future: how and why 

• The four levels of proactiveness 

• Outside in vs. inside out thinking 

• Understanding the dynamics of change 

Scanning the Future • Environmental Scanning 

• Trend analysis 

• Impact assessments 

Cultivating Foresight • Perspective taking 

• Mapping your uncertainty 

• Precision questioning and answering 

• The role of constructive confrontation 

Day 2: Working with Weak Signals 

Identifying Signals • Weak signal identification 

• Weak signal amplification 

Analysing Signals • Identifying critical uncertainties 

• Weak signal analysis 

• Establishing hypotheses 

• Identifying key risk indicators 

Monitoring Signals • Identifying intelligence sources 

• Defining a monitoring strategy 

• Maintaining a watchlist 

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Day 3: Analytic Techniques for Strategic Foresight 

Analytic Tools and 

Techniques 

• Visioning 

• Backcasting 

• Shell’s seven questions 


• The futures wheel 

• Consequence trees 

• The Lidoli abacus 

• Impact / probability analysis 



• Establish strategic foresight as an institutional / operational capability 

• Identify, analyse and monitor weak signals and other change indicators 

• Apply a range of foresight techniques to explore risk / crisis scenarios 

• Think critically and creatively about future challenges to one’s organisation 




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Scenario Planning 

Our Scenario Planning program offers a structured approach to exploring alternate 

futures and their potential impact on one’s organisation. Participants will be given 

detailed guidance on how to identify and analyse those trends that are likely to shape 

their market or operating environment. They are then shown how to use these trends 

to construct plausible narratives of potential futures, and develop the necessary 

contingencies, strategies or action plans to meet them with confidence. 


Day 1: Identifying Strategic Trends 

Introduction to Scenario 

Planning 

Scanning for Strategic 

Trends 

• A brief history of scenario planning 

• Benefits and limitations 

• Scenario thinking vs. scenario planning 

• The varieties of scenarios 

• Identifying and prioritising strategic trends 

• Mapping drivers and potential impacts 

• Causal loop mapping 

• Identifying critical uncertainties 

Day 2: Developing Scenarios 

Developing Scenarios • The three futures calibration model 

• Plotting timelines 

• Selecting the key axes of uncertainty 

• Working with consequence radars 

• Defining stakeholder actions / reactions 

• Drafting scenario narratives 

Reporting Scenarios • The elements of effective storytelling 

• Structuring your scenario reports 

• Alternative scenario communication strategies 

Day 3: From Scenarios to Strategies 

Translating Scenarios into 

Strategies 

• From analytic insights to strategic objectives 

• Identifying and analysing strategic options 

• Identifying strategic opportunities 

• Evaluating strategic fit 

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• Developing contingencies 

• Action planning 

• Means-End Analysis 

• The Plan–Do–Check–Act model 

• Resource planning 

• Implementation 



• Identify, analyse and monitor the strategic trends that are likely to impact their 

organisation or operating environment 

• Imagine and explore multiple futures and their consequences 

• Select a desired future and the steps needed to realise it 

• Define contingency and action plans in preparation for an uncertain future 




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Risk Management 

This four-day program provides a comprehensive introduction to the discipline of risk 

management. Participants will be shown how to identify and evaluate the risks to their 

organisation. Thereafter, they will be given the tools they need to establish the 

necessary risk controls and mitigation strategies. The program ends with detailed 

guidance on effective risk communication to one’s stakeholders. 


Day 1: Risk Identification 

Understanding Risk • A brief history of risk 

• Risk theory and definitions 

• Understanding the many forms of risks 

Risk Identification • Mapping the risk landscape 

• Identifying risk sources and motivations 

• Identifying key assets 

• Identifying vulnerabilities and threats 

• Generating risk intelligence 

Day 2: Risk Analysis 

Analytic Tools for Risk 

Analysis 


• Fault trees 

• Attack trees 

• Decision trees 

• Impact analysis 

• Decision matrices 

Risk Evaluation • Developing and maintaining a risk taxonomy 

• Analysing impact, probability, severity and 

urgency 

• Qualitative and quantitative risk analysis 

• Working with risk matrices 

• Developing risk indicators 

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Day 3: Risk Management 

Risk Management • Contemporary management theories 

• Models, frameworks and approaches 

• The risk management toolkit 

Operationalising Risk 

Management 

• Risk prioritisation 

• Defining and implementing risk controls 

• Developing a risk management strategy 

• Developing and maintaining a risk register 

• Risk monitoring: methods and approaches 

• Risk reviews and audits 

Risk Intelligent Organisation • Characteristics of a risk intelligent organisation 

• Building a risk-tolerant culture 

• Learning to take risks 

• The role of the risk officer 

Day 4: Risk Communication 

Introducing Risk 

Communication 

Developing a Risk 

Communication Plan 

• The many forms of risk communication 

• Communication models and approaches 

• Establishing and validating the risk 

communication process 

• Identifying stakeholders and their 

requirements 

• Structuring your message for effect 

• Selecting your communication channel 

• Communicating uncertainty 

• Managing the response 

• Best practices in risk reporting 

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On completion of this course, participants will have acquired knowledge of: 

• Best practices in risk identification, analysis, management and control 

• The application of risk management models to identify internal and external 

challenges to an organisation’s assets 

• Frameworks for improving decision making and the management of 

uncertainty 

• Guidance on operationalising the techniques taught in the workplace 


Participants are required to bring a laptop with them and to set up a Gmail 


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Intelligence Reporting 

This course provides a detailed introduction to the development and delivery of 

intelligence products, both written and oral. Participants will be given a general 

introduction to intelligence reporting and given guidance on drafting copy that is 

crisp and clear. From there, they will be shown how to structure and develop long and 

short-form intelligence products. The course goes on to provide guidance on the 

delivery of effective oral briefings and presentations. 


Day 1: Writing Skills 

General Reporting Principles • Knowing your audience 

• Constructing and testing your arguments 

• Communicating risk and warning 

• Communicating analytic confidence 

Writing Skills • Effective writing skills 

• Writing to the Minto Pyramid 

• Referencing your work 

• Self-editing and proofing 

• Peer-editing and evaluation 

Day 2: Developing Analytic Products 

Analytic Products • The varieties of analytic product 

• Developing and working with templates 

• Drafting alerts 

• Drafting briefs and situation assessments 

• Drafting estimates, reports and forecasts 

• Generating customer feedback 

Making Recommendations • Developing options 

• Generating SMART recommendations 

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Day 3: Briefings and Presentations 

Presentations and Oral 

Briefings 

• Developing presentations 

• Multimedia intelligence products 

• Preparing for a briefing 

• Effective presentation skills 

• Handling questions and objections 

• Managing your audience 



• Construct arguments that are logical and supported by evidence 

• Employ simple rules to improve the quality and clarity of their writing 

• Draft long and short form products that are support customer needs 

• Develop and deliver oral briefings that address the audience’s descriptive, 

predictive and prescriptive information needs 

• Generate constructive feedback from one’s customers and peers 




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Cybersecurity 

This three-day program provides a detailed introduction to the discipline of 

cybersecurity. Participants will be shown how to mitigate a range of cyber threats, and 

how to improve their privacy and security online. Further, they will apply the tools and 

techniques common to hackers to measure their own vulnerability and that of their 

organisation. Guidance is also given on how to manage the physical threats to an 

organisation’s information assets. 


Day 1: Key Risks and Vulnerabilities 

The Internet • The Internet: What it is and how it works 

• Key protocols and standards 

• Critical infrastructures and their vulnerabilities 

• Internet security: thinking in systems 

Cyber Risks • Malware 

• Phishing 

• Cyber espionage 

• Cyber extortion 

• Denial of service attacks 

• Wireless and mobile vulnerabilities 

• Minimising Internet surveillance 

• Mitigating cyber risks 

Day 2: The Hacker Threat 

Hacking and Hackers • How hackers work 

• The hacker’s mindset 

• The hacker’s toolkit 

• The hacker’s methodology 

• Social engineering 

• Reducing your exposure to hackers 

Personal Cyber Security • Privacy and security online 

• Working with proxy tools 

• Effective password security 

• Reducing your digital footprint 

• The risks of oversharing 

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Day 3: Information Risk Management 

Information Risk 

Management 

• The principles of risk management 

• Asset identification and evaluation 

• Identifying information vulnerabilities 

• Implementing information risk controls 

• Business continuity planning 

Physical Security • Identifying vulnerabilities 

• Testing your physical security 

• The “insider threat” 

• Mitigating non-digital risks 



• Understand the Internet, how it works and its vulnerabilities 

• Mitigate the most prevalent cyber risks using essential best practices 

• Apply the tools used by hackers to build a security / target profile 

• Identify, evaluate and mitigate digital and physical risks to one’s information 

assets 

• Develop a business continuity plan in the event of a security incident 


Participants are required to bring a laptop with them and to set up an anonymous 

Gmail, Twitter and Facebook account if they do not already have one. Additional 

software requirements will be sent prior to the start of the course. 

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Competitive Intelligence 

This three-day course provides a general introduction to the practice of competitive 

intelligence (CI). Participants will receive training in a broad range of research and 

analytic skills. These will help them to identify and manage their organisation’s 

information needs; improve their primary and secondary research skills; use different 

media monitoring tools; and employ a broad range of analytic techniques to profile 

competitors, evaluate markets, anticipate risks, and improve decision-making. 


Day 1: Requirements Planning 

The Practice of CI • Understanding the value of CI 

• The competitive intelligence cycle 

• What CI can and can’t do 

• Legal and ethical constraints of CI 

Managing Requirements • Working with intelligence customers 

• Identifying collection requirements 

• The Key Intelligence Topics (KITs) process 

• Collection planning 

• Collection frameworks 

Day 2: Data Collection 

Effective Internet Exploitation • Working with keywords 

• Search strategies 

• Search engines and operators 

• Automating data collection 

• Alert services 

• Working with the Deep Web 

• Working with Social Media 

• Building a customized search engine 


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Investigating Competitors • Company profiling 

• Identifying management and ownership 

• Working with official records 

• Working with satellite / imagery sources 

• Sources of financial data 

Day 3: Market and Competitor Analysis 

Analysing Market and 

Competitor Intelligence 

• Analytical techniques to evaluate your 

business, competitors and operating 

environment 

• Cognitive biases and business blindspots 

• Learning from feedback and “failure” 

Establishing a CI Unit • Guidelines for establishing and running a 

CI practice in your organisation 



• Identify and manage their intelligence requirements 

• Improve the quality, accuracy and relevance of their search results 

• Automate the collection of data from the web and social media 

• Employ simple frameworks to analyse data on competitors and markets 


Participants are required to bring a laptop with them and to set up a Gmail and Twitter 


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Intelligence for Sales Professionals 

Whether you are a young entrepreneur or a veteran sales professional, the ability to 

find and win new business is critical to the success of your organisation. This two-day 

seminar provides a practical, intelligence-led approach to lead generation, key 

account management and business growth. Participants will be taught how to identify 

and monitor new leads, gather data using free online tools, generate lead maps, and 

embed simple intelligence workflows into their key account processes. 


Day 1: Scoping and Preparation 

Planning Your Sales Research • The intelligence process and your sales 

strategy 

• Identifying your key intelligence requirements 

• Developing your research plan 

• Identifying relevant sources, data and trends 

Intelligence for Key Account 

Management 

• Scoping your market(s) 

• Identifying and monitoring customer’s needs 

• Generating industry and regulatory insights 

• Monitoring competitor strategies and tactics 

• Establishing your key accounts / market 

segments 

• Building your target lists 

• Defining your value proposition 

• Developing your sales strategy and objectives 

• Establishing an intelligence-led sales process 

• Measurement, reporting and analytics 

Day 2: Generating Sales Intelligence 

Generating Actionable 

Sales Intelligence 

• The fundamentals of Internet research 

• Identifying and validating leads and potentials 

• Monitoring the web and social media 

• Monitoring government sources for public 

tenders 

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• Aggregating contact data with site scrapers 

• Generating sales maps with Excel, Fusion 

Tables and Google Maps 

• Establishing an open-source CRM in the cloud 



• Identify and monitor new leads and business opportunities 

• Gather sales intelligence using online tools and sources 

• Embed simple intelligence workflows into their key account processes 

• Generate lead maps so as to better coordinate client visits 

• Establish a free, open source CRM solution in the cloud 

• Use web-based tools to enhance productivity and effectiveness 




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2017 Course Dates and Fees 

Brussels 

Seminar Dates Fee 


20 - 22 March 

9 - 11 October 

Corporate: EUR 1,000 

Non-Profit: EUR 800 

Student: EUR 500 


23 - 25 March 






27 - 29 March 





Intelligence Analysis 30 March - 1 April Corporate: EUR 1,000 



Strategic Foresight 3 – 5 April Corporate: EUR 1,000 



Advanced Intelligence Analysis 19 - 21 October Corporate: EUR 1,000 



Intelligence Reporting 23 – 25 October Corporate: EUR 1,000 



Scenario Planning 26 – 28 October Corporate: EUR 1,000 



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Zurich 

Seminar Dates Fees 

Competitive Intelligence 29 - 31 May CHF 1,000 

Intelligence for Sales Professionals 1 - 2 June CHF 800 

Open Source Intelligence 4 - 6 December CHF 1,000 

London 


Open Source Intelligence 26 - 28 June GBP 800 

Advanced OSINT 29 June - 1 July GBP 800 

Social Media Intelligence 3 - 5 July GBP 800 

New York 


Open Source Intelligence 1 – 3 May US$ 1,000 

Social Media Intelligence 4 – 6 May US$ 1,000 

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Hong Kong 

Seminar Dates Fee 

Open Source Intelligence 18 - 20 May HKD 8,500 

Advanced OSINT 22 - 24 May HKD 8,500 

Social Media Intelligence 25 - 27 May HKD 8,500 

Competitive Intelligence 6 – 8 November HKD 8,500 

Intelligence for Sales Professionals 9 – 10 November HKD 8,500 

Singapore 


Open Source Intelligence 13 - 15 March SGD 1,500 

Advanced OSINT 16 - 18 March SGD 1,500 

Intelligence Analysis 3 - 5 April SGD 1,500 

Advanced Intelligence Analysis 6 - 8 April SGD 1,500 

Competitive Intelligence 10 - 12 April SGD 1,500 

Intelligence for Sales Professionals 13 – 14 April SGD 1,000 

Social Media Intelligence 9 – 11 October SGD 1,500 

Scenario Planning 12 – 14 October SGD 1,500 

Strategic Foresight 16 – 18 October SGD 1,500 

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Phnom Penh* 

Seminar 





Advanced Intelligence Analysis 

Competitive Intelligence 

Intelligence for Sales Professionals 

Risk Management 

Scenario Planning 

Strategic Foresight 

Cybersecurity 

Dates 

2 - 4 March 

6 - 8 March 

9 - 11 March 

5 - 7 June 

8 - 10 June 

3 - 5 July 

6 - 7 July 

10 - 13 July 

14 - 16 August 

17 – 19 August 

21 – 23 August 

*All seminars in Cambodia will be administered by our partner Plus 7 International 

(www.plus7international.com). Please contact them for registration information. 

Notes 

Seminars outside of Switzerland are not charged VAT. All course fees are 

inclusive of three months of post-course support for participants. 

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Terms and Conditions 

Payment 

Unless otherwise agreed, payment should be made in advanced of the course to an 

account specified by the organisers. Late payments are liable to a 10 per cent charge. 

Group Discounts 

Organisations wishing to send two or more participants are eligible for a 10 per cent 

discount on the course fee. Please contact us for more information. 

Course Confirmation Policy 

All courses will be confirmed one month prior to the start date. Participants are 

advised not to make any travel arrangements until they receive notification that the 

course will proceed. We recommend that any arrangements made before this time 

be fully refundable. 

Cancellation Policy 

Participants cancelling within one week of a seminar’s start date will be charged 80 

per cent of the course fee. Participants cancelling more than one week before the 

start date will receive a refund minus an administrative fee of EUR 100. 

If you cannot attend, you are welcomed to have someone attend in your place and 

so avoid losing your registration fee. 

Changes to the Course Agenda 

i-intelligence reserves the right to cancel the course if there is an insufficient number 

of registrations. You will be given adequate notice if this is the case. 

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Course Logistics 

Number of Participants 

The maximum number of participants per seminar is 15. This ensures a greater level 

of engagement, collaboration and guidance from the instructor. 

Technical Requirements 

Participants are required to bring a laptop with them and should have administrative 

rights access to this device. Detailed software requirements for each course will be 

sent prior to the start of every seminar. 

Course Hours 

The seminars will run from 9:00 am to 5:00 pm. This includes a one-hour break for 

lunch and two twenty-minute coffee breaks. Lunch, coffee and snacks will be provided 

to participants. 

Location 

All seminars will take place in the central business district of the respective city with 

convenient access to public transportation. The exact location of each seminar will be 

communicated to participants prior to the course commencing. 

Language of Instruction 

The language of instruction, and all course materials, will be in English. 

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Organizer and Instructors 

About i-intelligence 

i-intelligence is a commercial intelligence consultancy based in Zurich, Switzerland. 

Established in 2010, the company provides research, training and advisory services to 

public and private sector organisations around the globe. Our course portfolio covers 

the entire intelligence cycle as well as related disciplines such as information and 

knowledge management, futures and foresight and risk and strategy analysis. The 

company’s clients include EU and UN institutions, international organisations, NATO, 

ministries of defence and foreign affairs, Fortune 500 companies and enterprising 

SMEs. 

About the Instructors 

The courses will be led by Chris Pallaris, Aleksandra Bielska or Vytenis Benetis. 

Chris Pallaris is Director and Principal Consultant of i-intelligence. He has over 15 years 

of experience as an analyst and 10 as a teacher. In addition to client work, he is an 

Associate Lecturer at Mercyhurst University's Institute for Intelligence Studies. He also 

teaches courses in the domain of strategic intelligence and knowledge management 

at the ZHAW's School of Management and Law, and ETH Zurich. 

Vytenis Benetis is the Director of i-intelligence in Asia. Vytenis has worked as an 

intelligence analyst for almost a decade. His professional experience covers a wide 

range of missions and organizations including the Lithuanian Ministry of Defence, 

NATO, and the European Union on both the operational and strategic level. Vytenis 

has delivered training to public and private sector organisations around the world. 

Aleksandra Bielska is an educator, analyst and consultant specialising in the collection, 

analysis and management of intelligence. As an educator, she has taught intelligence 

theory and practice to public and private sector organisations, including at NATO’s 

Centre of Excellence in the Defence Against Terrorism in Ankara, Turkey, and at the 

NATO School in Oberammergau, Germany. Her experience covers the entire gamut 

of intelligence disciplines including data collection, information and knowledge 

management, and strategic foresight. 

35

Contact Us 

i-intelligence | Europe 

Chris Pallaris 

Tel: +41 (0) 43 243 3849 

Email: info@i-intelligence.eu 

i-intelligence | Asia 

Vytenis Benetis 

Tel: +7 747 419 4165 

Email: v.benetis@i-intelligence.eu 

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GLOBAL COURSE PROGRAM 2017

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