Marketing Business Capability Model

Marketing Compliance
Management
Marketing and Social
Analytics
architecture is being considered.
When processes are being
considered for re-engineering.
Level 1
Marketing Strategy and
Planning
Marketing Execution
Level 2
Advertising
Management
Corporate
Level 3
Creative Strategy and
Positioning
Creative Development
Level 4
Advertising Insertion
Order Management
Advertising Pricing and
When there is an endeavor to
create an enterprise business
architecture and a part of that the
Marketing function needs to be
represented and included.
Marketing Resource
Management
Communication
Lead Generation
Ad Inventory
Management
Media Buying
AD Schedule
But, we have a Business Capability
Model already?
Marketing Compliance
Management
Marketing and Social
Analytics
Email Management
Prospect Marketing
Customer Base
Marketing
Mobile Marketing
Ad Campaign
Management
Measurement, Insights,
and Analytics
Management
Ad Distribution
Ad Tracking
Well, in that case, either you can go
with it or if you require validation and
cross-reference, you will still find our
model valuable. After all, the price is
less than the one-hour of the
collective time spent by the combined
brain power assembled in the room.
Digital Marketing
What is my ROI?
The Value of Time Spent:
Caveats:
Typically, it takes a team of 4-5 to
draft a Business Capability Model:
As the Capability Model is a digital product, there are absolutely NO Returns.
Depending on your industry, the type of marketing processes, and the scope of the
functional footprint, some of the Capabilities may not be relevant to you.
Product Manager
Business Architect