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<strong>MARTECH</strong><br />
TOP 100 INFLUENCERS<br />
AND BRANDS
inside<br />
Methodology<br />
Comparison<br />
Network Maps<br />
Top 100 Lists<br />
i<br />
Key Insights
methodology<br />
B<br />
The PageRank based methodology we use to extract<br />
influencers on a particular topic (tweets mentioning<br />
"MarTech OR "Marketing Technology" OR<br />
marketingtechnology OR MarketingTech OR "Marketing<br />
Tech" in this case) takes into account the number and<br />
quality of contextual references that a user receives.<br />
These calculations also take ito account a user's<br />
resonance (engagement) relevance (number of tweets<br />
on topic), reach (number of followers) and reference<br />
(how often they appear in Twitter lists).<br />
If you want to learn more, please read our article that<br />
outlines influencer identification.<br />
take me there
5IG<br />
the<br />
data<br />
60<br />
days<br />
84,310<br />
tweets<br />
44,207<br />
engaged tweets
Interactions between influencers<br />
and brands in MarTech<br />
This map was created using our Influencer Relationship Management software.<br />
Learn More
Interactions between influencers<br />
and brands in MarTech<br />
This map was created using our Influencer Relationship Management software.<br />
Learn More
Individuals<br />
Top 100
How do they stack up?<br />
INDIVIDUALS - TOP 25<br />
Scott Brinker<br />
Danny Sullivan<br />
Joe Rizzo<br />
Kirk Borne<br />
Travis Wright<br />
Moni Oloyede<br />
Stewart Rogers<br />
Sam Hurley<br />
Vala Afshar<br />
Matt McGee<br />
Jeremy Waite<br />
Tim Hughes<br />
Jesús Hoyos<br />
Scott Vaughan<br />
Tamara McCleary<br />
Piyush Charkha<br />
Tech Junkie<br />
Jose Javier Garde<br />
Jason Sibley<br />
Elisabeth Osmeloski<br />
Matt Heinz<br />
Barry Levine<br />
David Raab<br />
Todd Uterstaedt<br />
Carlos Gil<br />
0 20 40 60 80 100<br />
Influencer Score
INDIVIDUALS 1 - 50<br />
Rank Name Twitter Handle Influencer Score<br />
1 Scott Brinker chiefmartec 100.00<br />
2 Danny Sullivan dannysullivan 39.12<br />
3 Joe Rizzo joemktg 38.55<br />
4 Kirk Borne KirkDBorne 33.56<br />
5 Travis Wright teedubya 30.39<br />
6 Moni Oloyede MoniOloyede 29.18<br />
7 Stewart Rogers TheRealSJR 28.86<br />
8 Sam Hurley Sam___Hurley<br />
26.85<br />
9 Vala Afshar ValaAfshar 22.78<br />
10 Matt McGee mattmcgee 22.72<br />
11 Jeremy Waite jeremywaite 18.29<br />
12 Tim Hughes Timothy_Hughes 17.76<br />
13 Jesús Hoyos jesus_hoyos 17.26<br />
14 Scott Vaughan ScottAVaughan 17.21<br />
15 Tamara McCleary TamaraMcCleary 16.26<br />
16 Piyush Charkha PiyushCharkha 16.07<br />
17 Tech Junkie techjunkiejh 15.74<br />
18 Jose Javier Garde jose_garde 15.40<br />
19 Jason Sibley jasoncreation 13.80<br />
20 elisabeth osmeloski elisabethos 13.69<br />
21 Matt Heinz HeinzMarketing 13.59<br />
22 Barry Levine xBarryLevine 12.62<br />
23 David Raab draab 12.58<br />
24 Todd Uterstaedt FromFounder2CEO 12.56<br />
25 Carlos Gil CarlosGil83 12.01<br />
26 KellyJWaffle KellyJWaffle 11.73<br />
27 Colby Talley colbyrtalley 11.64<br />
28 Rudi Shumpert RudiShumpert 11.55<br />
29 Jess Pike Jess_B2B 11.22<br />
30 baochi nguyen baoch 11.12<br />
31 Debra Andrews Marketri 10.97<br />
32 Damien Fullerton DamienFullerton 10.94<br />
33 Michele Price prosperitygal 10.87<br />
34 David Papp DavidPapp 10.68<br />
35 Rachel Miller rachelloumiller 10.52<br />
36 Terence Kawaja tkawaja 10.30<br />
37 Ryan Smith RyanSmithFLA 10.04<br />
38 Gregor Prajs gprajs 9.90<br />
39 Ron Feir ronfeir 9.21<br />
40 Martin Johansson MartinJohanNJ 8.48<br />
41 Jay Famico JayFamico 8.45<br />
42 J-Philippe CUNNIET jcunniet 8.28<br />
43 mary wallace Mum2FredW 8.13<br />
44 David Hubbard MOutfield 7.92<br />
45 Doug Kessler dougkessler 7.49<br />
46 Alexander Rosen Rosenrosen 7.20<br />
47 Steve Susina ssusina 7.12<br />
48 Ross Brand iRossBrand 7.08<br />
49 Ken Wheaton kenwheaton 7.01<br />
50 Alex Mari Mariketing 6.92
INDIVIDUALS 51-100<br />
Rank Name Twitter Handle Influencer Score<br />
51 Jesse Harmon MrJesseHarmon 6.92<br />
52 @cindycapo cindycapo 6.91<br />
53 Stephanie Carls stephelisecarls 6.87<br />
54 Randy Giusto randygiusto 6.87<br />
55 Theresa Regli TheresaRegli 6.87<br />
56 Eric Rodgers ericfrodgers 6.86<br />
57 MichelleRobbins MichelleRobbins 6.82<br />
58 Kimberly Whitler KimWhitler 6.74<br />
59 Frans Riemersma FransRiemersma 6.70<br />
60 Sameer Patel SameerPatel 6.54<br />
61 Janus Boye janusboye 6.22<br />
62 Jake DiMare jakedimare 6.12<br />
63 Mark Etting markettingseo 5.97<br />
64 Yaagneshwaran Ganesh Yaagneshwaran 5.96<br />
65 Peg Miller PegMiller 5.88<br />
66 Sergio Maldonado sergiomaldo 5.83<br />
67 Naveen Rajdev NuNaveen 5.69<br />
68 Christine Viera ChristineViera 5.61<br />
69 Mari Luz Alonso mluzalonso 5.60<br />
70 William Harvey WilliamHarvey 5.60<br />
71 Ankush Gupta thelearnedman 5.59<br />
72 Samantha McGarry samanthamcgarry 5.53<br />
73 Sangram Vajre sangramvajre 5.42<br />
74 Nicolas Babin Nicochan33 5.41<br />
75 Paul Albright paulalbright 5.38<br />
76 Shawn Kanungo ShawnKanungo 5.35<br />
77 Jay Calavas jaycalavas 5.29<br />
78 Dylan Boyd dtboyd<br />
5.22<br />
79 John Watton jwatton 5.20<br />
80 Cheri Keith Cheri29 4.99<br />
81 Piotr Golczyk piotrgolczyk 4.99<br />
82 Chris Casale realchriscasale 4.71<br />
83 Simon Daniels mktginsightguy 4.64<br />
84 Brian Hansford remarkmarketing 4.62<br />
85 Sebas_Escudero Sebas_Escudero 4.55<br />
86 (((Aurelie Pols))) AureliePols 4.11<br />
87 Nancy Simeone 100indecisions 4.10<br />
88 Sylvia Jensen smajensen 4.01<br />
89 Tom Cunniff tomcunniff 3.99<br />
90 Ari Paparo aripap 3.90<br />
91 Eric Franchi ericfranchi 3.84<br />
92 Jarther Taylor JartherT 3.69<br />
93 Mark Henry Mark_J_Henry 3.68<br />
94 Aroon Kumar aroonin 3.65<br />
95 J. Boye jboye 3.52<br />
96 Rishi Dave RishiPDave 3.52<br />
97 David Crane davidfcrane 3.29<br />
98 ☆Kevin Murphy KevMurphy 3.24<br />
99 Romek Jansen RomekJansen 3.18<br />
100 Hitesh Bhatia hiteshbhatia 3.15
Brands<br />
Top 100
How do they stack up?<br />
BRANDS - TOP 25<br />
Ad Age<br />
eMarketer<br />
MarTech Today<br />
MarTech Conference<br />
VentureBeat<br />
Marketing Land<br />
Martech|VBProfiles<br />
iNeoMarketing<br />
Search Engine Land<br />
Contently<br />
SCRM Hub<br />
Marketo<br />
MarTech Advisor<br />
glskr.com<br />
The Drum<br />
Socedo<br />
R/GA<br />
eBargains Today<br />
MarTech News<br />
Informatica<br />
PR Newswire<br />
Marketing Technology<br />
Wipro<br />
CMSWire.com<br />
SD Marketplace<br />
0 20 40 60 80 100<br />
Influencer Score
BRANDS 1 - 50<br />
Rank Name Twitter Handle Influencer Score<br />
1 Ad Age adage 100.00<br />
2 eMarketer eMarketer 98.28<br />
3 MarTech Today martech_today 96.81<br />
4 MarTech Conference MarTechConf 88.70<br />
5 VentureBeat VentureBeat 87.55<br />
6 Marketing Land Marketingland 73.81<br />
7 Martech|VBProfiles MartechProfiles 63.23<br />
8 iNeoMarketing ineomktg 61.33<br />
9 Search Engine Land sengineland 60.77<br />
10 Contently contently 57.43<br />
11 SCRM Hub scrmhub 55.29<br />
12 Marketo marketo 47.38<br />
13 MarTech Advisor MarTechAdvisor 46.62<br />
14 glskr.com glskrcom 46.33<br />
15 The Drum TheDrum 33.61<br />
16 Socedo Socedo 31.00<br />
17 R/GA RGA 30.54<br />
18 eBargains Today eBargainsToday 27.76<br />
19 MarTech News MarTech_News 27.59<br />
20 Informatica Informatica 27.10<br />
21 PR Newswire PRNewswire 26.69<br />
22 Marketing Technology mktgtechblog 25.19<br />
23 Wipro Wipro 24.00<br />
24 CMSWire.com cmswire 23.61<br />
25 SD Marketplace SD_Marketplace 22.94<br />
26 Business 2 Community B2Community 22.00<br />
27 B2B Marketing MarketingB2B 21.88<br />
28 Conductor Conductor 21.12<br />
29 Marketing Cloud OracleMktgCloud 20.69<br />
30 Cision Cision 18.37<br />
31 Grade My Stack grademystack 17.85<br />
32 SiriusDecisions siriusdecisions 16.69<br />
33 CabinetM CabinetM1 16.65<br />
34 CustomerThink customerthink 16.63<br />
35 The_News_DIVA The_News_DIVA 16.51<br />
36 Walker Sands WalkerSands 16.11<br />
37 Integrate integrate 15.31<br />
38 ad:tech adtech 15.16<br />
39 Chicago AMA ChicagoAMA 14.66<br />
40 REVOLVE Conference revolveconf 14.30<br />
41 Curalate Curalate 14.23<br />
42 Majestic Majestic 14.18<br />
43 DMA USA DMA_USA 14.11<br />
44 R/GA Ventures rgaventures 13.96<br />
45 LinkedIn Marketing LinkedInMktg 13.74<br />
46 Workfront Workfront_Inc 12.77<br />
47 Brand Quarterly BrandQuarterly 12.72<br />
48 Nimble Nimble 12.59<br />
49 Leadspace Leadspace 11.93<br />
50 Tealium tealium 11.88
BRANDS 51-100<br />
Rank Name Twitter Handle Influencer Score<br />
51 B2B News Network B2BNewsNetwork 11.77<br />
52 Uberflip Uberflip 11.65<br />
53 Ensighten ensighten 11.53<br />
54 Trantor TrantorInc 11.14<br />
55 The CMO Club TheCMOclub 11.13<br />
56 TFM tfm_event 11.07<br />
57 MarTech Forum MarTech_Forum 11.06<br />
58 Real Story Group realstorygroup 11.04<br />
59 North Carolina _North_Carolina 10.75<br />
60 BlueConic blueconic 10.73<br />
61 Vidyard vidyard 10.50<br />
62 Which-50 Which50 10.34<br />
63 CMOAustralia CMOAustralia 10.31<br />
64 Krux KruxDigital 10.30<br />
65 PicScout PicScout 9.81<br />
66 Allocadia allocadia 9.73<br />
67 Tapad Tapad 9.23<br />
68 Marketing Tech MarketTechNews 9.16<br />
69 Demandbase Demandbase 9.15<br />
70 Radius radius 9.07<br />
71 Terminus Terminus 9.03<br />
72 Cogniance Cogniance 8.91<br />
73 Arke ArkeSystems 8.79<br />
74 WebDAM WebDAM 8.59<br />
75 Influitive influitive 8.38<br />
76 Selligent Selligent 8.35<br />
77 Openprise OpenpriseTech 8.28<br />
78 Urban Airship urbanairship 8.19<br />
79 Datorama Datorama 8.01<br />
80 MarTechMan martech_man 7.97<br />
81 Inemode-AKA (Roger) inemode 7.88<br />
82 CallRail CallRail 7.86<br />
83 Kode3 Web Solutions Kode3Web 7.73<br />
84 AdStage adstage 7.42<br />
85 VisionEdge Marketing LauraVEM 7.31<br />
86 LinkTrust Tech LinkTrust 7.31<br />
87 GartnerForMarketers GartnerDigital 7.03<br />
88 Wipro Events WiproEvents 6.96<br />
89 Merkle Inc. MerkleCRM 6.87<br />
90 CEB Marketing CEB_Marketing 6.80<br />
91 Street Fight streetfightmag 6.71<br />
92 Target Marketing TargetMktg 6.57<br />
93 AFP Habitat Perú AFPHabitatPeru 6.31<br />
94 BlueBird Strategies bbstrategies 6.23<br />
95 Mintigo mintigo 5.97<br />
96 marketingcharts marketingcharts 5.83<br />
97 Infinity Infinity_Track 5.62<br />
98 captora captora 5.53<br />
99 Bynder bynder 5.52<br />
100 Cardinal Path CardinalPath 5.41
Check out all of our influencer lists on the Onalytica Blog<br />
B2BMarketing<br />
IoT<br />
BYOD<br />
visit the blog<br />
Big Data<br />
Big Data and CX<br />
ERP<br />
Wearables<br />
We build powerful Influencer Relationship Management software.<br />
Request a free demo and find out what IRM can do for your brand.<br />
learn more about IRM<br />
www.onalytica.com