Deriden About Us

• Deriden, established in 1981, has reached all types of success as a retailer. Throughout this period
of 35 years, Deriden has earned a memorable number of loyal customers because Deriden has
been the company where people could find the mostprestigious
• In total, Deriden company has 24 storesin total. Without any doubt, all of these stores are in
prime locations: İstinye Park, Nişantaşı, Suadiye, Palladium, Agora, Cevahir, Viaport, Kentpark,
Mersin Forum etc. Deriden is present only in prestigious and profitable malls and shopping
districts. In addition, Deriden’s storesare present in the mostvaluable corridors of the malls which
receives a significant traffic within the mall. Therefore, each of our stores have an incredible value
of key money. The best malls+ the best locations= worth a fortune!
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• As a retailer, Deriden is merchandising a good number of prestigious and trendy brands
and offers brands such as Karl Lagerfeld, Kenzo, Roberto Cavalli, Roberto Botticelli, Guess
Footwear, Calvin Klein, A.S 98, OXS, Camper, Barbour, Tommy Hilfiger, Bikkembergs, Frau,
Moon Boot and many other brands to its customers at its own stores.
• As a natural result, we have always had celebrity football players, actors, actresses,
singers as customers in our stores. This has been a driving force in our
reputation.

MULTI-BRAND STORES
• Deriden sells approximately 30 different world-wide
brands, each of these brands require many criterias such as
financial credilibility and maneuverability in launching all
these brands together. Deriden has collected these brands
one by one throughout its 35 years history. Deriden is the
company that can handle this many brands at the same
time.
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• Every retailer in footwear business dreams about carrying
some globally prestigious brands: 3 of these brands are
Roberto Botticelli, FRAU and A.S98. Deriden holds the
distrubution and exclusivity rights of these 3 brands which
can be gained not only with financial power but also with
a networking in the market with long-term dialogues.
In short, having these contracts are priceless and all the
retailers would sacrifice a lot to obtain one of these brands.
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• In the photos, you can see the concept with which Deriden
has caught its amazing growth and it has been admired by
the customers very much.

TIMBERLAND MONOBRAND BUSINESS
If you have asked 100 retailers not only
from Turkey but also from Europe about
«Which brand they would like to own, if
had the chance only for one brand?»;
a great majority of the business people
definetely mention this name: TIMBERLAND.
Deriden holds the TIMBERLAND monobrand
stores below and every single one of them are
prime locations in prestigious malls/ shopping
districts.
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LIST OF TIMBERLAND STORES(8)
- İstinye Park
- Suadiye
- Via Port
- Marmara Park
- Optimum Mall
- Agora Mall
- Ankamall
- Kent Park

For various generations; Timberland has been an iconic boot
which makes people feel warm and safe agains the hardest
conditions in nature. In addition, it has been a style- icon
and it has turned into a complete brand rather than one-boot
brand many years ago.
Deriden has been doing Timberland business in the market
since 1990. For a period of 25 years, Deriden stores and
Timberland monobrand stores have been the only place
where consumers could find Timberland products.
Therefore, Timberland is associated with Deriden
company and as a result we have a quite
valuable, precious group of Timberland fans.
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This customer data is so important because it also
represents people with A+ buying habits. We have
touched dozens of thousands people throughout
25 years.

RETAIL BUSINESS
• Deriden, established in 1981, has reached all types of success as a retailer. In 35 years, Deriden has
earned a memorable number of loyal customers from high segment company profile.
• Knowing that customer is the key factor to success in a competitive market; Deriden is not only
paying a great attention to customer relations but also focusing on the leader customer
loyalty programs.
• Deriden is now partnering up with Zubizu. This app is prefferred
by a group of people shopping in premium segmentation.
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For instance; the App has co-operation with Porsche and Audi.
Since it is supported by a strong group, Zubizu is having large
advertisement campaigns and will probably reach a very good
level of members in a relatively short period of time.
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• And so far, it has already reached 650.000 members as of today.
• Thanks to our strong communication with Doğuş Group and our know-how, we have managed
to become the one of the very few footwear retailers in the app, Zubizu. This app is unique
and has quite different points compared with the other customer loyalty programs.

DERİDEN E-COMMERCE BUSINESS
• Surely, Deriden has invested in e-commerce, as well.
• Relying on the unique variety of brand and great collections, has improved its business to a great
extent. There is a great future in e-commerce and Deriden will
make an aggresive development on this side.
• Thanks to presence and network of our stores, improving brand awareness of Deriden has
reflected on our e-commerce business.
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Customershave
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towards our website because
they know that they can return/change the products easily from our actual stores.
• Below, you can find the current numbers of the members on our various social media accounts.
We will show an aggresive improvement on this side in the upcoming future.
Deriden.com
members
Facebook
Followers
Twitter
Followers
Instagram
Followers
42.139ppl 121.437 ppl 25.734 ppl 50.528 ppl

THE DISTRIBUTION AGREEMENTS & PARTNERSHIPS
• Distribution Agreement with Supra :
We have renewed the distribution agreement with the iconic brand «Supra»
for another 3 years. Originally American brand has been a great success story
especially after it was preferredBy the globally famous pop-star Justin Bieber.
The brand is accepted as a mile-stone for skate shoes and has a unique collection.
• Distribution Agreement with K-Swiss:
As avid skiers, 2 brother founders drew inspiration from leather ski boots to
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create the first all-leather tennis shoe. Although the legendary brand was ewborn
as a tennis brand about 50 years ago, later on, throughout the years it has
turned into a prestigious lifestyle brands which are sold in prestigious locations.
with its great collection and exclusivity, we truely believe that we will have
a great businessvolume with K-Swiss.
• Distribution Agreement with Pegia:
We have signed a distrubution agreement with Pegia
This company is famous for their high-quality sheep-skin
production and their exportations to Russian market. They have the quality
certificate of «Woolrich». Therefore, PegiaBoots not only have style but also
have an excellent quality.

THE DISTRIBUTION AGREEMENTS & PARTNERSHIPS
• Partnering up with Calvin Klein
Thanks to our strong relationship with PVH group, we have made a special agreement with them
and we have created a large collection of footwear and handbags. As a refreshment, we have also
added Calvin Klein swimwear collection and we have agreed upon creating brand corners in our
flagship stores such as Next Level, Ortaköy and Galleria.
In return, apart from Calvin Klein brand
stores, these collections will be available to
customers only in Deriden stores.
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Needless to say; this partnership will bring
a huge advantage.

THE DISTRIBUTION AGREEMENTS & PARTNERSHIPS
• Partnering up with Roberto Botticelli
As a natural result of our strong relationships in Italian footwear
market, we have made a special agreement with world-wide
prestigious footwear brand Roberto Botticelli. And furthermore,
we have signed an agreement for the brand’s «Limited» collection,
which represents a higher line within the brand.
We are confident to say; this partnership will provide
us with a great advantage in terms of segmentation as
well.
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Since have made an exclusitivity agreement with
Botticelli, we will be welcoming stars from TV and
music world thanks to this prestigious brand.

THE DISTRIBUTION AGREEMENTS & PARTNERSHIPS
• Partnering up with MOON BOOT:
For those who are looking for iconic brands, Moon Boot
comes first. Since then, the Moon Boots have become not only
the most prefferred apres-ski boots, but also an icon which has
been nominated as one of the 100 icons that has had a huge
impact in the 20th century by MoMa, Modern Museum of Art in
New York.
The boots are worn by celebrities like Adriana Lima, Paris
Hilton and Olivia Palermo. Moon Boot has had full windows in
world-wide famous department stores such as La Fayette;
La Rinascente, Brian& Barry, Harrods etc. The brand is creating
special collections for premium brands like Jimmy Choo and
Emporio Armani etc.
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Deriden will be the strongest points of sale for the brand and
we will have the largest collection of the brand and we will offer
a great variety to the customers. Therefore, we expect a good
deal of sales for this exploding brand.

THE DISTRIBUTION AGREEMENTS & PARTNERSHIPS
• Collaboration with Clarks:
The revolutionary English brand Clarks have shown interest in partnership in
our stores and Deriden.
Within the frame of our plans, Clarks will also build a concept shop-in–shop in
some Deriden locations.
• Colloboration with Camper:
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With iconic Spanish brand Camper; we have decided to launch their products
specific stores of Deriden in a corner concept which will be a project only
available in Deriden stores. With its young & smart customer profile, Camper
will be a driving force for Deriden, as well.
• Colloboration with Barbour:
Legendary coat brand, Barbour has also shown the intention of placement of
their jackets in our stores with a dedication of a large collection. They will be
building a corner of these jackets.