Old-Posts-Back-to-Life

Step 2 – Add any other relevant metrics
In this step, you need to pick the posts that make the most sense to drive traffic to.
Take a look at the following metrics:
goal conversion rate (usually email list signups)
time on page
bounce rate
social shares
backlinks per 1,000 visitors (or per any number of visitors)
To find social shares, you can use any “bulk social share checker”.
For backlink check you can use Majestic’s bulk backlink checker.
When the results are returned, paste the data in the main spreadsheet.
Then, simply divide the number of backlinks (or linking domains) to each URL in your spreadsheet
by the number of visitors you’ve had for each.
This will give you a “backlink/visitor” metric that you can use to compare them together.
Step 3 – Decide which posts to prioritize
You need to identify as many or as few old blog posts that have the best impact on your business.
The more posts that you pick to focus on, the less traffic will go to each individual post, so try not
to pick too many posts (I’d say pick 30max).
1. Email and social are in your control
In general, there are 3 major opportunities to increase traffic to old posts with social and email
marketing.
Option #1 – Include links in autoresponders
Option #2 – Link to content during sales campaigns
Option #3 – Regularly share old content on social media
2. Internal linking is on-going maintenance
Step 1: Link often when creating posts
Before you finish each new post, make sure to take extra time to refer to the list of important old
posts (that you made earlier), and see if it makes sense to link to any of them.
Step 2: Create a list of your most important posts
Make a list of the different categories you write about, and determine the main posts that you’ll be
regularly linking to. Having these links on hand will save you a lot of time.
Step 3: Regularly go back and add internal links into older posts
I recommend scheduling time every 5-10 posts that you publish to find other related previous
posts that you can add an internal link to. This gives your “new” post an instant rankings boost, and
a trickle of secondary traffic from those other old blog posts.