DRAFT TRANSIT GEAR CHANGE BOOK 10 Feb

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BROADCAST Metroback MetroBacks are a cost effective way to position your brand in front of a large audience, with exceptional, eye level exposure to motorists. MetroBacks are available from most depots and can be bought line-by-line, or in the recommended light, medium and heavyweight packs. Panels can also be bought by market and skewed to different locations depending on the needs of the advertiser.
ENGAGEMENT Interiors Interiors are the unique formats that speaks to a receptive passenger audience who have ample time to read and absorb advertising messages. The average bus trip is 37 minutes so interiors have plenty of time to impact. Interiors speak to a captive audience provides an opportunity to inform or entertain the audience and generate a high level of engagement
Page 2 and 3: We’ve always said Transit works t
Page 4 and 5: …so it’s no wonder Transit cont
Page 6 and 7: 61% of people see TRANSIT ADS AT LE
Page 8 and 9: If you’re searching for BROADCAST
Page 10 and 11: IMPACT IMPACT FORMATS The biggest a
Page 12 and 13: ENGAGEMENT ENGAGEMENT FORMATS These
Page 14 and 15: IMPACT Supertram Supertram convey d
Page 16 and 17: IMPACT Megaside The Megaside provid
Page 18 and 19: IMPACT Fullback Fullbacks allow adv
Page 20 and 21: BROADCAST Portrait Back Portrait Ba
Page 22 and 23: BROADCAST Tram Sky Breaker Sky brea
Page 26 and 27: I SEE TRANSIT NEAR HOME IN THE CBD
Page 28: So next time you need a format that

DRAFT TRANSIT GEAR CHANGE BOOK 10 Feb

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