between seasons presentation

HELLO
SAWUBONA
FASHION FUSION

01
FASHION FUSION
AUTUMN 2017

01
CAMPAIGN
RATIONALE
THE CONCEPT IS BASED ON TRANSITION.
THE MOVEMENT FROM SEASON TO SEASON, THE TRANSITION
FROM SUMMER TO AUTUMN.
‘’BETWEEN SEASONS”
B U I L D I N G G R E A T B R A N D S 5

01
CAMPAIGN
RATIONALE
AS WE FLOW FROM WARMER TEMPERATURES TO SLIGHTLY COOLER
WEATHER IN A SOUTH AFRICAN CLIMATE, WE NEED KEY FASHION
PIECES THAT ALLOW US TO LAYER UP AND ADAPT.
THE DESIGN IS BASED ON LAYERS - COMBINING TO FORM
SOMETHING BEAUTIFUL.
B U I L D I N G G R E A T B R A N D S 6

01
CAMPAIGN
RATIONALE
THIS IS ILLUSTRATED WITH SOFT AND COOL TONES,
MULTIDIMENSIONAL COLOURS REMINISCENT OF AUTUMN LEAVES
WITH HINTS OF PASTELS FOR A ROMANTIC FLAIR.
THE MOOD IS ALSO FRESH AND SIMPLISTIC.
B U I L D I N G G R E A T B R A N D S 7

02
AUTUMN 2017
CONCEPT VISUALS

02
AUTUMN 2017
CONCEPT VISUALS
BETWEEN
SEASONS
B U I L D I N G G R E A T B R A N D S 9

02
AUTUMN 2017
CONCEPT VISUALS
THE LINE DIVIDING THE
WORDS REPRESENTS THE
POINT OF TRANSITION
FROM ONE SEASON
TO ANOTHER
BETWEEN
SEASONS
THE CHANGE OF FONTS
REPRESENTS THE RANGE
OF FASHION
B U I L D I N G G R E A T B R A N D S 10

02
AUTUMN 2017
KEY VISUAL
BETWEEN
SEASONS
B U I L D I N G G R E A T B R A N D S 11

02
AUTUMN 2017
BROCHURE - A3 GATE FOLD
COVER
INSIDE REVEAL
INSIDE REVEAL FULL
GATE FOLD OPENS AT THIS
POINT TO REVEAL THE INSIDE,
EMPHASIZING THE CONCEPT
OF LAYERS
FOLD LINES
B U I L D I N G G R E A T B R A N D S 12

02
AUTUMN 2017
WINDOW CONCEPT
B U I L D I N G G R E A T B R A N D S 13

02
AUTUMN 2017
WINDOW CONCEPT- APPLICATION BREAKDOWN
GREY BOARDER PRINTED
CUT OUT VINYL ON GLASS
TRANSPARENT CUT OUT VINYL ON
GLASS REVEALING THE LAYERS
IMAGE OF
MANNEQUIN
PRINTED CUT OUT
VINYL ON GLASS
LOGO CUT OUT VINYL
ON GLASS
PREFABRICATED ORIGAMI
LEAVES HUNG FROM CEILING
MANNEQUINS
DISPLAYING RANGE
CUT OUT VINYL
ON GLASS
KEY CONCEPT
CUT OUT VINYL ON GLASS
B U I L D I N G G R E A T B R A N D S 14

02
AUTUMN 2017
WINDOW CONCEPT B- SMALL WINDOW
SMALL WINDOW WITH BACKING
SMALL WINDOW WITHOUT BACKING REVEALING THE STORE
B U I L D I N G G R E A T B R A N D S 15

02
AUTUMN 2017
WINDOW CONCEPT- THE WOW FACTOR!
ORIGAMI
THE SMALL NUMBER OF BASIC
ORIGAMI FOLDS CAN BE
COMBINED IN A VARIETY OF WAYS
TO MAKE INTRICATE DESIGNS
SUCH AS LEAVES
B U I L D I N G G R E A T B R A N D S 16

02
AUTUMN 2017
SOCIAL MEDIA POSTS
Lertu vena dicatus firis, quonos simisque iam in publiss eniquidem hosum
ficae alego nitentil vigit gratquam sica; nostili quonem, clus in vivit, mo ta, mo
menaribus simoribus dii ses
Lertu vena dicatus firis, quonos simisque iam in publiss eniquidem hosum
ficae alego nitentil vigit gratquam sica; nostili quonem, clus in vivit, mo ta, mo
menaribus simoribus dii ses
BETWEEN
SEASONS
B U I L D I N G G R E A T B R A N D S 17

02
AUTUMN 2017
INSTORE ACTIVATION
PRINTED CUT OUT LEAVES HUNG
FROM CEILING, WRAPS AROUND
MANNEQUIN
MANNEQUIN
DISPLAYING RANGE
PRODUCTS
DISPLAYED ON
PREFABRICATED BOXES
PREFABRICATED
STAGE FOR MANNEQUINS AND
PRODUCTS
B U I L D I N G G R E A T B R A N D S 18

02
AUTUMN 2017
MEDIA AD
BETWEEN
SEASONS
SEASONS COLLIDE
WHICH ONE ARE YOU?
Step up your game
in a classic tailored
dress shirt.
R299 .00
CRISP LOOKS
TO LOVE
THIS AUTUMN
Step up your game
in a classic tailored
dress shirt.
R299 .00
Step up your game
in a classic tailored
dress shirt.
R299 .00
W W W . F A S H I O N F U S I O N . C O . Z A
FASHIONFUSIONSA
B U I L D I N G G R E A T B R A N D S 19

02
AUTUMN 2017
STAFF UNIFORM
B U I L D I N G G R E A T B R A N D S 20

THANK
YOU