MARTECH

MARTECH
TOP 100 INFLUENCERS
AND BRANDS

inside
Methodology
Comparison
Network Maps
Top 100 Lists
i
Key Insights

methodology
B
The PageRank based methodology we use to extract
influencers on a particular topic (tweets mentioning
"MarTech OR "Marketing Technology" OR
marketingtechnology OR MarketingTech OR "Marketing
Tech" in this case) takes into account the number and
quality of contextual references that a user receives.
These calculations also take ito account a user's
resonance (engagement) relevance (number of tweets
on topic), reach (number of followers) and reference
(how often they appear in Twitter lists).
If you want to learn more, please read our article that
outlines influencer identification.
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5IG
the
data
60
days
84,310
tweets
44,207
engaged tweets

Interactions between influencers
and brands in MarTech
This map was created using our Influencer Relationship Management software.
Learn More

Interactions between influencers
and brands in MarTech
This map was created using our Influencer Relationship Management software.
Learn More

Individuals
Top 100

How do they stack up?
INDIVIDUALS - TOP 25
Scott Brinker
Danny Sullivan
Joe Rizzo
Kirk Borne
Travis Wright
Moni Oloyede
Stewart Rogers
Sam Hurley
Vala Afshar
Matt McGee
Jeremy Waite
Tim Hughes
Jesús Hoyos
Scott Vaughan
Tamara McCleary
Piyush Charkha
Tech Junkie
Jose Javier Garde
Jason Sibley
Elisabeth Osmeloski
Matt Heinz
Barry Levine
David Raab
Todd Uterstaedt
Carlos Gil
0 20 40 60 80 100
Influencer Score

INDIVIDUALS 1 - 50
Rank Name Twitter Handle Influencer Score
1 Scott Brinker chiefmartec 100.00
2 Danny Sullivan dannysullivan 39.12
3 Joe Rizzo joemktg 38.55
4 Kirk Borne KirkDBorne 33.56
5 Travis Wright teedubya 30.39
6 Moni Oloyede MoniOloyede 29.18
7 Stewart Rogers TheRealSJR 28.86
8 Sam Hurley Sam___Hurley
26.85
9 Vala Afshar ValaAfshar 22.78
10 Matt McGee mattmcgee 22.72
11 Jeremy Waite jeremywaite 18.29
12 Tim Hughes Timothy_Hughes 17.76
13 Jesús Hoyos jesus_hoyos 17.26
14 Scott Vaughan ScottAVaughan 17.21
15 Tamara McCleary TamaraMcCleary 16.26
16 Piyush Charkha PiyushCharkha 16.07
17 Tech Junkie techjunkiejh 15.74
18 Jose Javier Garde jose_garde 15.40
19 Jason Sibley jasoncreation 13.80
20 elisabeth osmeloski elisabethos 13.69
21 Matt Heinz HeinzMarketing 13.59
22 Barry Levine xBarryLevine 12.62
23 David Raab draab 12.58
24 Todd Uterstaedt FromFounder2CEO 12.56
25 Carlos Gil CarlosGil83 12.01
26 KellyJWaffle KellyJWaffle 11.73
27 Colby Talley colbyrtalley 11.64
28 Rudi Shumpert RudiShumpert 11.55
29 Jess Pike Jess_B2B 11.22
30 baochi nguyen baoch 11.12
31 Debra Andrews Marketri 10.97
32 Damien Fullerton DamienFullerton 10.94
33 Michele Price prosperitygal 10.87
34 David Papp DavidPapp 10.68
35 Rachel Miller rachelloumiller 10.52
36 Terence Kawaja tkawaja 10.30
37 Ryan Smith RyanSmithFLA 10.04
38 Gregor Prajs gprajs 9.90
39 Ron Feir ronfeir 9.21
40 Martin Johansson MartinJohanNJ 8.48
41 Jay Famico JayFamico 8.45
42 J-Philippe CUNNIET jcunniet 8.28
43 mary wallace Mum2FredW 8.13
44 David Hubbard MOutfield 7.92
45 Doug Kessler dougkessler 7.49
46 Alexander Rosen Rosenrosen 7.20
47 Steve Susina ssusina 7.12
48 Ross Brand iRossBrand 7.08
49 Ken Wheaton kenwheaton 7.01
50 Alex Mari Mariketing 6.92

INDIVIDUALS 51-100
Rank Name Twitter Handle Influencer Score
51 Jesse Harmon MrJesseHarmon 6.92
52 @cindycapo cindycapo 6.91
53 Stephanie Carls stephelisecarls 6.87
54 Randy Giusto randygiusto 6.87
55 Theresa Regli TheresaRegli 6.87
56 Eric Rodgers ericfrodgers 6.86
57 MichelleRobbins MichelleRobbins 6.82
58 Kimberly Whitler KimWhitler 6.74
59 Frans Riemersma FransRiemersma 6.70
60 Sameer Patel SameerPatel 6.54
61 Janus Boye janusboye 6.22
62 Jake DiMare jakedimare 6.12
63 Mark Etting markettingseo 5.97
64 Yaagneshwaran Ganesh Yaagneshwaran 5.96
65 Peg Miller PegMiller 5.88
66 Sergio Maldonado sergiomaldo 5.83
67 Naveen Rajdev NuNaveen 5.69
68 Christine Viera ChristineViera 5.61
69 Mari Luz Alonso mluzalonso 5.60
70 William Harvey WilliamHarvey 5.60
71 Ankush Gupta thelearnedman 5.59
72 Samantha McGarry samanthamcgarry 5.53
73 Sangram Vajre sangramvajre 5.42
74 Nicolas Babin Nicochan33 5.41
75 Paul Albright paulalbright 5.38
76 Shawn Kanungo ShawnKanungo 5.35
77 Jay Calavas jaycalavas 5.29
78 Dylan Boyd dtboyd
5.22
79 John Watton jwatton 5.20
80 Cheri Keith Cheri29 4.99
81 Piotr Golczyk piotrgolczyk 4.99
82 Chris Casale realchriscasale 4.71
83 Simon Daniels mktginsightguy 4.64
84 Brian Hansford remarkmarketing 4.62
85 Sebas_Escudero Sebas_Escudero 4.55
86 (((Aurelie Pols))) AureliePols 4.11
87 Nancy Simeone 100indecisions 4.10
88 Sylvia Jensen smajensen 4.01
89 Tom Cunniff tomcunniff 3.99
90 Ari Paparo aripap 3.90
91 Eric Franchi ericfranchi 3.84
92 Jarther Taylor JartherT 3.69
93 Mark Henry Mark_J_Henry 3.68
94 Aroon Kumar aroonin 3.65
95 J. Boye jboye 3.52
96 Rishi Dave RishiPDave 3.52
97 David Crane davidfcrane 3.29
98 ☆Kevin Murphy KevMurphy 3.24
99 Romek Jansen RomekJansen 3.18
100 Hitesh Bhatia hiteshbhatia 3.15

Brands
Top 100

How do they stack up?
BRANDS - TOP 25
Ad Age
eMarketer
MarTech Today
MarTech Conference
VentureBeat
Marketing Land
Martech|VBProfiles
iNeoMarketing
Search Engine Land
Contently
SCRM Hub
Marketo
MarTech Advisor
glskr.com
The Drum
Socedo
R/GA
eBargains Today
MarTech News
Informatica
PR Newswire
Marketing Technology
Wipro
CMSWire.com
SD Marketplace
0 20 40 60 80 100
Influencer Score

BRANDS 1 - 50
Rank Name Twitter Handle Influencer Score
1 Ad Age adage 100.00
2 eMarketer eMarketer 98.28
3 MarTech Today martech_today 96.81
4 MarTech Conference MarTechConf 88.70
5 VentureBeat VentureBeat 87.55
6 Marketing Land Marketingland 73.81
7 Martech|VBProfiles MartechProfiles 63.23
8 iNeoMarketing ineomktg 61.33
9 Search Engine Land sengineland 60.77
10 Contently contently 57.43
11 SCRM Hub scrmhub 55.29
12 Marketo marketo 47.38
13 MarTech Advisor MarTechAdvisor 46.62
14 glskr.com glskrcom 46.33
15 The Drum TheDrum 33.61
16 Socedo Socedo 31.00
17 R/GA RGA 30.54
18 eBargains Today eBargainsToday 27.76
19 MarTech News MarTech_News 27.59
20 Informatica Informatica 27.10
21 PR Newswire PRNewswire 26.69
22 Marketing Technology mktgtechblog 25.19
23 Wipro Wipro 24.00
24 CMSWire.com cmswire 23.61
25 SD Marketplace SD_Marketplace 22.94
26 Business 2 Community B2Community 22.00
27 B2B Marketing MarketingB2B 21.88
28 Conductor Conductor 21.12
29 Marketing Cloud OracleMktgCloud 20.69
30 Cision Cision 18.37
31 Grade My Stack grademystack 17.85
32 SiriusDecisions siriusdecisions 16.69
33 CabinetM CabinetM1 16.65
34 CustomerThink customerthink 16.63
35 The_News_DIVA The_News_DIVA 16.51
36 Walker Sands WalkerSands 16.11
37 Integrate integrate 15.31
38 ad:tech adtech 15.16
39 Chicago AMA ChicagoAMA 14.66
40 REVOLVE Conference revolveconf 14.30
41 Curalate Curalate 14.23
42 Majestic Majestic 14.18
43 DMA USA DMA_USA 14.11
44 R/GA Ventures rgaventures 13.96
45 LinkedIn Marketing LinkedInMktg 13.74
46 Workfront Workfront_Inc 12.77
47 Brand Quarterly BrandQuarterly 12.72
48 Nimble Nimble 12.59
49 Leadspace Leadspace 11.93
50 Tealium tealium 11.88

BRANDS 51-100
Rank Name Twitter Handle Influencer Score
51 B2B News Network B2BNewsNetwork 11.77
52 Uberflip Uberflip 11.65
53 Ensighten ensighten 11.53
54 Trantor TrantorInc 11.14
55 The CMO Club TheCMOclub 11.13
56 TFM tfm_event 11.07
57 MarTech Forum MarTech_Forum 11.06
58 Real Story Group realstorygroup 11.04
59 North Carolina _North_Carolina 10.75
60 BlueConic blueconic 10.73
61 Vidyard vidyard 10.50
62 Which-50 Which50 10.34
63 CMOAustralia CMOAustralia 10.31
64 Krux KruxDigital 10.30
65 PicScout PicScout 9.81
66 Allocadia allocadia 9.73
67 Tapad Tapad 9.23
68 Marketing Tech MarketTechNews 9.16
69 Demandbase Demandbase 9.15
70 Radius radius 9.07
71 Terminus Terminus 9.03
72 Cogniance Cogniance 8.91
73 Arke ArkeSystems 8.79
74 WebDAM WebDAM 8.59
75 Influitive influitive 8.38
76 Selligent Selligent 8.35
77 Openprise OpenpriseTech 8.28
78 Urban Airship urbanairship 8.19
79 Datorama Datorama 8.01
80 MarTechMan martech_man 7.97
81 Inemode-AKA (Roger) inemode 7.88
82 CallRail CallRail 7.86
83 Kode3 Web Solutions Kode3Web 7.73
84 AdStage adstage 7.42
85 VisionEdge Marketing LauraVEM 7.31
86 LinkTrust Tech LinkTrust 7.31
87 GartnerForMarketers GartnerDigital 7.03
88 Wipro Events WiproEvents 6.96
89 Merkle Inc. MerkleCRM 6.87
90 CEB Marketing CEB_Marketing 6.80
91 Street Fight streetfightmag 6.71
92 Target Marketing TargetMktg 6.57
93 AFP Habitat Perú AFPHabitatPeru 6.31
94 BlueBird Strategies bbstrategies 6.23
95 Mintigo mintigo 5.97
96 marketingcharts marketingcharts 5.83
97 Infinity Infinity_Track 5.62
98 captora captora 5.53
99 Bynder bynder 5.52
100 Cardinal Path CardinalPath 5.41

Check out all of our influencer lists on the Onalytica Blog
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